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Менеджерам не нужно будет ничего переносить вручную.\r\nПо этим данным CRM построит единственный профиль клиента с историей всех его обращений в вашу компанию.\r\nСтатистика позволит вам анализировать и контролировать нагрузку и качество обслуживания.\r\n\r\nПродавать больше с Битрикс24\r\nВ центре любого бизнеса сегодня - клиент. Важно использовать весь комплекс инструментов:\r\nучет всех потенциальных клиентов и преимуществ ваших постоянных клиентов (Битрикс24 CRM)\r\nотслеживание заказов, коммерческих предложений, оплат (соглашения в CRM и воронка продаж)\r\nудобные инструменты для коммуникаций с клиентами (Виртуальная АТС)\r\nавтоматизация работы менеджеров (Бизнес-процессы)\r\nконтроль (Задачи и отчеты) и планирования (Календари)\r\nдоступ из любой точки мира (Мобильный приложение)\r\nВ Битрикс24 все необходимые инструменты есть и тесно взаимосвязаны с CRM онлайн, что значительно упрощает работу с клиентами и процесс продажи. В этом - одно из преимуществ Битрикс24 перед другими системами.\r\n\r\nУчет потенциальных клиентов\r\nВ CRM ведется учет всех ваших клиентов и не только. Любая «зацепка» (в Битрикс24 - это «лед»), которая в будущем может стать реальным клиентом, фиксируется. Это может быть email, пропущенный звонок, событие.\r\nЗадача менеджера по продажам - выяснить, кто это и каким из ваших товаров или услуг интересуется этот потенциальный клиент. Когда эта информация появляется, лед конвертируется в контакт и компании (если клиент представляет юридическое лицо), а затем в соглашение (когда намечается продажа).\r\nРабота по такому сценарию (от лида контакт и до операции) в CRM системе Битрикс24 позволяет максимально «дожать» все потенциальные зацепки и проанализировать эффективность работы отдела продаж.\r\n\r\nEmail-трекер в CRM\r\nВы общаетесь с клиентом в почте, Email-трекер незаметно для вас фиксирует переписку в CRM. В CRM всю переписку с клиентами по электронной почте хранится в истории. Даже если сотрудник уволится, информация останется в CRM.\r\nБыстрое подключение к CRM почтового ящика для каждого сотрудника (IMAP)\r\nТрекинг входящих и исходящих писем в CRM\r\nАвтоматическое создание лидов по новым входными и выходными письмами\r\nСохранение переписки с известными контактами в карточке клиента\r\nЯщики @ bitrix24 и со своим доменом подключаются к CRM автоматически\r\n\r\n1С-трекер в CRM\r\nОбогащайте свою CRM данными. 1С-трекер - это дополнительный источник информации о ваших клиентов. 1С-трекер работает незаметно для вас и связывает офлайн-продажи с онлайн-CRM в режиме реального времени.\r\nБыстрое и простое подключение 1С в Битрикс24.CRM\r\nВыгрузка всей истории продаж и клиентов с 1С: Управление торговлей, 1С: ERP и всех торговых систем на платформе 1С: Предприятие\r\nВыгрузка любых документов и клиентов по 1С: Бухгалтерии и всех учетных систем на платформе 1С: Предприятие (название, номер, сумма, ответственный, ссылку на документ в 1С)\r\nИдентификация клиента и поиск дубликатов по ФИО, телефон, email, идентификатором контрагента\r\nПодключение любого количества 1С к одному Битрикс24\r\n\r\nТелефония в CRM\r\nВсе звонки клиентов можно учитывать в облачной CRM-системе. Работа со звонками строится в CRM с телефонией.\r\nЕсли клиент звонит впервые, менеджер сможет сразу во время звонка добавить новый контакт в CRM и указать, каким товаром или услугой интересовался клиент.\r\nВсе звонки записываются без ограничения их количества (такая возможность есть, вы всегда можете ее отключить). Это полезно и руководителям (проверить, как менеджеры общаются с клиентами, выявить лучшие сценарии продаж), и самим менеджерам (подробно восстановить все договоренности с клиентом). Это почти CRM call центр.\r\n\r\nЗвонки от постоянных клиентов\r\nКогда ваш постоянный клиент звонит вам, звонок попадает сразу нужном менеджеру. Клиенту не нужно ждать, пока его переключат.\r\nМенеджер на экране видит карточку клиента фото, имя и фамилия, предварительные заказы, предпочтения. Он не переспрашивает клиента, он заказывал - вся информация уже есть. Если менеджера нет рядом с компьютером, с CRM IP телефония перенаправляет звонок на его мобильный телефон.\r\n\r\nЕсли звонок пропущенный\r\nДаже если звонок пропущен, возможности CRM-системы позволяют учесть его. Менеджер, отвечающий за этого клиента или все новые входящие звонки (если поступил звонок с неизвестного номера), получит уведомление и сможет перезвонить клиенту. Ни один звонок не потеряется.\r\n\r\nВаши клиенты\r\nВ облачной CRM системе у вас два списка клиентов: контакты и компании. \r\nБорьба с дубликатами\r\nВозможно, в списке ваших контактов есть дубликаты: или менеджер добавил клиента повторно, или с тем же клиентом когда-то работал другой сотрудник и уже внес его в CRM облако. В «Битрикс24» вы легко проверите имеющуюся базу и объедините дубликаты. У вас 4 варианта работы с дублями: пропустить, восстановить, дополнить, создать новый.\r\nВ дальнейшем CRM Битрикс24 предотвратит самом появлении дубликатов. Система обнаружит дубли сразу же при создании нового лида, контакта или компании, а также при импорте.\r\nПланирование дел\r\nПланируйте работу с клиентами в простой CRM: ставьте задачи коллегам, назначайте встречи с клиентами, планируйте звонки, присылайте письма. Определяйте приоритетные направления в работе, за которым многие запланированные срочных дел. Отбирайте однотипные дела с помощью фильтра, например, все звонки на сегодня.\r\nПисьма клиентам\r\nОтправьте групповой письмо прямо из списка лидов, контактов или компаний. Просьба одному или сразу многим адресатам. Прикрепите к письму или изображения.\r\nДля составления стандартных писем используйте шаблоны-заготовки. Подставьте в шаблоны информацию с CRM, чтобы ваши письма стали персонифицированными.\r\nУправление соглашениями\r\nСоглашение - конечная цель и желаемый результат работы. Отмечайте в CRM, на каком этапе сейчас сделка: в обработке, в ожидании дополнительной информации, на стадии переговоров, коммерческого предложения или уже заключена.\r\nЕсли у вас несколько направлений бизнеса, вы можете создать мультиворонкы с различными стадиями соглашения и различными полями (например, Продажа автомобилей и Сервисное обслуживание).\r\nКанбан\r\nВсе ваши сделки и лиды можно представить в виде карточек на Канбан-доске. В этих карточках вы планируете дела (звонки, письма, задания) и выполняете их. Затем перемещении карточку на новый этап. Сразу видно: в каком статусе находятся ваши сделки, что нужно сделать и когда - вы ничего не пропустите.\r\nВ карточке можно не только планировать, но и сразу выполнять дела: звонить, отправлять письма, писать клиентам в мессенджер.\r\nЖурнал доступа к данным и восстановления\r\nCRM фиксирует каждое действие со всеми документами в журнале доступа. Вы легко отследите, кто, когда и что делал в CRM (например, кто просматривал карту клиента, кто экспортировал).\r\nИз истории изменений в CRM вы сможете при необходимости восстановить вручную предыдущие значения (если, например, работник ошибочно изменил номер телефона клиента, в истории можно найти предыдущий вариант и сохранить правильный номер).\r\nСвязи в CRM\r\nЛюбые ваши действия с сущностями CRM (соглашениями, контактами и т.д.) фиксируются и сохраняются в истории.\r\nВ любой момент вы получите подробную информацию обо всех процедурах работы с этой сущностью и быстро поймете, чтобы было сделано вами или другими менеджерами.\r\nУмный поиск по CRM\r\nВ CRM встроенный собственный поисковый механизм, который выводит информацию только по базе CRM. «Умный» поиск экономит время, сильно сужая поиск и освобождая менеджера от перебора лишней информации.\r\nБизнес-процессы: Работы и триггеры\r\nСнижайте влияние человеческого фактора - автоматизироваться стандартные действия сотрудников.\r\nРаботы. Создавайте сценарии, по которым CRM будет вести соглашение вперед: ставить задачи, планировать встречи, запускать рекламу и выставлять счета. Работы подскажут менеджеру, что нужно сделать на каждом этапе операции - он ничего не забудет и докажет операцию до конца.\r\nРаботы автоматически запускают таргетированную рекламу на контакты с CRM. Это дает уникальные возможности для увеличения конверсии в продаже или для повторных продаж.\r\nТриггеры - автоматически реагируют на действия клиентов (например, на посещение, комментарий в соцсети, звонок) и запускают робота, который поможет «дожать» лед к соглашению.\r\nАналитические отчеты\r\nОценивайте эффективность менеджеров, прогнозируйте доход. Проявляйте критические точки и своевременно корректируйте работу. Руководитель видит полную картину, менеджер - отчет по данным своих клиентов.\r\nОтчеты доступны в разрезе по сделкам, лидами, контактам, компаниям, счетам и предложениям.\r\nСпециальный сводный отчет включает в себя все важные отчеты по каждому разделу CRM. Чтобы быстро информацию и оценить ситуацию в разделе CRM, достаточно переключить представления - из обычного списка данных на страницу с аналитическими отчетами.\r\nЧто такое воронка продаж? Это главный отчет в CRM. Воронка продаж CRM строится онлайн, как и другие отчеты. Этапы воронки продаж - это сделки на различных стадиях. Построение воронки продаж основывается на данных о том, какой процент сделок завершено, которые пока в работе.\r\nЕсли вам не хватает готовых отчетов, создайте их под задачи отдела или компании.\r\nСтартCRM\r\nЕдинственная «точка» доступа ко всем каналам: телефонии, почте, открытым линиям. Здесь вы можете подключить нужный канал и следить за его эффективностью.\r\nДанные автоматически собираются на одной странице, где вы видите: нагрузка по каждому каналу, количество необработанных возможностей (лидов) и суммы операций за различные периоды. Легко понять - канал приносит деньги, а какой не работает.","shortDescription":"Битрикс24 - это бесплатная онлайн CRM (для компаний до 12 сотрудников).","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":15,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Битрикс24","keywords":"Битрикс24, клиентов, продаж, клиента, звонок, звонки, клиентами, клиент","description":"Омниканальна CRM\r\nБитрикс24.CRM работает незаметно и становится частью вашей компании.\r\nБитрикс24.CRM объединяет все каналы коммуникаций с клиентами: звонки, письма, обращения через соцсети, с сайта, через веб-формы, оплату в 1С и другие.\r\nВам достаточно подкл","og:title":"Битрикс24","og:description":"Омниканальна CRM\r\nБитрикс24.CRM работает незаметно и становится частью вашей компании.\r\nБитрикс24.CRM объединяет все каналы коммуникаций с клиентами: звонки, письма, обращения через соцсети, с сайта, через веб-формы, оплату в 1С и другие.\r\nВам достаточно подкл"},"eventUrl":"","translationId":7059,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"},{"id":363,"title":"Project and Portfolio Management","alias":"project-and-portfolio-management","description":"<span style=\"font-weight: bold;\">Project Portfolio Management (PPM)</span> is the centralized management of the processes, methods, and technologies used by project managers and project management offices (PMOs) to analyze and collectively manage current or proposed projects based on numerous key characteristics. The objectives of PPM are to determine the optimal resource mix for delivery and to schedule activities to best achieve an organization’s operational and financial goals, while honouring constraints imposed by customers, strategic objectives, or external real-world factors. The International standard defines the framework of the Project Portfolio Management.\r\nPPM provides program and project managers in large, program/project-driven organizations with the capabilities needed to manage the time, resources, skills, and budgets necessary to accomplish all interrelated tasks. It provides a framework for issue resolution and risk mitigation, as well as the centralized visibility to help planning and scheduling teams to identify the fastest, cheapest, or most suitable approach to deliver projects and programs. Portfolio Managers define Key Performance Indicators and the strategy for their portfolio.\r\n<span style=\"font-style: italic;\">Pipeline Management.</span> Pipeline management involves steps to ensure that an adequate number of project proposals are not generated and not evaluated to determine whether (and how) a set of projects in the portfolio can be executed with finite development resources in a specified time. There are three major sub-components to pipeline management: ideation, work intake processes, and Phase-Gate reviews. Fundamental to pipeline management is the ability to align the decision-making process for estimating and selecting new capital investment projects with the strategic plan.\r\n<span style=\"font-style: italic;\">Resource Manager.</span> The focus on the efficient and effective deployment of an organization’s resources where and when they are needed. These can include financial resources, inventory, human resources, technical skills, production, and design. In addition to project-level resource allocation, users can also model ‘what-if’ resource scenarios, and extend this view across the portfolio.\r\n<span style=\"font-style: italic;\">Change Control.</span> The capture and prioritization of change requests that can include new requirements, features, functions, operational constraints, regulatory demands, and technical enhancements. PPM provides a central repository for these change requests and the ability to match available resources to evolving demand within the financial and operational constraints of individual projects.\r\n<span style=\"font-style: italic;\">Financial Management.</span> With PPM, the Office of Finance can improve their accuracy for estimating and managing the financial resources of a project or group of projects. In addition, the value of projects can be demonstrated in relation to the strategic objectives and priorities of the organization through financial controls and to assess progress through earned value and other project financial techniques.\r\n<span style=\"font-style: italic;\">Risk Management.</span> An analysis of the risk sensitivities residing within each project, as the basis for determining confidence levels across the portfolio. The integration of cost and schedule risk management with techniques for determining contingency and risk response plans, enable organizations to gain an objective view of project uncertainties.","materialsDescription":" <span style=\"font-weight: bold;\">What’s the difference between Project Management and Project Portfolio Management?</span>\r\nProject management is focused on an individual project, making sure it achieves its objectives and adheres to cost schedule baselines and performance standards. Project portfolio management, on the other hand, takes into consideration all the projects within a portfolio. The primary objective here is to select and maintain the appropriate mix of projects and to assess the costs, risks, and returns of running these projects in relation to how they match with organizational goals. Simply put, project management is about doing the project right, project portfolio management is about doing the right projects.\r\n<span style=\"font-weight: bold;\">What Problems Can Project Portfolio Management Address?</span>\r\nProject Portfolio Management helps companies avoid project overload and work on projects that are not aligned with the ultimate vision. In other words, project portfolio management helps companies to work towards their goals without getting sidetracked by too many shiny pennies (ie. projects that appear to be enticing but actually drain their resources for little return).\r\n<span style=\"font-weight: bold;\">How does Project Portfolio Management help with new product development?</span>\r\nProject Portfolio Management supports companies in assessing, evaluating and ranking new product ideas before they become projects, so that time, money and human resources can be spent working on projects that support strategic objectives. This becomes increasingly important and relevant for companies that receive dozens if not hundreds of project proposals.\r\n<span style=\"font-weight: bold;\">What are the key elements of successful portfolio management?</span>\r\nGoals, objectives, governance, approval processes and monitoring portfolio performance.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Project_and_Portfolio_Management.png"},{"id":66,"title":"BPM - Business Process Management","alias":"bpm-business-process-management","description":"<span style=\"font-weight: bold; \">Business process management (BPM)</span> is a discipline in operations management in which people use various methods to discover, model, analyze, measure, improve, optimize, and automate business processes. BPM focuses on improving corporate performance by managing business processes. Any combination of methods used to manage a company's business processes is BPM. Processes can be structured and repeatable or unstructured and variable.\r\nAs an approach, BPM sees processes as important assets of an organization that must be understood, managed, and developed to announce and deliver value-added products and services to clients or customers. This approach closely resembles other total quality management or continuous improvement process methodologies. ISO 9000 promotes the process approach to managing an organization.<span style=\"font-weight: bold; \"></span>\r\n<span style=\"font-weight: bold; \">Successfully employing BPM usually involves the following:</span>\r\nOrganizing around outcomes not tasks to ensure the proper focus is maintained\r\nCorrecting and improving processes before (potentially) automating them; otherwise all you’ve done is make the mess run faster\r\nEstablishing processes and assigning ownership lest the work and improvements simply drift away – and they will, as human nature takes over and the momentum peters out\r\nStandardizing processes across the enterprise so they can be more readily understood and managed, errors reduced, and risks mitigated\r\nEnabling continuous change so the improvements can be extended and propagated over time\r\nImproving existing processes, rather than building radically new or “perfect” ones, because that can take so long as to erode or negate any gains achieved\r\n<span style=\"font-weight: bold; \">Business Process Management Software (BPMS)</span> is a process automation tool. It helps you map out your everyday processes to identify and eliminate bottlenecks, control your company’s costs, make your day-to-day processes as efficient as possible, and ensure the effectiveness of the people involved in your processes. A business process management solution to a company’s needs begins with the alignment of business goals with an eye toward creating value through process change initiatives. This alignment leads to a thorough understanding and design of representative processes typically following an industry standard framework \r\nA BPM based foundation provides for complete lifecycle management of business processes, integration across technologies, and imbeds efficiency among people, processes, and technologies.\r\nCommercial business process management tools tend to center on the automation of business processes, essentially moving them from manual pen-and-paper endeavors to effortless automated transactions. BPM software products track how business information is used and then maps the relevant business process and ensure that transactions are done accordingly. This effectively shows where data and process bottlenecks occur and highlights various deficiencies in business processes, including areas where resources are wasted, allowing managers streamline and optimize those processes.\r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">There are three key types of BPMS:</span></p>\r\n<span style=\"font-weight: bold; \">Efficiency Monitors:</span>Monitors every system of the enterprise for inefficiency in the processes by following it from start to finish. BPM program accurately pinpoints weakness and bottlenecks where customers might get frustrated and discontinue transactions and processes.\r\n<span style=\"font-weight: bold; \">Workflow Software:</span> Uses detailed maps of an existing processes and tries to streamline them by optimizing certain steps. BPM workflow software cannot suggest improvements to the process, only optimize it, so this software is only as good as the process itself.\r\n<span style=\"font-weight: bold; \">Enterprise Application Integration Tools:</span> A mixture of efficiency monitors, process and workflow management, EAI software is used to integrate legacy systems into new systems. This software can be used to map points for integrating old and new systems, optimizing their information-gathering characteristics and increasing the efficiency of system communications.<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\">What Are the Types of Business Process Management Software?</h1>\r\n<p class=\"align-center\">There are <span style=\"font-weight: bold; \">three basic kinds</span> of BPM frameworks:</p>\r\n<span style=\"font-weight: bold; \">Horizontal frameworks.</span>They deal with design and development of business processes. They are generally focused on technology and reuse.\r\n<span style=\"font-weight: bold; \">Vertical BPM frameworks.</span> This focuses on specific sets of coordinated tasks, using pre-built templates which can be easily deployed and configured.\r\n<span style=\"font-weight: bold; \">Full-service BPM suites.</span> They have five basic components: Process discovery and project scoping; Process modeling and design; Business rules engine; Workflow engine; Simulation and testing.\r\n<p class=\"align-center\">There are <span style=\"font-weight: bold; \">two types of BPM software</span> as it pertains to deployment:<span style=\"font-weight: bold; \"></span></p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">On-premise</span> business process management (BPM). This has been the norm for most enterprises.</p>\r\n<span style=\"font-weight: bold; \">Software as a Service (SaaS).</span> Advances in cloud computing have led to an increased interest in various “software-on-demand” offerings.\r\n<h1 class=\"align-center\">What are BPM Tools?</h1>\r\n<span style=\"font-weight: bold; \">Business Process Management (BPM) tools</span> are used for automating, measuring and optimizing business processes. BPM automation tools use workflow and collaboration to provide meaningful metrics to business leaders.\r\n<span style=\"font-weight: bold; \">Misconceptions about BPM Tools.</span> There’s a common misconception that BPM tools do not easily demonstrate their benefit to the organization. While the benefit from using BPM tools can be hard to quantify, it can be expressed more effectively in terms of business value.\r\n<span style=\"font-weight: bold; \">Process Management Tools.</span> Tools that allow process managers (those that are responsible for organizing the process or activity) to secure the resources needed to execute it, and measure the results of the activity, providing rewards or corrective feedback when necessary. Process manager tools also allows process managers to change and improve the process whenever possible.\r\n<span style=\"font-weight: bold;\">Process Modeling Tools.</span> Software tools that let managers or analysts create business process diagrams. Simple tools only support diagramming. Professional Process Modeling Tools store each model element in a database so that they can be reused on other diagrams or updated. Many business process improvement software supports simulation or code generation.<br /><br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/BPM_-_Business_Process_Management.png"},{"id":182,"title":"CMS - Content management system","alias":"cms-content-management-system","description":"A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment.\r\nCMS features vary widely. Most CMSs include Web-based publishing, format management, history editing and version control, indexing, search and retrieval. By their nature, content management systems support the separation of content and presentation.\r\nContent management software solutions are typically used for enterprise content management systems (ECM) and web site content management systems (WCM). An ECM facilitates collaboration in the workplace by integrating document management, digital asset management and records retention functionalities, and providing end users with role-based access to the organization's digital assets. A WCM facilitates collaborative authoring for websites. ECM software often includes a WCM publishing functionality, but ECM webpages typically remain behind the organization's firewall.\r\nBoth enterprise content management and web content management systems have two components: a content management application (CMA) and a content delivery application (CDA). The CMA is a graphical user interface (GUI) that allows the user to control the design, creation, modification and removal of content from a website without needing to know anything about HTML. The CDA component provides the back-end services that support management and delivery of the content once it has been created in the CMA.\r\nDigital asset management systems are another type of CMS. They manage content with a clearly defined author or ownership, such as documents, movies, pictures, phone numbers, and scientific data. Companies also use CMSs to store, control, revise, and publish documentation.\r\nBased on market share statistics, the most popular CMS is WordPress, used by more than 28% of all websites on the Internet, and by 59% of all websites using a known content management system, followed by Joomla and Drupal.\r\n<span style=\"font-weight: bold;\">Content management systems typically provide the following features:</span>\r\n<ul><li>Search engine optimization</li><li>Integrated and online documentation</li><li>Modularity and extensibility</li><li>User and group functionality</li><li>Templating support for changing designs</li><li>Installation and upgrade wizards</li><li>Integrated audit logs</li><li>Compliance with various accessibility frameworks and standards, such as WAI-ARIA</li><li>Reduced need to code from scratch</li><li>Unified user experience</li><li>Version control</li><li>Edit permission management</li></ul>","materialsDescription":"<h1 class=\"align-center\"> <span style=\"font-weight: normal;\">What is a CMS?</span></h1>\r\nAnswer: CMS is an acronym for "Content Management System". You may see some variations on this term, but they all refer to the same concept. Variations include:\r\n<ul><li>Content Management System</li><li>Web CMS</li><li>Web Content Management System</li><li>CMS Platform</li><li>Content Management Platform</li><li>CMS System</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What does a CMS do?</span></h1>\r\n<p class=\"align-left\">In it's simplest terms, Content Management Systems are designed to help users create and manage their websites. Content management solutions help webmasters manage the many different resources, content types and various data that make up modern web sites.</p>\r\n<p class=\"align-left\">At a minimum, modern websites make use of HTML, CSS, JavaScript and images (jpeg, gif, png, etc) to create web content for visitors to read. At the core of every CMS is the ability to organize these resources and generate valid content that can be read by web browsers. </p>\r\n<p class=\"align-left\">More advanced websites have interactive components (comment sections, forums, e-commerce...) that requires server software to validate and save user submitted content.<br />All of the top CMS platforms have features built-in or available for download as addons for all of these features.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the main types of CMS?</span></h1>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Simple CMS.</span> This system is used to create simple websites that contain several pages using simple control systems. Simple content management systems consist of several modules that are set one time. These CMSs are free and are available on the internet. Among their disadvantages are the inability to change settings, low transmission capacity, inability to create pages dynamically and the inability of ato delegateion of administrator’s credentials to others.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\"> </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Template CMS.</span> It consists of modules as well, but its structure is more complex if compared to a simple CMS. Template CMS has high transmission capacity, around 50,000 inquiries. Also, it has the support of dynamic pages and the ability to delegate the administrator’s credentials. Many template systems are used to create website content because they are easy to use.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\"> </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Professional CMS</span>. This type of CMS has a higher level of complexity. You may change the structure of internet resources. Additional modules can be attached to these systems. These systems are used to create information portals or massive projects. As a rule, these CMSs are a paid resource.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\"> </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Universal CMS</span>. Universal systems have wide functionality and ample opportunities to develope websites of any complexity. They support the functions of changing the structure, creating dynamic pages, modification of settings and credential distribution. Universal CMS is quite expensive. These CMSs are used for work with large portals and web-projects that require high functionality and dynamics.<br /><br /><br /><br /><br /><br /></p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CMS_-_content_management_system.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[{"id":217,"title":"Ukraine","name":"UKR"}],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"finished","statusLabel":"Finished","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":5,"title":"Enhance Staff Productivity"},{"id":4,"title":"Reduce Costs"},{"id":7,"title":"Improve Customer Service"},{"id":252,"title":"Increase Customer Base"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":174,"title":"No unified email system"},{"id":176,"title":"No unified address book"},{"id":177,"title":"Decentralized IT systems"},{"id":356,"title":"High costs of routine operations"},{"id":388,"title":"Failure to attract new customers"},{"id":389,"title":"Customer attrition"},{"id":389,"title":"Customer attrition"},{"id":390,"title":"Low quality of customer support"}]}},"categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"},{"id":363,"title":"Project and Portfolio Management","alias":"project-and-portfolio-management","description":"<span style=\"font-weight: bold;\">Project Portfolio Management (PPM)</span> is the centralized management of the processes, methods, and technologies used by project managers and project management offices (PMOs) to analyze and collectively manage current or proposed projects based on numerous key characteristics. The objectives of PPM are to determine the optimal resource mix for delivery and to schedule activities to best achieve an organization’s operational and financial goals, while honouring constraints imposed by customers, strategic objectives, or external real-world factors. The International standard defines the framework of the Project Portfolio Management.\r\nPPM provides program and project managers in large, program/project-driven organizations with the capabilities needed to manage the time, resources, skills, and budgets necessary to accomplish all interrelated tasks. It provides a framework for issue resolution and risk mitigation, as well as the centralized visibility to help planning and scheduling teams to identify the fastest, cheapest, or most suitable approach to deliver projects and programs. Portfolio Managers define Key Performance Indicators and the strategy for their portfolio.\r\n<span style=\"font-style: italic;\">Pipeline Management.</span> Pipeline management involves steps to ensure that an adequate number of project proposals are not generated and not evaluated to determine whether (and how) a set of projects in the portfolio can be executed with finite development resources in a specified time. There are three major sub-components to pipeline management: ideation, work intake processes, and Phase-Gate reviews. Fundamental to pipeline management is the ability to align the decision-making process for estimating and selecting new capital investment projects with the strategic plan.\r\n<span style=\"font-style: italic;\">Resource Manager.</span> The focus on the efficient and effective deployment of an organization’s resources where and when they are needed. These can include financial resources, inventory, human resources, technical skills, production, and design. In addition to project-level resource allocation, users can also model ‘what-if’ resource scenarios, and extend this view across the portfolio.\r\n<span style=\"font-style: italic;\">Change Control.</span> The capture and prioritization of change requests that can include new requirements, features, functions, operational constraints, regulatory demands, and technical enhancements. PPM provides a central repository for these change requests and the ability to match available resources to evolving demand within the financial and operational constraints of individual projects.\r\n<span style=\"font-style: italic;\">Financial Management.</span> With PPM, the Office of Finance can improve their accuracy for estimating and managing the financial resources of a project or group of projects. In addition, the value of projects can be demonstrated in relation to the strategic objectives and priorities of the organization through financial controls and to assess progress through earned value and other project financial techniques.\r\n<span style=\"font-style: italic;\">Risk Management.</span> An analysis of the risk sensitivities residing within each project, as the basis for determining confidence levels across the portfolio. The integration of cost and schedule risk management with techniques for determining contingency and risk response plans, enable organizations to gain an objective view of project uncertainties.","materialsDescription":" <span style=\"font-weight: bold;\">What’s the difference between Project Management and Project Portfolio Management?</span>\r\nProject management is focused on an individual project, making sure it achieves its objectives and adheres to cost schedule baselines and performance standards. Project portfolio management, on the other hand, takes into consideration all the projects within a portfolio. The primary objective here is to select and maintain the appropriate mix of projects and to assess the costs, risks, and returns of running these projects in relation to how they match with organizational goals. Simply put, project management is about doing the project right, project portfolio management is about doing the right projects.\r\n<span style=\"font-weight: bold;\">What Problems Can Project Portfolio Management Address?</span>\r\nProject Portfolio Management helps companies avoid project overload and work on projects that are not aligned with the ultimate vision. In other words, project portfolio management helps companies to work towards their goals without getting sidetracked by too many shiny pennies (ie. projects that appear to be enticing but actually drain their resources for little return).\r\n<span style=\"font-weight: bold;\">How does Project Portfolio Management help with new product development?</span>\r\nProject Portfolio Management supports companies in assessing, evaluating and ranking new product ideas before they become projects, so that time, money and human resources can be spent working on projects that support strategic objectives. This becomes increasingly important and relevant for companies that receive dozens if not hundreds of project proposals.\r\n<span style=\"font-weight: bold;\">What are the key elements of successful portfolio management?</span>\r\nGoals, objectives, governance, approval processes and monitoring portfolio performance.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Project_and_Portfolio_Management.png"},{"id":66,"title":"BPM - Business Process Management","alias":"bpm-business-process-management","description":"<span style=\"font-weight: bold; \">Business process management (BPM)</span> is a discipline in operations management in which people use various methods to discover, model, analyze, measure, improve, optimize, and automate business processes. BPM focuses on improving corporate performance by managing business processes. Any combination of methods used to manage a company's business processes is BPM. Processes can be structured and repeatable or unstructured and variable.\r\nAs an approach, BPM sees processes as important assets of an organization that must be understood, managed, and developed to announce and deliver value-added products and services to clients or customers. This approach closely resembles other total quality management or continuous improvement process methodologies. ISO 9000 promotes the process approach to managing an organization.<span style=\"font-weight: bold; \"></span>\r\n<span style=\"font-weight: bold; \">Successfully employing BPM usually involves the following:</span>\r\nOrganizing around outcomes not tasks to ensure the proper focus is maintained\r\nCorrecting and improving processes before (potentially) automating them; otherwise all you’ve done is make the mess run faster\r\nEstablishing processes and assigning ownership lest the work and improvements simply drift away – and they will, as human nature takes over and the momentum peters out\r\nStandardizing processes across the enterprise so they can be more readily understood and managed, errors reduced, and risks mitigated\r\nEnabling continuous change so the improvements can be extended and propagated over time\r\nImproving existing processes, rather than building radically new or “perfect” ones, because that can take so long as to erode or negate any gains achieved\r\n<span style=\"font-weight: bold; \">Business Process Management Software (BPMS)</span> is a process automation tool. It helps you map out your everyday processes to identify and eliminate bottlenecks, control your company’s costs, make your day-to-day processes as efficient as possible, and ensure the effectiveness of the people involved in your processes. A business process management solution to a company’s needs begins with the alignment of business goals with an eye toward creating value through process change initiatives. This alignment leads to a thorough understanding and design of representative processes typically following an industry standard framework \r\nA BPM based foundation provides for complete lifecycle management of business processes, integration across technologies, and imbeds efficiency among people, processes, and technologies.\r\nCommercial business process management tools tend to center on the automation of business processes, essentially moving them from manual pen-and-paper endeavors to effortless automated transactions. BPM software products track how business information is used and then maps the relevant business process and ensure that transactions are done accordingly. This effectively shows where data and process bottlenecks occur and highlights various deficiencies in business processes, including areas where resources are wasted, allowing managers streamline and optimize those processes.\r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">There are three key types of BPMS:</span></p>\r\n<span style=\"font-weight: bold; \">Efficiency Monitors:</span>Monitors every system of the enterprise for inefficiency in the processes by following it from start to finish. BPM program accurately pinpoints weakness and bottlenecks where customers might get frustrated and discontinue transactions and processes.\r\n<span style=\"font-weight: bold; \">Workflow Software:</span> Uses detailed maps of an existing processes and tries to streamline them by optimizing certain steps. BPM workflow software cannot suggest improvements to the process, only optimize it, so this software is only as good as the process itself.\r\n<span style=\"font-weight: bold; \">Enterprise Application Integration Tools:</span> A mixture of efficiency monitors, process and workflow management, EAI software is used to integrate legacy systems into new systems. This software can be used to map points for integrating old and new systems, optimizing their information-gathering characteristics and increasing the efficiency of system communications.<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\">What Are the Types of Business Process Management Software?</h1>\r\n<p class=\"align-center\">There are <span style=\"font-weight: bold; \">three basic kinds</span> of BPM frameworks:</p>\r\n<span style=\"font-weight: bold; \">Horizontal frameworks.</span>They deal with design and development of business processes. They are generally focused on technology and reuse.