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“We have an opportunity to establish a new bar across the industry by delivering personalized digital interactions to our members that are available 24 hours a day, at home, on the road or in the gym,” said Frank Napolitano, president, 24 Hour Fitness. “It’s not an easy feat to achieve this with nearly 4 million members. Adobe is empowering us to create mass consumer personalization that scales, all utilizing the Microsoft Dynamics 365 platform. In doing so, we are better positioned to serve our members the workouts and health and fitness guidance they truly want and need.”
24 Hour Fitness is undertaking a journey to digitally transform its operations by combining functional departments to provide a single view of members and guests, messaging, and performance. Integrated cloud solutions from Adobe and Microsoft will help 24 Hour Fitness with scale, security and outreach along with AI and machine learnings to streamline its business and connect more deliberately to its members.
“Adobe and Microsoft are at the center of how we bring in relevant data, draw intelligent insights, and then how we act upon those insights across all our channels holistically,” said Tom Lapcevic, executive vice president and chief marketing officer, 24 Hour Fitness. “Our mission is to help people improve their lives every day through fitness, both inside and outside our clubs. So, whether it be email communications with a member, a mobile push notification or an SMS communication, we make sure that all our channels are in sync with what the needs of that individual are. It’s about giving every one of our members and guests a better and more personalized experience — and ultimately the results they desire.”
24 Hour Fitness already leverages Adobe Campaign for email, SMS and mobile push messaging, and Adobe Target for personalization across channels. Integration with Microsoft Dynamics 365 for Sales will enable 24 Hour Fitness to leverage sales data for member and guest insights, providing a single view of the customer that can be used to personalize experiences. For example, 24 Hour Fitness can customize offers, such as personal training recommendations based on loyalty, interests and geography. In addition, the 24 Hour Fitness 24GO custom coaching platform, powered by Adobe Experience Manager for content management and delivery, combined with Microsoft Dynamics 365 provides custom workouts, at-home programming, progress and goal tracking, and class schedules — all within a single dashboard. As well, the monthly digital magazine 24Life offers experts to help you think, eat, move and recover better.
“24 Hour Fitness is at the forefront of delivering exceptional personalized customer experiences across new customer acquisition all the way through delivering ongoing member services,” said Alysa Taylor, general manager, Microsoft Business Applications & Industry Group. “Together with Adobe, we’re dedicated to empowering digital transformation with 24 Hour Fitness and are proud to join them in their efforts to develop amazing experiences that can revolutionize their industry and further engage their members.”
“Delivering personalization at scale is the holy grail when it comes to how fitness companies engage with members,” said Dave Welch, vice president, Microsoft Solutions, Adobe. “24 Hour Fitness is able to achieve precisely this by harnessing the unique advantages of Adobe and Microsoft’s joint solutions. This can be a game-changer that truly transforms the member experience.”
At Adobe Summit 2018 last month, Microsoft and Adobe outlined new native technology integrations between Adobe Experience Manager and Microsoft Azure, Adobe Campaign and Microsoft Dynamics 365, and Adobe Analytics and Microsoft Power BI. The companies together serve more than 60 global brands today, empowering enterprises to compile customer insights, creating a single view of the customer that can be used to personalize experiences across marketing touchpoints. More information on these joint solutions can be found here.
- Performance: additional technical solutions were needed to make sure the large catalogues do not slow down the website.
- Hierarchy of products: spare parts may have the same titles, but are different for different models of vehicles; what is more, the same spare parts may have different titles depending on the region of use. It was necessary to consider all these specifics and create complex product catalogs.
- Search: the search had to pull up the variants based on unique VIN or frame numbers, which are commonly used in the industry to distinguish between hundreds of thousands of spare parts.
- Structure: there was a need to make changes to the structure of the shop adding additional menus and pages;
- Administrative control: Although an e-store allowed to easily manage the information on products and organize sales, adding extra information in the form of a blog post or a notice required attracting a professional programmer.
- Resolved all performance issues increasing the speed and improving user experience with the website;
- Built catalogues with a comprehensive hierarchy for hundreds of thousands of products;
- Optimized the search so that products can be searched by various titles and last digits oftheir VIN codes;
- Developed a custom page with a number of users’ wish lists. Such solution allows users to have a separate wish list for each of their cars and easily access all the items they need to buy or have bought for each of their cars;
- Rewrote the modules of filters and menus for them to display on the pages of individual product;
- Created custom widgets for presenting news and updates. Using the widgets, admins of the website can easily change and add new content without breaking the layout of the page
- the used architecture was outdated
- the system’s performance was poor
- the system had no mobile version and, thus, could not be used from a mobile phone,which has long become a common customer demand
- the features were limited and did not allow the company to expand the range of servicesto meet potential needs of its clients
- customers with many cars following complex overlapping routes faced considerableperformance and visual issues
- the user interface was far from intuitive
- the system did not allow any access rights management
- there were no automatic system alerts when the received data differed from the setconditions, so that management of transportation presupposed constant monitoring andknowledge of all route details
- Provide information about dozens of thousands of IT products from vendors, on the one hand, and IT solutions from thousands suppliers, on the other hand, to the benefit of all parties;
- Allow quick search and selection of the most appropriate IT products and solutions, as well as offer similar and complementary options;
- Allow projecting efforts, price and ROI for competing IT solutions based on multiple parameters provided by a user;
- Provide possibility to automatically compile presentations and proposals with selected IT solutions including solution description, price, schedule, ROI, etc. to be further presented to user’s decision makers.
- Security
- Fast data processing
- Scalability
- Multilanguage support
- Customizability
- Supportability
- TYPO3 CMS as a platform that determines the structure of the system
- PHP and JavaScript for building basic functionality and complex internal architecture
- Semantic UI for developing the UI design
- MariaDB for quicker data processing
- to become a worthy competitor to already existing distributors of IT solutions on EU and CIS markets,
- to grow the number of partners,
- to provide an effective and one-of a kind tool for an end user to select potential IT solutions by modeling and comparing ROI.
"At Core Digital Media, we've integrated Alexa for Business with our enterprise BI platform, MicroStrategy, for three primary reasons. First, to empower our executives and leaders with real-time business KPI updates so that they can ask Alexa anytime, anywhere. Second, to make meetings more productive by providing easy access to data-related questions that need immediate answers so teams could make smarter decisions faster as a group. Last, we strive for continuous innovation and believe voice is the future of UX. Alexa for Business is a great way to implement conversational interfaces that remove barrier between Human and Computer/Data.” -Willy Custodio, Manager of Business Intelligence, Core Digital Media
"At Express Dedicated LLC, we take pride in providing the best service to our customers. Knowing the location of the trucks and ensuring their seamless operation is critical for our business. With Alexa for Business, we built a private skill integrating our management solution, so we can get the location of the trucks just by asking Alexa. We are expanding our work with Alexa for Business, and are building a complete voice enabled truck management solution so we can, using Alexa, proactively notify drivers and dispatchers if they are in violations of hours of service and take action as required by Federal Motor Carrier Safety Administration." - Kevin Ramroop, Chief Financial Officer, Express Dedicated LLC
The ROI4CIO Deployment Catalog is a database of software, hardware, and IT service implementations. Find implementations by vendor, supplier, user, business tasks, problems, status, filter by the presence of ROI and reference.