Pardot provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

• Generate more leads and move them quickly through the pipeline
• Engage buyers on their terms with dynamic, personalized campaigns
• Understand each step from click to close, capturing true marketing ROI

B2B Marketing Automation Features:

• Increase engagement and sell faster by reaching the right customers at the right time.
• Keep your pipeline fully stocked with a steady flow of high-quality leads.
• Create beautiful email campaigns that deliver.
• When marketing and sales are in sync, you can sell more effectively.
• Finally understand what’s working — and what needs some work.

Build intelligent, data-driven programs that generate new leads and speed up your sales cycle - all while allowing customers to forge their own path to purchase.

• Create the exact customer experience you want within one powerful and flexible builder
• Easily build dynamic, multifaceted campaigns by making simple decisions at each step
•  Turn sales data into marketing action by triggering campaign activity off of CRM data

Visually map out and test every asset and every touch point in your program to better understand the customer experience.

• Experience your marketing workflows the way your customers will with visual testing
• Find and fix gaps in your campaign logic — prior to launch
• Feel confident upon launching that your campaign will perform

Surface insights right within your canvas to better understand campaign performance and adapt quickly.

• The exact success metrics you need, layered directly on your canvas for a quick glimpse at campaign health
• Spend less time jumping around between reports and more time making improvements
• Drill down to learn more about individual asset performance, right in the canvas

Deliver a seamless shopping experience across all channels. Move to market faster, connect with more customers, and create personalized experiences across mobile, social, digital, and store through the power of cloud-based unified commerce. Conquer personalization. Delight shoppers and automate merchandising with Einstein's AI capabilities — no data scientist required! Woven into the fabric of Commerce Cloud, Einstein provides merchandising insights, time-saving task automation, and personalized shopping tailored to every click. Speed up your operations. Take advantage of market opportunities faster with the speed and agility of the cloud. Launch new sites, create all-new consumer experiences, bring stores online, adopt new features, and integrate partner technologies in record time, without the usual complexities. Go global in record time. Launch new sites and explore new geographies quickly and easily with unified multisite management and built-in localization capabilities — even when multiple brands, languages, and currencies are involved. Delight shoppers with constant innovation. Regularly deliver new, exciting customer experiences without delays or dependencies. Enjoy seamless upgrades, an open standards-based dev environment, and a rich ecosystem of technology partners — all powered through the cloud. Integrate with the #1 CRM for retail. Sell, service, and market faster with Salesforce. Commerce Cloud is an integral part of the Salesforce Intelligent Customer Success Platform that includes world-class solutions for marketing, customer service, community, and more.