\r\n<span style=\"font-weight: bold; \">Vertical BPM frameworks.</span> This focuses on specific sets of coordinated tasks, using pre-built templates which can be easily deployed and configured.\r\n<span style=\"font-weight: bold; \">Full-service BPM suites.</span> They have five basic components: Process discovery and project scoping; Process modeling and design; Business rules engine; Workflow engine; Simulation and testing.\r\n<p class=\"align-center\">There are <span style=\"font-weight: bold; \">two types of BPM software</span> as it pertains to deployment:<span style=\"font-weight: bold; \"></span></p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">On-premise</span> business process management (BPM). This has been the norm for most enterprises.</p>\r\n<span style=\"font-weight: bold; \">Software as a Service (SaaS).</span> Advances in cloud computing have led to an increased interest in various “software-on-demand” offerings.\r\n<h1 class=\"align-center\">What are BPM Tools?</h1>\r\n<span style=\"font-weight: bold; \">Business Process Management (BPM) tools</span> are used for automating, measuring and optimizing business processes. BPM automation tools use workflow and collaboration to provide meaningful metrics to business leaders.\r\n<span style=\"font-weight: bold; \">Misconceptions about BPM Tools.</span> There’s a common misconception that BPM tools do not easily demonstrate their benefit to the organization. While the benefit from using BPM tools can be hard to quantify, it can be expressed more effectively in terms of business value.\r\n<span style=\"font-weight: bold; \">Process Management Tools.</span> Tools that allow process managers (those that are responsible for organizing the process or activity) to secure the resources needed to execute it, and measure the results of the activity, providing rewards or corrective feedback when necessary. Process manager tools also allows process managers to change and improve the process whenever possible.\r\n<span style=\"font-weight: bold;\">Process Modeling Tools.</span> Software tools that let managers or analysts create business process diagrams. Simple tools only support diagramming. Professional Process Modeling Tools store each model element in a database so that they can be reused on other diagrams or updated. Many business process improvement software supports simulation or code generation.<br /><br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/BPM_-_Business_Process_Management.png"},{"id":182,"title":"CMS - Content management system","alias":"cms-content-management-system","description":"A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment.\r\nCMS features vary widely. Most CMSs include Web-based publishing, format management, history editing and version control, indexing, search and retrieval. By their nature, content management systems support the separation of content and presentation.\r\nContent management software solutions are typically used for enterprise content management systems (ECM) and web site content management systems (WCM). An ECM facilitates collaboration in the workplace by integrating document management, digital asset management and records retention functionalities, and providing end users with role-based access to the organization's digital assets. A WCM facilitates collaborative authoring for websites. ECM software often includes a WCM publishing functionality, but ECM webpages typically remain behind the organization's firewall.\r\nBoth enterprise content management and web content management systems have two components: a content management application (CMA) and a content delivery application (CDA). The CMA is a graphical user interface (GUI) that allows the user to control the design, creation, modification and removal of content from a website without needing to know anything about HTML. The CDA component provides the back-end services that support management and delivery of the content once it has been created in the CMA.\r\nDigital asset management systems are another type of CMS. They manage content with a clearly defined author or ownership, such as documents, movies, pictures, phone numbers, and scientific data. Companies also use CMSs to store, control, revise, and publish documentation.\r\nBased on market share statistics, the most popular CMS is WordPress, used by more than 28% of all websites on the Internet, and by 59% of all websites using a known content management system, followed by Joomla and Drupal.\r\n<span style=\"font-weight: bold;\">Content management systems typically provide the following features:</span>\r\n<ul><li>Search engine optimization</li><li>Integrated and online documentation</li><li>Modularity and extensibility</li><li>User and group functionality</li><li>Templating support for changing designs</li><li>Installation and upgrade wizards</li><li>Integrated audit logs</li><li>Compliance with various accessibility frameworks and standards, such as WAI-ARIA</li><li>Reduced need to code from scratch</li><li>Unified user experience</li><li>Version control</li><li>Edit permission management</li></ul>","materialsDescription":"<h1 class=\"align-center\"> <span style=\"font-weight: normal;\">What is a CMS?</span></h1>\r\nAnswer: CMS is an acronym for "Content Management System". You may see some variations on this term, but they all refer to the same concept. Variations include:\r\n<ul><li>Content Management System</li><li>Web CMS</li><li>Web Content Management System</li><li>CMS Platform</li><li>Content Management Platform</li><li>CMS System</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What does a CMS do?</span></h1>\r\n<p class=\"align-left\">In it's simplest terms, Content Management Systems are designed to help users create and manage their websites. Content management solutions help webmasters manage the many different resources, content types and various data that make up modern web sites.</p>\r\n<p class=\"align-left\">At a minimum, modern websites make use of HTML, CSS, JavaScript and images (jpeg, gif, png, etc) to create web content for visitors to read. At the core of every CMS is the ability to organize these resources and generate valid content that can be read by web browsers. </p>\r\n<p class=\"align-left\">More advanced websites have interactive components (comment sections, forums, e-commerce...) that requires server software to validate and save user submitted content.<br />All of the top CMS platforms have features built-in or available for download as addons for all of these features.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the main types of CMS?</span></h1>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Simple CMS.</span> This system is used to create simple websites that contain several pages using simple control systems. Simple content management systems consist of several modules that are set one time. These CMSs are free and are available on the internet. Among their disadvantages are the inability to change settings, low transmission capacity, inability to create pages dynamically and the inability of ato delegateion of administrator’s credentials to others.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\"> </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Template CMS.</span> It consists of modules as well, but its structure is more complex if compared to a simple CMS. Template CMS has high transmission capacity, around 50,000 inquiries. Also, it has the support of dynamic pages and the ability to delegate the administrator’s credentials. Many template systems are used to create website content because they are easy to use.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\"> </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Professional CMS</span>. This type of CMS has a higher level of complexity. You may change the structure of internet resources. Additional modules can be attached to these systems. These systems are used to create information portals or massive projects. As a rule, these CMSs are a paid resource.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\"> </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Universal CMS</span>. Universal systems have wide functionality and ample opportunities to develope websites of any complexity. They support the functions of changing the structure, creating dynamic pages, modification of settings and credential distribution. Universal CMS is quite expensive. These CMSs are used for work with large portals and web-projects that require high functionality and dynamics.<br /><br /><br /><br /><br /><br /></p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CMS_-_content_management_system.png"}],"additionalInfo":{"budgetNotExceeded":"","functionallyTaskAssignment":"","projectWasPut":"","price":0,"source":{"url":"https://www.bitrix24.ua/features/landing/crm_telephony/?gclid=EAIaIQobChMIldPVyZTQ1wIVTY0bCh11CQlgEAAYAyAAEgIVbPD_BwE","title":"Web-site of vendor"}},"comments":[],"references":[],"referencesCount":0,"similarImplementations":[{"id":489,"title":"Adobe Experience Cloud, Microsoft Dynamics 365 for 24 Hour Fitness","description":"<span style=\"font-size: 12px; font-family: Verdana, sans-serif; color: rgb(0, 0, 0); \">Microsoft Corp. (Nasdaq: MSFT) and Adobe (Nasdaq: ADBE) on Wednesday announced an agreement with 24 Hour Fitness, one of the nation’s largest privately owned and operated fitness chains, to deploy Microsoft Dynamics 365 and Adobe Experience Cloud across its network of more than 420 clubs nationwide. This will enable 24 Hour Fitness to dramatically enhance its ability to offer more personalized and unified digital experiences for members throughout every touch point in their fitness journey. With technology integrations across Microsoft business applications and Adobe Experience Cloud, 24 Hour Fitness is investing in a combined cloud platform to engage its members and prospects with highly personalized experiences.</span>\r\n<span style=\"font-size: 12px; font-family: Verdana, sans-serif; color: rgb(0, 0, 0); \"><br /></span>\r\n<span style=\"font-size: 12px; font-family: Verdana, sans-serif; color: rgb(0, 0, 0); font-style: italic; \">“We have an opportunity to establish a new bar across the industry by delivering personalized digital interactions to our members that are available 24 hours a day, at home, on the road or in the gym,” said Frank Napolitano, president, 24 Hour Fitness. “It’s not an easy feat to achieve this with nearly 4 million members. Adobe is empowering us to create mass consumer personalization that scales, all utilizing the Microsoft Dynamics 365 platform. In doing so, we are better positioned to serve our members the workouts and health and fitness guidance they truly want and need.”</span>\r\n<span style=\"font-size: 12px; font-family: Verdana, sans-serif; color: rgb(0, 0, 0); \"><br /></span>\r\n<span style=\"font-size: 12px; font-family: Verdana, sans-serif; color: rgb(0, 0, 0); \">24 Hour Fitness is undertaking a journey to digitally transform its operations by combining functional departments to provide a single view of members and guests, messaging, and performance. Integrated cloud solutions from Adobe and Microsoft will help 24 Hour Fitness with scale, security and outreach along with AI and machine learnings to streamline its business and connect more deliberately to its members.</span>\r\n<span style=\"font-size: 12px; font-family: Verdana, sans-serif; color: rgb(0, 0, 0); \"><br /></span>\r\n<span style=\"font-size: 12px; font-family: Verdana, sans-serif; color: rgb(0, 0, 0); font-style: italic; \">“Adobe and Microsoft are at the center of how we bring in relevant data, draw intelligent insights, and then how we act upon those insights across all our channels holistically,” said Tom Lapcevic, executive vice president and chief marketing officer, 24 Hour Fitness. “Our mission is to help people improve their lives every day through fitness, both inside and outside our clubs. So, whether it be email communications with a member, a mobile push notification or an SMS communication, we make sure that all our channels are in sync with what the needs of that individual are. It’s about giving every one of our members and guests a better and more personalized experience — and ultimately the results they desire.”</span>\r\n<span style=\"font-size: 12px; font-family: Verdana, sans-serif; color: rgb(0, 0, 0); \"><br /></span>\r\n<span style=\"font-size: 12px; font-family: Verdana, sans-serif; color: rgb(0, 0, 0); \">24 Hour Fitness already leverages Adobe Campaign for email, SMS and mobile push messaging, and Adobe Target for personalization across channels. Integration with Microsoft Dynamics 365 for Sales will enable 24 Hour Fitness to leverage sales data for member and guest insights, providing a single view of the customer that can be used to personalize experiences. For example, 24 Hour Fitness can customize offers, such as personal training recommendations based on loyalty, interests and geography. In addition, the 24 Hour Fitness 24GO custom coaching platform, powered by Adobe Experience Manager for content management and delivery, combined with Microsoft Dynamics 365 provides custom workouts, at-home programming, progress and goal tracking, and class schedules — all within a single dashboard. As well, the monthly digital magazine 24Life offers experts to help you think, eat, move and recover better. </span>\r\n<span style=\"font-size: 12px; font-family: Verdana, sans-serif; color: rgb(0, 0, 0); \"><br /></span>\r\n<span style=\"font-size: 12px; font-family: Verdana, sans-serif; color: rgb(0, 0, 0); font-style: italic; \">“24 Hour Fitness is at the forefront of delivering exceptional personalized customer experiences across new customer acquisition all the way through delivering ongoing member services,” said Alysa Taylor, general manager, Microsoft Business Applications & Industry Group. “Together with Adobe, we’re dedicated to empowering digital transformation with 24 Hour Fitness and are proud to join them in their efforts to develop amazing experiences that can revolutionize their industry and further engage their members.”</span>\r\n<span style=\"font-size: 12px; font-family: Verdana, sans-serif; color: rgb(0, 0, 0); \"><br /></span>\r\n<span style=\"font-size: 12px; font-family: Verdana, sans-serif; color: rgb(0, 0, 0); font-style: italic; \">“Delivering personalization at scale is the holy grail when it comes to how fitness companies engage with members,” said Dave Welch, vice president, Microsoft Solutions, Adobe. “24 Hour Fitness is able to achieve precisely this by harnessing the unique advantages of Adobe and Microsoft’s joint solutions. This can be a game-changer that truly transforms the member experience.”</span>\r\n<span style=\"font-size: 12px; font-family: Verdana, sans-serif; color: rgb(0, 0, 0); \"><br /></span>\r\n<p style=\"background-color: rgb(255, 255, 255); \"><span style=\"font-size: 12px; font-family: Verdana, sans-serif; color: rgb(0, 0, 0); \">At Adobe Summit 2018 last month, Microsoft and Adobe outlined new native technology integrations between Adobe Experience Manager and Microsoft Azure, Adobe Campaign and Microsoft Dynamics 365, and Adobe Analytics and Microsoft Power BI. The companies together serve more than 60 global brands today, empowering enterprises to compile customer insights, creating a single view of the customer that can be used to personalize experiences across marketing touchpoints. More information on these joint solutions can be found here.</span></p>\r\n<span style=\"font-size: 12px; font-family: Verdana, sans-serif; color: rgb(0, 0, 0); \"><br /></span>","alias":"adobe-experience-cloud-microsoft-dynamics-365-for-24-hour-fitness","roi":0,"seo":{"title":"Adobe Experience Cloud, Microsoft Dynamics 365 for Customer Engagement","keywords":"Adobe Experience Cloud, Microsoft Dynamics 365, Customer Engagement, Customer, Fitness, custom workouts, at-home programming, progress, goal tracking, class schedules, mobile push notification, SMS communication","description":"<span style=\"font-size: 12px; font-family: Verdana, sans-serif; color: rgb(0, 0, 0); \">Microsoft Corp. 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The company is headquartered in San Jose, California, United States. Adobe has historically focused upon the creation of multimedia and creativity software products, with a more recent foray towards rich Internet application software development. 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Its best known software pr","og:title":"Microsoft","og:description":"Microsoft Corporation is an multinational technology company headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software pr","og:image":"https://old.roi4cio.com/uploads/roi/company/ms_dshchpshch.png"},"eventUrl":""}],"products":[{"id":1568,"logo":false,"scheme":false,"title":"Adobe Experience Cloud","vendorVerified":0,"rating":"2.40","implementationsCount":1,"suppliersCount":0,"alias":"adobe-experience-cloud","companyTypes":[],"description":"Massive amounts of data, the explosion of different devices and screens, and skyrocketing customer expectations are forcing businesses to completely rethink their approach. This next wave of transformation will be all about experience. To keep customers engaged, leading brands are now reimagining their experiences to drive brand loyalty and growth. Adobe Experience Cloud is your one-stop shop for everything your business needs to deliver these amazing experiences.\r\nAdobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralized assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.\r\nTailored experiences for every industry:\r\n<ul><li> Financial Services</li><li> Government</li><li> High tech</li><li> Manufacturing</li><li> Media & Entertainment</li><li> Retail</li><li> Telecommunications</li><li> Travel & hospitality</li><li> Healthcare</li></ul>\r\n\r\n","shortDescription":"Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. ","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Digital Marketing with Adobe Marketing Cloud","keywords":" Financial Services, Government, High tech, Manufacturing, Media, Entertainment, Retail, Telecommunications, Travel & hospitality, Healthcare, solutions, campaigns, advertising, intelligence, business, data, customer expectations, experience, customers, engaged, leading, brands, brand loyalty, business\r\n\r\n","description":"Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. ","og:title":"Digital Marketing with Adobe Marketing Cloud","og:description":"Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. "},"eventUrl":"","translationId":1568,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":52,"title":"SaaS - software as a service","alias":"saas-software-as-a-service","description":"<span style=\"font-weight: bold;\">Software as a service (SaaS)</span> is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as "on-demand software", and was formerly referred to as "software plus services" by Microsoft.\r\n SaaS services is typically accessed by users using a thin client, e.g. via a web browser. SaaS software solutions has become a common delivery model for many business applications, including office software, messaging software, payroll processing software, DBMS software, management software, CAD software, development software, gamification, virtualization, accounting, collaboration, customer relationship management (CRM), Management Information Systems (MIS), enterprise resource planning (ERP), invoicing, human resource management (HRM), talent acquisition, learning management systems, content management (CM), Geographic Information Systems (GIS), and service desk management. SaaS has been incorporated into the strategy of nearly all leading enterprise software companies.\r\nSaaS applications are also known as <span style=\"font-weight: bold;\">Web-based software</span>, <span style=\"font-weight: bold;\">on-demand software</span> and<span style=\"font-weight: bold;\"> hosted software</span>.\r\nThe term "Software as a Service" (SaaS) is considered to be part of the nomenclature of cloud computing, along with Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Desktop as a Service (DaaS),managed software as a service (MSaaS), mobile backend as a service (MBaaS), and information technology management as a service (ITMaaS).\r\nBecause SaaS is based on cloud computing it saves organizations from installing and running applications on their own systems. That eliminates or at least reduces the associated costs of hardware purchases and maintenance and of software and support. The initial setup cost for a SaaS application is also generally lower than it for equivalent enterprise software purchased via a site license.\r\nSometimes, the use of SaaS cloud software can also reduce the long-term costs of software licensing, though that depends on the pricing model for the individual SaaS offering and the enterprise’s usage patterns. In fact, it’s possible for SaaS to cost more than traditional software licenses. This is an area IT organizations should explore carefully.<br />SaaS also provides enterprises the flexibility inherent with cloud services: they can subscribe to a SaaS offering as needed rather than having to buy software licenses and install the software on a variety of computers. The savings can be substantial in the case of applications that require new hardware purchases to support the software.<br /><br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Who uses SaaS?</span></h1>\r\nIndustry analyst Forrester Research notes that SaaS adoption has so far been concentrated mostly in human resource management (HRM), customer relationship management (CRM), collaboration software (e.g., email), and procurement solutions, but is poised to widen. Today it’s possible to have a data warehouse in the cloud that you can access with business intelligence software running as a service and connect to your cloud-based ERP like NetSuite or Microsoft Dynamics.The dollar savings can run into the millions. And SaaS installations are often installed and working in a fraction of the time of on-premises deployments—some can be ready in hours. \r\nSales and marketing people are likely familiar with Salesforce.com, the leading SaaS CRM software, with millions of users across more than 100,000 customers. Sales is going SaaS too, with apps available to support sales in order management, compensation, quote production and configure, price, quoting, electronic signatures, contract management and more.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why SaaS? Benefits of software as a service</span></h1>\r\n<ul><li><span style=\"font-weight: bold;\">Lower cost of entry</span>. With SaaS solution, you pay for what you need, without having to buy hardware to host your new applications. Instead of provisioning internal resources to install the software, the vendor provides APIs and performs much of the work to get their software working for you. The time to a working solution can drop from months in the traditional model to weeks, days or hours with the SaaS model. In some businesses, IT wants nothing to do with installing and running a sales app. In the case of funding software and its implementation, this can be a make-or-break issue for the sales and marketing budget, so the lower cost really makes the difference.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reduced time to benefit/rapid prototyping</span>. In the SaaS model, the software application is already installed and configured. Users can provision the server for the cloud and quickly have the application ready for use. This cuts the time to benefit and allows for rapid demonstrations and prototyping. With many SaaS companies offering free trials, this means a painless proof of concept and discovery phase to prove the benefit to the organization. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Pay as you go</span>. SaaS business software gives you the benefit of predictable costs both for the subscription and to some extent, the administration. Even as you scale, you can have a clear idea of what your costs will be. This allows for much more accurate budgeting, especially as compared to the costs of internal IT to manage upgrades and address issues for an owned instance.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">The SaaS vendor is responsible for upgrades, uptime and security</span>. Under the SaaS model, since the software is hosted by the vendor, they take on the responsibility for maintaining the software and upgrading it, ensuring that it is reliable and meeting agreed-upon service level agreements, and keeping the application and its data secure. While some IT people worry about Software as a Service security outside of the enterprise walls, the likely truth is that the vendor has a much higher level of security than the enterprise itself would provide. Many will have redundant instances in very secure data centers in multiple geographies. Also, the data is being automatically backed up by the vendor, providing additional security and peace of mind. Because of the data center hosting, you’re getting the added benefit of at least some disaster recovery. Lastly, the vendor manages these issues as part of their core competencies—let them.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Integration and scalability.</span> Most SaaS apps are designed to support some amount of customization for the way you do business. SaaS vendors create APIs to allow connections not only to internal applications like ERPs or CRMs but also to other SaaS providers. One of the terrific aspects of integration is that orders written in the field can be automatically sent to the ERP. Now a salesperson in the field can check inventory through the catalog, write the order in front of the customer for approval, send it and receive confirmation, all in minutes. And as you scale with a SaaS vendor, there’s no need to invest in server capacity and software licenses. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Work anywhere</span>. Since the software is hosted in the cloud and accessible over the internet, users can access it via mobile devices wherever they are connected. This includes checking customer order histories prior to a sales call, as well as having access to real time data and real time order taking with the customer.</li></ul>\r\n<p class=\"align-left\"> </p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/SaaS__1_.png"},{"id":69,"title":"Business Analytics","alias":"business-analytics","description":"Business Analytics is “the study of data through statistical and operations analysis, the formation of predictive models, application of optimization techniques, and the communication of these results to customers, business partners, and college executives.” Business Analytics requires quantitative methods and evidence-based data for business modeling and decision making; as such, Business Analytics requires the use of Big Data.\r\nSAS describes Big Data as “a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis.” What’s important to keep in mind about Big Data is that the amount of data is not as important to an organization as the analytics that accompany it. When companies analyze Big Data, they are using Business Analytics to get the insights required for making better business decisions and strategic moves.\r\nCompanies use Business Analytics (BA) to make data-driven decisions. The insight gained by BA enables these companies to automate and optimize their business processes. In fact, data-driven companies that utilize Business Analytics achieve a competitive advantage because they are able to use the insights to:\r\n<ul><li>Conduct data mining (explore data to find new patterns and relationships)</li><li>Complete statistical analysis and quantitative analysis to explain why certain results occur</li><li>Test previous decisions using A/B testing and multivariate testing</li><li>Make use of predictive modeling and predictive analytics to forecast future results</li></ul>\r\nBusiness Analytics also provides support for companies in the process of making proactive tactical decisions, and BA makes it possible for those companies to automate decision making in order to support real-time responses.","materialsDescription":"<span style=\"font-weight: bold; \">What does Business Analytics (BA) mean?</span>\r\nBusiness analytics (BA) refers to all the methods and techniques that are used by an organization to measure performance. Business analytics are made up of statistical methods that can be applied to a specific project, process or product. Business analytics can also be used to evaluate an entire company. Business analytics are performed in order to identify weaknesses in existing processes and highlight meaningful data that will help an organization prepare for future growth and challenges.\r\nThe need for good business analytics has spurred the creation of business analytics software and enterprise platforms that mine an organization’s data in order to automate some of these measures and pick out meaningful insights.\r\nAlthough the term has become a bit of a buzzword, business analytics are a vital part of any business. Business analytics make up a large portion of decision support systems, continuous improvement programs and many of the other techniques used to keep a business competitive. Consequently, accurate business analytics like efficiency measures and capacity utilization rates are the first step to properly implementing these techniques.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Business_Analytics.png"},{"id":146,"title":"ECM - Enterprise Content Management","alias":"ecm-enterprise-content-management","description":"<span style=\"font-weight: bold; \">Enterprise content management (ECM)</span> extends the concept of content management by adding a time line for each content item and possibly enforcing processes for the creation, approval and distribution of them. Systems that implement ECM generally provide a secure repository for managed items, be they analog or digital, that indexes them. They also include one or more methods for importing content to bring new items under management and several presentation methods to make items available for use. The key feature of ECM that distinguishes it from "simple" content management is that an ECM is at least cognizant of the processes and procedures of the enterprise it is created for, and as such is particular to it. \r\nECM as an umbrella term covers enterprise document management system, Web content management, search, collaboration, records management, digital asset management (DAM), workflow management, capture and scanning. ECM is primarily aimed at managing the life-cycle of information from initial publication or creation all the way through archival and eventual disposal. ECM enterprise content management software is delivered in four ways:\r\n- on-premises software (installed on an organization's own network)\r\n- software as a service (SaaS) (Web access to information that is stored on a software manufacturer's system)\r\n- a hybrid composed of both on-premises and SaaS components\r\n- Infrastructure as a Service (IaaS) (which refers to online services that abstract the user from the details of infrastructure like physical computing resources, location, data partitioning, scaling, security, backup etc.)\r\n<span style=\"font-weight: bold;\">ECM provides</span> a centralized platform where content can be held and disseminated in a manner that meets regulatory compliance requirements and risk management guidelines. An ECM achieves the latter two benefits by eliminating ad hoc processes that can expose an enterprise to regulatory compliance risks and other potential problems. Full-function enterprise content management solutions include features such as content taxonomies, auditing capabilities, check-in/check-out and other workflow controls and security mechanisms.\r\nAn <span style=\"font-weight: bold;\">effective ECM </span>can streamline access and business processes, eliminate bottlenecks by reducing storage, as well as paper and mailing needs, optimize security, maintain integrity and minimize overhead. All of these can lead to increased productivity. The first step is to document all the types of content that the organization deals with, the business processes its part of and who handles the content. \r\nECM software can be used to identify duplicate and near-duplicate content, allowing the organization to keep a few copies of a particular piece of content instead of hundreds. The best ECM software extends the reach of traditional ECM capabilities into previously isolated applications and information silos, such as ERP, CRM, SCM and HCM, to take the shape of a content services platform. Information can now flow across the enterprise to the people and processes—when, where and in whatever context it is needed.\r\nTo understand more specific ways it could help your company, consider these <span style=\"font-weight: bold; \">three types of ECM</span> software solutions.\r\n<span style=\"font-weight: bold; \">Web Content Management.</span> WCM puts control over the look and feel of a website in the hands of specific, key people. It’s used by organizations with relatively complex websites and strict brand guidelines, giving those key personnel the means to easily update, modify and publish content for the sites while adhering to the guidelines.\r\n<span style=\"font-weight: bold; \">Collaborative Content Management.</span> CCM enables multiple people to access and modify a single document, such as a legal document. It’s ideal for organizations that must manage projects involving multiple stakeholders. CCM makes it easy to work together while keeping track of, and updating, the most-current version of the document.\r\n<span style=\"font-weight: bold; \">Transactional Content Management.</span> This type of ECM document management is designed for organizations that repeatedly use varied types of content, including records, paper documents, and digital files. TCM solutions capture content from various channels, classify it, store it, create an automated workflow to ensure the right user receives the content at the right time, and even deletes documents when they’re no longer needed, all while working seamlessly with other apps and databases, ensuring all of that content is available throughout the company.<br /><br /><br />\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"> <span style=\"font-weight: bold; \">What is Enterprise Content Management (ECM)?</span></h1>\r\nEnterprise Content Management is the organization of structured and unstructured documents using technology and software that allows your organization to “work smarter, not harder.” As technology advanced and everything became digital, organizations needed a new way to store and access files, leading to the creation of ECM. \r\nECM document management system consists of four main points:\r\n<ul><li><span style=\"font-weight: bold; \">Capture:</span> Capturing information from hardcopy documents or online forms and transferring it into the system</li><li><span style=\"font-weight: bold; \">Manage:</span> Managing the captured data in a structured format that allows quick and easy retrieval</li><li><span style=\"font-weight: bold; \">Storing:</span> Securely storing files in a central repository that can be accessed from multiple locations</li><li><span style=\"font-weight: bold; \">Delivery:</span> Implementation of business process workflows to automatically move documents from one step to the next</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: bold; \">Five ways ECM software can benefit your organization</span></h1>\r\n<span style=\"font-weight: bold; \">Basic file sharing and library services.</span> At its core, enterprise document management software begins with basic file sharing and library services managed within a networked repository. Individuals and groups with predefined access rights and permissions can access the repository and then create, read, update and delete files stored within it.\r\nMany ECM applications support Content Management Interoperability Services, an industry standard that allows different vendors' products to interoperate; this is an essential capability within large enterprises that maintain content management tools from multiple vendors.\r\n<span style=\"font-weight: bold; \">Content governance, compliance and records management.</span> For many organizations, managing business documents or other content types is a critical use case for ECM. Companies subject to compliance or other industry regulations need document content management system software to capture, manage, archive and ultimately dispose of files after a predefined period.\r\nECM can ensure that only individuals with predefined permissions - determined by access controls - can update or view documents stored within a repository. An organization can thus manage document modification.\r\nIn addition, enterprise content management tools can log all actions, providing an organization with the capabilities to maintain an auditable record of all the changes to documents within the repository.\r\n<span style=\"font-weight: bold; \">Business process management.</span> Companies also use ECM to establish workflows that span departments and geographies to support extended enterprise and inter-enterprise business processes.\r\nMost ECM software provides tools to help both technical and non-technical business users define business processes. Most applications provide audit controls to track each step of the process and analytic capabilities to help identify inefficiencies and streamline business procedures.\r\n<span style=\"font-weight: bold; \">Content repositories linked to other enterprise applications.</span> Some companies use electronic content management software as a repository for documents created by other enterprise applications, including CRM, ERP, HR and financial systems. These enterprise systems can seamlessly access, view or modify content managed by the ECM.\r\n<span style=\"font-weight: bold; \">Enabling mobile and remote workforces.</span> Content management tools often include functionality to allow remote workers to access content from mobile devices. This is an increasingly important feature for many companies.\r\nMobile capabilities also enable new kinds of data capture and presentation functionalities. By combining content management capabilities with other data, for example, a political canvasser can use a tablet to enter new information about a political donor without having to start from scratch, as some of that information is already stored in a content management system. \r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/ECM_-_Enterprise_Content_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":1575,"logo":false,"scheme":false,"title":"Microsoft Dynamics 365","vendorVerified":0,"rating":"2.00","implementationsCount":1,"suppliersCount":0,"alias":"microsoft-dynamics-365","companyTypes":[],"description":"\r\n<p><span style=\"font-weight: bold;\">Dynamics 365 for Sales</span></p>\r\n<p>Empower sellers with insights to personalize relationships, predict customer needs, and increase sales.</p>\r\n<p><span style=\"font-weight: bold;\">Dynamics 365 for Retail</span></p>\r\n<p>Create personalized shopping experiences that unify digital, in-store, and back office operations.</p>\r\n<p><span style=\"font-weight: bold;\">Dynamics 365 for Customer Service</span></p>\r\n<p>Exceed customer expectations across self and assisted support with empowered agents that deliver personalized experiences.</p>\r\n<p><span style=\"font-weight: bold;\">Dynamics 365 for Field Service</span></p>\r\n<p>Serve customers better through proactive maintenance, predictive scheduling, and first-time fix.</p>\r\n<p><span style=\"font-weight: bold;\">Dynamics 365 for Project Service Automation</span></p>\r\n<p>Deliver customer projects on-time, within budget, and become a trusted advisor.</p>\r\n<p><span style=\"font-weight: bold;\">Dynamics 365 for Finance and Operations</span></p>\r\n<p>Modernize your business operations across finance, manufacturing, and supply chain to drive new growth.</p>\r\n<p><span style=\"font-weight: bold;\">Dynamics 365 for Talent</span></p>\r\n<p>Attract the right people and seamlessly onboard, engage, and grow your talent.</p>\r\n<p><span style=\"font-weight: bold;\">Adobe Marketing Cloud</span></p>\r\n<p>Deliver personalized experiences throughout your marketing and sales engagements at scale with Dynamics 365 and Adobe.</p>\r\n<p><span style=\"font-weight: bold;\">Dynamics 365 for Marketing</span></p>\r\n<p>Increase demand by automating tasks from multi-channel campaigns to events with an application built on the same platform as Dynamics 365 for Sales.</p>\r\n","shortDescription":"Microsoft Dynamics 365 is unified CRM and ERP capabilities — modern, intelligent cloud applications that help move your business forward.