What is a landing page?

Landing page definition is simple – it's a specific webpage designed to grab the visitor’s attention, present them with a specific product or service, and then encourage them to take the desired action.

Landing pages can be used to gather webinars audience, announce a new product launch or pre-sale, or offer a discount. Also, sometimes it is not about selling a product but getting a specific message across.

A crucial element to every landing page is a call to action button navigating towards a particular activity.

How is it different from a homepage?

While a homepage presents a visitor with a whole range of options and products, a landing page definition states it is far more efficient when it comes to collecting leads – visitors’ contact information. Of course, you can publish your website and a landing page under one domain to keep your brand image consistent.

What's more, a landing page lacks a standard website navigation menu. It’s all about simple layout, eye-catching design, and concise copy focusing on one, single message or goal.

When should I use landing pages?

Landing pages are usually either built for marketing campaigns when you present your latest release, or they can serve as a lead magnet where you present your visitors with evergreen content they can download in exchange for their contact information.

In both cases, it is all about lead generation.

How to build a landing page?

Start with asking some basic questions: who will be the recipient of your landing page (and a whole campaign)? What is the purpose of the page you’re going to create?

Each element of a landing page should lead visitors to clicking a button or filling the form. Landing pages are bound to be simple, yet effective. Make sure to include only crucial content and construct the form so that it contains just enough fields to fill.

To build a landing page, you can make use of a drag and drop visual builder. We offer a 14-day free trial in our platform so that you can catch a glimpse of what this is all about.

What goes after?

Landing pages are still objects of testing for many marketers who raise conversion rates and apply the gained know-how in the next steps through constant testing. The Landingi platform allows you to compare created landing pages in two ways: by using A/B tests and multivariate tests.

You can also integrate your landing page with 3rd party tools you use every day: email marketing tools, CRMs, payment systems, social media managers, and analytical tools.