Build beautiful CRM-powered experiences with Community Cloud. Your brand experience is your most valuable asset. Now you can create beautiful, branded digital experiences that extend CRM data and processes to all your partners and customers with Salesforce. Built natively on the Salesforce Platform, you can create and update rich experiences faster than ever. Quickly Launch Portals, Forums, and Sites With the Lightning Community Builder, anyone in your organization can build powerful portals, forums, and sites using standard or custom components. Hundreds of prebuilt Lightning-powered drag and drop components make building fast and easy. Launch in weeks - or even days, instead of months. Start with Templates Any company can set up a digital experience in no time with out-of-the-box, customizable templates that can be modified with zero codings. Each template is prebuilt with a library of page layouts and components tailored for specific use cases, such as  Customer Service and Partner Relationship Management. Accelerate with Partners Take advantage of prebuilt components and apps created by our ecosystem of partners and get up and running fast. Quickly install apps and components for every department or industry into your Salesforce org. Launch Faster with Lightning Bolt Lightning Bolts are out-of-the-box solutions built for industry-specific use cases like supplier relationship management, franchise management, and patient engagement. Built by partners, Lightning Bolts contain industry process flows, apps, and Lightning components that you can integrate seamlessly into your digital experience. Make it Mobile Customers and partners can access Community Cloud anywhere, anytime, and from any device. The mobile experience combines an elegant, easy-to-use interface with powerful Salesforce functionality. All Lightning Communities are 100% mobile optimized. Easily Make It Branded and Beautiful with Clicks Start with prebuilt themes and add your own branding. Or take it a step further and fully customize down to the pixel. Import content and settings from your existing CMS or leverage Community Builder’s lightweight CMS for centralized content management across your digital experience. Explore a Gallery of Prebuilt Themes Take advantage of the prebuilt theme library and activate with one click. You can also connect your brand’s style guides to extend your identity. With pre-built themes from Salesforce, any customer - big or small - can create a visually stunning experience for their users. Make it Pixel-perfect with the Lightning Community Builder The theme panel allows you to efficiently apply color, fonts, and style to your experience to match your design or brand. Match your colors precisely by uploading your own logo to automatically generate a custom color scheme. Create Branding Sets to quickly change color and style for different audiences and needs. Build Your Own Content Asset Library A lightweight CMS is built right into the Lightning Community Builder, allowing you to upload and select images for your header, logo, rich content editor, and custom components. All can be stored for easy reference and retrieval. Alternatively, if you’ve gone to all the work of setting up a third party CMS, with CMS Connect, you can leverage that effort by instantly connecting your content and settings right into the community. Community Cloud Solutions Self-Service Help customers find answers fast, on their own terms and time frame with self-service portals and forums. Partner Relationship Management Personalize partner recruitment, onboarding, and sales with turnkey Partner Relationship Management. B2B Commerce Provide an easy consumer-like commerce experience for B2B customers that includes features tailored to the complex needs of B2B transactions. Build Your Own Build custom external-facing apps and portals connected to Salesforce. Create brand loyalty, social engagement and patient digital experiences - or any other type of experience you can imagine. Personalize with CRM Create Tailored Experiences for Each User Use Audience Targeting to control which page, theme, or component is visible to your community members and create a custom experience for groups or individuals. Use CRM data to define audiences by fields on a CRM object, user profiles, location, referring domain, and record types. Engage Customers with Marketing Journeys Marketers can target community members with personalized content and offers. Community managers can launch personalized email journeys for community members, based on their CRM profiles and community interactions. Connect Data, Processes, and Embed AI Instantly Extend Salesforce Apps and Processes Community Cloud is natively connected to Sales, Service and Marketing Clouds, so you can seamlessly connect leads, opportunities, cases, and campaigns. Process flows and business data are automatically extended into the community, based on the sharing and permissions you choose. Connect Third Party Systems and Unlock Back Office Data Connect and access data from external sources with point-and-click simplicity. Incorporate data from legacy systems (SAP, Oracle, Microsoft, you name it) in real time in Salesforce application objects. Dramatically reduce integration time to unlock and modernize back-office systems. Embed AI Throughout Experiences are made even smarter with Einstein Intelligence features embedded throughout each community. Enable users to discover relevant content, groups, people and files. Community Managers can get insights on user feedback to drive engagement. Provide instant answers to questions without the need to contact customer support.

Be consumer-centric. Build a single, comprehensive view of each consumer to power 1-to-1 journeys. Connect every interaction. Integrate every touchpoint and experience with your brand across advertising, marketing, commerce, sales, service, and apps. Market smarter with AI. Discover new segments, identify the likeliest consumers to engage, and power predictive recommendations. Operate with ease. Leverage pre-built templates, streamlined messaging flows, and mobile apps to easily create and execute cross-channel campaigns. Manage B2C or B2B. Use one platform to engage both businesses and consumers alike. MARKETING CLOUD PRODUCTS Meet the complete set of marketing tools, built on a unified platform.

• Journey Builder. Create 1-to-1 consumer journeys across all channels and departments.
• Pardot. Unite marketing and sales on a single platform for B2B marketing automation.
• Email Studio. Build personalized email campaigns with the world's # 1 email marketing platform.
• Salesforce DMP. Capture and activate data from any source on a unified platform.
• Salesforce Data Studio. Power your marketing with data from the world's largest premium data ecosystem.
• Social Studio. Listen, publish, and engage with your customers through social media channels.
• Advertising Studio. Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers.
• Mobile Studio. Personalize mobile entertainment including SMS, push notifications, and group messaging.

Connect to your customers in a whole new way with the world’s #1 CRM platform.

Sales

Give your sales teams the power to close deals like never before with Sales Cloud, the world’s #1 CRM solution. Increase productivity, fill pipeline with solid leads and score more wins without software, hardware, or speed limits.

Service

Enhance your customer support — from call-center software to self-service portals — with Service Cloud. Get more responsive, intuitive, and flexible service solutions that help you anticipate your customers’ needs.

Marketing

Deliver personalized customer journeys powered by the intelligent marketing platform for email, mobile, social, digital advertising, and DMP. Build 1-to-1 customer journeys with Marketing Cloud, the world’s most powerful digital marketing platform.

Commerce

Build better customer experiences and crush conversion rates with Commerce Cloud, the world’s leading eCommerce platform.

Engagement

Build custom apps connected to Salesforce, and get your apps to market faster, with Heroku cloud services and developer experience.

Platform and Ecosystem

Extend your sales and service capabilities with the world’s #1 CRM platform. Streamline, automate, and mobilize any business process using third-party apps or custom apps that you build yourself.

Integration

Connect any app, data, or device, whether in the cloud or on-premises, in one place: the MuleSoft Anypoint Platform. And bring data from any system, like SAP, Oracle, Workday, and more, directly into Salesforce.