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":19,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Microsoft Dynamics 365","keywords":"","description":"\r\n<p><span style=\"font-weight: bold;\">Dynamics 365 for Sales</span></p>\r\n<p>Empower sellers with insights to personalize relationships, predict customer needs, and increase sales.</p>\r\n<p><span style=\"font-weight: bold;\">Dynamics 365 for Retail</span></p>\r\n<p>","og:title":"Microsoft Dynamics 365","og:description":"\r\n<p><span style=\"font-weight: bold;\">Dynamics 365 for Sales</span></p>\r\n<p>Empower sellers with insights to personalize relationships, predict customer needs, and increase sales.</p>\r\n<p><span style=\"font-weight: bold;\">Dynamics 365 for Retail</span></p>\r\n<p>"},"eventUrl":"","translationId":1576,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"planned","statusLabel":"Planned","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":4,"title":"Reduce Costs"},{"id":6,"title":"Ensure Security and Business Continuity"},{"id":7,"title":"Improve Customer Service"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":389,"title":"Customer attrition"},{"id":390,"title":"Low quality of customer support"}]}},"categories":[{"id":52,"title":"SaaS - software as a service","alias":"saas-software-as-a-service","description":"<span style=\"font-weight: bold;\">Software as a service (SaaS)</span> is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as "on-demand software", and was formerly referred to as "software plus services" by Microsoft.\r\n SaaS services is typically accessed by users using a thin client, e.g. via a web browser. SaaS software solutions has become a common delivery model for many business applications, including office software, messaging software, payroll processing software, DBMS software, management software, CAD software, development software, gamification, virtualization, accounting, collaboration, customer relationship management (CRM), Management Information Systems (MIS), enterprise resource planning (ERP), invoicing, human resource management (HRM), talent acquisition, learning management systems, content management (CM), Geographic Information Systems (GIS), and service desk management. SaaS has been incorporated into the strategy of nearly all leading enterprise software companies.\r\nSaaS applications are also known as <span style=\"font-weight: bold;\">Web-based software</span>, <span style=\"font-weight: bold;\">on-demand software</span> and<span style=\"font-weight: bold;\"> hosted software</span>.\r\nThe term "Software as a Service" (SaaS) is considered to be part of the nomenclature of cloud computing, along with Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Desktop as a Service (DaaS),managed software as a service (MSaaS), mobile backend as a service (MBaaS), and information technology management as a service (ITMaaS).\r\nBecause SaaS is based on cloud computing it saves organizations from installing and running applications on their own systems. That eliminates or at least reduces the associated costs of hardware purchases and maintenance and of software and support. The initial setup cost for a SaaS application is also generally lower than it for equivalent enterprise software purchased via a site license.\r\nSometimes, the use of SaaS cloud software can also reduce the long-term costs of software licensing, though that depends on the pricing model for the individual SaaS offering and the enterprise’s usage patterns. In fact, it’s possible for SaaS to cost more than traditional software licenses. This is an area IT organizations should explore carefully.<br />SaaS also provides enterprises the flexibility inherent with cloud services: they can subscribe to a SaaS offering as needed rather than having to buy software licenses and install the software on a variety of computers. The savings can be substantial in the case of applications that require new hardware purchases to support the software.<br /><br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Who uses SaaS?</span></h1>\r\nIndustry analyst Forrester Research notes that SaaS adoption has so far been concentrated mostly in human resource management (HRM), customer relationship management (CRM), collaboration software (e.g., email), and procurement solutions, but is poised to widen. Today it’s possible to have a data warehouse in the cloud that you can access with business intelligence software running as a service and connect to your cloud-based ERP like NetSuite or Microsoft Dynamics.The dollar savings can run into the millions. And SaaS installations are often installed and working in a fraction of the time of on-premises deployments—some can be ready in hours. \r\nSales and marketing people are likely familiar with Salesforce.com, the leading SaaS CRM software, with millions of users across more than 100,000 customers. Sales is going SaaS too, with apps available to support sales in order management, compensation, quote production and configure, price, quoting, electronic signatures, contract management and more.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why SaaS? Benefits of software as a service</span></h1>\r\n<ul><li><span style=\"font-weight: bold;\">Lower cost of entry</span>. With SaaS solution, you pay for what you need, without having to buy hardware to host your new applications. Instead of provisioning internal resources to install the software, the vendor provides APIs and performs much of the work to get their software working for you. The time to a working solution can drop from months in the traditional model to weeks, days or hours with the SaaS model. In some businesses, IT wants nothing to do with installing and running a sales app. In the case of funding software and its implementation, this can be a make-or-break issue for the sales and marketing budget, so the lower cost really makes the difference.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reduced time to benefit/rapid prototyping</span>. In the SaaS model, the software application is already installed and configured. Users can provision the server for the cloud and quickly have the application ready for use. This cuts the time to benefit and allows for rapid demonstrations and prototyping. With many SaaS companies offering free trials, this means a painless proof of concept and discovery phase to prove the benefit to the organization. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Pay as you go</span>. SaaS business software gives you the benefit of predictable costs both for the subscription and to some extent, the administration. Even as you scale, you can have a clear idea of what your costs will be. This allows for much more accurate budgeting, especially as compared to the costs of internal IT to manage upgrades and address issues for an owned instance.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">The SaaS vendor is responsible for upgrades, uptime and security</span>. Under the SaaS model, since the software is hosted by the vendor, they take on the responsibility for maintaining the software and upgrading it, ensuring that it is reliable and meeting agreed-upon service level agreements, and keeping the application and its data secure. While some IT people worry about Software as a Service security outside of the enterprise walls, the likely truth is that the vendor has a much higher level of security than the enterprise itself would provide. Many will have redundant instances in very secure data centers in multiple geographies. Also, the data is being automatically backed up by the vendor, providing additional security and peace of mind. Because of the data center hosting, you’re getting the added benefit of at least some disaster recovery. Lastly, the vendor manages these issues as part of their core competencies—let them.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Integration and scalability.</span> Most SaaS apps are designed to support some amount of customization for the way you do business. SaaS vendors create APIs to allow connections not only to internal applications like ERPs or CRMs but also to other SaaS providers. One of the terrific aspects of integration is that orders written in the field can be automatically sent to the ERP. Now a salesperson in the field can check inventory through the catalog, write the order in front of the customer for approval, send it and receive confirmation, all in minutes. And as you scale with a SaaS vendor, there’s no need to invest in server capacity and software licenses. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Work anywhere</span>. Since the software is hosted in the cloud and accessible over the internet, users can access it via mobile devices wherever they are connected. This includes checking customer order histories prior to a sales call, as well as having access to real time data and real time order taking with the customer.</li></ul>\r\n<p class=\"align-left\"> </p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/SaaS__1_.png"},{"id":69,"title":"Business Analytics","alias":"business-analytics","description":"Business Analytics is “the study of data through statistical and operations analysis, the formation of predictive models, application of optimization techniques, and the communication of these results to customers, business partners, and college executives.” Business Analytics requires quantitative methods and evidence-based data for business modeling and decision making; as such, Business Analytics requires the use of Big Data.\r\nSAS describes Big Data as “a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis.” What’s important to keep in mind about Big Data is that the amount of data is not as important to an organization as the analytics that accompany it. When companies analyze Big Data, they are using Business Analytics to get the insights required for making better business decisions and strategic moves.\r\nCompanies use Business Analytics (BA) to make data-driven decisions. The insight gained by BA enables these companies to automate and optimize their business processes. In fact, data-driven companies that utilize Business Analytics achieve a competitive advantage because they are able to use the insights to:\r\n<ul><li>Conduct data mining (explore data to find new patterns and relationships)</li><li>Complete statistical analysis and quantitative analysis to explain why certain results occur</li><li>Test previous decisions using A/B testing and multivariate testing</li><li>Make use of predictive modeling and predictive analytics to forecast future results</li></ul>\r\nBusiness Analytics also provides support for companies in the process of making proactive tactical decisions, and BA makes it possible for those companies to automate decision making in order to support real-time responses.","materialsDescription":"<span style=\"font-weight: bold; \">What does Business Analytics (BA) mean?</span>\r\nBusiness analytics (BA) refers to all the methods and techniques that are used by an organization to measure performance. Business analytics are made up of statistical methods that can be applied to a specific project, process or product. Business analytics can also be used to evaluate an entire company. Business analytics are performed in order to identify weaknesses in existing processes and highlight meaningful data that will help an organization prepare for future growth and challenges.\r\nThe need for good business analytics has spurred the creation of business analytics software and enterprise platforms that mine an organization’s data in order to automate some of these measures and pick out meaningful insights.\r\nAlthough the term has become a bit of a buzzword, business analytics are a vital part of any business. Business analytics make up a large portion of decision support systems, continuous improvement programs and many of the other techniques used to keep a business competitive. Consequently, accurate business analytics like efficiency measures and capacity utilization rates are the first step to properly implementing these techniques.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Business_Analytics.png"},{"id":146,"title":"ECM - Enterprise Content Management","alias":"ecm-enterprise-content-management","description":"<span style=\"font-weight: bold; \">Enterprise content management (ECM)</span> extends the concept of content management by adding a time line for each content item and possibly enforcing processes for the creation, approval and distribution of them. Systems that implement ECM generally provide a secure repository for managed items, be they analog or digital, that indexes them. They also include one or more methods for importing content to bring new items under management and several presentation methods to make items available for use. The key feature of ECM that distinguishes it from "simple" content management is that an ECM is at least cognizant of the processes and procedures of the enterprise it is created for, and as such is particular to it. \r\nECM as an umbrella term covers enterprise document management system, Web content management, search, collaboration, records management, digital asset management (DAM), workflow management, capture and scanning. ECM is primarily aimed at managing the life-cycle of information from initial publication or creation all the way through archival and eventual disposal. ECM enterprise content management software is delivered in four ways:\r\n- on-premises software (installed on an organization's own network)\r\n- software as a service (SaaS) (Web access to information that is stored on a software manufacturer's system)\r\n- a hybrid composed of both on-premises and SaaS components\r\n- Infrastructure as a Service (IaaS) (which refers to online services that abstract the user from the details of infrastructure like physical computing resources, location, data partitioning, scaling, security, backup etc.)\r\n<span style=\"font-weight: bold;\">ECM provides</span> a centralized platform where content can be held and disseminated in a manner that meets regulatory compliance requirements and risk management guidelines. An ECM achieves the latter two benefits by eliminating ad hoc processes that can expose an enterprise to regulatory compliance risks and other potential problems. Full-function enterprise content management solutions include features such as content taxonomies, auditing capabilities, check-in/check-out and other workflow controls and security mechanisms.\r\nAn <span style=\"font-weight: bold;\">effective ECM </span>can streamline access and business processes, eliminate bottlenecks by reducing storage, as well as paper and mailing needs, optimize security, maintain integrity and minimize overhead. All of these can lead to increased productivity. The first step is to document all the types of content that the organization deals with, the business processes its part of and who handles the content. \r\nECM software can be used to identify duplicate and near-duplicate content, allowing the organization to keep a few copies of a particular piece of content instead of hundreds. The best ECM software extends the reach of traditional ECM capabilities into previously isolated applications and information silos, such as ERP, CRM, SCM and HCM, to take the shape of a content services platform. Information can now flow across the enterprise to the people and processes—when, where and in whatever context it is needed.\r\nTo understand more specific ways it could help your company, consider these <span style=\"font-weight: bold; \">three types of ECM</span> software solutions.\r\n<span style=\"font-weight: bold; \">Web Content Management.</span> WCM puts control over the look and feel of a website in the hands of specific, key people. It’s used by organizations with relatively complex websites and strict brand guidelines, giving those key personnel the means to easily update, modify and publish content for the sites while adhering to the guidelines.\r\n<span style=\"font-weight: bold; \">Collaborative Content Management.</span> CCM enables multiple people to access and modify a single document, such as a legal document. It’s ideal for organizations that must manage projects involving multiple stakeholders. CCM makes it easy to work together while keeping track of, and updating, the most-current version of the document.\r\n<span style=\"font-weight: bold; \">Transactional Content Management.</span> This type of ECM document management is designed for organizations that repeatedly use varied types of content, including records, paper documents, and digital files. TCM solutions capture content from various channels, classify it, store it, create an automated workflow to ensure the right user receives the content at the right time, and even deletes documents when they’re no longer needed, all while working seamlessly with other apps and databases, ensuring all of that content is available throughout the company.<br /><br /><br />\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"> <span style=\"font-weight: bold; \">What is Enterprise Content Management (ECM)?</span></h1>\r\nEnterprise Content Management is the organization of structured and unstructured documents using technology and software that allows your organization to “work smarter, not harder.” As technology advanced and everything became digital, organizations needed a new way to store and access files, leading to the creation of ECM. \r\nECM document management system consists of four main points:\r\n<ul><li><span style=\"font-weight: bold; \">Capture:</span> Capturing information from hardcopy documents or online forms and transferring it into the system</li><li><span style=\"font-weight: bold; \">Manage:</span> Managing the captured data in a structured format that allows quick and easy retrieval</li><li><span style=\"font-weight: bold; \">Storing:</span> Securely storing files in a central repository that can be accessed from multiple locations</li><li><span style=\"font-weight: bold; \">Delivery:</span> Implementation of business process workflows to automatically move documents from one step to the next</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: bold; \">Five ways ECM software can benefit your organization</span></h1>\r\n<span style=\"font-weight: bold; \">Basic file sharing and library services.</span> At its core, enterprise document management software begins with basic file sharing and library services managed within a networked repository. Individuals and groups with predefined access rights and permissions can access the repository and then create, read, update and delete files stored within it.\r\nMany ECM applications support Content Management Interoperability Services, an industry standard that allows different vendors' products to interoperate; this is an essential capability within large enterprises that maintain content management tools from multiple vendors.\r\n<span style=\"font-weight: bold; \">Content governance, compliance and records management.</span> For many organizations, managing business documents or other content types is a critical use case for ECM. Companies subject to compliance or other industry regulations need document content management system software to capture, manage, archive and ultimately dispose of files after a predefined period.\r\nECM can ensure that only individuals with predefined permissions - determined by access controls - can update or view documents stored within a repository. An organization can thus manage document modification.\r\nIn addition, enterprise content management tools can log all actions, providing an organization with the capabilities to maintain an auditable record of all the changes to documents within the repository.\r\n<span style=\"font-weight: bold; \">Business process management.</span> Companies also use ECM to establish workflows that span departments and geographies to support extended enterprise and inter-enterprise business processes.\r\nMost ECM software provides tools to help both technical and non-technical business users define business processes. Most applications provide audit controls to track each step of the process and analytic capabilities to help identify inefficiencies and streamline business procedures.\r\n<span style=\"font-weight: bold; \">Content repositories linked to other enterprise applications.</span> Some companies use electronic content management software as a repository for documents created by other enterprise applications, including CRM, ERP, HR and financial systems. These enterprise systems can seamlessly access, view or modify content managed by the ECM.\r\n<span style=\"font-weight: bold; \">Enabling mobile and remote workforces.</span> Content management tools often include functionality to allow remote workers to access content from mobile devices. This is an increasingly important feature for many companies.\r\nMobile capabilities also enable new kinds of data capture and presentation functionalities. By combining content management capabilities with other data, for example, a political canvasser can use a tablet to enter new information about a political donor without having to start from scratch, as some of that information is already stored in a content management system. \r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/ECM_-_Enterprise_Content_Management.png"},{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"additionalInfo":{"budgetNotExceeded":"","functionallyTaskAssignment":"","projectWasPut":"","price":0,"source":{"url":"http://news.adobe.com/press-release/experience-cloud/microsoft-dynamics-365-and-adobe-experience-cloud-selected-24-hour","title":"Web-site of vendor"}},"comments":[],"referencesCount":0},{"id":626,"title":"Agiliway custom software development for ROIFORCIO","description":"<span style=\"font-weight: bold; \">Business Challenge</span>\r\nIn order to implement the idea, it was necessary to develop <span style=\"font-weight: bold; \">stable and secure</span> web communication platform that would:\r\n<ul><li>Provide information about dozens of thousands of IT products from vendors, on the one hand, and IT solutions from thousands suppliers, on the other hand, to the benefit of all parties;</li><li>Allow quick search and selection of the most appropriate IT products and solutions, as well as offer similar and complementary options;</li><li>Allow projecting efforts, price and ROI for competing IT solutions based on multiple parameters provided by a user;</li><li>Provide possibility to automatically compile presentations and proposals with selected IT solutions including solution description, price, schedule, ROI, etc. to be further presented to user’s decision makers.</li></ul>\r\nThe platform had to meet the following criteria:\r\n<ul><li>Security</li><li>Fast data processing</li><li>Scalability</li><li>Multilanguage support </li><li>Customizability</li><li>Supportability</li></ul>\r\n<span style=\"font-weight: bold; \">Solution</span>\r\nDuring the project implementation, Agiliway has built a ROI4CIO platform on <span style=\"font-weight: bold; \">TYPO3 CMS</span> with a number of <span style=\"font-weight: bold; \">custom modules</span> that implement specific logic like ROI calculation or automatic solution search.\r\nThe following tools/technologies have been applied:\r\n<ul><li>TYPO3 CMS as a platform that determines the structure of the system</li><li>PHP and JavaScript for building basic functionality and complex internal architecture</li><li>Semantic UI for developing the UI design</li><li> MariaDB for quicker data processing</li></ul>\r\n<span style=\"font-weight: bold; \">Value</span>\r\nROI4CIO platform developed by Agiliway is going to help our client\r\n<ul><li>to become a worthy competitor to already existing distributors of IT solutions on EU and CIS markets,</li><li>to grow the number of partners,</li><li>to provide an effective and one-of a kind tool for an end user to select potential IT solutions by modeling and comparing ROI.</li></ul>","alias":"agiliway-custom-software-development-for-roiforcio","roi":0,"seo":{"title":"Agiliway custom software development for ROIFORCIO","keywords":"","description":"<span style=\"font-weight: bold; \">Business Challenge</span>\r\nIn order to implement the idea, it was necessary to develop <span style=\"font-weight: bold; \">stable and secure</span> web communication platform that would:\r\n<ul><li>Provide information about dozens","og:title":"Agiliway custom software development for ROIFORCIO","og:description":"<span style=\"font-weight: bold; \">Business Challenge</span>\r\nIn order to implement the idea, it was necessary to develop <span style=\"font-weight: bold; \">stable and secure</span> web communication platform that would:\r\n<ul><li>Provide information about dozens"},"deal_info":"","user":{"id":4107,"title":"ROIFORCIO (User)","logoURL":"https://old.roi4cio.com/uploads/roi/company/logo10.png","alias":"roiforcio-polzovatel","address":"","roles":[],"description":"ROI4CIO is a unique cooperation platform for IT-vendors, suppliers, distributors, resellers, users. 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It typically supports multiple users in a collaborative environment.\r\nCMS features vary widely. Most CMSs include Web-based publishing, format management, history editing and version control, indexing, search and retrieval. By their nature, content management systems support the separation of content and presentation.\r\nContent management software solutions are typically used for enterprise content management systems (ECM) and web site content management systems (WCM). An ECM facilitates collaboration in the workplace by integrating document management, digital asset management and records retention functionalities, and providing end users with role-based access to the organization's digital assets. A WCM facilitates collaborative authoring for websites. ECM software often includes a WCM publishing functionality, but ECM webpages typically remain behind the organization's firewall.\r\nBoth enterprise content management and web content management systems have two components: a content management application (CMA) and a content delivery application (CDA). The CMA is a graphical user interface (GUI) that allows the user to control the design, creation, modification and removal of content from a website without needing to know anything about HTML. The CDA component provides the back-end services that support management and delivery of the content once it has been created in the CMA.\r\nDigital asset management systems are another type of CMS. They manage content with a clearly defined author or ownership, such as documents, movies, pictures, phone numbers, and scientific data. Companies also use CMSs to store, control, revise, and publish documentation.\r\nBased on market share statistics, the most popular CMS is WordPress, used by more than 28% of all websites on the Internet, and by 59% of all websites using a known content management system, followed by Joomla and Drupal.\r\n<span style=\"font-weight: bold;\">Content management systems typically provide the following features:</span>\r\n<ul><li>Search engine optimization</li><li>Integrated and online documentation</li><li>Modularity and extensibility</li><li>User and group functionality</li><li>Templating support for changing designs</li><li>Installation and upgrade wizards</li><li>Integrated audit logs</li><li>Compliance with various accessibility frameworks and standards, such as WAI-ARIA</li><li>Reduced need to code from scratch</li><li>Unified user experience</li><li>Version control</li><li>Edit permission management</li></ul>","materialsDescription":"<h1 class=\"align-center\"> <span style=\"font-weight: normal;\">What is a CMS?</span></h1>\r\nAnswer: CMS is an acronym for "Content Management System". You may see some variations on this term, but they all refer to the same concept. Variations include:\r\n<ul><li>Content Management System</li><li>Web CMS</li><li>Web Content Management System</li><li>CMS Platform</li><li>Content Management Platform</li><li>CMS System</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What does a CMS do?</span></h1>\r\n<p class=\"align-left\">In it's simplest terms, Content Management Systems are designed to help users create and manage their websites. Content management solutions help webmasters manage the many different resources, content types and various data that make up modern web sites.</p>\r\n<p class=\"align-left\">At a minimum, modern websites make use of HTML, CSS, JavaScript and images (jpeg, gif, png, etc) to create web content for visitors to read. At the core of every CMS is the ability to organize these resources and generate valid content that can be read by web browsers. </p>\r\n<p class=\"align-left\">More advanced websites have interactive components (comment sections, forums, e-commerce...) that requires server software to validate and save user submitted content.<br />All of the top CMS platforms have features built-in or available for download as addons for all of these features.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the main types of CMS?</span></h1>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Simple CMS.</span> This system is used to create simple websites that contain several pages using simple control systems. Simple content management systems consist of several modules that are set one time. These CMSs are free and are available on the internet. Among their disadvantages are the inability to change settings, low transmission capacity, inability to create pages dynamically and the inability of ato delegateion of administrator’s credentials to others.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\"> </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Template CMS.</span> It consists of modules as well, but its structure is more complex if compared to a simple CMS. Template CMS has high transmission capacity, around 50,000 inquiries. Also, it has the support of dynamic pages and the ability to delegate the administrator’s credentials. Many template systems are used to create website content because they are easy to use.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\"> </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Professional CMS</span>. This type of CMS has a higher level of complexity. You may change the structure of internet resources. Additional modules can be attached to these systems. These systems are used to create information portals or massive projects. As a rule, these CMSs are a paid resource.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\"> </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Universal CMS</span>. Universal systems have wide functionality and ample opportunities to develope websites of any complexity. They support the functions of changing the structure, creating dynamic pages, modification of settings and credential distribution. Universal CMS is quite expensive. These CMSs are used for work with large portals and web-projects that require high functionality and dynamics.<br /><br /><br /><br /><br /><br /></p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CMS_-_content_management_system.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":1310,"logo":false,"scheme":false,"title":"AgiliWay Custom Software development","vendorVerified":0,"rating":"2.50","implementationsCount":3,"suppliersCount":1,"alias":"agiliway-custom-software-development","companyTypes":[],"description":"<ul>\r\n<li>Business requirements gathering and analysis</li>\r\n<li>Solution architecture design</li>\r\n<li>Development</li>\r\n<li>Quality control strategy planning and solution testing</li>\r\n<li>Solution deployment</li>\r\n<li>End-users education and migration support from old systems</li>\r\n<li>Post-implementation maintenance and user support</li>\r\n</ul>\r\n<p>Products(services)</p>\r\n<ul>\r\n<li>Custom Software development </li>\r\n<li>Outsourcing Consulting</li>\r\n<li>Web Dev</li>\r\n<li>Mobile Dev</li>\r\n<li>BigData</li>\r\n<li>QC</li>\r\n<li>BPO</li>\r\n<li>CiviCRM implementation</li>\r\n<li>Odoo Implementation</li>\r\n<li>E-commerce</li>\r\n</ul>\r\n<p> </p>","shortDescription":"Closed-cycle custom software development services starting from client needs collection and analysis, architecture design, solution development, quality control, deployment and maintenance","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"AgiliWay Custom Software development","keywords":"support, Solution, Development, education, deployment, End-users, from, migration","description":"<ul>\r\n<li>Business requirements gathering and analysis</li>\r\n<li>Solution architecture design</li>\r\n<li>Development</li>\r\n<li>Quality control strategy planning and solution testing</li>\r\n<li>Solution deployment</li>\r\n<li>End-users education and migration suppo","og:title":"AgiliWay Custom Software development","og:description":"<ul>\r\n<li>Business requirements gathering and analysis</li>\r\n<li>Solution architecture design</li>\r\n<li>Development</li>\r\n<li>Quality control strategy planning and solution testing</li>\r\n<li>Solution deployment</li>\r\n<li>End-users education and migration suppo"},"eventUrl":"","translationId":1310,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":32,"title":"IT outsourcing","alias":"it-outsourcing","description":"<span style=\"font-weight: bold; \">IT outsourcing</span> is the use of external service providers to effectively deliver IT-enabled business process, application service and infrastructure solutions for business outcomes.\r\nOutsourcing, which also includes utility services, software as a service and cloud-enabled outsourcing, helps clients to develop the right sourcing strategies and vision, select the right IT service providers, structure the best possible contracts, and govern deals for sustainable win-win relationships with external providers.\r\nOutsourcing can enable enterprises to reduce costs, accelerate time to market, and take advantage of external expertise, assets and/or intellectual property. IT outsourcing can be implemented both ways: outsides or within the country. \r\nIT outsourcing vendors can provide either a fully managed service, meaning they take full responsibility of all IT maintenance and support, or they can provide additional support for an internal IT team when needed, which is known as co-sourced IT support. A company using IT outsourcing can choose to use one provider for all their IT functions or split the work among multiple providers. \r\n<span style=\"font-weight: bold;\">Specific IT services typically outsourced include:</span>\r\n<ul><li>Application development</li><li>Web hosting</li><li>Application support</li><li>Database development</li><li>Telecommunications</li><li>Networking</li><li>Disaster recovery</li><li>Security</li></ul>\r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">Reasons for Outsourcing</span></p>\r\n<span style=\"font-weight: bold; \">To Reduce Cost.</span> More often than not, outsourcing means saving money. This is often due to lower labor costs, cheaper infrastructure, or an advantageous tax system in the outsourcing location.<br /><span style=\"font-weight: bold; \">To Access Skills That Are Unavailable Locally.</span> Resources that are scarce at home can sometimes be found in abundance elsewhere, meaning you can easily reach them through outsourcing.<br /><span style=\"font-weight: bold; \">To Better Use Internal Resources</span>. By delegating some of your business processes to a third party, you’ll give your in-house employees the opportunity to focus on more meaningful tasks.<br /><span style=\"font-weight: bold; \">To Accelerate Business Processes.</span> When you stop wasting time on mundane, time-consuming processes, you’ll be able to move forward with your core offering a lot faster.<br /><span style=\"font-weight: bold; \">To Share Risks.</span> When you delegate a part of non-focus functionality by outsourcing it to a third-party vendor, you give away the responsibility and related risks.","materialsDescription":"<h3 class=\"align-center\">What are the Types of IT Outsourcing?</h3>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Project-Based Model.</span> The client hires a team to implement the part of work that is already planned and defined. The project manager from the outsourced team carries full responsibility for the quality and performance of the project.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Dedicated Team Model.</span> The client hires a team that will create a project for them, and they will work only on that project. Unlike the project-based model, a dedicated team is more engaged in your project. In this model, an outsourced team becomes your technical and product advisor. So it can offer ideas and suggest alternative solutions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Outstaff Model.</span> It's a type of outsourcing in IT when you don't need a full-fledged development team and hire separate specialists. Sometimes the project requires finding a couple of additional professionals, and you're free to hire outstaff workers to cover that scope of work.</p>\r\n<h3 class=\"align-center\"><span style=\"font-weight: bold; \">What are IT Outsourcing examples?</span></h3>\r\nThe individual or company that becomes your outsourcing partner can be located anywhere in the world — one block away from your office or on another continent.\r\nA Bay Area-based startup partnering with an app development team in Utah and a call center in the Philippines, or a UK-based digital marketing agency hiring a Magento developer from Ukraine are both examples of outsourcing.\r\n<h3 class=\"align-center\">Why You Should Use IT Outsourcing</h3>\r\nNow that you know what IT outsourcing is, its models, and types, it's time to clarify why you need to outsource and whether you really need it. Let's go over a few situations that suggest when to opt for IT outsourcing.\r\n<ul><li><span style=\"font-weight: bold;\">You are a domain expert with idea</span></li></ul>\r\nIf you're an industry expert with the idea that solves a real problem, IT outsourcing is your choice. In this case, your main goal is to enter the market and test the solution fast. An outsourced team will help you validate the idea, build an MVP to check the hypothesis, and implement changes in your product according to market needs. It saves you money, time and lets you reach the goal.\r\n<ul><li><span style=\"font-weight: bold;\">You have an early-stage startup</span></li></ul>\r\nIt's a common case that young startups spend money faster than they get a solid team and a ready-to-market product. The Failory found that financial problems are the 3rd reason why startup fails. So it makes more sense to reduce costs by hiring an outsourced team of professionals while your business lives on investor's money. You may employ a full-cycle product development studio covering all the blind spots and bringing your product to life.\r\n<ul><li><span style=\"font-weight: bold;\">You need a technical support</span></li></ul>\r\nEven if you already have a ready solution, but it demands some technical improvements – frameworks for backend components, new language, integrations with enterprise software, UX&UI design – it makes more sense to find an experienced partner. There are many functions that IT outsourcing can cover, and again it saves you the time you'd otherwise spend on looking for qualified staff.<br /><br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_outsourcing.png"},{"id":538,"title":"Services","alias":"services","description":" Service - any activity or work that one party can offer the other, characterized by the absence of the proposed material tangibility of such activities and not expressed in possession of something.\r\nA service from the point of view of marketing is a sale object in the form of an artist’s action, bringing benefits to the consumer or a useful result. In the process of providing services, a new, previously non-existent material product is not created, but the quality of an existing, created product changes. These are goods provided not in the form of commodities or exchange, but in the form of activities. The very provision of services creates the desired result for the consumer.\r\nServices have four main characteristics that significantly affect the development of marketing programs:\r\n<ul><li>intangibility - it is impossible to demonstrate, see, try, transport, store, pack or study. All this is possible only in relation to the final result (it was - it became);</li><li>inseparability - a service can be provided only when an order arrives or a client appears, i.e. services are provided and consumed simultaneously;</li><li>variability (non-standardization) - customers are direct participants in the service process and affect its final result;</li><li>impossibility of storage - unlike tangible goods, they cannot be made for future use.</li></ul>","materialsDescription":"<span style=\"font-weight: bold;\">What are the types of services?