"The mission of AT&T is to connect people with their world, everywhere they live and work, and do it better than anyone else. We believe our community is a growing contributor in fulfilling that mission." - Molly DeMaagd, Social Media Customer Service Director, AT&T The AT&T story AT&T’s mission is to connect people with their world, everywhere they live and work. This leading global telecom is engaging millions of customers socially through its community, to ensure they get the answers they need, often times without ever needing to pick up the phone. Real results AT&T's social platform resolved 21,000 customer issues in one year and saw a 16% lift in call deflections month over month.