Achieving the ‘ONE BANK’ vision “With over 55,000+ users & 4,000+ branches and multiple integration points, it was hard for any system to match our expectations. But with CRMNEXT, we have enjoyed 99.9% uptime availability and seamless scalability.” - Rajesh Wagh, Sr. Vice President (IT) CUSTOMER CHALLENGES

• Build comprehensive & actionable 360° customer view.
• Fragmented customer information in multiple disparate systems.
• Fragmented selling process leading to fragmented ownership, low visibility and challenges in monitoring of turn-around times.
• Time consuming processes for reconciliation and generation of reports.
• Low visibility of information leading to inefficiencies in cross-sell and up-sell.
• Highly demanding and sensitive managed customer segment.
• Large customer base and associated data management challenges.

SOLUTIONS PROVIDED Delivering AmazingCustomer Experience

• CEasy on-boarding
• Instant gratification
• Reliable service.
• Personalized relationships
• Consistency across channels

Deploying Private Cloud

• Ultra-scalable, elastic
• Use commodity hardware
• 100% auto upgradable
• Always on, always current
• Reliable integrations

Creating Single Destination Convenience for Users

• Reduce application hopping
• Automate to reduce workload
• Assistance in target achievement Information on finger tips
• Actionable intelligence at point of interaction

Executing Faster Processes

• 200% faster sales TAT
• Best in class process efficiency
• Pro-active SLA management
• Core system synchronized

RESULTS Sales Automation

• 208% Increase in Lead Conversion
• 40% Increase in Cross Selling
• 90% Reduction in Sales TAT

Customer Service & Support

• 52% Improvement in Service Quality
• 42% Increase in Net Promoters Score

Campaign Management

• 370% Increase in Leads Generated
• 108% Increase in Response Rate
• 23% Increase in Campaign Frequency

Staff Impact

• 73% Bank workforce using CRMNEXT
• 10,000+ No. of daily personalized reports