</span>\r\nThe provision (provision) of services may include, for example, the following:\r\n<ul><li>activities carried out on material products supplied by the consumer (for example, repair of a faulty car);</li><li>activities carried out on intangible products supplied by the consumer (for example, preparing a statement of income required to determine the amount of tax);</li><li>the provision of intangible products (for example, information in the sense of knowledge transfer);</li><li>creating favorable conditions for consumers (for example, in hotels and restaurants).</li></ul>\r\nThe services provided to the population, by appointment, are divided into material and socio-cultural:\r\n<ul><li>Material service - a service to satisfy the material and domestic needs of a consumer of services. It provides restoration (change, preservation) of consumer properties of products or the manufacture of new products by orders of citizens, as well as the movement of goods and people, the creation of conditions for consumption. In particular, material services may include household services related to the repair and manufacture of products, housing and communal services, catering services, transportation services, etc.</li><li>Socio-cultural service (intangible service) - a service to satisfy spiritual, intellectual needs and the maintenance of normal consumer life. Provides maintenance and restoration of health, spiritual and physical development of the individual, increasing professional skills. Social and cultural services cannot include medical care and compulsory educational process.</li></ul>\r\nServices can be: private or commercial, voluntary or forced, paid or free, instant or long-term, mutual and anonymous, public, etc.\r\nThe generalizing category, which includes all types of commercial and non-commercial services and is part of the economy, is the service sector.\r\n<span style=\"font-weight: bold;\">Service Examples</span>\r\nRealtor services - services of a realtor, real estate agent, aimed at satisfying the needs of the client when performing operations to manage real estate, as well as creating additional benefits for the client when carrying out operations with real estate (additional income or an additional increase in the value of real estate both in the short and long term), the receipt of which would be impossible without the participation of a realtor (real estate agent) and the use of special professional tools and skills. At the same time, the effectiveness of the realtor (real estate agent) is estimated by the value of the benefit received by the client, and his remuneration is only part of it.\r\nLegal services - the services of a lawyer and attorney in many cases are vital, therefore, the choice of performers for their provision should be with particular seriousness and responsibility. The main areas of lawyer and advocate services:\r\n<ul><li>Comprehensive legal services for organizations of various forms of ownership;</li><li>Arbitration - representing the interests of organizations in arbitration courts;</li><li>Representation of interests of companies in courts of various instances;</li><li>Professional legal support of transactions and contracts of organizations;</li><li>Services to legal entities related to bankruptcy of enterprises;</li><li>Services of professional lawyers in returning and collecting debts;</li><li>Representation of interests of organizations in the event of tax disputes;</li><li>Processes related to registration of the inheritance;</li><li>Services of a professional lawyer in the event of a traffic accident (Legal assistance in road accidents);</li><li>Services of a lawyer and advocate in the event of housing disputes;</li><li>Family lawyer services;</li><li>Providing the services of a lawyer and criminal lawyer;</li><li>Ensuring consumer protection.</li></ul>\r\nAccounting services are necessary for both newly opened companies and existing structures that need to establish an accounting service or monitor the work of a full-time accountant. Accounting services are also relevant in the case of business expansion, as new employees appear in the company, salaries are revised, and associated costs arise. Professional accounting services are the foundation of successful business activities, ensuring the prosperity of the business due to the precise control of all financial resources of the company.\r\nPsychological assistance services.\r\nIT-services (IT-services, IT-services; including IT-consulting) - services related to assisting in the development of computer literacy of users, training them in new software products. The list of services also includes services for installation, updating and maintenance of software products and computer equipment.\r\nInformation Services.\r\nand etc.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Services.png"},{"id":593,"title":"Mobile Software Development","alias":"mobile-software-development","description":" Mobile app development is the act or process by which a mobile app is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones. These applications can be pre-installed on phones during manufacturing platforms, or delivered as web applications using server-side or client-side processing (e.g., JavaScript) to provide an "application-like" experience within a Web browser. Application software developers also must consider a long array of screen sizes, hardware specifications, and configurations because of intense competition in mobile software and changes within each of the platforms. Mobile app development has been steadily growing, in revenues and jobs created. A 2013 analyst report estimates there are 529,000 direct app economy jobs within the EU 28 members, 60% of which are mobile app developers.\r\nAs part of the development process, mobile user interface (UI) design is also essential in the creation of mobile apps. Mobile UI considers constraints, contexts, screen, input, and mobility as outlines for design. The user is often the focus of interaction with their device, and the interface entails components of both hardware and software. User input allows for the users to manipulate a system, and device's output allows the system to indicate the effects of the users' manipulation. Mobile UI design constraints include limited attention and form factors, such as a mobile device's screen size for a user's hand(s). Mobile UI contexts signal cues from user activity, such as location and scheduling that can be shown from user interactions within a mobile app. Overall, mobile UI design's goal is mainly for an understandable, user-friendly interface. The UI of mobile apps should: consider users' limited attention, minimize keystrokes, and be task-oriented with a minimum set of functions. This functionality is supported by mobile enterprise application platforms or integrated development environments (IDEs).\r\nMobile UIs, or front-ends, rely on mobile back-ends to support access to enterprise systems. The mobile back-end facilitates data routing, security, authentication, authorization, working off-line, and service orchestration. This functionality is supported by a mix of middleware components including mobile app server, mobile backend as a service (MBaaS), and service-oriented architecture (SOA) infrastructure. ","materialsDescription":" <span style=\"font-weight: bold;\">What is the native app development?</span>\r\nUnlike websites and web applications, native mobile apps don’t run in the browser. You need to download them from platform-specific app stores such as Apple’s App Store and Google Play. After installation, you can access each app by tapping its respective icon on the screen of your device.\r\nNative app development requires different skills and technologies than mobile website development. You don’t have to worry about browser behavior and compatibility. You can use the native features of mobile OSs to deliver the user experience and implement the functionalities of your app.\r\n<span style=\"font-weight: bold;\">What is the difference between a native mobile app and a hybrid app?</span>\r\nMobile apps have two types: native and hybrid apps. At first glance, both have similar features and design but the underlying technology is different. As the name suggests, hybrid apps are a combination of web apps and native mobile apps. You can build them using web technologies: HTML, CSS, and JavaScript. You can also upload them to app stores and users can install them as native Android or iOS applications.\r\nThe main advantages of hybrid apps are portability and the simplicity of development. You only have to write the code once and your hybrid app will run on different operating systems. You can use hybrid frameworks like Ionic and Apache Cordova to create cross-platform hybrid applications. By contrast, native mobile apps have to be written in platform-specific languages such as Java, Swift, or Objective-C.\r\nNative mobile apps can access the built-in features of smartphones such as the camera and microphone by default. If you have a hybrid app you need to rely on plugins like Cordova plugins to use the native capabilities of the user’s device.\r\nHybrid apps also depend on WebViews to render their user interfaces. WebViews are in-app browsers that allow mobile applications to access and display web content. This is how Android and iOS devices are able to run hybrid apps built with HTML, CSS, and JavaScript as native mobile applications.\r\n<span style=\"font-weight: bold;\">What are the benefits of native mobile app development?</span>\r\nAlthough hybrid apps are easier and cheaper to develop, native mobile apps have many benefits, too.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Better performance</span></span>\r\nNative mobile apps directly interact with native APIs without depending on middleware such as plugins and WebViews. As there are fewer dependencies, native mobile apps are faster and more responsive than hybrid apps. This is especially important for performance-centric apps like games and graphic-heavy applications.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Consistent look and feel</span></span>\r\nAs native mobile apps are developed using native SDKs (software development kits), their UIs look consistent with their platform. This ensures a better user experience, as there are no discrepancies between the OS and app design.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Immediate access to new features</span></span>\r\nNative mobile apps can immediately access the latest iOS or Android features. As web technologies can’t directly use native APIs, hybrid apps have to wait until there’s a plugin that supports the new feature.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Better compliance with app store guidelines</span></span>\r\nBecause of their architecture, native mobile apps comply better with app store guidelines. In 2017, Apple restricted its submission guidelines. Since then, they have begun to reject apps that rely too much on WebViews, such as Ionic View that allowed developers to test their Ionic applications. As it’s likely that app stores will continue cracking down on hybrid apps, native mobile apps are also a more future-proof investment.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Mobile_Software_Development.png"},{"id":595,"title":"iOS Software Development","alias":"ios-software-development","description":"iOS is Apple’s mobile OS that runs on an iPhone, iPad, iPod Touch hardware. Apple provides tools and resources for creating iOS apps and accessories for these devices. As an iOS developer, you can program in native languages such as Swift or Objective-C or build cross-platform native applications using React Native (JavaScript) or Xamarin (C# & F#).<span style=\"font-weight: bold; \"></span>\r\n<span style=\"font-weight: bold; \">Developer Requirements.</span> To develop iOS apps, you need a Mac computer running the latest version of Xcode. Xcode is Apple’s IDE (Integrated Development Environment) for both Mac and iOS apps. Xcode is the graphical interface you'll use to write iOS apps. Xcode includes the iOS SDK, tools, compilers, and frameworks you need specifically to design, develop, write code, and debug an app for iOS. For native mobile app development on iOS, Apple suggests using the modern Swift programming language. It is important to note that Xcode only runs on Mac OS X and the only supported way to develop iOS apps. Like desktop software, iOS development software are designed using a range of programming languages and frameworks.<span style=\"font-weight: bold; \"></span>\r\n<span style=\"font-weight: bold; \">iOS software development kit. </span>Mobile iOS app creation software requires access to software development kits (SDKs) that provide an environment through which programmers can design and test code in a simulated mobile environment. Some iOS SDK essentials are the Cocoa Touch frameworks that include the UIKit, GameKit, PushKit, Foundation Kit, and MapKit. These frameworks and others allow you manipulate the iPhone or iPad camera, add voice interaction using SiriKit, explore music with MusicKit, expand viewing and listening via AirPlay 2, and even add iMessage Business Chat to your application. iOS 11 added the power of machine learning with Core ML and augmented reality (AR) experiences with ARKit.\r\n<p id=\"Beta_Testing\" style=\" color:#232f3e; \"><span style=\"font-weight: bold; \">Beta Testing.</span> <span style=\"font-weight: normal; \">Once you have built and tested (using XCTest framework or iOS Unit test) your app, you can invite users to your apps and collect feedback using TestFlight prior to deploying to the App Store. This is a good time for testing Push Notifications, data storage using Core Data, and making network calls to 3rd party APIs. To get going, you simply upload a beta build of your app, and use iTunes Connect to add the name and email of testers. <br /></span></p>\r\n<p id=\"Beta_Testing\" style=\" color:#232f3e; \"><span style=\"font-weight: bold; \">Cloud Testing.</span><span style=\"font-weight: normal; \">Testing your iOS app on real devices is critically important since the performance of the real device, different operating system versions, modifications made by manufacturer and carriers firmware may lead to unexpected issues with your app. Testing on real device gives you a more accurate understanding of how your users interact with your app. On the other hand, obtaining physical devices for testing is a logistical challenge. This is where cloud testing comes into play. With cloud testing, you can test your application on real devices that are accessible on the cloud. <br /></span></p>\r\n<p id=\"Beta_Testing\" style=\" color:#232f3e; \"><span style=\"font-weight: bold; \">Deployment.</span> <span style=\"font-weight: normal; \">Once you have built, tested, and beta tested your iOS app, you can deploy to the App Store. At this point, you must join the Apple Developer Program. As a member, you’ll get access to beta iOS app development software, advanced app capabilities, extensive beta testing tools, and app analytics.</span></p>\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: bold; \">What are the advantages of iOS App Development?</span></h1>\r\n<ul><li><span style=\"font-weight: bold;\">iOS is easy to use interface.</span> Apple’s iPhone becomes the dream of many smartphone users, providing high customer service and become a market leader for offering unmatched devices. You can attract your Apple users easily if an application will be created on a synchronized environment Apple’s platform. These special flexible User Interface of the features of the iOS app can make your business application more desirable and boost up their sales and earn maximum benefits.</li><li><span style=\"font-weight: bold;\">iOS has more security.</span> iOS platform offers its users stay safe from external threats which is the best part and advantage of this platform. While developing an app for the business, providing a powerful shield against malware, virus and other internet threats for app development of a business. iOS applications are secured applications, allows effortless transaction facilities app without spending more time on testing different devices.</li><li>For <span style=\"font-weight: bold;\">business</span>, there are multiple options available in the highly popular iOS app making software market, this is because important to attract new customers to increase sales and chance to empower your business in the global market. The web is not a safe place for so thanks to a well-developed iPhone app Development Company can increase their availability and protect your customer’s information. With an iOS mobile app, always been an attractive device to the public with constant acknowledgment from App Store and business can flourish on a regular basis.</li><li>iOS users are usually <span style=\"font-weight: bold;\">happy users,</span> an efficiently developed iOS app helps to promote your brand or your organization to enhance productivity with profitability services to reach your targeted audience. iOS application builds a strong relationship with customers and clients, and the great audience to deliver your product and solutions to achieve their goals. Better the application is, strong would be the relationship with the superior brand in consumer electronics.</li><li>iOS applications are <span style=\"font-weight: bold;\">innovation </span>and the latest technology used globally and this can help your business to expand the most secure way. With best iOS app development software is accepted globally, you may transforming traditional business processes in a modern way and find customers from every part of the world.</li></ul>\r\n<h1 class=\"align-center\">What is IDE?</h1>\r\nIDE is the acronym for Integrated Development Environment. This contains a set of tools, resources and programming essentials within itself. It helps software/web/ mobile app developers to create new programs. This is a comprehensive solution for creating software or mobile app independently. These resources make development, deployment and debugging processes very simple. Choosing an IDE for iPhone app development is dependent on the budget, kind of programming language you prefer, etc. There are so many functionalities in an IDE that gives you a lot of benefits for app development.\r\nThe IDE makes strategies and streamlines the development phase for your entire team. It has many tools for automation, programming, debugging, compiling and for interpretation. There are three general types of IDE available. They are cloud-based, software as a service (SaaS) type and installing on the server type. IDE for iOS application development software is preferred bycompanies to reduce development time and costs. It helps in accurate testing and easy coding. Integration is also possible with these IDEs. It is as simple as a word processing program used by developers to create robust mobile applications.<br /> ","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_iOS_Software_Development.png"},{"id":597,"title":"Android Software Application","alias":"android-software-application","description":" Android software development is the process by which new applications are created for devices running the Android operating system. Google states that "Android apps can be written using Kotlin, Java, and C++ languages" using the Android software development kit (SDK), while using other languages is also possible. All non-JVM languages, such as Go, JavaScript, C, C++ or assembly, need the help of JVM language code, that may be supplied by tools, likely with restricted API support. Some languages/programming tools allow cross-platform app support, i.e. for both Android and iOS. Third party tools, development environments and language support have also continued to evolve and expand since the initial SDK was released in 2008. In addition, with major business entities like Walmart, Amazon, Bank of America etc. eyeing to engage and sell through mobiles, mobile application development is witnessing a transformation.\r\nAndroid was created by the Open Handset Alliance, which is led by Google. The early feedback on developing applications for the Android platform was mixed. Issues cited include bugs, lack of documentation, inadequate QA infrastructure, and no public issue-tracking system. In December 2007, MergeLab mobile startup founder Adam MacBeth stated, "Functionality is not there, is poorly documented or just doesn't work... It's clearly not ready for prime time." Despite this, Android-targeted applications began to appear the week after the platform was announced. The first publicly available application was the Snake game.\r\nA preview release of the Android SDK was released on November 12, 2007. On July 15, 2008, the Android Developer Challenge Team accidentally sent an email to all entrants in the Android Developer Challenge announcing that a new release of the SDK was available in a "private" download area. The email was intended for winners of the first round of the Android Developer Challenge. The revelation that Google was supplying new SDK releases to some developers and not others (and keeping this arrangement private) led to widely reported frustration within the Android developer community at the time.\r\nOn August 18, 2008, the Android 0.9 SDK beta was released. This release provided an updated and extended API, improved development tools and an updated design for the home screen. Detailed instructions for upgrading are available to those already working with an earlier release. On September 23, 2008, the Android 1.0 SDK (Release 1) was released. According to the release notes, it included "mainly bug fixes, although some smaller features were added." It also included several API changes from the 0.9 version. Multiple versions have been released since it was developed.\r\nOn December 5, 2008, Google announced the first Android Dev Phone, a SIM-unlocked and hardware-unlocked device that is designed for advanced developers. It was a modified version of HTC's Dream phone. While developers can use regular consumer devices to test and use their applications, some developers may choose a dedicated unlocked or no-contract device.\r\nAs of July 2013, more than one million applications have been developed for Android, with over 25 billion downloads. A June 2011 research indicated that over 67% of mobile developers used the platform, at the time of publication. Android smartphone shipments are forecast to exceed 1.2 billion units in 2018 with an 85% market share.","materialsDescription":" <span style=\"font-weight: bold;\">Where does Android come from?</span>\r\nIt comes from Google, who actually acquired Android in 2005 (no, Google didn't invent it). The search giant performs regular updates along with an annual major update.\r\nThe operating system is based on the Linux kernel – if you have friends who work in IT, you may have heard of it. This is the GNU / Linux operating system based structure, which is a unix type system (portable operating system, multitasking and multi-user). The Linux kernel is one of the most prominent examples of free software.\r\n<span style=\"font-weight: bold;\">Why does Android look different on each phone?</span>\r\nAndroid doesn't look different on every device, but it does have a number of different versions. Android is open-source, which means that manufacturers are free to customize the software and make it their own.\r\nThe 'purest' version of Android is often referred to as 'stock Android' and it's often preferred by the Android community: it's the original software as Google intended.\r\nOther user interfaces (UI) include Samsung's TouchWiz, Sony's Xperia, and Huawei's Emotion. See what they all look like in our Android UI comparison.\r\n<span style=\"font-weight: bold;\">What are the advantages of Android?</span>\r\nChoice. For example, if you want iOS, you have a choice of iPhone, iPhone or iPhone. If you go for Android there are stacks of great devices to choose from, from cheap and cheerful handsets to really impressive flagships. Those flagships are often cheaper than the equivalent Apple devices, too.\r\nAndroid’s choice isn’t just about hardware. It’s about everything else too. Android is incredibly easy to customize, both in terms of how it looks and how it works, and the various app stores aren’t as tightly controlled as its rivals’ stores, like Apple.\r\n<span style=\"font-weight: bold;\">What’s with the candy names?</span>\r\nEach new version of Android gets a code name based on consecutive letters of the alphabet. The most recent version is known as Marshmallow because it is the Android M release. Previous versions have included Lollipop, KitKat, Jelly Bean and Gingerbread.\r\n<span style=\"font-weight: bold;\">What’s the best thing about Android?</span>\r\nOptions, many options. With Android, you have hundreds of gadgets at your disposal, the cheapest, the most expensive and innovative market. Android is also incredibly customizable, both in their roles, as in his appearance. You can really make a unique mobile experience for yourself with this OS.\r\n<span style=\"font-weight: bold;\">What’s the worst thing about Android?</span>\r\nGetting updates. In many cases, manufacturers don’t seem to care about providing software updates for devices they’ve already sold you. Even when they do provide updates they take their sweet time about it. That’s why some consider rooting: you can download the updates yourself and apply them instead of waiting for the manufacturer to get around to it.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Android_Software_Application.png"},{"id":598,"title":"Mobile Website Development","alias":"mobile-website-development","description":" Today, virtually no company can effectively conduct its business without having its own website. A site is not just the face of the company, which should be nice to look at, not an attribute of doing business, but an urgent need. If the company has its own website, then it:\r\n<ul><li>facilitates potential customers and partners access to information about themselves;</li><li>attracts the target audience from the Internet;</li><li>significantly increases market coverage;</li><li>increases brand awareness;</li><li>facilitates communication both with partners and with the target audience;</li><li>improves customer feedback;</li><li>increases customer loyalty.</li></ul>\r\nHowever, the main advantage of owning a website, of course, is that it helps to significantly increase sales, and, consequently, profit. In general, now having a website is almost a prerequisite for successful business development.\r\nComputers, smartphones, tablets, other mobile devices, and the Internet have penetrated all spheres of our lives. A variety of mobile devices are especially popular, and that is why it is no longer possible to limit oneself to a PC version of a site. The website version for the PC is bad for mobile devices, and this, as you might guess, negatively affects sales and profits. If the site is uncomfortable to use, then the potential client will not rack their brains, but simply use the services of competitors. The vast majority will not even try to find something on the site if it is not adapted for mobile devices.\r\nA separate mobile version of the site is a site specifically designed for mobile users. As a rule, a mobile version of a site is hosted on a dedicated subdomain.\r\nThe mobile version of the site, in most cases, is simply a greatly reduced version of the site for the PC. Only those functions that, according to the developers, maybe needed by those users who access the site with a smartphone or tablets, are left on the mobile site.\r\nThe mobile version of the site is good in that it does not depend on the main one, can be easily changed and edited, loads quickly is quite convenient for users, and also has the option of switching to the main version of the site.","materialsDescription":" <span style=\"font-weight: bold;\">What’s a mobile website?</span>\r\nMobile devices have transformed the way we live, putting the digital world at our fingertips 24 hours a day, wherever we are.\r\nThis means establishing your mobile presence is more important now than ever as you have the opportunity to put your business in the pockets of your consumers and create more meaningful interactions with your users. Almost 80% of people use smartphones to search the internet, so if your business is lacking a mobile website or app, you are missing out on a huge market opportunity.\r\nThere are two types of mobile development – responsive mobile sites and mobile applications. We build easy to use, intuitive and responsive mobile apps and websites, designed for optimization across all devices to keep you ahead of your competitors.\r\nA mobile website is a website with a responsive, fluid design, that is user-friendly on multiple devices and web browsers. A study conducted by Google and Galaxy in June 2015 found that 74% of Australians rely on their phones at least as much as they rely on desktops when searching for information, ideas or advice. This is when responsive design plays a huge role.\r\n<span style=\"font-weight: bold;\">Why do I need a mobile website?</span>\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Mobile traffic has taken over</span></span>\r\nAs mobile traffic has taken over desktop traffic in 2015, more and more people only browse the internet on mobile phones. This means that businesses now need to adopt a mobile-first approach to their online strategies.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Search engines are pushing for better UX</span></span>\r\nMobile users tend to have poor experiences on desktop websites. This is something that search engines such as Google have understood, and are putting initiatives in place to improve mobile web experiences. For example, Google released its mobile-friendly update in 2015 and is switching its search index to mobile-first.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Competitive advantage</span></span>\r\nWebsite owners now need to provide compelling experiences to their mobile users. This is something that is now vital in order to reach business goals and lead users to conversion. As a result, the fast adoption of a mobile strategy is a competitive advantage.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Mobile_Website_development.png"},{"id":601,"title":"Custom Software Development","alias":"custom-software-development","description":" Custom software (also known as bespoke software or tailor-made software) is software that organization for some specific organization or another user. As such, it can be contrasted with the use of software packages developed for the mass market, such as commercial off-the-shelf (COTS) software, or existing free software.\r\nSince custom software is developed for a single customer it can accommodate that customer's particular preferences and expectations. Custom software may be developed in an iterative process, allowing all nuances and possible hidden risks to be taken into account, including issues which were not mentioned in the original requirement specifications (which are, as a rule, never perfect). In particular, the first phase in the software development process may involve many departments, materchode including marketing, engineering, research and development and general management.\r\nLarge companies commonly use custom software for critical functions, including content management, inventory management, customer management, human resource management, or otherwise to fill the gaps present in the existing software packages. Often such software is legacy software, developed before COTS or free software packages offering the required functionality became available.\r\nCustom software development is often considered expensive compared to off-the-shelf solutions or products. This can be true if one is speaking of typical challenges and typical solutions. However, it is not always true. In many cases, COTS software requires customization to correctly support the buyer's operations. The cost and delay of COTS customization can even add up to the expense of developing custom software. Cost is not the only consideration, however, as the decision to opt for custom software often includes the requirement for the purchaser to own the source code, to secure the possibility of future development or modifications to the installed system.\r\nAdditionally, COTS comes with upfront license costs which vary enormously but sometimes run into the millions (in terms of dollars). Furthermore, the big software houses that release COTS products revamp their product very frequently. Thus a particular customization may need to be upgraded for compatibility every two to four years. Given the cost of customization, such upgrades also turn out to be expensive, as a dedicated product release cycle will have to be earmarked for them.\r\nThe decision to build custom software or go for a COTS implementation would usually rest on one or more of the following factors:\r\n<ul><li>Finances - both cost and benefit: The upfront license cost for COTS products mean that a thorough cost-benefit analysis of the business case needs to be done. However it is widely known that large custom software projects cannot fix all three of scope, time/cost and quality constant, so either the cost or the benefits of a custom software project will be subject to some degree of uncertainty - even disregarding the uncertainty around the business benefits of a feature that is successfully implemented.</li><li>Supplier - In the case of COTS, is the supplier likely to remain in business long, and will there be adequate support and customization available? Alternatively, will there be a realistic possibility of getting support and customization from third parties? In the case of custom software, software development may be outsourced or done in-house. If it is outsourced, the question is: is the supplier reputable, and do they have a good track record?</li><li>Time to market: COTS products usually have a quicker time to market</li><li>Size of implementation: COTS comes with standardization of business processes and reporting. For a global or national organization, these can bring in gains in cost savings, efficiency and productivity, if the branch offices are all willing and able to use the same COTS without heavy customizations (which is not always a given).</li></ul>","materialsDescription":" <span style=\"font-weight: bold;\">Why is custom software such a large investment?</span>\r\nBuilding a custom web application is a time-consuming endeavor. It takes time to learn the processes of your business, to gather requirements, to flesh out your needs, and to build the software. Put simply, time is money.\r\nWhile it’s a large investment, by investing in custom software, you’ll own the code instead of having a long-term licensing agreement with another software company.\r\n<span style=\"font-weight: bold;\">How could my business benefit from custom software?</span>\r\nA custom business software solution increases process efficiency through process automation. When business processes are properly automated, they minimize the waste in time and resources that the original processes contained.\r\nThink of it this way: with software that already exists, you have to modify your process to meet software capabilities. With custom software, you can build a system around the existing processes you have in place. You took a lot of time to develop those processes, so why should you revamp your business?\r\n<span style=\"font-weight: bold;\">What is IP and how important is it that I own it?</span>\r\nIP stands for Intellectual Property. When you deal with anything creative, you have to think about copyright and the intellectual property on that work and that includes the creation of software code.\r\nThis gets back to the question of buying vs. building. If there is an existing solution that can suit your needs just fine, then it makes sense to buy, but the software developer owns the code and you are basically licensing the software from there. However, if you need a specialized solution that is customized to your needs and decide to go the custom development route, then the question of who owns the code is an important one.\r\n<span style=\"font-weight: bold;\">I’m thinking about hiring someone offshore; what should I watch out for?</span>\r\nIn short, everything. Language barriers and lack of proximity lead to breakdowns in communication and quality. Do yourself a favor and stay local.\r\nOn a related note, if you’re thinking about hiring for the position internally, think about this: it takes around three people to complete a successful custom software project. If you hire someone internally, their salary might cost what it would take to build with us, and you get a whole team when you work with us. Plus, if your software developer decides to leave, they take their knowledge with them. If one of our team members leave, our whole team shares the knowledge so you’re not left in the dark.\r\n<span style=\"font-weight: bold;\">If things don’t go well, am I sunk?</span>\r\nWe make communication and transparency are top priorities so this doesn’t happen. Right out of the gate we work hard to make sure that not only the project is a good fit, but the relationship with the client is as well. Through each step of the process and the build, we keep you in the loop weekly so you know what to expect and what is happening, but a good development company should have places in their process/relationship where you can cleanly exit. Make sure you know what the process is for leaving and what those different ‘leaving’ options are.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Custom_Software_Development.png"},{"id":615,"title":"Web Development","alias":"web-development","description":" Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing a simple single static page of plain text to complex web-based internet applications (web apps), electronic businesses, and social network services. A more comprehensive list of tasks to which web development commonly refers, may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development.\r\nAmong web professionals, "web development" usually refers to the main non-design aspects of building websites: writing markup and coding. Web development may use content management systems (CMS) to make content changes easier and available with basic technical skills.\r\nFor larger organizations and businesses, web development teams can consist of hundreds of people (web developers) and follow standard methods like Agile methodologies while developing websites. Smaller organizations may only require a single permanent or contracting developer, or secondary assignment to related job positions such as a graphic designer or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department. There are three kinds of web developer specialization: front-end developer, back-end developer, and full-stack developer. Front-end developers are responsible for behavior and visuals that run in the user browser, while back-end developers deal with the servers.\r\nSince the commercialization of the web, web development has been a growing industry. The growth of this industry is being driven by businesses wishing to use their website to advertise and sell products and services to customers.\r\nThere are many open source tools for web development such as BerkeleyDB, GlassFish, LAMP (Linux, Apache, MySQL, PHP) stack and Perl/Plack. This has kept the cost of learning web development to a minimum. Another contributing factor to the growth of the industry has been the rise of easy-to-use WYSIWYG web-development software, such as Adobe Dreamweaver, BlueGriffon and Microsoft Visual Studio. Knowledge of HyperText Markup Language (HTML) or of programming languages is still required to use such software, but the basics can be learned and implemented quickly.\r\nAn ever-growing set of tools and technologies have helped developers build more dynamic and interactive websites. Further, web developers now help to deliver applications as web services which were traditionally only available as applications on a desk-based computer. This has allowed for many opportunities to decentralize information and media distribution. Examples can be seen with the rise of cloud services such as Adobe Creative Cloud, Dropbox and Google Drive. These web services allow users to interact with applications from many locations, instead of being tied to a specific workstation for their application environment.\r\nExamples of dramatic transformation in communication and commerce led by web development include e-commerce. Online auction sites such as eBay have changed the way consumers find and purchase goods and services. Online retailers such as Amazon.com and Buy.com (among many others) have transformed the shopping and bargain-hunting experience for many consumers. Another example of transformative communication led by web development is the blog. Web applications such as WordPress and Movable Type have created blog-environments for individual websites. The increased usage of open-source content management systems and enterprise content management systems has extended web development's impact at online interaction and communication.