Analytics

Make more intelligent, data-driven decisions that guide your business forward with Einstein Analytics. Artificial intelligence has simplified the entire analytics workflow, taking you from data to insight to action in minutes.

Industries

Find tailored solutions designed to meet the specific needs of your industry and transform every aspect of your business with Salesforce, the world’s #1 CRM platform.

Communities

With Community Cloud, create beautiful, CRM-powered experiences — fast. Use templates to quickly launch pre-built use-case-specific solutions for your customers and partners. Or start with partner-built industry-specific solutions and components.

Enablement

myTrailhead is the world's leading learning experience platform. Onboard employees faster, supercharge productivity, increase Salesforce adoption, and cultivate company culture.

Productivity

Create collaborative documents, spreadsheets, live apps, and slides with Quip. Embed live Salesforce data that automatically updates so you never have to worry that it’s out of date.

Close more deals with contact management, collaboration, marketing tools, and more. No matter the size of your company, all sales reps share one common goal — the desire to be a top performer. Our CRM software features can help with that.

• Account and Contact Management. Have a complete view of your customers, including activity history, key contacts, customer communications, and internal account discussions. Gain insights from popular social media sites such as Facebook, Twitter, and LinkedIn — right within Salesforce.
• Opportunity Management. Get a complete view of your team’s deals with Opportunity Management. See stage, products, competition, quotes, and more. Stay connected to the people and information you need to close every sale.

Get more leads. Build your own “lead machine” to improve conversion rates and grow your revenue.

• Lead Management. Track your leads from click to close, while continually optimizing your campaigns across every channel. Make smarter decisions about where to invest your marketing dollars.
• Sales Data. Get the right sales data at the right time with Data.com. Connect with key decision makers faster. Easily plan territories. Increase sales and marketing productivity with the latest, most accurate data.

Accelerate productivity. Every deal. Every day. Here are the Sales Cloud features that help you focus on what matters most: working with customers to close deals. Anywhere.

• Mobile. Salesforce turns your mobile device into a portable sales office. You can log calls, respond to hot leads, work opportunities, or check dashboards, no matter where you are. And with mySalesforce, the experience can be customized to match your brand.
• Workflow and Approvals. Use Visual Workflow to rapidly design and automate any business process with drag-and-drop simplicity. And drive success with flexible approvals processes for deal discounts, expenses, and more.
• Files Sync and Share. Now it’s easier to share files, discuss them, publish the best, and track your content in real time. Quickly find what you’re looking for, share it securely, and even subscribe to receive alerts when something changes.

Make insightful decisions. Discover the powerful CRM software features that turn data into actionable insight that everyone can access from anywhere. 

• Reports and Dashboards. Dashboards offer a real-time picture of your business at a glance. Dig deeper with detailed reports that anyone can create. And access your reports and dashboards from anywhere.
• Sales Forecasting. Fast, easy, accurate. Get a real-time view into your team’s forecasts. Use in-line editing, override visibility, multicurrency support, and more to stay on top of your business.

Deliver smarter, more personalized support. Say goodbye to "hold, please," thanks to all the innovative platform features that make.

• Support customers over their favorite channel. Deliver instantaneous and personalized support via phone, email, chat, and now, the SMS messaging app of their choice with LiveMessage.
• Improve support with AI built for the Salesforce Platform. Give agents a deeper understanding of customers, and managers a complete view of the team with Einstein Analytics.
• See all the details of a case, at a glance. Boost agent efficiency - customer satisfaction - with a console that displays everything relevant to a case (even legacy system data), from any department, all in one dynamic, connected CRM solution.
• Resolve onsite service issues on the first trip. Improve your field service operations with a mobile-first experience that uses Einstein AI to ensure technicians have the right tools and parts to do the right job.
• Reduce case volume with a self-service portal. Give customers the option to help themselves with a custom, branded community that connects them to shared knowledge, helpful peers, and subject-matter experts.

See every aspect of your business in one place.

• Get a 360-degree view by unifying, integrating, and connecting all your existing data from anywhere - even IoT devices, legacy databases, and back-end systems.
• Run your whole business from one mobile app. Be more productive on the go with Salesforce for iOS and Android. Get alerts, resolve issues, service customers, collaborate with co-workers, share files, and more.
• Customize Salesforce to work the way you want. Easily tailor your business processes and automate them using intuitive tools, workflows, and Lightning Components that anyone can build.
• Get new features and updates three times a year. Painlessly upgrade to the latest Salesforce releases, adding innovations like Lightning and Einstein artificial intelligence every four months.
• Do not worry about data security. Run your business with security.