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However, in the case of virtual events, there’s little room for ambiguity – they are as they sound – events that take place completely online. Supported by specialist AV technology, virtual events negate the need for a physical location and work to bring people together virtually from across the world. Whilst a virtual event can’t replace the power and value of in-person interactions, they’re an effective tool that can be an engaging and immersive alternative to delivering business content and information.\r\n<span style=\"font-weight: bold; \">How many people can attend a virtual event?</span>\r\nVirtual events have the capacity to facilitate large audience numbers: from hundreds of thousands to thousands, hundreds or smaller groups. 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Not only can virtual events connect you with a global audience in real-time, but with event recording, event content can be made available on-demand; providing more opportunities for people to consume your content at a time that suits their schedule best. What’s more, all that attendees and speakers need to attend/talk is a computer, laptop, or mobile device and a good, reliable internet connection.</li><li><span style=\"font-weight: bold; \">Engagement:</span> In-person events are unrivaled in their ability to engage and facilitate real human-to-human connections through creative interactions. For this reason, you might be concerned that virtual events can’t engage audiences. Whilst there’s no escaping the fact that there are limitations vs face-to-face meetings, there are lots of potentials to mix rich content with live polling, Q&As and whiteboards to keep engagement levels high throughout sessions. Social media can also be employed as a great engagement tool – use event hashtags, encourage attendees to post images of their highlights from the event, and get imaginative with other ways a sense of community can be created via social channels.</li><li><span style=\"font-weight: bold; \">Multiple or Single Content Experiences:</span> As with physical events, virtual events offer the opportunity to run multiple content streams concurrently; allowing different speakers to host sessions simultaneously and giving attendees the option to select sessions most relevant to them. If this isn’t required for your event, then a multiple single content experience may be a better fit.</li><li><span style=\"font-weight: bold; \">Networking:</span> While there’s no escaping the fact that in-person events are the most conducive way to network and make meaningful business connections, networking can still be factored into a virtual event program. Give attendees the chance to schedule one-on-one time or assemble into group breakouts, where they can speak to each other, your team, sponsors or speakers over the internet. A range of tools can be used to ensure attendees can leverage the best from their interactions.</li><li><span style=\"font-weight: bold; \">Insight:</span> The metrics and data insights that can be captured from virtual event platforms can help measure ROI and success against pre-defined KPIs. Information derived can be used to articulate if your event was successful and to influence future event decision making.</li></ul>\r\n<span style=\"font-weight: bold; \">Is there a potential to incorporate sponsorship?</span>\r\nYes. Virtual event spaces, presentations and other assets can be customised to reflect your branding and the branding of any sponsors you may partner with. 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