\r\nWeb development has also impacted personal networking and marketing. Websites are no longer simply tools for work or for commerce, but serve more broadly for communication and social networking. Web sites such as Facebook and Twitter provide users with a platform to communicate and organizations with a more personal and interactive way to engage the public.","materialsDescription":" <span style=\"font-weight: bold; \">What is the Priority of a Web Developer?</span>\r\nTo answer the question “What is a web developer?”, we must first look at what a web developer does and how they do it.\r\nA web developer or programmer is someone who takes a web design – which has been created by either a client or a design team – and turns it into a website. They do this by writing lines and lines of complicated code, using a variety of languages. Web developers have quite a difficult job, because they essentially have to take a language we understand, such as English, and translate it into a language that a computer understands, such as Python or HTML.\r\nAs you can imagine, this can take a lot of time and effort and requires an intricate understanding of various programming languages and how they are used. Different types of developers specialize in different areas, which means that large web projects are usually a collaboration between several different developers.\r\n<span style=\"font-weight: bold; \">What Types Of Web Developers Are There?</span>\r\nUnfortunately, the question “What does a web developer do?” doesn’t have one simple answer. As noted above, there are some different types of web developers, each of which focuses on a different aspect of the creation of a website.\r\nTo understand what is a web developer it is crucial to know that the three main types of developers are front-end, back-end, and full-stack. Front-end developers are responsible for the parts of a website that people see and interact with, back-end developers are responsible for the behind the scenes code that controls how a website loads and runs, and full-stack developers do a bit of everything.\r\n<span style=\"font-weight: bold; \">Front-End Developer</span>\r\nA front-end developer is someone who takes a client or design team’s website design and writes the code needed to implement it on the web. A decent front-end web developer will be fluent in at least three programming languages – HTML, CSS, and JavaScript.\r\nHTML allows them to add content to a website while splitting it into headings, paragraphs, and tables. CSS lets a decent developer style the content and change things like colors, sizes, and borders. JavaScript allows the inclusion of interactive elements, such as push buttons. We will go into more detail about these languages later.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">So, what do web developers do when they work on the front end of a website?</span></span>\r\n<ul><li>What is a web developer responsible for is that they make sure that all of the content that is needed for the website is clear, visible, and found in the right place. In some cases front-end developers may also have content writing skills, allowing them to create the content for the website as they go.</li><li>They make sure that the right colors are in the right places, especially concerning text colors, background colors, and headers. Some of the best front-end developers are also very good designers, allowing them to tweak things as they go.</li><li>They make sure that all outbound links are correctly formatted, that all buttons work properly, and that the website is responsive and attractive. Mobile design is usually a big part of the job, while it is also important to make sure that a website will display correctly on all web browsers.</li></ul>\r\n<span style=\"font-weight: bold;\">Back-End Developer</span>\r\nWhile it may seem like front-end developers have a difficult job making sure that a website looks great, works well, and contains the correct content, back-end developers have it much worse. While front-end developers are responsible for client-side programming, back-end developers have to deal with the server-side.\r\nThis means that they have to create the code and programs which power the website’s server, databases, and any applications that it contains. The most important thing as a back-end developer is the ability to be able to create a clean, efficient code that does what you want it to in the quickest way possible. Since website speed is a major consideration when it comes to search engine optimization (SEO), it is a large factor when developing the back-end.\r\nTo fully explain what is a web developer it is essential to know that back-end developers use a wide range of different server-side languages to build complicated programs. Some of the most popular languages used include PHP, Python, Java, and Ruby. JavaScript is also becoming increasingly widespread as a back-end development language, while SQL is commonly used to manage and analyze data in website databases.\r\nSince different websites have different needs, a back-end developer must be flexible, able to create different programs, and they absolutely must have a clear, in-depth understanding of the languages that they use. This is very important to make sure that they can come up with the most efficient method of creating the required program while making sure that it is secure, scalable, and easy to maintain.\r\n<span style=\"font-weight: bold;\">Full-Stack Developer</span>\r\nIf you are looking for a quick, simple answer to the question “What is a web developer?”, then a full-stack developer is probably the closest thing that you’re going to get. Full-stack developers understand both front and back-end strategies and processes, which means that they are perfectly positioned to oversee the entire process.\r\nIn the case of small websites that don’t have a huge development budget, a full-stack developer will often be employed to build the entire website. In this case, it is extremely important for them to have a complete, in-depth understanding of both front and back-end development and how they work.\r\nLearning full-stack development techniques has a huge range of benefits, including:\r\n<ul><li>You will end up with the knowledge to be able to create an entire website on your own. This makes you a lot more employable, increasing your job security in the future.</li><li>As a full-stack developer, you will understand the connections between the front and back-ends of a website, allowing you do build efficient and effective programs for all parts of the website.</li><li>Full-stack developers are often employed to oversee large projects for big web development companies. Positions like this are likely to be paid more than standard web development positions, making them more attractive to developers. Full-stack defines what is a web developer.</li></ul>\r\nAlthough most developers start with either front or back-end specializations, there are a lot of reasons why you should consider branching out and learning both. It will make you a lot more employable, will give you a greater understanding of the whole concept of what is web development, and will make it easier for you to create entire websites on your own.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Web_Development.png"},{"id":619,"title":"Drupal Development","alias":"drupal-development","description":" Drupal is a content management software. It's used to make many of the websites and applications you use every day. Drupal has great standard features, like easy content authoring, reliable performance, and excellent security. But what sets it apart is its flexibility; modularity is one of its core principles. Its tools help you build the versatile, structured content that dynamic web experiences need.\r\nIt's also a great choice for creating integrated digital frameworks. You can extend it with anyone, or many, of thousands of add-ons. Modules expand Drupal's functionality. Themes let you customize your content's presentation. Distributions are packaged Drupal bundles you can use as starter-kits. Mix and match these components to enhance Drupal's core abilities. Or, integrate Drupal with external services and other applications in your infrastructure. No other content management software is this powerful and scalable.\r\nThe Drupal project is open source software. Anyone can download, use, work on, and share it with others. It's built on principles like collaboration, globalism, and innovation. It's distributed under the terms of the GNU General Public License (GPL). There are no licensing fees, ever. Drupal will always be free.","materialsDescription":" <span style=\"font-weight: bold;\">What can Drupal do? And why is it different from other CMS?</span>\r\nThere are many reasons why Drupal is the top three most used CMS, and why tons of small to big complex systems have made it their options. Here are those:\r\n<ul><li><span style=\"font-weight: bold;\">Reliability.</span> Drupal is one of the top three most popular content management systems in the world. It has a longstanding history. Though Drupal is a work in progress, it has been stable along the way. We have Drupal 7 now while Drupal 8 is going to be released. But you can be assured that you will be supported for Drupal previous version at least 5 years. Meanwhile, the resources will stay there for goods.</li><li><span style=\"font-weight: bold;\">Available resources.</span> Nearly anything you want to do with the system has been priorly created and done absolutely well by other people. Other great news is nearly all of the most useful modules (Drupal add-ons) are contributed to the Drupal community. This is invaluable because, in many CMS, you have to pay for important features. As a user, you have benefited greatly from someone’s efforts, and experience.</li><li><span style=\"font-weight: bold;\">A huge dedicated community.</span> The Drupal community is large, dynamic and has functioned well since 2001. As a newbie or a senior developer, Drupal.org is a must-have resource where you dig in for learning material, upcoming news, or ask for support from contributors, and specialists.</li><li><span style=\"font-weight: bold;\">Robust and convenience.</span> Be assured that the source code for building your Drupal sites has been precisely written, and designed by Drupal experts. When you have an intention to do more complex and advanced work, you will find it easy and convenient to modify the system. This grants users a great advantage over other CMS.</li><li><span style=\"font-weight: bold;\">Flexibility.</span> It’s not a chance that Drupal is considered the most flexible CMS. We have always thought that if you have an idea about any functions, contents, you can certainly create it with Drupal. Seriously. You can create any content on site. You can customize anything to fit your taste. You can create any website type that you want.</li><li><span style=\"font-weight: bold;\">Scalability.</span> By scalability, we mean that you can extend your Drupal core to a higher level with a variety of contributed Drupal modules. What’s great with the Drupal modules is that they integrate perfectly well with Drupal core. They also connect absolutely efficiently with the modules. This is regardless of the fact many modules are totally different. It is due to the natural structure & built-in system of Drupal. This thereby enhances the power of extending your Drupal website. It is also a core strength of Drupal compared with other CMS. Meanwhile, Drupal is an open source. So suppose the modules you want don’t exist, you can create one, edit an existing module, or hire someone to do the job.</li><li><span style=\"font-weight: bold;\">Security.</span> Drupal has been meticulously tested up to strict security rules by Drupal experts and contributors. Its built-in security is strong. Drupal will lock down whatever directory installed, rendering important data, configuration files unable to be accessed directly. No wonder that many big sites with extreme security are using Drupal, namely - whitehouse.org, commerce.gov, weforum.org,...</li></ul>\r\n<span style=\"font-weight: bold;\">What are the uses of Drupal?</span>\r\nAs stated, due to its flexibility and extensibility, Drupal is not limited to any kind. Browse these lists to see the wide range of things that Drupal can build:\r\n<ul><li>Personal or corporate Web sites</li><li>Community portal sites</li><li>Intranet/Corporate sites</li><li>Blogs, art, portfolio, music, multimedia sites</li><li>Forums</li><li>International sites (websites with multi languages)</li><li>E-commerce sites</li><li>Resource directories</li><li>Social networking sites</li></ul>\r\n<span style=\"font-weight: bold;\">When Drupal isn't right?</span>\r\nIf it is necessary to know about a system before we set our foot on, it’s never been less important to explore its cons. Here we bring some of our caveats for the system:\r\n<ul><li>There’s a little learning curve. You will not learn and work with Drupal in a few days. Accept this fact. It’s harder to start compared with other CMS like Wordpress. But once you learn some basic things, it’s easy, and the flow is smoother.</li><li>It is not for those who have insufficient time to educate themselves about this system, or little money to pay a Drupal developer to carry out the work.</li><li>Finding a good Drupal developer is harder to find than that of Wordpress or other systems. It’s not hard to guess this considering the number of Wordpress developers compared with Drupal.</li></ul>\r\nIt always takes some investments to learn about something. For a new user, it would be a huge opportunity cost - what you will gain and lose working with one system and leave others behind.\r\nBut after all the choice is always yours.We expect it would be worth. The CMS you will spend thousands hours working. The system through this you make a living. The option that yields energy and satisfaction.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Drupal_Development__1_.png"},{"id":621,"title":"WordPress","alias":"wordpress","description":"","materialsDescription":"","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_WordPress.png"},{"id":623,"title":"Magento Development","alias":"magento-development","description":" Magento is an open-source e-commerce platform written in PHP. It is one of the most popular open e-commerce systems in the network. This software is created using the Zend Framework. Magento source code is distributed under an Open Source Initiative (OSI) approved by the Open Software License (OSL) v3.0, which is similar to the AGPL but not GPL compliant.\r\nThe software was originally developed by Varien, Inc, a US private company headquartered in Culver City, California, with assistance from volunteers.\r\nMore than 100,000 online stores have been created on this platform. The platform code has been downloaded more than 2.5 million times, and $155 billion worth of goods have been sold through Magento-based systems in 2019. Two years ago, Magento accounted for about 30% of the total market share.\r\nVarien published the first general-availability release of the software on March 31, 2008. Roy Rubin, the former CEO of Varien, later sold a share of the company to eBay, which eventually completely acquired and then sold the company to Permira; Permira later sold it to Adobe.\r\nOn November 17, 2015, Magento 2.0 was released. Among the features changed in V2 are the following: reduced table locking issues, improved page caching, enterprise-grade scalability, inbuilt rich snippets for structured data, new file structure with easier customization, CSS Preprocessing using LESS & CSS URL resolver, improved performance and a more structured code base. Magento employs the MySQL or MariaDB relational database management system, the PHP programming language, and elements of the Zend Framework. It applies the conventions of object-oriented programming and model–view–controller architecture. Magento also uses the entity–attribute–value model to store data. On top of that, Magento 2 introduced the Model-View-ViewModel pattern to its front-end code using the JavaScript library Knockout.js.","materialsDescription":" <span style=\"font-weight: bold;\">What is Magento? What is the benefit of choosing an Open Source platform?</span>\r\nMagento is an open-source eCommerce platform that enables the online business owners to control their online store and add powerful and flexible tools for marketing, catalog management, and search engine optimization.\r\nThe open-source platform offers much more innovation, customization, quality, support and agility at a very low cost. It enables the users to share and access the platform, add rich features according to the needs, thereby making changes more effective and easier.\r\n<span style=\"font-weight: bold;\">How can my Magento site be at par with the latest mobile trends and activities?</span>\r\nResponsive designs, device-specific applications have brought a great change in the business world over the past few years. Magento’s latest version includes a responsive template, and it offers great features that meet the needs of the mobile world both for the B2B and the B2C businesses.\r\n<span style=\"font-weight: bold;\">What should be included in my eCommerce Magento strategy?</span>\r\nBefore you plan to start with your Magento project, it is very important to write down the business goals of your website. This will help you to measure success. Once you are done with this, you can plan for the remaining strategies that include target audience, personalization, content plan, mobile strategy, third party add-ons and support services that you would require to keep your site running and performing.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Magento_Development.png"},{"id":625,"title":"Typo3 Development","alias":"typo3-development","description":" TYPO3 is a free and open-source Web content management system written in PHP. It is released under the GNU General Public License. It can run on several web servers, such as Apache or IIS, on top of many operating systems, among them Linux, Microsoft Windows, FreeBSD, macOS and OS/2.\r\nTYPO3 is, along with Drupal, Joomla! and WordPress, among the most popular content management systems worldwide, however it is more widespread in Europe than in other regions. The biggest market share can be found in German-speaking countries.\r\nTYPO3 is credited to be highly flexible, as code and content are operated separately. It can be extended by new functions without writing any program code. Also, the software is available in more than 50 languages and has a built-in localization system, therefore supports publishing content in multiple languages. Due to its features like editorial workplace and workflow, advanced frontend editing, scalability and maturity, TYPO3 is used to build and manage websites of different types and size ranges, from small sites for individuals or nonprofit organizations to multilingual enterprise solutions for large corporations. According to the ability to support a corporate environment, it classifies itself as an enterprise level content management system.\r\nTYPO3 was initially authored by the Dane Kasper Skårhøj in 1997. It is now developed by over 300 contributors under the lead of Benjamin Mack (Core team leader) and Mathias Schreiber (Product Owner).\r\nCalculations from the TYPO3 Association show that it is currently used in more than 500,000 installations. The number of installations detected by the public website "CMS Crawler" was around 384,000 by February 2017.","materialsDescription":" <span style=\"font-weight: bold; \">What is the official site of TYPO3?</span>\r\nhttps://typo3.org/ :: TYPO3 — the Professional, Flexible Content Management System. TYPO3 CMS is an Open Source Enterprise Content Management System with a large global community, backed by the approximately 900 members of the TYPO3 Association.\r\n<span style=\"font-weight: bold; \">Where did the name TYPO3 come from?</span>\r\nTYPO3 creator Kasper Skårhøj remembers it something like this:\r\nBack in the late 1990s, while still working on the initial version of his new CMS, he was looking for a name for the new software. At the time, the name “freestyle” appealed to him, but it posed some problems through its over-association with certain activities, products and trademarks. So the issue of naming stayed on the back burner for want of a better idea.\r\nThen, one Friday evening while he was alone in the office after hours coding, Kasper inadvertently typed an error into the command line of his Linux server and accidentally deleted a whole week work. He recalls that feeling you get of a cold rush through the body, when you realize something dreadful has happened. Slowly he got up, walked to the other end of the room and sat down in the couch looking back across the office at the laptop on his desk.\r\nHe stayed like this for a while, just staring out into the room. Then, after the initial shock had subsided, he walked back, sat down, and began to recreate the lost code. This went surprisingly quickly; as such things do when you have them fully worked out in your head. And it was during this new rush of adrenaline and the satisfaction that all was not actually lost, that he began to put the incident into perspective. The recreated programming was going smoothly and cleanly, which made him wonder how ironic it would be if a typo ended up actually improving the product! It was this thought that first brought up the expression “typo” as a possible name. It seemed to fit especially well because\r\n<ul><li>“typo”, as in typography, had something to do with layout and content and</li><li>“typo”, as in a typing mistake, now had a quirky share in the product’s history.</li></ul>\r\nThe newborn child now had a name.\r\nOriginally there were Typo versions 1, 2 and 2.5. But with the success of version 3, which had branded itself more or less by default, a “3” was eventually appended to the product title itself. Since the launch of “TYPO3 version 4”, TYPO3 has remained as the product name for all future versions. So, TYPO3 it is called … and TYPO3 it will continue to be.\r\n<span style=\"font-weight: bold; \">What is TYPO3?</span>\r\nTYPO3 is a free and open-source Web content management system written in PHP. It is released under the GNU General Public License. It can run on several web servers, such as Apache or IIS, on top of many operating systems, among them Linux, Microsoft Windows, FreeBSD, macOS and OS/2.\r\n<span style=\"font-weight: bold; \">Why use TYPO3?</span>\r\nBecause TYPO3 is the CMS for you! TYPO3 is an Enterprise Content Management System. If you need to create, manage and output any kind of digital content, TYPO3 is the right tool for you. You can start small and grow fast, but while your business case might change - you'll never need to change the Content Management System since TYPO3 adapts to your needs.\r\n<span style=\"font-weight: bold;\">What are the system requirements?</span>\r\n<ul><li>Operating System: Linux, Windows or Mac, or common cloud infrastructure setups</li><li>Webserver: Apache httpd, Nginx, Microsoft IIS, Caddy Server</li><li>PHP: PHP >= 7.2</li><li>Database: PostgreSQL //Microsoft SQL Server //MariaDB(>= 10.2) //MySQL(>= 5) //SQLite</li><li>Hardware: RAM >= 256 MB</li><li>Supported Browsers: Chrome (latest) //Firefox (latest) //Safari (latest) //Edge (latest) //Internet Explorer (>= 11)</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Typo3_Development.png"},{"id":627,"title":"CSS Development","alias":"css-development","description":" Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language like HTML. CSS is a cornerstone technology of the World Wide Web, alongside HTML and JavaScript.\r\nCSS is designed to enable the separation of presentation and content, including layout, colors, and fonts. This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics, enable multiple web pages to share formatting by specifying the relevant CSS in a separate .css file, and reduce complexity and repetition in the structural content.\r\nSeparation of formatting and content also makes it feasible to present the same markup page in different styles for different rendering methods, such as on-screen, in print, by voice (via speech-based browser or screen reader), and on Braille-based tactile devices. CSS also has rules for alternate formatting if the content is accessed on a mobile device.\r\nThe name cascading comes from the specified priority scheme to determine which style rule applies if more than one rule matches a particular element. This cascading priority scheme is predictable.\r\nThe CSS specifications are maintained by the World Wide Web Consortium (W3C). Internet media type (MIME type) text/css is registered for use with CSS by RFC 2318 (March 1998). The W3C operates a free CSS validation service for CSS documents.\r\nIn addition to HTML, other markup languages support the use of CSS including XHTML, plain XML, SVG, and XUL.\r\nBefore CSS, nearly all presentational attributes of HTML documents were contained within the HTML markup. All font colors, background styles, element alignments, borders and sizes had to be explicitly described, often repeatedly, within the HTML. CSS lets authors move much of that information to another file, the style sheet, resulting in considerably simpler HTML.","materialsDescription":" <span style=\"font-weight: bold;\">Which is better: plain HTML or HTML with CSS?</span>\r\nMany site developers wonder why you need CSS if you can use plain HTML. Most likely, they only know the development of the site and have a number of gaps in knowledge. The bottom line is that HTML is used to structure the content of a page. And CSS allows you to format this content, make it more attractive to users.\r\nWhen the World Wide Web was created, the developers used only one language - HTML. It was used as a means of outputting structured text. The author had scant functional at his disposal. The maximum that could be done - to designate the title, select the paragraph. Tags were not enough.\r\nIn connection with the development of the Internet, the base of HTML language tags was expanded to allow the appearance of documents to be adjusted. At the same time, the structure remained unchanged.\r\nStructuring tags, for example <table>, began to spread. It was they who were more often chosen to design the pages instead of the structure itself. Some browsers offered their own tags, which only they could reproduce.\r\nThus, users often stumbled upon the message: "To view a page, you need to use browser XXX."\r\nTo correct the situation and create a single database of tags for formatting was created CSS. He allowed refusing to bind tags to browsers.\r\nUsing HTML with CSS is more convenient than using plain HTML. CSS provides the following benefits:\r\n<ul><li>Designed to the smallest detail.</li><li>Using a single table, you can manage various documents.</li><li>You can customize the page display options for different devices: computer screen, smartphone screen, etc.</li></ul>\r\n<span style=\"font-weight: bold;\">Website Promotion with CSS</span>\r\nThe emergence and development of CSS have made the development of web resources more efficient and effective. Now it’s much easier and more convenient to control the design. Also, using CSS, we managed to reduce the code of the pages, their size. This had a positive impact on the download speed, the indexing also began to pass faster. The use of an adaptive approach allowed us to make a breakthrough in the field of mobile versions of Internet resources.\r\nTo improve the website promotion, experts recommend placing the CSS style sheets in a separate document so as not to increase the amount of code. You can create one or more such files.\r\nPreviously, search engines could not read style sheets, which made it possible to use them in black SEO, for example, to create invisible texts. Now it is better to abandon the use of CSS for other purposes.\r\nCSS has several advantages and allows you to improve the site, making it more attractive to visitors. However, it is important to correctly register all the elements.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_CSS_Development.png"},{"id":629,"title":"PHP Development","alias":"php-development","description":"PHP is a general-purpose programming language originally designed for web development. It was originally created by Rasmus Lerdorf in 1994; the PHP reference implementation is now produced by The PHP Group. PHP originally stood for Personal Home Page, but it now stands for the recursive initialism PHP: Hypertext Preprocessor.\r\nPHP code may be executed with a command line interface (CLI), embedded into HTML code, or used in combination with various web template systems, web content management systems, and web frameworks. PHP code is usually processed by a PHP interpreter implemented as a module in a web server or as a Common Gateway Interface (CGI) executable. The web server outputs the results of the interpreted and executed PHP code, which may be any type of data, such as generated HTML code or binary image data. PHP can be used for many programming tasks outside of the web context, such as standalone graphical applications and robotic drone control.\r\nThe standard PHP interpreter, powered by the Zend Engine, is free software released under the PHP License. PHP has been widely ported and can be deployed on most web servers on almost every operating system and platform, free of charge.\r\nThe PHP language evolved without a written formal specification or standard until 2014, with the original implementation acting as the de facto standard which other implementations aimed to follow. Since 2014, work has gone on to create a formal PHP specification.\r\nAs of September 2019, over 60% of sites on the web using PHP are still on discontinued/"EOLed" version 5.6 or older; versions prior to 7.2 are no longer officially supported by The PHP Development Team, but security support is provided by third parties, such as Debian.","materialsDescription":" <span style=\"font-weight: bold; \">What is PHP?</span>\r\nPHP stands for Hypertext Preprocessor. It is an open-source server-side scripting language that is widely used for web development. It supports many databases like MySQL, Oracle, Sybase, Solid, PostgreSQL, generic ODBC, etc.\r\n<span style=\"font-weight: bold; \">What is PEAR in PHP?</span>\r\nPEAR is a framework and repository for reusable PHP components. PEAR stands for PHP Extension and Application Repository. It contains all types of PHP code snippets and libraries. It also provides a command-line interface to install "packages" automatically.\r\n<span style=\"font-weight: bold; \">Who is known as the father of PHP?</span>\r\nRasmus Lerdorf.\r\n<span style=\"font-weight: bold; \">What was the old name of PHP?</span>\r\nThe old name of PHP was Personal Home Page.\r\n<span style=\"font-weight: bold; \">Explain the difference b/w static and dynamic websites?</span>\r\nIn static websites, content can't be changed after running the script. You can't change anything on the site. It is predefined.\r\nIn dynamic websites, the content of a script can be changed at the run time. Its content is regenerated every time a user visits or reload. Google, yahoo and every search engine is an example of a dynamic website.\r\n<span style=\"font-weight: bold; \">What is the name of the scripting engine in PHP?</span>\r\nThe scripting engine that powers PHP is called Zend Engine 2.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_PHP_Development.png"},{"id":637,"title":"eCommerce development","alias":"ecommerce-development","description":" Electronic commerce is an online transaction of buying and selling products through World Wide Web-based websites and mobile applications. The examples of eCommerce business include supply chain, funds transfer, banking and electronic data interchange (EDI) and others. The electronic transactions are carried out through many eCommerce software platforms and eCommerce applications that are integrated with online websites with the help of eCommerce developers. The eCommerce applications are linked with the payment gateways for a smooth transfer of credit from one entity to another one.\r\nAn eCommerce developer is a very important role in eCommerce app development and web services to realize the power of online sales and marketing in all domains of businesses. The eCommerce developers are normally the web developers with additional exposure to the eCommerce tools and platforms commonly used in online businesses. HTML, CSS, JavaScript, Python, PHP, Ruby on Rail and related technologies are the fundamental components of eCommerce developer skills. In addition to those skills, the knowledge of eCommerce software platforms and API integration is very important for a good eCommerce developer resume.\r\nA good eCommerce website should be highly professional looking with great features and intuitive interface for the checkout process. This is only possible with the help of professional eCommerce developers. You need to evaluate a lot of things before you decide to hire eCommerce developers such as the backend technologies of your website, type of eCommerce, a domain of business, type of database and many others. Once you have decided about all these things, you need to match the eCommerce web developer resume, which is under consideration, with those factors to find a good eCommerce developer.","materialsDescription":" <span style=\"font-weight: bold;\">Why is it important for business owners to create an eСommerce site?</span>\r\nToday, people have very less time to purchase items, by going to physical stores. They prefer to browse their mobile devices or PC and shop online. Having an e-commerce site for your business will help you to capture this market base and keep your customers informed about all your latest products and services.\r\n<span style=\"font-weight: bold;\">How can I choose the best platform for my eСommerce business website?</span>\r\nBefore getting started with your eСommerce web development, consider the few fundamentals that can help to choose the best platform. Always consider the items that you are selling. Some eСommerce platforms can handle inventory tracking and multiple product options while some others will not. Consider the design options, payment gateways, the security of the site, integration with other tools, features and pricing before finalizing on the platform.\r\n<span style=\"font-weight: bold;\">How should I promote my eСommerce site?</span>\r\nThere are various ways to do this and the first thing to do is to promote the site to all the customers. This will help to increase your customer base. Your website address should be present in every advertisement that your company invests in. Register with the search engines and optimize your website as this will affect the traffic of your site.\r\n<span style=\"font-weight: bold;\">What are the important things that can turn browsers into buyers?</span>\r\nCreate your site so that it is much more oriented towards sales rather than marketing. Let your visitors see your products immediately instead of hiding them behind lots of marketing copy. Make a page that reads the terms and conditions as it will offer a professional look. Provide your contact details and explain your return policies, security, encryption methods, and payment options.\r\n<span style=\"font-weight: bold;\">How to create an impressive website?</span>\r\nThe beauty of a site lies in the way it operates and how user-friendly it is. Ensure that your site is fast, easy to use, professional and attractive. Also, make sure that you are able to fulfill the orders very promptly without any delay. In case you are unable to offer the service, make sure that your customer is informed about it via email.\r\n<span style=\"font-weight: bold;\">What are the security risks that are involved with eСommerce sites?</span>\r\neCommerce website owners should always keep in mind the three dimensions of security - confidentiality, integrity, and availability. Business owners should develop a good strategy that can help to make the site and transactions secured. To avoid any hackers gain access to important confidential data, include encryption methods for any data transactions.\r\n<span style=\"font-weight: bold;\">Is there any limit on the size of my product or customer database?</span>\r\nNo, as such there are no limits on the size. The biggest benefit of having an online store is that you can add unlimited products and catalogs and at the same time you can grow your customer base as you require.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_eCommerce_development.png"},{"id":639,"title":"HTML Development","alias":"html-development","description":" Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.\r\nWeb browsers receive HTML documents from a web server or from local storage and render the documents into multimedia web pages. HTML describes the structure of a web page semantically and originally included cues for the appearance of the document.\r\nHTML elements are the building blocks of HTML pages. With HTML constructs, images and other objects such as interactive forms may be embedded into the rendered page. HTML provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes and other items. HTML elements are delineated by tags, written using angle brackets. Tags such as <img /> and <input /> directly introduce content into the page. Other tags such as <p> surround and provide information about document text and may include other tags as sub-elements. Browsers do not display the HTML tags, but use them to interpret the content of the page.\r\nHTML can embed programs written in a scripting language such as JavaScript, which affects the behavior and content of web pages. Inclusion of CSS defines the look and layout of content. The World Wide Web Consortium (W3C), former maintainer of the HTML and current maintainer of the CSS standards, has encouraged the use of CSS over explicit presentational HTML since 1997.","materialsDescription":" <span style=\"font-weight: bold;\">What is HTML5?</span>\r\nHTML5 contains powerful capabilities for Web-based applications with more powerful interaction, video support, graphics, more styling effects, and a full set of APIs. HTML5 adapts to any device, whether desktop, mobile, tablet, or television. HTML5 is an open platform developed under royalty-free licensing terms.\r\nPeople use the term HTML5 in two ways:\r\n<ul><li>to refer to a set of technologies that together form the future Open Web Platform. These technologies include HTML5 specification, CSS3, SVG, MathML, Geolocation, XmlHttpRequest, Context 2D, Web Fonts (WOFF) and others. The boundary of this set of technologies is informal and changes over time;</li><li>to refer to the HTML5 specification, which is, of course, also part of the Open Web Platform.</li></ul>\r\nAlthough it would be great if people used one term to refer to the specification and another term to refer to a set of specifications, in practice people use the term both ways.\r\n<span style=\"font-weight: bold;\">HTML5 has been cited by many thought leaders as the future of the Web. Why is HTML5 generating this excitement?</span>\r\nThere is huge demand for open standards that allow the creation of rich internet applications. Watching videos, finding the nearest restaurant, accessing emails while being offline are just some of the powerful new capabilities enabled by the set of specifications in development at W3C.\r\nOne aspect that interests W3C, in particular, is enabling people to combine different technologies. W3C works to ensure not just interoperable support in the software of a single specification, but compatibility among specifications.\r\nEven though HTML5 is still a draft, browser vendors are deploying features and generating a lot of excitement in the IT industry. This experience, in turn, allows W3C to revise its drafts. In this way, the final standard can transparently inform implementers where they need to pay close attention to security and privacy issues.\r\n<span style=\"font-weight: bold;\">When can I use HTML5?</span>\r\nPeople can already use parts of the platform that interoperate, but W3C's mission is global interoperable, to ensure that the web is available to all. Not all elements are fully implemented yet and some of them provide builtin fallback mechanisms, such as <video> or <input>. One can use HTML5 today, knowing the existing limitations and ensuring proper fallbacks.\r\n<span style=\"font-weight: bold;\">Which Web Browsers support HTML5?</span>\r\nW3C encourages implementation and testing long before a specification becomes a standard to ensure that two people can read a specification independently and write interoperable software. Early adopters provide implementers and W3C with tremendously valuable feedback because they help identify where interoperability issues exist.\r\n<span style=\"font-weight: bold;\">Do you think that the benefits of HTML5, such as its neutrality, rich graphics, no need plug-ins, outweigh the security risk it carries?