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However, in the case of virtual events, there’s little room for ambiguity – they are as they sound – events that take place completely online. Supported by specialist AV technology, virtual events negate the need for a physical location and work to bring people together virtually from across the world. Whilst a virtual event can’t replace the power and value of in-person interactions, they’re an effective tool that can be an engaging and immersive alternative to delivering business content and information.\r\n<span style=\"font-weight: bold; \">How many people can attend a virtual event?</span>\r\nVirtual events have the capacity to facilitate large audience numbers: from hundreds of thousands to thousands, hundreds or smaller groups. Understanding, from the outset, what you want to achieve from your event and the complexity of the program, will provide a good guide to how many attendees should be invited.\r\n<span style=\"font-weight: bold; \">How do attendees gain access to a virtual event?</span>\r\nIn theory, this is an easy one to answer: attendees will receive an invite with access details, which will allow them to enter the virtual event on the date and time outlined. However, before this happens, there are some important things for you to consider first, including:\r\n<ul><li>Are you charging an entry fee for the event?</li><li>Will the event be live, on-demand or a combination of the two?</li><li>How will you market your event, so your audience knows it’s taking place and want to be part of it?</li><li>Is your audience tech-savvy? 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Social media can also be employed as a great engagement tool – use event hashtags, encourage attendees to post images of their highlights from the event, and get imaginative with other ways a sense of community can be created via social channels.</li><li><span style=\"font-weight: bold; \">Multiple or Single Content Experiences:</span> As with physical events, virtual events offer the opportunity to run multiple content streams concurrently; allowing different speakers to host sessions simultaneously and giving attendees the option to select sessions most relevant to them. If this isn’t required for your event, then a multiple single content experience may be a better fit.</li><li><span style=\"font-weight: bold; \">Networking:</span> While there’s no escaping the fact that in-person events are the most conducive way to network and make meaningful business connections, networking can still be factored into a virtual event program. 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