</span>\r\nNow entering its third decade, the Web has evolved from a Web of documents into a formidable platform for networked applications that let us share information and services over the Internet. In this highly connected environment, it is important that powerful Web applications be designed with sensitivity to user privacy and security needs. The risks associated with modern Web applications are familiar to the HTML5 community.\r\nHTML5 and related specifications are being developed in W3C's open standards process. This process allows an expert review of features along with their security and privacy implications. Rich functionality that was previously available only through proprietary plugins is now documented in an open specification for all experts to review and improve. We're pleased to see the HTML5 specifications subject to rigorous public review since that helps make the Web a more secure environment.\r\nSome security issues are not confined to HTML5. W3C and IETF are working closely to specify technologies and protocol extensions to mitigate some issues (such as cross-site request forgery and cross-site scripting).\r\n<span style=\"font-weight: bold;\">Will there be an HTML6?</span>\r\nNo work is currently happening on HTML6 but feature requests that are not planned to be addressed in HTML5 are available at listed under HTML.next.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_HTML_Development.png"},{"id":645,"title":"JavaScript development","alias":"javascript-development","description":" JavaScript, often abbreviated as JS, is a high-level, just-in-time compiled, object-oriented programming language that conforms to the ECMAScript specification. JavaScript has curly-bracket syntax, dynamic typing, prototype-based object-orientation, and first-class functions.\r\nAlongside HTML and CSS, JavaScript is one of the core technologies of the World Wide Web. JavaScript enables interactive web pages and is an essential part of web applications. The vast majority of websites use it, and major web browsers have a dedicated JavaScript engine to execute it.\r\nAs a multi-paradigm language, JavaScript supports event-driven, functional, and imperative (including object-oriented and prototype-based) programming styles. It has APIs for working with text, arrays, dates, regular expressions, and the DOM, but the language itself does not include any I/O, such as networking, storage, or graphics facilities. It relies upon the host environment in which it is embedded to provide these features.\r\nInitially only implemented client-side in web browsers, JavaScript engines are now embedded in many other types of host software, including server-side in web servers and databases, and in non-web programs such as word processors and PDF software, and in runtime environments that make JavaScript available for writing mobile and desktop applications, including desktop widgets.\r\nThe terms Vanilla JavaScript and Vanilla JS refer to JavaScript not extended by any frameworks or additional libraries. Scripts written in Vanilla JS are plain JavaScript code.\r\nAlthough there are similarities between JavaScript and Java, including language name, syntax, and respective standard libraries, the two languages are distinct and differ greatly in design. JavaScript was influenced by programming languages such as Self and Scheme. The JSON serialization format, used to store data structures in files or transmit them across networks, is based on JavaScript.\r\n"JavaScript" is a trademark of Oracle Corporation in the United States. It is used under license for technology invented and implemented by Netscape Communications and current entities such as the Mozilla Foundation.","materialsDescription":" <span style=\"font-weight: bold;\">What is JavaScript?</span>\r\nJavaScript is a client-side as well as a server-side scripting language that can be inserted into HTML pages and is understood by web browsers. JavaScript is also an Object-based Programming language.\r\n<span style=\"font-weight: bold;\">What are the differences between Java and JavaScript?</span>\r\nJava is a complete programming language. In contrast, JavaScript is a coded program that can be introduced to HTML pages. These two languages are not at all inter-dependent and are designed for different intent. Java is an object-oriented programming (OOPS) or structured programming languages like C++ or C whereas JavaScript is a client-side scripting language.\r\n<span style=\"font-weight: bold;\">Do I have to buy JavaScript?</span>\r\nNo--there is nothing to buy. The JavaScript interpreter is included in all major Internet Browsers--so as long as you have an Internet Browser, you're all set. JavaScript source files are written using an ordinary text editor, such as Notepad.\r\n<span style=\"font-weight: bold;\">What is JScript?</span>\r\nJScript is Microsoft's version of Netscape's JavaScript. Each Internet Browser vendor creates their own version of what is collectively known as JavaScript---however, the latest versions of these browsers are moving towards the ECMA Script standard.\r\n<span style=\"font-weight: bold;\">Who 'owns' JavaScript?</span>\r\nECMA governs the standard features of JavaScript---however, each vendor writes the code for their own versions of JavaScript.\r\n<span style=\"font-weight: bold;\">What are the features of JavaScript?</span>\r\n<ul><li>JavaScript is a lightweight, interpreted programming language.</li><li>JavaScript is designed for creating network-centric applications.</li><li>JavaScript is complementary to and integrated with Java.</li><li>JavaScript is complementary to and integrated with HTML.</li><li>JavaScript is open and cross-platform.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_JavaScript_development.png"},{"id":647,"title":"Software Testing","alias":"software-testing","description":" Software testing is an investigation conducted to provide stakeholders with information about the quality of the software product or service under test. Software testing can also provide an objective, independent view of the software to allow the business to appreciate and understand the risks of software implementation. Test techniques include the process of executing a program or application with the intent of finding software bugs (errors or other defects), and verifying that the software product is fit for use.\r\nSoftware testing involves the execution of a software component or system component to evaluate one or more properties of interest. In general, these properties indicate the extent to which the component or system under test:\r\n<ul><li>meets the requirements that guided its design and development,</li><li>responds correctly to all kinds of inputs,</li><li>performs its functions within an acceptable time,</li><li>it is sufficiently usable,</li><li>can be installed and run in its intended environments, and</li><li>achieves the general result its stakeholder's desire.</li></ul>\r\nAs the number of possible tests for even simple software components is practically infinite, all software testing uses some strategy to select tests that are feasible for the available time and resources. As a result, software testing typically (but not exclusively) attempts to execute a program or application with the intent of finding software bugs (errors or other defects). The job of testing is an iterative process as when one bug is fixed, it can illuminate other, deeper bugs, or can even create new ones.\r\nSoftware testing can provide objective, independent information about the quality of software and risk of its failure to users or sponsors.\r\nSoftware testing can be conducted as soon as executable software (even if partially complete) exists. The overall approach to software development often determines when and how testing is conducted. For example, in a phased process, most testing occurs after system requirements have been defined and then implemented in testable programs. In contrast, under an agile approach, requirements, programming, and testing are often done concurrently. ","materialsDescription":" <span style=\"font-weight: bold; \">What is Software Testing?</span>\r\nSoftware Testing is defined as an activity to check whether the actual results match the expected results and to ensure that the software system is Defect free. It involves the execution of a software component or system component to evaluate one or more properties of interest. Software testing also helps to identify errors, gaps or missing requirements contrary to the actual requirements. It can be either done manually or using automated tools. Some prefer saying Software testing as a White Box and Black Box Testing.\r\n<span style=\"font-weight: bold;\">Why is Software Testing Important?</span>\r\nTesting is important because software bugs could be expensive or even dangerous. Software bugs can potentially cause monetary and human loss, and history is full of such examples.\r\n<ul><li>In April 2015, the Bloomberg terminal in London crashed due to software glitch affected more than 300,000 traders on financial markets. It forced the government to postpone a 3bn pound debt sale.</li><li>Nissan cars have to recall over 1 million cars from the market due to software failure in the airbag sensory detectors. There has been reported two accident due to this software failure.</li><li>Starbucks was forced to close about 60 percent of stores in the U.S and Canada due to software failure in its POS system. At one point store served coffee for free as they were unable to process the transaction.</li><li>Some of Amazon’s third-party retailers saw their product price is reduced to 1p due to a software glitch. They were left with heavy losses.</li><li>Vulnerability in Windows 10. This bug enables users to escape from security sandboxes through a flaw in the win32k system.</li><li>In 2015 fighter plane F-35 fell victim to a software bug, making it unable to detect targets correctly.</li><li>China Airlines Airbus A300 crashed due to a software bug on April 26, 1994, killing 264 innocent live.</li><li>In 1985, Canada's Therac-25 radiation therapy machine malfunctioned due to software bug and delivered lethal radiation doses to patients, leaving 3 people dead and critically injuring 3 others.</li><li>In April of 1999, a software bug caused the failure of a $1.2 billion military satellite launch, the costliest accident in history.</li><li>In May of 1996, a software bug caused the bank accounts of 823 customers of a major U.S. bank to be credited with 920 million US dollars.</li></ul>\r\n<span style=\"font-weight: bold;\">What are the types of Software Testing?</span>\r\nTypically Testing is classified into three categories.\r\n<ul><li>Functional Testing</li><li>Non-Functional Testing or Performance Testing</li><li>Maintenance (Regression and Maintenance)</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Software_Testing.png"},{"id":649,"title":"QA - Quality assurance","alias":"qa-quality-assurance","description":" <span style=\"font-weight: bold; \">Quality Assurance (QA)</span> is defined as an activity to ensure that an organization is providing the best possible product or service to customers. QA focuses on improving the processes to deliver Quality Products to the customer. An organization has to ensure, that processes are efficient and effective as per the quality standards defined for software products. Quality Assurance is popularly known as <span style=\"font-weight: bold; \">QA Testing. </span>\r\nQA establishes and maintains set requirements for developing or manufacturing reliable products. A quality assurance system is meant to increase customer confidence and a company's credibility, while also improving work processes and efficiency, and it enables a company to better compete with others.\r\nQuality assurance helps a company create products and services that meet the needs, expectations and requirements of customers. It yields high-quality product offerings that build trust and loyalty with customers. The standards and procedures defined by a quality assurance program help prevent product defects before they arise.\r\n<span style=\"font-weight: bold; \">Quality assurance utilizes one of three methods:</span>\r\n<span style=\"font-weight: bold; \">Failure testing, </span>which continually tests a product to determine if it breaks or fails. For physical products that need to withstand stress, this could involve testing the product under heat, pressure or vibration. For software products, failure testing might involve placing the software under high usage or load conditions.\r\n<span style=\"font-weight: bold; \">Statistical process control (SPC),</span> a methodology based on objective data and analysis and developed by Walter Shewhart at Western Electric Company and Bell Telephone Laboratories in the 1920's and 1930's. This methodology uses statistical methods to manage and control the production of products.\r\n<span style=\"font-weight: bold; \">Total quality management (TQM),</span> which applies quantitative methods as the basis for continuous improvement. TQM relies on facts, data and analysis to support product planning and performance reviews.\r\n<span style=\"font-weight: bold; \">Quality assurance in software.</span> Software quality assurance management (SQA) systematically finds patterns and the actions needed to improve development cycles. Finding and fixing coding errors can carry unintended consequences; it is possible to fix one thing, yet break other features and functionality at the same time.\r\nSQA software has become important for developers as a means of avoiding errors before they occur, saving development time and expenses. Even with SQA processes in place, an update to software can break other features and cause defects - commonly known as bugs.\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"> Differences between Software testing and SQA services</h1>\r\n<ul><li><span style=\"font-weight: bold; \">SQA tools</span></li></ul>\r\n- Is about engineering process that ensures quality\r\n- Involve activities related to the implementation of processes, procedures, and standards.\r\n- Process focused \r\n- Preventive technique\r\n- Proactive measure\r\n- The scope of software quality testing tools applied to all products that will be created by the organization\r\n<ul><li><span style=\"font-weight: bold; \">Software Testing</span></li></ul>\r\n- Software Testing is to test a product for problems before the product goes live\r\n- Involves actives concerning verification of product Example - Review Testing\r\n- Product focused\r\n - Corrective technique\r\n- Reactive measure\r\n- The scope of Software Testing applies to a particular product being tested\r\n<h1 class=\"align-center\">Manual QA testing services Vs Automated Quality Assurance Testing</h1>\r\nSoftware testing is a huge domain, but it can be broadly categorized into two areas: manual testing and automated testing. Both of them can be used to achieve the best results, but it is always worth knowing the difference between the two. Each testing type – manual and automated – comes with its own set of advantages and disadvantages. \r\nYou can choose between manual and quality assurance testing services based on a variety of factors. These include:\r\n- Project requirements\r\n- Timeline\r\n- Budget\r\n- Expertise\r\n- Suitability<br /> \r\n<ul><li><span style=\"font-weight: bold; \">Manual Testing </span></li></ul>\r\n<span style=\"font-weight: bold; \">Exploratory Testing:</span> This scenario requires a tester’s expertise, creativity, knowledge, analytical and logical reasoning skills. With poorly written specifications and short execution time, human skills are a must to test in this scenario.\r\n<span style=\"font-weight: bold; \">Ad-Hoc Testing:</span> It is an unplanned method of testing where the biggest difference maker is a tester’s insight that can work without a specific approach.\r\n<span style=\"font-weight: bold; \">Usability Testing:</span> Here you need to check the level of user-friendliness and check the software for convenience. Human observation is a must to make the end user’s experience convenient.\r\n<ul><li><span style=\"font-weight: bold; \">Quality Assurance automation tools</span></li></ul>\r\n<span style=\"font-weight: bold; \">Repeated Execution:</span> When you need to execute a use case repeatedly, automated testing is a better option.\r\n<span style=\"font-weight: bold; \">Regression Testing:</span> Automated automated QA software is better here because the code changes frequently and the regressions can be run in a timely manner\r\n<span style=\"font-weight: bold; \">Performance:</span> You need an automated QA testing software when thousands of concurrent users are simulated at the same time. Additionally, it is a better solution for load testing.\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Quality_assurance.png"},{"id":651,"title":"Interface Testing","alias":"interface-testing","description":"When an application or a software or a website is developed, then there are several components of it. Those components can be server, database etc. The connection which integrates and facilitates the communication between these components is termed as an <span style=\"font-weight: bold;\">Interface</span>.\r\n<span style=\"font-weight: bold;\">Interface Testing</span> is performed to evaluate whether systems or components pass data and control correctly to one another. It is to verify if all the interactions between these modules are working properly and errors are handled properly.\r\n<span style=\"font-weight: bold; \">Interface Testing - Checklist</span>\r\n<ul><li>Verify that communication between the systems are done correctly</li><li>Verify if all supported hardware/software has been tested</li><li>Verify if all linked documents be supported/opened on all platforms</li><li>Verify the security requirements or encryption while communication happens between systems</li><li>Check if a Solution can handle network failures between Web site and application server</li></ul>\r\n<span style=\"font-weight: bold; \">Phases of Interface Testing. </span>\r\nThere are 2 components involved in Interface testing: 1) web server and application server interface and 2) web server and database server interface.\r\nBasically, 3 phases are involved in the Interface testing which is mentioned below:\r\n<b>Configuration and Development. </b>After the configuration of the interface and the development initialization, the configuration is needed to be verified as per the requirement. In simple words, verification takes place.\r\n<p style=\" text-align: justify; \"><b>Validation. </b>After the configuration and development stage, validation of the interface is necessary.</p>\r\n<p style=\" text-align: justify; \"><b>Maintenance.</b> After the completion of the project, when the project reaches it’s working stage, the interface is set to be monitored for its performance.</p>\r\n<p style=\" text-align: justify; \"></p>\r\n<p style=\"text-align: justify; \"><a name=\"StepsinvolvedinInterfaceTesting\"></a></p>","materialsDescription":"<h1 class=\"align-center\">Types of Interface Testing </h1>\r\nDuring Interface Testing various types of testing done on the interface which may include:\r\n<span style=\"font-weight: bold; \">Workflow:</span> It ensures that the interface engine handles your standard workflows as expected.\r\n<span style=\"font-weight: bold; \">Edge cases -unexpected values:</span> This is considered when testing include date, month and day reversed.\r\n<span style=\"font-weight: bold; \">Performance, load, and network testing:</span> A high-volume interface may require more Load Testing than a low-volume interface, depending on the interface engine and connectivity infrastructure.\r\n<span style=\"font-weight: bold; \">Individual system interface testing:</span> This includes testing each system individually. For example, billing system and inventory management system for the retail store should be able to operate separately.\r\n<h1 class=\"align-center\">What is Graphic User Interface (GUI) Testing?</h1>\r\nGraphic User Interface Testing (GUI) testing is the process of ensuring proper functionality of the graphical user interface (GUI) for a specific application. This involves making sure it behaves in accordance with its requirements and works as expected across the range of supported platforms and devices.\r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">GUI Testing Approaches</span></p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Manual Based Testing: </span>Under this approach, the screens of the application are checked manually by testers. They are being confirmed with the requirements that are stated in the business requirements. The UI is also matched with the designs that are provided during the documentation phase of the application.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Automation Based Testing:</span> Automated user interface testing approach is performed in 2 steps i.e, record and play. While doing this, the steps are captured/recorded with the help of the automation tool while performing the first round of testing. And during playback, that recorded steps script is run when the application is under test. If the position of any button or image changes that during the playback, it does not get tracked and the test fails.</p>\r\n<h1 class=\"align-center\">What Features Should I Look for in a GUI Testing Tool?</h1>\r\nObviously the first answer is to choose a tool that can automate the specific technologies you’re testing, otherwise your automation is doomed to fail. Secondly you should choose a tool that has some of the following characteristics:\r\n<ul><li>Good interface testing software that makes it easy for your automation engineers to write tests, make changes, find issues and be able to deploy the tests on all the environments you need to test.</li><li>A tool that is well supported by the manufacturer and is keeping up to date with new web browsers, operating systems and technologies that you will need to test in the future. </li><li>An object abstraction layer so that your test analysts can write the tests in the way most natural for them and your automation engineers can create objects that point to physical items in the application that will be robust and not change every time you resort a grid or add data to the system.</li><li>Support for data-driven testing since as we have discussed, one of the big benefits of automation is the ability to run the same test thousands of times with different sets of data.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Interface_Testing.png"},{"id":653,"title":"Applications Development","alias":"applications-development","description":"Application development goes through a process of planning, creating, testing, and deploying an information system, also known as the software development life cycle. Applications are also often developed to automate some type of internal business process or processes, build a product to address common business challenges, or to drive innovation. Today, a majority of organizations are looking for custom solutions to support their individual business needs, and to be on par with cutting edge technologies by developing robust applications that are scalable, secure, and easily maintainable.\r\nFor many software development projects, getting the product in the market quickly, ahead of the competition is key. This is no easy task, considering that skilled domestic software developers come with a high price tag and demand for their talents is high. Outsourcing software development is a smart strategy for many businesses; it enables companies to reduce development and production time without draining budgets.","materialsDescription":" <span style=\"font-weight: bold;\">What is application development software?</span>\r\nApplication development software allows companies to make their own software products, including mobile and desktop applications. Application development platforms are often industry specific. They also require varying degrees of technical knowledge.\r\n<span style=\"font-weight: bold;\">How much does application development software cost?</span>\r\nBecause application development software is such a vast category that is defined by the varying customers across hundreds of industries as well as level of technical expertise required, prices vary just as wildly. The most common payment plan is per user, per month. Plans typically cost between $10 and $25 per user, per month, but the price tag can go up if you choose to add additional software integrations or features.\r\n<span style=\"font-weight: bold;\">What are some common application development software features?</span>\r\nThe most common features include code assistance tools, mobile development and integrations, feedback and analytics, automation and workflows, development tools, API, a development environment, and visual testing arena.\r\n<span style=\"font-weight: bold;\">What are the benefits of using application development software?</span>\r\nOrganizations can save time and money by developing their own apps with application development software instead of hiring third-party developers. They can also customize their products more easily and specifically, often leading to quicker production times. Several application development solutions do not require any previous programming knowledge.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Applications_Development.png"},{"id":665,"title":"User Interface Development","alias":"user-interface-development","description":" User interface design (UI) or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience. The goal of user interface design is to make the user's interaction as simple and efficient as possible, in terms of accomplishing user goals (user-centered design).\r\nGood user interface design facilitates finishing the task at hand without drawing unnecessary attention to itself. Graphic design and typography are utilized to support its usability, influencing how the user performs certain interactions and improving the aesthetic appeal of the design; design aesthetics may enhance or detract from the ability of users to use the functions of the interface. The design process must balance technical functionality and visual elements (e.g., mental model) to create a system that is not only operational but also usable and adaptable to changing user needs.\r\nInterface design is involved in a wide range of projects from computer systems, to cars, to commercial planes; all of these projects involve much of the same basic human interactions yet also require some unique skills and knowledge. As a result, designers tend to specialize in certain types of projects and have skills centered on their expertise, whether it is a software design, user research, web design, or industrial design.","materialsDescription":" <span style=\"font-weight: bold;\">What is a Graphical User Interface?</span>\r\nThe graphical user interface, developed in the late 1970s by the Xerox Palo Alto research laboratory and deployed commercially in Apple’s Macintosh and Microsoft’s Windows operating systems, was designed as a response to the problem of inefficient usability in early, text-based command-line interfaces for the average user.\r\nGraphical user interfaces would become the standard of user-centered design in software application programming, providing users the capability to intuitively operate computers and other electronic devices through the direct manipulation of graphical icons such as buttons, scroll bars, windows, tabs, menus, cursors, and the mouse pointing device. Many modern graphical user interfaces feature touchscreen and voice-command interaction capabilities.\r\n<span style=\"font-weight: bold;\">How Does a Graphical User Interface Work?</span>\r\nGraphical user interface design principles conform to the model–view–controller software pattern, which separates internal representations of information from the manner in which information is presented to the user, resulting in a platform where users are shown which functions are possible rather than requiring the input of command codes. Users interact with information by manipulating visual widgets, which are designed to respond in accordance with the type of data they hold and support the actions necessary to complete the user’s task.\r\nThe appearance, or “skin,” of an operating system or application software may be redesigned at will due to the nature of graphical user interfaces being independent from application functions. Applications typically implement their own unique graphical user interface display elements in addition to graphical user interface elements already present on the existing operating system. A typical graphical user interface also includes standard formats for representing graphics and text, making it possible to share data between applications running under common graphical user interface design software.\r\nGraphical user interface testing refers to the systematic process of generating test cases in order to evaluate the functionality of the system and its design elements. Graphical user interface testing tools, which are either manual or automated and typically implemented by third-party operators, are available under a variety of licenses and are supported by a variety of platforms. Popular examples include: Tricentis Tosca, Squish GUI Tester, Unified Functional Testing (UFT), Maveryx, Appium, and eggPlant Functional.\r\n<span style=\"font-weight: bold;\">Graphical User Interface Examples</span>\r\nSketchpad, believed to be the first graphical computer-aided design program, was developed in 1962 by Ivan Sutherland while he was at MIT, and consisted of a light pen that enabled users to create and manipulate objects in engineering drawings in real-time with coordinated graphics.\r\nModern operating systems and graphical user interfaces are incorporated into nearly every interactive application, such as ATMs, self-service checkouts, airline self-ticketing and check-in, video games, smartphones, and desktops. Some popular, modern graphical user interface examples include Microsoft Windows, macOS, Ubuntu Unity, and GNOME Shell for desktop environments, and Android, Apple's iOS, BlackBerry OS, Windows 10 Mobile, Palm OS-WebOS, and Firefox OS for smartphones.\r\n<span style=\"font-weight: bold;\">Advantages of Graphical User Interfaces</span>\r\nThe advantage of a graphical user interface is a stark improvement in useability for the average person. The features of a graphical user interface leverage familiar metaphors, such as drag-and-drop for transferring files, and use familiar icons, such as a trash bin for deleted files, creating an environment in which computer operations are intuitive and easily mastered without any prior practice or knowledge of computing machinery or languages. Graphical user interface applications are self descriptive, feedback is typically immediate, and visual cues encourage and steer discoverability.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_User_Interface_Development.png"},{"id":667,"title":"Database Development","alias":"database-development","description":" Database development is the process of creating a database and setting its integrity parameters. The integral base is the correspondence of information in the database and internal structures, as well as to explicitly defined rules. Data types when creating a database are different data types.\r\nThe main tasks in designing are the possibilities for ensuring the entire database, obtaining data on all the necessary requests, reducing redundancy and duplication of data, ensuring the integrity of the database.\r\nThe main stages of the development of any database are:\r\n<ul><li>conceptual (infological) design;</li><li>logical (datalogical) design;</li><li>physical design.</li></ul>","materialsDescription":" \r\n<span style=\"font-weight: bold;\">What is a database?</span>\r\nA database is a file or a set of files that use a special format to structurally organize information for the purpose of searching and editing.\r\nDatabase development is a multi-step process of making informed decisions in the process of analyzing an information model of a domain, data requirements from applied programmers and users, synthesizing logical and physical data structures, analyzing and justifying the choice of software and hardware.\r\n<span style=\"font-weight: bold;\">What is a DBMS?</span>\r\nA database management system (DBMS) is a set of system utilities that solve the problem of organizing information (storage, search, editing).","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Database_Development.png"},{"id":729,"title":"IT Project Deployment Services","alias":"it-project-deployment-services","description":" Companies invest in projects for the implementation of IT systems that are consistent with the organization's values, with the goal of realizing a business vision, stable support for operational activities, and gaining competitive advantages. In this regard, technological projects are becoming increasingly large-scale, affecting more departments of the organization, and pose a risk to the company if the operation of information systems is disrupted.\r\nThe introduction of new IT requires the project team to carry out at least two principal stages:\r\n<ul><li>pre-project analysis of the enterprise, when, with the help of specialists in the proposed IP and specialists of the enterprise, compliance and discrepancies between the system and its future use is revealed. As a result of the survey, ways to eliminate inconsistencies are determined based on the initial assessment of the required resources and time. The survey is conducted using questions and answers, to some extent formalized, and special software tools that allow you to describe the processes of the system and the enterprise and compare them visually. No changes take place at the enterprise unless individual employees are distracted from their direct duties, which is both a virtue and a disadvantage of this approach;</li><li>trial implementation carried out on the most characteristic site of work. Based on this test work, a general assessment of future implementation is determined and a fundamental decision is made on the use of IP.</li></ul>\r\nThere is a lot of confusion and substitution of the concept of “project team” with the idea of it as a “group”, “pack”, “family”, etc. There are several understandings that there is a modern “project team/group” and “integrated project team”, however, the fundamental characteristic of the team is that it does not exist outside the project. A team with all its human strengths and weaknesses is a necessary and inseparable element of any project. It is a developing element of the technology of the project and affects the project itself.\r\nThe project itself is not “done” - it is made by people, and where people are affected by the influence of biology, instincts, gender parameters, “conscious” and “unconscious”, etc. If people are in the organizational “system” (family, flock, group, team, etc.), systemic effects arise that should be foreseen in the formation of a set of people due to the competent selection, placement and development of the team in the right direction. This is not just an ordinary organizational question, but a question of the depth of understanding of the essence of the project, its management and the skill of the leader.","materialsDescription":" <span style=\"font-weight: bold;\">What is an IT project?</span>\r\nAn IT project is a project that includes work related to information technology.\r\n<span style=\"font-weight: bold;\">What is information technology?</span>\r\nInformation technology is a technology aimed at the creation, development and support of information systems.\r\n<span style=\"font-weight: bold;\">What are the main ideas underlying the project team model of an IT project?</span>\r\n<ul><li>interdependent and interrelated roles in a small group;</li><li>determination of the role, special mission and area of responsibility for each member of the project team;</li><li>distributed project management and responsibility;</li><li>each is focused on the success of the project and is set to work throughout the project cycle;</li><li>communication between project team members is a key success factor;</li><li>users and training staff are included in the project team;</li><li>parallel engineering - parallel work of all team members on a project.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_Project_Deployment_Services.png"},{"id":731,"title":"IT Project Management","alias":"it-project-management","description":" IT project management is the process of planning, organizing and delineating responsibility for the completion of an organizations' specific information technology (IT) goals.\r\nIT project management includes overseeing projects for software development, hardware installations, network upgrades, cloud computing and virtualization rollouts, business analytics and data management projects and implementing IT services.\r\nIn addition to the normal problems that can cause a project to fail, factors that can negatively affect the success of an IT project include advances in technology during the project's execution, infrastructure changes that impact security and data management and unknown dependent relationships among hardware, software, network infrastructure and data. IT projects may also succumb to the first-time, first-use penalty which represents the total risk an organization assumes when implementing new technology for the first time. Because the technology hasn’t been implemented or used before in the organization, there are likely to be complications that will affect the project’s likelihood of success.","materialsDescription":" <span style=\"font-weight: bold;\">What is a Project?</span>\r\nA Project is an initiative launched to create a unique product or service. A Project has a defined start date and a defined end date. The start date represents when the project will be launched. The end date specifies when the project will be completed.\r\nA Project is not a reoccurring activity; but rather is a single effort to produce something new.\r\n<span style=\"font-weight: bold;\">What is Project Management?</span>\r\nProject Management is the collection and application of skills, knowledge, processes, and activities to meet a specific objective that may take the form of a product or service. Project Management is an integrated process of applying 5 major processes and their related activities throughout a project lifecycle: initiating, planning, executing, monitoring and Controlling, Closeout.\r\n<span style=\"font-weight: bold;\">What is a Project Management Methodology?</span>\r\nA Project Management Methodology is the overall approach (system) that will be followed to meet the project objectives.\r\n<span style=\"font-weight: bold;\">What are the characteristics of a project?</span>\r\nA Project has three characteristics:\r\n<ul><li>Temporal nature (Is not ongoing and has a definite start and end date.)</li><li>Unique Deliverable (Produces a new unique product or service that does not exist.)</li><li>Progressive (Actions follow a sequence or pattern and progress over time.)</li></ul>\r\n<span style=\"font-weight: bold;\">Who is responsible for the project?</span>\r\nThe Project Manager is directly responsible for the results of the project. He/She should use the necessary skills, knowledge, and tools to meet the project objectives. During the early phases of the project, the Project Manager, working with the project team, should be able to:\r\n<ul><li>Determine project goals and objectives</li><li>Determine assumptions and constraints</li><li>Define and validate product description</li><li>Determine project requirements</li><li>Define Project deliverables</li><li>Estimate and monitor project resource allocation</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_Project_Management.png"},{"id":733,"title":"Technical Support","alias":"technical-support","description":" Technical support (often shortened to tech support) refers to services that entities provide to users of technology products or services. In general, technical support provide help regarding specific problems with a product or service, rather than providing training, provision or customization of product, or other support services. Most companies offer technical support for the services or products they sell, either included in the cost or for an additional fee. Technical support may be delivered over by phone, e-mail, live support software on a website, or other tool where users can log an incident. Larger organizations frequently have internal technical support available to their staff for computer-related problems. The Internet can also be a good source for freely available tech support, where experienced users help users find solutions to their problems. In addition, some fee-based service companies charge for premium technical support services.\r\nTechnical support may be delivered by different technologies depending on the situation. For example, direct questions can be addressed using telephone calls, SMS, Online chat, Support Forums, E-mail or Fax; basic software problems can be addressed over the telephone or, increasingly, by using remote access repair services; while more complicated problems with hardware may need to be dealt with in person.\r\nTechnical support is a range of services providing assistance with technology such as televisions, computers, and software, typically aiming to help the user with a specific problem.","materialsDescription":"<span style=\"font-weight: bold; \">What are the categories of technical support?</span>\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Call in</span></span>\r\nThis type of technical support has been very common in the services industry.[citation needed] It is also known as "Time and Materials" (T&M) IT support.[citation needed] The customer pays for the materials (hard drive, memory, computer, digital devices, etc.) and also pays the technician based on the pre-negotiated rate when a problem occurs.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Block hours</span></span>\r\nBlock hours allow the client to purchase a number of hours upfront at an agreed price. While it is commonly used to offer a reduced hourly rate, it can also simply be a standard non-reduced rate, or represent a minimum fee charged to a client before providing service. The premise behind this type of support is that the customer has purchased a fixed number of hours to use either per month or year. This allows them the flexibility to use the hours as they please without doing the paperwork and the hassle of paying multiple bills.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Managed services</span></span>\r\nManaged services means a company will receive a list of well-defined services on an ongoing basis, with well-defined "response and resolution times" for a fixed rate or a flat fee. This can include things like 24/7 monitoring of servers, 24/7 help desk support for daily computer issues, and on-site visits by a technician when issues cannot be resolved remotely.[citation needed] Some companies also offer additional services like project management, backup and disaster recovery, and vendor management in the monthly price. The companies that offer this type of tech support are known as managed services providers.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Crowdsourced technical support</span></span>\r\nMany companies and organizations provide discussion boards for users of their products to interact; such forums allow companies to reduce their support costs without losing the benefit of customer feedback.\r\n<span style=\"font-weight: bold;\">What is outsourcing technical support?</span>\r\nWith the increasing use of technology in modern times, there is a growing requirement to provide technical support. Many organizations locate their technical support departments or call centers in countries or regions with lower costs. Dell was amongst the first companies to outsource their technical support and customer service departments to India in 2001. There has also been a growth in companies specializing in providing technical support to other organizations. These are often referred to as MSPs (Managed Service Providers).\r\nFor businesses needing to provide technical support, outsourcing allows them to maintain a high availability of service. Such need may result from peaks in call volumes during the day, periods of high activity due to introduction of new products or maintenance service packs, or the requirement to provide customers with a high level of service at a low cost to the business. For businesses needing technical support assets, outsourcing enables their core employees to focus more on their work in order to maintain productivity. It also enables them to utilize specialized personnel whose technical knowledge base and experience may exceed the scope of the business, thus providing a higher level of technical support to their employees.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Technical_Support.png"},{"id":735,"title":"Installation and configuration","alias":"installation-and-configuration","description":" Installation or setup is the act of making the system or program ready for execution. Because the process varies for each program and each computer, programs (including operating systems) often come with an installer, a specialized program responsible for doing whatever is needed for their installation. The configuration is an arrangement of functional units according to their nature, number, and chief characteristics. Often, configuration pertains to the choice of hardware, software, firmware, settings, and documentation. The configuration affects system function and performance.\r\nSome computer programs can be executed by simply copying them into a folder stored on a computer and executing them. Other programs are supplied in a form unsuitable for immediate execution and therefore need an installation procedure. Once installed, the program can be executed again and again, without the need to reinstall before each execution.\r\nCommon operations performed during software installations include:\r\n<ul><li>Making sure that necessary system requirements are met</li><li>Checking for existing versions of the software</li><li>Creating or updating program files and folders</li><li>Adding configuration data such as configuration files, Windows registry entries or environment variables</li><li>Making the software accessible to the user, for instance by creating links, shortcuts or bookmarks</li><li>Configuring components that run automatically, such as daemons or Windows services</li><li>Performing product activation</li><li>Updating the software versions</li></ul>\r\nThese operations may require some charges or be free of charge. In case of payment, installation costs means the costs connected and relevant to or incurred as a result of installing the drivers or the equipment in the customers' premises. ","materialsDescription":"<span style=\"font-weight: bold;\">What does "Installation" mean?</span>\r\nInstallation is the process of making hardware and/or software ready for use. Obviously, different systems require different types of installations. While certain installations are simple and straightforward and can be performed by non-professionals, others are more complex and time-consuming and may require the involvement of specialists.\r\n<span style=\"font-weight: bold; \">What does the "Configuration" mean?</span>\r\nThe way a system is set up, or the assortment of components that make up the system. Configuration can refer to either hardware or software, or the combination of both. For instance, a typical configuration for a PC consists of 32MB (megabytes) main memory, a floppy drive, a hard disk, a modem, a CD-ROM drive, a VGA monitor, and the Windows operating system.\r\nMany software products require that the computer have a certain minimum configuration. For example, the software might require a graphics display monitor and a video adapter, a particular microprocessor, and a minimum amount of main memory.\r\nWhen you install a new device or program, you sometimes need to configure it, which means to set various switches and jumpers (for hardware) and to define values of parameters (for software). For example, the device or program may need to know what type of video adapter you have and what type of printer is connected to the computer. Thanks to new technologies, such as plug-and-play, much of this configuration is performed automatically.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Installation_and_configuration.png"},{"id":737,"title":"IT System Testing","alias":"it-system-testing","description":" System testing is testing conducted on a complete integrated system to evaluate the system's compliance with its specified requirements.\r\nSystem testing takes, as its input, all of the integrated components that have passed integration testing. The purpose of integration testing is to detect any inconsistencies between the units that are integrated together (called assemblages). System testing seeks to detect defects both within the "inter-assemblages" and also within the system as a whole. The actual result is the behavior produced or observed when a component or system is tested.\r\nSystem testing is performed on the entire system in the context of either functional requirement specifications (FRS) or system requirement specification (SRS), or both. System testing tests not only the design but also the behavior and even the believed expectations of the customer. It is also intended to test up to and beyond the bounds defined in the software or hardware requirements specification(s).\r\nSoftware testing is an investigation conducted to provide stakeholders with information about the quality of the software product or service under test. Software testing can also provide an objective, independent view of the software to allow the business to appreciate and understand the risks of software implementation. Software testing involves the execution of a software component or system component to evaluate one or more properties of interest. In general, these properties indicate the extent to which the component or system under test meets the requirements that guided its design and development, responds correctly to all kinds of inputs, performs its functions within an acceptable time, is sufficiently usable, can be installed and run in its intended environments, and achieves the general result its stakeholders desire. As the number of possible tests for even simple software components is practically infinite, all software testing uses some strategy to select tests that are feasible for the available time and resources.\r\nMobile-device testing assures the quality of mobile devices, like mobile phones, PDAs, etc. The testing will be conducted on both hardware and software. And from the view of different procedures, the testing comprises R&D testing, factory testing and certification testing. Mobile-device testing involves a set of activities from monitoring and troubleshooting mobile applications, content and services on real handsets. Testing includes verification and validation of hardware devices and software applications.","materialsDescription":" <span style=\"font-weight: bold;\">What is System Testing?</span>\r\nSystem Testing is the testing of a complete and fully integrated software product. Usually, the software is only one element of a larger computer-based system. Ultimately, the software is interfaced with other software/hardware systems. System Testing is actually a series of different tests whose sole purpose is to exercise the full computer-based system.\r\nTwo Category of Software Testing:\r\n<ul><li>Black Box Testing;</li><li>White Box Testing.</li></ul>\r\nSystem test falls under the black box testing category of software testing.\r\nWhite box testing is the testing of the internal workings or code of a software application. In contrast, black box or System Testing is the opposite. The system test involves the external workings of the software from the user's perspective.\r\n<span style=\"font-weight: bold;\">What do you verify in System Testing?</span>\r\nSystem Testing involves testing the software code for following:\r\n<ul><li>Testing the fully integrated applications including external peripherals in order to check how components interact with one another and with the system as a whole. This is also called End to End testing scenario.</li><li>Verify thorough testing of every input in the application to check for desired outputs.</li><li>Testing of the user's experience with the application.</li></ul>\r\nThat is a very basic description of what is involved in system testing. You need to build detailed test cases and test suites that test each aspect of the application as seen from the outside without looking at the actual source code.\r\n<span style=\"font-weight: bold;\">What Types of System Testing Should Testers Use?</span>\r\nThere are over 50 different types of system testing. The specific types used by a tester depend on several variables. Those variables include:\r\n<ul><li><span style=\"font-weight: bold;\">Who the tester works for</span> - This is a major factor in determining the types of system testing a tester will use. Methods used by large companies are different than those used by medium and small companies.</li><li><span style=\"font-weight: bold;\">Time available for testing</span> - Ultimately, all 50 testing types could be used. Time is often what limits us to using only the types that are most relevant for the software project.</li><li><span style=\"font-weight: bold;\">Resources available to the tester</span> - Of course some testers will not have the necessary resources to conduct a testing type. For example, if you are a tester working for a large software development firm, you are likely to have expensive automated testing software not available to others.</li><li><span style=\"font-weight: bold;\">Software Tester's Education</span> - There is a certain learning curve for each type of software testing available. To use some of the software involved, a tester has to learn how to use it.</li><li><span style=\"font-weight: bold;\">Testing Budget</span> - Money becomes a factor not just for smaller companies and individual software developers but large companies as well.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_System_testing.png"},{"id":739,"title":"Deployment and Integration Services","alias":"deployment-and-integration-services","description":" The number of various solutions implemented by customers today is quite large. Often, the subsystems of the seemingly unified IT landscape are either weakly connected with each other, or the interaction between them is established in the mode of transferring files and data by mail or “from hand to hand”.\r\nWestern IT vendors, following a certain trend, offer the customer complete and unified solutions. Such blocks of subsystems solve a specific task and form separate IT centers, which also require the mutual integration of infrastructures. This, oddly enough, is even more difficult, as a complete solution does not allow to penetrate deeply and get access to the required information or control subsystems.\r\nNevertheless, the integration and interconnection of information flows can significantly simplify business processes and lead to an increase in the efficiency of interaction both inside and outside the company (with customers and partners).\r\nThe integration task itself is important for business, as it provides a qualitatively new level of services. This is especially important for companies where IT is the immediate tool for achieving business goals. But it is equally important to make integration optimal in the light of minimizing not only the cost of purchasing equipment and software but also preserving previous IT investments.","materialsDescription":" <span style=\"font-weight: bold; \">The main types of implementation and integration services offered by companies:</span>\r\n<ul><li>Designing IT architecture for integration solutions in the field of analytics, automation and monitoring of business processes;</li><li>Development and integration of network infrastructure subsystems, including scalable telecommunications equipment, server equipment and workstations;</li><li>Defining a single platform and developing a solution for integrating enterprise applications, data and business processes;</li><li>Implementation and maintenance of integrated integration solutions in the field of enterprise management (ERP-systems);</li><li>Implementation and maintenance of integration solutions in the field of accounting and analysis of sales and customer relations (CRM-system);</li><li>Implementation and maintenance of integration solutions in the field of accounting and financial analysis;</li><li>Impairment, testing and development of solutions for ensuring information security of a business.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Deployment_and_Integration_Services.png"},{"id":741,"title":"Proof of Concept","alias":"proof-of-concept","description":"Proof of concept (PoC) is a realization of a certain method or idea in order to demonstrate its feasibility, or a demonstration in principle with the aim of verifying that some concept or theory has practical potential. A proof of concept is usually small and may or may not be complete.\r\nProof of concept (POC) is used to test the idea of a certain technical feature or the general design of a product and prove that it is possible to apply those ideas.\r\nIt could be used to test something on just one part of the product before it is tried in practice with making a prototype.\r\nYou can think of this as a pre-prototype version of the product, but it is not even that since POC shouldn’t have all the features as the final product, not even as the prototype.\r\nThe main goal of POC is to prove that it is actually possible to develop that idea and include it as part of the final product.","materialsDescription":" <span style=\"font-weight: bold;\">What is a proof of concept?</span>\r\nProof of concept is the testing of the finished product based on the idea. Thus, this stage is the first phase in the design of the application. It explains how the project should work on the basis of a detailed description of requirements and specifications. The proof is the complete satisfaction of those functions that need to be realized. This approach makes it easier to hire developers for a startup in the future.\r\nIn order to confirm the concept in software development, it is necessary to determine the main tasks and perform the following steps:\r\n<ol><li>Identify project goals and methods for their implementation.</li><li>Receive feedback from users and customers.</li><li>Correct the idea and start implementing it.</li></ol>\r\n<span style=\"font-weight: bold;\">Project goals and methods of implementation</span>\r\nBefore you start, you need to understand what goal will perform a project. A web project can be a large marketplace or social network with unique features and a convenient solution. Also, it may be a CRM system and help the business to increase sales or improve the accounting of business resources. One way or another, each platform has a specific purpose.\r\nThe next step is to build methods of achieving the goal. At this stage, it is important not to delve into the details, but to evaluate common elements. How the project will work, what functions will be implemented, how the web application will interact with users, etc. It is very important to consider each item and write it down in the report. In fact, this is a small brainstorm. Typically, it takes from a few days to a couple of weeks. When the implementation plan is completed, you can begin to collect feedback from future users.\r\n<span style=\"font-weight: bold;\">Feedback from users and customers</span>\r\nWhen you have a ready document with a description of the project and the functions, then you need to get feedback from users or customers. Offer them your solution to a particular problem. Familiarize them with the implementation methods. You will receive many suggestions for improvement. At this point, some of your guesswork will be broken. It is important to listen and collect feedback. There is no need to hurry and change the concept or implement everything that future users are asking for. They don't have an expert evaluation and this is only their proposal.\r\n<span style=\"font-weight: bold;\">Idea correction and implementation</span>\r\nIt is at this stage that the final proof of the concept takes place. Having received feedback, you can clearly understand how users will interact with your project. What emotions it will cause. It is necessary to understand that this is a preliminary evaluation of the concept. Some recommendations may not have value, as others can significantly affect the further development. Thus, based on the information received, it is necessary to consider what can be changed to make the project more convenient. If you received a lot of negative feedback, it makes sense to stop the development process. Or at least think about a new improved version. So, if you really decided to start the development, we recommend starting the design with MVP. The minimal version will allow us to develop the project in the shortest possible time and check the idea on real users.\r\nProof of the concept is one of the important stages in the development of complex and expensive projects. It allows with high probability to determine the value of the project even before the begins development. Typically, the process takes from a few days to a couple of weeks. It gives a clear idea of how the project will work and what functions it will perform. If you approach the feedback analysis process with a clean head, this step in the future can save you money and time.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Proof_of_Concept.png"},{"id":743,"title":"IT System documentation writing","alias":"it-system-documentation-writing","description":" Without the development of technical documentation, it is impossible to create any complex technical solution. High-quality documentation, that is, informative, complete and understandable, is the key to the success of products at all stages of its life cycle. Properly written documentation is the basis of the functionality and effectiveness of information systems. It is with its use that the processes of creating databases, developing software, selecting and configuring network and server software are carried out.\r\nMany organizations at the initial stages of creating and implementing technical solutions do not pay enough attention to this factor, which often prevents the entry of a new product to the market.\r\nWriting documentation requires the contractor to have specific knowledge and skills, certain experience and considerable labor costs.\r\nThe main task of the working documentation is to give a complete picture of how the system is structured, what it consists of and how it functions.\r\nThere is no single standard for the development of this type of documentation. In most cases, its structure is selected for a specific situation. But you can take any algorithm that has already proven its effectiveness as the basis.","materialsDescription":"<span style=\"font-weight: bold; \">What is software documentation?</span>\r\nSoftware documentation - printed user manuals, online (online) documentation and help text describing how to use the software product.\r\n<span style=\"font-weight: bold; \">What is process documentation?</span>\r\nA process document outlines the steps necessary to complete a task or process. It is internal, ongoing documentation of the process while it is occurring—documentation cares more about the “how” of implementation than the “what” of process impact.\r\n<span style=\"font-weight: bold;\">What should be in the working documentation?</span>\r\nFirst of all, technical descriptions of implemented solutions. These are IT infrastructure diagrams, configuration descriptions, etc.\r\n<span style=\"font-weight: bold;\">What does well-written working documentation give?</span>\r\n<ul><li>systematizes data on IT infrastructure;</li><li>helps to understand the system architecture and functioning of connected services;</li><li>facilitates management decisions (for example, shows which service can be removed or replaced and how it will be displayed on the whole system);</li><li>makes it possible to comprehensively evaluate the selected IT structure and, also, timely notice the mistakes made or holes in the architecture.</li></ul>\r\n<span style=\"font-weight: bold;\">What are the key benefits of writing technical documentation?</span>\r\nThe development of documentation will allow you to:\r\n<ul><li>increase user satisfaction</li><li>reduce the load on the system administrator;</li><li>reduce system support costs.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_System_documentation_writing.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"in_process","statusLabel":"In Process","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":4,"title":"Reduce Costs"},{"id":8,"title":"Reduce Production Timelines"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":179,"title":"Shortage of inhouse software developers"},{"id":346,"title":"Shortage of inhouse IT resources"},{"id":383,"title":"Shortage of inhouse IT engineers"}]}},"categories":[{"id":182,"title":"CMS - Content management system","alias":"cms-content-management-system","description":"A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment.\r\nCMS features vary widely. Most CMSs include Web-based publishing, format management, history editing and version control, indexing, search and retrieval. By their nature, content management systems support the separation of content and presentation.\r\nContent management software solutions are typically used for enterprise content management systems (ECM) and web site content management systems (WCM). An ECM facilitates collaboration in the workplace by integrating document management, digital asset management and records retention functionalities, and providing end users with role-based access to the organization's digital assets. A WCM facilitates collaborative authoring for websites. ECM software often includes a WCM publishing functionality, but ECM webpages typically remain behind the organization's firewall.\r\nBoth enterprise content management and web content management systems have two components: a content management application (CMA) and a content delivery application (CDA). The CMA is a graphical user interface (GUI) that allows the user to control the design, creation, modification and removal of content from a website without needing to know anything about HTML. The CDA component provides the back-end services that support management and delivery of the content once it has been created in the CMA.\r\nDigital asset management systems are another type of CMS. They manage content with a clearly defined author or ownership, such as documents, movies, pictures, phone numbers, and scientific data. Companies also use CMSs to store, control, revise, and publish documentation.\r\nBased on market share statistics, the most popular CMS is WordPress, used by more than 28% of all websites on the Internet, and by 59% of all websites using a known content management system, followed by Joomla and Drupal.\r\n<span style=\"font-weight: bold;\">Content management systems typically provide the following features:</span>\r\n<ul><li>Search engine optimization</li><li>Integrated and online documentation</li><li>Modularity and extensibility</li><li>User and group functionality</li><li>Templating support for changing designs</li><li>Installation and upgrade wizards</li><li>Integrated audit logs</li><li>Compliance with various accessibility frameworks and standards, such as WAI-ARIA</li><li>Reduced need to code from scratch</li><li>Unified user experience</li><li>Version control</li><li>Edit permission management</li></ul>","materialsDescription":"<h1 class=\"align-center\"> <span style=\"font-weight: normal;\">What is a CMS?</span></h1>\r\nAnswer: CMS is an acronym for "Content Management System". You may see some variations on this term, but they all refer to the same concept. Variations include:\r\n<ul><li>Content Management System</li><li>Web CMS</li><li>Web Content Management System</li><li>CMS Platform</li><li>Content Management Platform</li><li>CMS System</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What does a CMS do?</span></h1>\r\n<p class=\"align-left\">In it's simplest terms, Content Management Systems are designed to help users create and manage their websites. Content management solutions help webmasters manage the many different resources, content types and various data that make up modern web sites.</p>\r\n<p class=\"align-left\">At a minimum, modern websites make use of HTML, CSS, JavaScript and images (jpeg, gif, png, etc) to create web content for visitors to read. At the core of every CMS is the ability to organize these resources and generate valid content that can be read by web browsers. </p>\r\n<p class=\"align-left\">More advanced websites have interactive components (comment sections, forums, e-commerce...) that requires server software to validate and save user submitted content.<br />All of the top CMS platforms have features built-in or available for download as addons for all of these features.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the main types of CMS?</span></h1>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Simple CMS.</span> This system is used to create simple websites that contain several pages using simple control systems. Simple content management systems consist of several modules that are set one time. These CMSs are free and are available on the internet. Among their disadvantages are the inability to change settings, low transmission capacity, inability to create pages dynamically and the inability of ato delegateion of administrator’s credentials to others.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\"> </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Template CMS.</span> It consists of modules as well, but its structure is more complex if compared to a simple CMS. Template CMS has high transmission capacity, around 50,000 inquiries. Also, it has the support of dynamic pages and the ability to delegate the administrator’s credentials. Many template systems are used to create website content because they are easy to use.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\"> </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Professional CMS</span>. This type of CMS has a higher level of complexity. You may change the structure of internet resources. Additional modules can be attached to these systems. These systems are used to create information portals or massive projects. As a rule, these CMSs are a paid resource.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\"> </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Universal CMS</span>. Universal systems have wide functionality and ample opportunities to develope websites of any complexity. They support the functions of changing the structure, creating dynamic pages, modification of settings and credential distribution. Universal CMS is quite expensive. These CMSs are used for work with large portals and web-projects that require high functionality and dynamics.<br /><br /><br /><br /><br /><br /></p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CMS_-_content_management_system.png"},{"id":32,"title":"IT outsourcing","alias":"it-outsourcing","description":"<span style=\"font-weight: bold; \">IT outsourcing</span> is the use of external service providers to effectively deliver IT-enabled business process, application service and infrastructure solutions for business outcomes.\r\nOutsourcing, which also includes utility services, software as a service and cloud-enabled outsourcing, helps clients to develop the right sourcing strategies and vision, select the right IT service providers, structure the best possible contracts, and govern deals for sustainable win-win relationships with external providers.\r\nOutsourcing can enable enterprises to reduce costs, accelerate time to market, and take advantage of external expertise, assets and/or intellectual property. IT outsourcing can be implemented both ways: outsides or within the country. \r\nIT outsourcing vendors can provide either a fully managed service, meaning they take full responsibility of all IT maintenance and support, or they can provide additional support for an internal IT team when needed, which is known as co-sourced IT support. A company using IT outsourcing can choose to use one provider for all their IT functions or split the work among multiple providers. \r\n<span style=\"font-weight: bold;\">Specific IT services typically outsourced include:</span>\r\n<ul><li>Application development</li><li>Web hosting</li><li>Application support</li><li>Database development</li><li>Telecommunications</li><li>Networking</li><li>Disaster recovery</li><li>Security</li></ul>\r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">Reasons for Outsourcing</span></p>\r\n<span style=\"font-weight: bold; \">To Reduce Cost.</span> More often than not, outsourcing means saving money. This is often due to lower labor costs, cheaper infrastructure, or an advantageous tax system in the outsourcing location.<br /><span style=\"font-weight: bold; \">To Access Skills That Are Unavailable Locally.</span> Resources that are scarce at home can sometimes be found in abundance elsewhere, meaning you can easily reach them through outsourcing.<br /><span style=\"font-weight: bold; \">To Better Use Internal Resources</span>. By delegating some of your business processes to a third party, you’ll give your in-house employees the opportunity to focus on more meaningful tasks.<br /><span style=\"font-weight: bold; \">To Accelerate Business Processes.</span> When you stop wasting time on mundane, time-consuming processes, you’ll be able to move forward with your core offering a lot faster.<br /><span style=\"font-weight: bold; \">To Share Risks.</span> When you delegate a part of non-focus functionality by outsourcing it to a third-party vendor, you give away the responsibility and related risks.","materialsDescription":"<h3 class=\"align-center\">What are the Types of IT Outsourcing?</h3>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Project-Based Model.</span> The client hires a team to implement the part of work that is already planned and defined. The project manager from the outsourced team carries full responsibility for the quality and performance of the project.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Dedicated Team Model.</span> The client hires a team that will create a project for them, and they will work only on that project. Unlike the project-based model, a dedicated team is more engaged in your project. In this model, an outsourced team becomes your technical and product advisor. So it can offer ideas and suggest alternative solutions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Outstaff Model.</span> It's a type of outsourcing in IT when you don't need a full-fledged development team and hire separate specialists. Sometimes the project requires finding a couple of additional professionals, and you're free to hire outstaff workers to cover that scope of work.</p>\r\n<h3 class=\"align-center\"><span style=\"font-weight: bold; \">What are IT Outsourcing examples?</span></h3>\r\nThe individual or company that becomes your outsourcing partner can be located anywhere in the world — one block away from your office or on another continent.\r\nA Bay Area-based startup partnering with an app development team in Utah and a call center in the Philippines, or a UK-based digital marketing agency hiring a Magento developer from Ukraine are both examples of outsourcing.\r\n<h3 class=\"align-center\">Why You Should Use IT Outsourcing</h3>\r\nNow that you know what IT outsourcing is, its models, and types, it's time to clarify why you need to outsource and whether you really need it. Let's go over a few situations that suggest when to opt for IT outsourcing.\r\n<ul><li><span style=\"font-weight: bold;\">You are a domain expert with idea</span></li></ul>\r\nIf you're an industry expert with the idea that solves a real problem, IT outsourcing is your choice. In this case, your main goal is to enter the market and test the solution fast. An outsourced team will help you validate the idea, build an MVP to check the hypothesis, and implement changes in your product according to market needs. It saves you money, time and lets you reach the goal.\r\n<ul><li><span style=\"font-weight: bold;\">You have an early-stage startup</span></li></ul>\r\nIt's a common case that young startups spend money faster than they get a solid team and a ready-to-market product. The Failory found that financial problems are the 3rd reason why startup fails. So it makes more sense to reduce costs by hiring an outsourced team of professionals while your business lives on investor's money. You may employ a full-cycle product development studio covering all the blind spots and bringing your product to life.\r\n<ul><li><span style=\"font-weight: bold;\">You need a technical support</span></li></ul>\r\nEven if you already have a ready solution, but it demands some technical improvements – frameworks for backend components, new language, integrations with enterprise software, UX&UI design – it makes more sense to find an experienced partner. There are many functions that IT outsourcing can cover, and again it saves you the time you'd otherwise spend on looking for qualified staff.<br /><br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_outsourcing.png"},{"id":538,"title":"Services","alias":"services","description":" Service - any activity or work that one party can offer the other, characterized by the absence of the proposed material tangibility of such activities and not expressed in possession of something.\r\nA service from the point of view of marketing is a sale object in the form of an artist’s action, bringing benefits to the consumer or a useful result. In the process of providing services, a new, previously non-existent material product is not created, but the quality of an existing, created product changes. These are goods provided not in the form of commodities or exchange, but in the form of activities. The very provision of services creates the desired result for the consumer.\r\nServices have four main characteristics that significantly affect the development of marketing programs:\r\n<ul><li>intangibility - it is impossible to demonstrate, see, try, transport, store, pack or study. All this is possible only in relation to the final result (it was - it became);</li><li>inseparability - a service can be provided only when an order arrives or a client appears, i.e. services are provided and consumed simultaneously;</li><li>variability (non-standardization) - customers are direct participants in the service process and affect its final result;</li><li>impossibility of storage - unlike tangible goods, they cannot be made for future use.</li></ul>","materialsDescription":"<span style=\"font-weight: bold;\">What are the types of services?</span>\r\nThe provision (provision) of services may include, for example, the following:\r\n<ul><li>activities carried out on material products supplied by the consumer (for example, repair of a faulty car);</li><li>activities carried out on intangible products supplied by the consumer (for example, preparing a statement of income required to determine the amount of tax);</li><li>the provision of intangible products (for example, information in the sense of knowledge transfer);</li><li>creating favorable conditions for consumers (for example, in hotels and restaurants).</li></ul>\r\nThe services provided to the population, by appointment, are divided into material and socio-cultural:\r\n<ul><li>Material service - a service to satisfy the material and domestic needs of a consumer of services. It provides restoration (change, preservation) of consumer properties of products or the manufacture of new products by orders of citizens, as well as the movement of goods and people, the creation of conditions for consumption. In particular, material services may include household services related to the repair and manufacture of products, housing and communal services, catering services, transportation services, etc.</li><li>Socio-cultural service (intangible service) - a service to satisfy spiritual, intellectual needs and the maintenance of normal consumer life. Provides maintenance and restoration of health, spiritual and physical development of the individual, increasing professional skills. Social and cultural services cannot include medical care and compulsory educational process.</li></ul>\r\nServices can be: private or commercial, voluntary or forced, paid or free, instant or long-term, mutual and anonymous, public, etc.\r\nThe generalizing category, which includes all types of commercial and non-commercial services and is part of the economy, is the service sector.\r\n<span style=\"font-weight: bold;\">Service Examples</span>\r\nRealtor services - services of a realtor, real estate agent, aimed at satisfying the needs of the client when performing operations to manage real estate, as well as creating additional benefits for the client when carrying out operations with real estate (additional income or an additional increase in the value of real estate both in the short and long term), the receipt of which would be impossible without the participation of a realtor (real estate agent) and the use of special professional tools and skills. At the same time, the effectiveness of the realtor (real estate agent) is estimated by the value of the benefit received by the client, and his remuneration is only part of it.\r\nLegal services - the services of a lawyer and attorney in many cases are vital, therefore, the choice of performers for their provision should be with particular seriousness and responsibility. The main areas of lawyer and advocate services:\r\n<ul><li>Comprehensive legal services for organizations of various forms of ownership;</li><li>Arbitration - representing the interests of organizations in arbitration courts;</li><li>Representation of interests of companies in courts of various instances;</li><li>Professional legal support of transactions and contracts of organizations;</li><li>Services to legal entities related to bankruptcy of enterprises;</li><li>Services of professional lawyers in returning and collecting debts;</li><li>Representation of interests of organizations in the event of tax disputes;</li><li>Processes related to registration of the inheritance;</li><li>Services of a professional lawyer in the event of a traffic accident (Legal assistance in road accidents);</li><li>Services of a lawyer and advocate in the event of housing disputes;</li><li>Family lawyer services;</li><li>Providing the services of a lawyer and criminal lawyer;</li><li>Ensuring consumer protection.</li></ul>\r\nAccounting services are necessary for both newly opened companies and existing structures that need to establish an accounting service or monitor the work of a full-time accountant. Accounting services are also relevant in the case of business expansion, as new employees appear in the company, salaries are revised, and associated costs arise. Professional accounting services are the foundation of successful business activities, ensuring the prosperity of the business due to the precise control of all financial resources of the company.\r\nPsychological assistance services.\r\nIT-services (IT-services, IT-services; including IT-consulting) - services related to assisting in the development of computer literacy of users, training them in new software products. The list of services also includes services for installation, updating and maintenance of software products and computer equipment.\r\nInformation Services.\r\nand etc.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Services.png"},{"id":593,"title":"Mobile Software Development","alias":"mobile-software-development","description":" Mobile app development is the act or process by which a mobile app is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones. These applications can be pre-installed on phones during manufacturing platforms, or delivered as web applications using server-side or client-side processing (e.g., JavaScript) to provide an "application-like" experience within a Web browser. Application software developers also must consider a long array of screen sizes, hardware specifications, and configurations because of intense competition in mobile software and changes within each of the platforms. Mobile app development has been steadily growing, in revenues and jobs created. A 2013 analyst report estimates there are 529,000 direct app economy jobs within the EU 28 members, 60% of which are mobile app developers.\r\nAs part of the development process, mobile user interface (UI) design is also essential in the creation of mobile apps. Mobile UI considers constraints, contexts, screen, input, and mobility as outlines for design. The user is often the focus of interaction with their device, and the interface entails components of both hardware and software. User input allows for the users to manipulate a system, and device's output allows the system to indicate the effects of the users' manipulation. Mobile UI design constraints include limited attention and form factors, such as a mobile device's screen size for a user's hand(s). Mobile UI contexts signal cues from user activity, such as location and scheduling that can be shown from user interactions within a mobile app. Overall, mobile UI design's goal is mainly for an understandable, user-friendly interface. The UI of mobile apps should: consider users' limited attention, minimize keystrokes, and be task-oriented with a minimum set of functions. This functionality is supported by mobile enterprise application platforms or integrated development environments (IDEs).\r\nMobile UIs, or front-ends, rely on mobile back-ends to support access to enterprise systems. The mobile back-end facilitates data routing, security, authentication, authorization, working off-line, and service orchestration. This functionality is supported by a mix of middleware components including mobile app server, mobile backend as a service (MBaaS), and service-oriented architecture (SOA) infrastructure. ","materialsDescription":" <span style=\"font-weight: bold;\">What is the native app development?</span>\r\nUnlike websites and web applications, native mobile apps don’t run in the browser. You need to download them from platform-specific app stores such as Apple’s App Store and Google Play. After installation, you can access each app by tapping its respective icon on the screen of your device.\r\nNative app development requires different skills and technologies than mobile website development. You don’t have to worry about browser behavior and compatibility. You can use the native features of mobile OSs to deliver the user experience and implement the functionalities of your app.\r\n<span style=\"font-weight: bold;\">What is the difference between a native mobile app and a hybrid app?</span>\r\nMobile apps have two types: native and hybrid apps. At first glance, both have similar features and design but the underlying technology is different. As the name suggests, hybrid apps are a combination of web apps and native mobile apps. You can build them using web technologies: HTML, CSS, and JavaScript. You can also upload them to app stores and users can install them as native Android or iOS applications.\r\nThe main advantages of hybrid apps are portability and the simplicity of development. You only have to write the code once and your hybrid app will run on different operating systems. You can use hybrid frameworks like Ionic and Apache Cordova to create cross-platform hybrid applications. By contrast, native mobile apps have to be written in platform-specific languages such as Java, Swift, or Objective-C.\r\nNative mobile apps can access the built-in features of smartphones such as the camera and microphone by default. If you have a hybrid app you need to rely on plugins like Cordova plugins to use the native capabilities of the user’s device.\r\nHybrid apps also depend on WebViews to render their user interfaces. WebViews are in-app browsers that allow mobile applications to access and display web content. This is how Android and iOS devices are able to run hybrid apps built with HTML, CSS, and JavaScript as native mobile applications.\r\n<span style=\"font-weight: bold;\">What are the benefits of native mobile app development?</span>\r\nAlthough hybrid apps are easier and cheaper to develop, native mobile apps have many benefits, too.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Better performance</span></span>\r\nNative mobile apps directly interact with native APIs without depending on middleware such as plugins and WebViews. As there are fewer dependencies, native mobile apps are faster and more responsive than hybrid apps. This is especially important for performance-centric apps like games and graphic-heavy applications.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Consistent look and feel</span></span>\r\nAs native mobile apps are developed using native SDKs (software development kits), their UIs look consistent with their platform. This ensures a better user experience, as there are no discrepancies between the OS and app design.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Immediate access to new features</span></span>\r\nNative mobile apps can immediately access the latest iOS or Android features. As web technologies can’t directly use native APIs, hybrid apps have to wait until there’s a plugin that supports the new feature.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Better compliance with app store guidelines</span></span>\r\nBecause of their architecture, native mobile apps comply better with app store guidelines. In 2017, Apple restricted its submission guidelines. Since then, they have begun to reject apps that rely too much on WebViews, such as Ionic View that allowed developers to test their Ionic applications. As it’s likely that app stores will continue cracking down on hybrid apps, native mobile apps are also a more future-proof investment.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Mobile_Software_Development.png"},{"id":595,"title":"iOS Software Development","alias":"ios-software-development","description":"iOS is Apple’s mobile OS that runs on an iPhone, iPad, iPod Touch hardware. Apple provides tools and resources for creating iOS apps and accessories for these devices. As an iOS developer, you can program in native languages such as Swift or Objective-C or build cross-platform native applications using React Native (JavaScript) or Xamarin (C# & F#).<span style=\"font-weight: bold; \"></span>\r\n<span style=\"font-weight: bold; \">Developer Requirements.</span> To develop iOS apps, you need a Mac computer running the latest version of Xcode. Xcode is Apple’s IDE (Integrated Development Environment) for both Mac and iOS apps. Xcode is the graphical interface you'll use to write iOS apps. Xcode includes the iOS SDK, tools, compilers, and frameworks you need specifically to design, develop, write code, and debug an app for iOS. For native mobile app development on iOS, Apple suggests using the modern Swift programming language. It is important to note that Xcode only runs on Mac OS X and the only supported way to develop iOS apps. Like desktop software, iOS development software are designed using a range of programming languages and frameworks.<span style=\"font-weight: bold; \"></span>\r\n<span style=\"font-weight: bold; \">iOS software development kit. </span>Mobile iOS app creation software requires access to software development kits (SDKs) that provide an environment through which programmers can design and test code in a simulated mobile environment. Some iOS SDK essentials are the Cocoa Touch frameworks that include the UIKit, GameKit, PushKit, Foundation Kit, and MapKit. These frameworks and others allow you manipulate the iPhone or iPad camera, add voice interaction using SiriKit, explore music with MusicKit, expand viewing and listening via AirPlay 2, and even add iMessage Business Chat to your application. iOS 11 added the power of machine learning with Core ML and augmented reality (AR) experiences with ARKit.\r\n<p id=\"Beta_Testing\" style=\" color:#232f3e; \"><span style=\"font-weight: bold; \">Beta Testing.</span> <span style=\"font-weight: normal; \">Once you have built and tested (using XCTest framework or iOS Unit test) your app, you can invite users to your apps and collect feedback using TestFlight prior to deploying to the App Store. This is a good time for testing Push Notifications, data storage using Core Data, and making network calls to 3rd party APIs. To get going, you simply upload a beta build of your app, and use iTunes Connect to add the name and email of testers. <br /></span></p>\r\n<p id=\"Beta_Testing\" style=\" color:#232f3e; \"><span style=\"font-weight: bold; \">Cloud Testing.</span><span style=\"font-weight: normal; \">Testing your iOS app on real devices is critically important since the performance of the real device, different operating system versions, modifications made by manufacturer and carriers firmware may lead to unexpected issues with your app. Testing on real device gives you a more accurate understanding of how your users interact with your app. On the other hand, obtaining physical devices for testing is a logistical challenge. This is where cloud testing comes into play. With cloud testing, you can test your application on real devices that are accessible on the cloud. <br /></span></p>\r\n<p id=\"Beta_Testing\" style=\" color:#232f3e; \"><span style=\"font-weight: bold; \">Deployment.</span> <span style=\"font-weight: normal; \">Once you have built, tested, and beta tested your iOS app, you can deploy to the App Store. At this point, you must join the Apple Developer Program. As a member, you’ll get access to beta iOS app development software, advanced app capabilities, extensive beta testing tools, and app analytics.</span></p>\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: bold; \">What are the advantages of iOS App Development?</span></h1>\r\n<ul><li><span style=\"font-weight: bold;\">iOS is easy to use interface.</span> Apple’s iPhone becomes the dream of many smartphone users, providing high customer service and become a market leader for offering unmatched devices. You can attract your Apple users easily if an application will be created on a synchronized environment Apple’s platform. These special flexible User Interface of the features of the iOS app can make your business application more desirable and boost up their sales and earn maximum benefits.</li><li><span style=\"font-weight: bold;\">iOS has more security.</span> iOS platform offers its users stay safe from external threats which is the best part and advantage of this platform. While developing an app for the business, providing a powerful shield against malware, virus and other internet threats for app development of a business. iOS applications are secured applications, allows effortless transaction facilities app without spending more time on testing different devices.</li><li>For <span style=\"font-weight: bold;\">business</span>, there are multiple options available in the highly popular iOS app making software market, this is because important to attract new customers to increase sales and chance to empower your business in the global market. The web is not a safe place for so thanks to a well-developed iPhone app Development Company can increase their availability and protect your customer’s information. With an iOS mobile app, always been an attractive device to the public with constant acknowledgment from App Store and business can flourish on a regular basis.</li><li>iOS users are usually <span style=\"font-weight: bold;\">happy users,</span> an efficiently developed iOS app helps to promote your brand or your organization to enhance productivity with profitability services to reach your targeted audience. iOS application builds a strong relationship with customers and clients, and the great audience to deliver your product and solutions to achieve their goals. Better the application is, strong would be the relationship with the superior brand in consumer electronics.</li><li>iOS applications are <span style=\"font-weight: bold;\">innovation </span>and the latest technology used globally and this can help your business to expand the most secure way. With best iOS app development software is accepted globally, you may transforming traditional business processes in a modern way and find customers from every part of the world.</li></ul>\r\n<h1 class=\"align-center\">What is IDE?</h1>\r\nIDE is the acronym for Integrated Development Environment. This contains a set of tools, resources and programming essentials within itself. It helps software/web/ mobile app developers to create new programs. This is a comprehensive solution for creating software or mobile app independently. These resources make development, deployment and debugging processes very simple. Choosing an IDE for iPhone app development is dependent on the budget, kind of programming language you prefer, etc. There are so many functionalities in an IDE that gives you a lot of benefits for app development.\r\nThe IDE makes strategies and streamlines the development phase for your entire team. It has many tools for automation, programming, debugging, compiling and for interpretation. There are three general types of IDE available. They are cloud-based, software as a service (SaaS) type and installing on the server type. IDE for iOS application development software is preferred bycompanies to reduce development time and costs. It helps in accurate testing and easy coding. Integration is also possible with these IDEs. It is as simple as a word processing program used by developers to create robust mobile applications.<br /> ","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_iOS_Software_Development.png"},{"id":597,"title":"Android Software Application","alias":"android-software-application","description":" Android software development is the process by which new applications are created for devices running the Android operating system. Google states that "Android apps can be written using Kotlin, Java, and C++ languages" using the Android software development kit (SDK), while using other languages is also possible. All non-JVM languages, such as Go, JavaScript, C, C++ or assembly, need the help of JVM language code, that may be supplied by tools, likely with restricted API support. Some languages/programming tools allow cross-platform app support, i.e. for both Android and iOS. Third party tools, development environments and language support have also continued to evolve and expand since the initial SDK was released in 2008. In addition, with major business entities like Walmart, Amazon, Bank of America etc. eyeing to engage and sell through mobiles, mobile application development is witnessing a transformation.\r\nAndroid was created by the Open Handset Alliance, which is led by Google. The early feedback on developing applications for the Android platform was mixed. Issues cited include bugs, lack of documentation, inadequate QA infrastructure, and no public issue-tracking system. In December 2007, MergeLab mobile startup founder Adam MacBeth stated, "Functionality is not there, is poorly documented or just doesn't work... It's clearly not ready for prime time." Despite this, Android-targeted applications began to appear the week after the platform was announced. The first publicly available application was the Snake game.\r\nA preview release of the Android SDK was released on November 12, 2007. On July 15, 2008, the Android Developer Challenge Team accidentally sent an email to all entrants in the Android Developer Challenge announcing that a new release of the SDK was available in a "private" download area. The email was intended for winners of the first round of the Android Developer Challenge. The revelation that Google was supplying new SDK releases to some developers and not others (and keeping this arrangement private) led to widely reported frustration within the Android developer community at the time.\r\nOn August 18, 2008, the Android 0.9 SDK beta was released. This release provided an updated and extended API, improved development tools and an updated design for the home screen. Detailed instructions for upgrading are available to those already working with an earlier release. On September 23, 2008, the Android 1.0 SDK (Release 1) was released. According to the release notes, it included "mainly bug fixes, although some smaller features were added." It also included several API changes from the 0.9 version. Multiple versions have been released since it was developed.\r\nOn December 5, 2008, Google announced the first Android Dev Phone, a SIM-unlocked and hardware-unlocked device that is designed for advanced developers. It was a modified version of HTC's Dream phone. While developers can use regular consumer devices to test and use their applications, some developers may choose a dedicated unlocked or no-contract device.\r\nAs of July 2013, more than one million applications have been developed for Android, with over 25 billion downloads. A June 2011 research indicated that over 67% of mobile developers used the platform, at the time of publication. Android smartphone shipments are forecast to exceed 1.2 billion units in 2018 with an 85% market share.","materialsDescription":" <span style=\"font-weight: bold;\">Where does Android come from?</span>\r\nIt comes from Google, who actually acquired Android in 2005 (no, Google didn't invent it). The search giant performs regular updates along with an annual major update.\r\nThe operating system is based on the Linux kernel – if you have friends who work in IT, you may have heard of it. This is the GNU / Linux operating system based structure, which is a unix type system (portable operating system, multitasking and multi-user). The Linux kernel is one of the most prominent examples of free software.\r\n<span style=\"font-weight: bold;\">Why does Android look different on each phone?</span>\r\nAndroid doesn't look different on every device, but it does have a number of different versions. Android is open-source, which means that manufacturers are free to customize the software and make it their own.\r\nThe 'purest' version of Android is often referred to as 'stock Android' and it's often preferred by the Android community: it's the original software as Google intended.\r\nOther user interfaces (UI) include Samsung's TouchWiz, Sony's Xperia, and Huawei's Emotion. See what they all look like in our Android UI comparison.\r\n<span style=\"font-weight: bold;\">What are the advantages of Android?</span>\r\nChoice. For example, if you want iOS, you have a choice of iPhone, iPhone or iPhone. If you go for Android there are stacks of great devices to choose from, from cheap and cheerful handsets to really impressive flagships. Those flagships are often cheaper than the equivalent Apple devices, too.\r\nAndroid’s choice isn’t just about hardware. It’s about everything else too. Android is incredibly easy to customize, both in terms of how it looks and how it works, and the various app stores aren’t as tightly controlled as its rivals’ stores, like Apple.\r\n<span style=\"font-weight: bold;\">What’s with the candy names?</span>\r\nEach new version of Android gets a code name based on consecutive letters of the alphabet. The most recent version is known as Marshmallow because it is the Android M release. Previous versions have included Lollipop, KitKat, Jelly Bean and Gingerbread.\r\n<span style=\"font-weight: bold;\">What’s the best thing about Android?</span>\r\nOptions, many options. With Android, you have hundreds of gadgets at your disposal, the cheapest, the most expensive and innovative market. Android is also incredibly customizable, both in their roles, as in his appearance. You can really make a unique mobile experience for yourself with this OS.\r\n<span style=\"font-weight: bold;\">What’s the worst thing about Android?</span>\r\nGetting updates. In many cases, manufacturers don’t seem to care about providing software updates for devices they’ve already sold you. Even when they do provide updates they take their sweet time about it. That’s why some consider rooting: you can download the updates yourself and apply them instead of waiting for the manufacturer to get around to it.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Android_Software_Application.png"},{"id":598,"title":"Mobile Website Development","alias":"mobile-website-development","description":" Today, virtually no company can effectively conduct its business without having its own website. A site is not just the face of the company, which should be nice to look at, not an attribute of doing business, but an urgent need. If the company has its own website, then it:\r\n<ul><li>facilitates potential customers and partners access to information about themselves;</li><li>attracts the target audience from the Internet;</li><li>significantly increases market coverage;</li><li>increases brand awareness;</li><li>facilitates communication both with partners and with the target audience;</li><li>improves customer feedback;</li><li>increases customer loyalty.</li></ul>\r\nHowever, the main advantage of owning a website, of course, is that it helps to significantly increase sales, and, consequently, profit. In general, now having a website is almost a prerequisite for successful business development.\r\nComputers, smartphones, tablets, other mobile devices, and the Internet have penetrated all spheres of our lives. A variety of mobile devices are especially popular, and that is why it is no longer possible to limit oneself to a PC version of a site. The website version for the PC is bad for mobile devices, and this, as you might guess, negatively affects sales and profits. If the site is uncomfortable to use, then the potential client will not rack their brains, but simply use the services of competitors. The vast majority will not even try to find something on the site if it is not adapted for mobile devices.\r\nA separate mobile version of the site is a site specifically designed for mobile users. As a rule, a mobile version of a site is hosted on a dedicated subdomain.\r\nThe mobile version of the site, in most cases, is simply a greatly reduced version of the site for the PC. Only those functions that, according to the developers, maybe needed by those users who access the site with a smartphone or tablets, are left on the mobile site.\r\nThe mobile version of the site is good in that it does not depend on the main one, can be easily changed and edited, loads quickly is quite convenient for users, and also has the option of switching to the main version of the site.","materialsDescription":" <span style=\"font-weight: bold;\">What’s a mobile website?</span>\r\nMobile devices have transformed the way we live, putting the digital world at our fingertips 24 hours a day, wherever we are.\r\nThis means establishing your mobile presence is more important now than ever as you have the opportunity to put your business in the pockets of your consumers and create more meaningful interactions with your users. Almost 80% of people use smartphones to search the internet, so if your business is lacking a mobile website or app, you are missing out on a huge market opportunity.\r\nThere are two types of mobile development – responsive mobile sites and mobile applications. We build easy to use, intuitive and responsive mobile apps and websites, designed for optimization across all devices to keep you ahead of your competitors.\r\nA mobile website is a website with a responsive, fluid design, that is user-friendly on multiple devices and web browsers. A study conducted by Google and Galaxy in June 2015 found that 74% of Australians rely on their phones at least as much as they rely on desktops when searching for information, ideas or advice. This is when responsive design plays a huge role.\r\n<span style=\"font-weight: bold;\">Why do I need a mobile website?</span>\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Mobile traffic has taken over</span></span>\r\nAs mobile traffic has taken over desktop traffic in 2015, more and more people only browse the internet on mobile phones. This means that businesses now need to adopt a mobile-first approach to their online strategies.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Search engines are pushing for better UX</span></span>\r\nMobile users tend to have poor experiences on desktop websites. This is something that search engines such as Google have understood, and are putting initiatives in place to improve mobile web experiences. For example, Google released its mobile-friendly update in 2015 and is switching its search index to mobile-first.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Competitive advantage</span></span>\r\nWebsite owners now need to provide compelling experiences to their mobile users. This is something that is now vital in order to reach business goals and lead users to conversion. As a result, the fast adoption of a mobile strategy is a competitive advantage.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Mobile_Website_development.png"},{"id":601,"title":"Custom Software Development","alias":"custom-software-development","description":" Custom software (also known as bespoke software or tailor-made software) is software that organization for some specific organization or another user. As such, it can be contrasted with the use of software packages developed for the mass market, such as commercial off-the-shelf (COTS) software, or existing free software.\r\nSince custom software is developed for a single customer it can accommodate that customer's particular preferences and expectations. Custom software may be developed in an iterative process, allowing all nuances and possible hidden risks to be taken into account, including issues which were not mentioned in the original requirement specifications (which are, as a rule, never perfect). In particular, the first phase in the software development process may involve many departments, materchode including marketing, engineering, research and development and general management.\r\nLarge companies commonly use custom software for critical functions, including content management, inventory management, customer management, human resource management, or otherwise to fill the gaps present in the existing software packages. Often such software is legacy software, developed before COTS or free software packages offering the required functionality became available.\r\nCustom software development is often considered expensive compared to off-the-shelf solutions or products. This can be true if one is speaking of typical challenges and typical solutions. However, it is not always true. In many cases, COTS software requires customization to correctly support the buyer's operations. The cost and delay of COTS customization can even add up to the expense of developing custom software. Cost is not the only consideration, however, as the decision to opt for custom software often includes the requirement for the purchaser to own the source code, to secure the possibility of future development or modifications to the installed system.\r\nAdditionally, COTS comes with upfront license costs which vary enormously but sometimes run into the millions (in terms of dollars). Furthermore, the big software houses that release COTS products revamp their product very frequently. Thus a particular customization may need to be upgraded for compatibility every two to four years. Given the cost of customization, such upgrades also turn out to be expensive, as a dedicated product release cycle will have to be earmarked for them.\r\nThe decision to build custom software or go for a COTS implementation would usually rest on one or more of the following factors:\r\n<ul><li>Finances - both cost and benefit: The upfront license cost for COTS products mean that a thorough cost-benefit analysis of the business case needs to be done. However it is widely known that large custom software projects cannot fix all three of scope, time/cost and quality constant, so either the cost or the benefits of a custom software project will be subject to some degree of uncertainty - even disregarding the uncertainty around the business benefits of a feature that is successfully implemented.</li><li>Supplier - In the case of COTS, is the supplier likely to remain in business long, and will there be adequate support and customization available? Alternatively, will there be a realistic possibility of getting support and customization from third parties? In the case of custom software, software development may be outsourced or done in-house. If it is outsourced, the question is: is the supplier reputable, and do they have a good track record?</li><li>Time to market: COTS products usually have a quicker time to market</li><li>Size of implementation: COTS comes with standardization of business processes and reporting. For a global or national organization, these can bring in gains in cost savings, efficiency and productivity, if the branch offices are all willing and able to use the same COTS without heavy customizations (which is not always a given).</li></ul>","materialsDescription":" <span style=\"font-weight: bold;\">Why is custom software such a large investment?</span>\r\nBuilding a custom web application is a time-consuming endeavor. It takes time to learn the processes of your business, to gather requirements, to flesh out your needs, and to build the software. Put simply, time is money.\r\nWhile it’s a large investment, by investing in custom software, you’ll own the code instead of having a long-term licensing agreement with another software company.\r\n<span style=\"font-weight: bold;\">How could my business benefit from custom software?</span>\r\nA custom business software solution increases process efficiency through process automation. When business processes are properly automated, they minimize the waste in time and resources that the original processes contained.\r\nThink of it this way: with software that already exists, you have to modify your process to meet software capabilities. With custom software, you can build a system around the existing processes you have in place. You took a lot of time to develop those processes, so why should you revamp your business?\r\n<span style=\"font-weight: bold;\">What is IP and how important is it that I own it?</span>\r\nIP stands for Intellectual Property. When you deal with anything creative, you have to think about copyright and the intellectual property on that work and that includes the creation of software code.\r\nThis gets back to the question of buying vs. building. If there is an existing solution that can suit your needs just fine, then it makes sense to buy, but the software developer owns the code and you are basically licensing the software from there. However, if you need a specialized solution that is customized to your needs and decide to go the custom development route, then the question of who owns the code is an important one.\r\n<span style=\"font-weight: bold;\">I’m thinking about hiring someone offshore; what should I watch out for?</span>\r\nIn short, everything. Language barriers and lack of proximity lead to breakdowns in communication and quality. Do yourself a favor and stay local.\r\nOn a related note, if you’re thinking about hiring for the position internally, think about this: it takes around three people to complete a successful custom software project. If you hire someone internally, their salary might cost what it would take to build with us, and you get a whole team when you work with us. Plus, if your software developer decides to leave, they take their knowledge with them. If one of our team members leave, our whole team shares the knowledge so you’re not left in the dark.\r\n<span style=\"font-weight: bold;\">If things don’t go well, am I sunk?</span>\r\nWe make communication and transparency are top priorities so this doesn’t happen. Right out of the gate we work hard to make sure that not only the project is a good fit, but the relationship with the client is as well. Through each step of the process and the build, we keep you in the loop weekly so you know what to expect and what is happening, but a good development company should have places in their process/relationship where you can cleanly exit. Make sure you know what the process is for leaving and what those different ‘leaving’ options are.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Custom_Software_Development.png"},{"id":615,"title":"Web Development","alias":"web-development","description":" Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing a simple single static page of plain text to complex web-based internet applications (web apps), electronic businesses, and social network services. A more comprehensive list of tasks to which web development commonly refers, may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development.\r\nAmong web professionals, "web development" usually refers to the main non-design aspects of building websites: writing markup and coding. Web development may use content management systems (CMS) to make content changes easier and available with basic technical skills.\r\nFor larger organizations and businesses, web development teams can consist of hundreds of people (web developers) and follow standard methods like Agile methodologies while developing websites. Smaller organizations may only require a single permanent or contracting developer, or secondary assignment to related job positions such as a graphic designer or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department. There are three kinds of web developer specialization: front-end developer, back-end developer, and full-stack developer. Front-end developers are responsible for behavior and visuals that run in the user browser, while back-end developers deal with the servers.\r\nSince the commercialization of the web, web development has been a growing industry. The growth of this industry is being driven by businesses wishing to use their website to advertise and sell products and services to customers.\r\nThere are many open source tools for web development such as BerkeleyDB, GlassFish, LAMP (Linux, Apache, MySQL, PHP) stack and Perl/Plack. This has kept the cost of learning web development to a minimum. Another contributing factor to the growth of the industry has been the rise of easy-to-use WYSIWYG web-development software, such as Adobe Dreamweaver, BlueGriffon and Microsoft Visual Studio. Knowledge of HyperText Markup Language (HTML) or of programming languages is still required to use such software, but the basics can be learned and implemented quickly.\r\nAn ever-growing set of tools and technologies have helped developers build more dynamic and interactive websites. Further, web developers now help to deliver applications as web services which were traditionally only available as applications on a desk-based computer. This has allowed for many opportunities to decentralize information and media distribution. Examples can be seen with the rise of cloud services such as Adobe Creative Cloud, Dropbox and Google Drive. These web services allow users to interact with applications from many locations, instead of being tied to a specific workstation for their application environment.\r\nExamples of dramatic transformation in communication and commerce led by web development include e-commerce. Online auction sites such as eBay have changed the way consumers find and purchase goods and services. Online retailers such as Amazon.com and Buy.com (among many others) have transformed the shopping and bargain-hunting experience for many consumers. Another example of transformative communication led by web development is the blog. Web applications such as WordPress and Movable Type have created blog-environments for individual websites. The increased usage of open-source content management systems and enterprise content management systems has extended web development's impact at online interaction and communication.\r\nWeb development has also impacted personal networking and marketing. Websites are no longer simply tools for work or for commerce, but serve more broadly for communication and social networking. Web sites such as Facebook and Twitter provide users with a platform to communicate and organizations with a more personal and interactive way to engage the public.","materialsDescription":" <span style=\"font-weight: bold; \">What is the Priority of a Web Developer?</span>\r\nTo answer the question “What is a web developer?”, we must first look at what a web developer does and how they do it.\r\nA web developer or programmer is someone who takes a web design – which has been created by either a client or a design team – and turns it into a website. They do this by writing lines and lines of complicated code, using a variety of languages. Web developers have quite a difficult job, because they essentially have to take a language we understand, such as English, and translate it into a language that a computer understands, such as Python or HTML.\r\nAs you can imagine, this can take a lot of time and effort and requires an intricate understanding of various programming languages and how they are used. Different types of developers specialize in different areas, which means that large web projects are usually a collaboration between several different developers.\r\n<span style=\"font-weight: bold; \">What Types Of Web Developers Are There?</span>\r\nUnfortunately, the question “What does a web developer do?” doesn’t have one simple answer. As noted above, there are some different types of web developers, each of which focuses on a different aspect of the creation of a website.\r\nTo understand what is a web developer it is crucial to know that the three main types of developers are front-end, back-end, and full-stack. Front-end developers are responsible for the parts of a website that people see and interact with, back-end developers are responsible for the behind the scenes code that controls how a website loads and runs, and full-stack developers do a bit of everything.\r\n<span style=\"font-weight: bold; \">Front-End Developer</span>\r\nA front-end developer is someone who takes a client or design team’s website design and writes the code needed to implement it on the web. A decent front-end web developer will be fluent in at least three programming languages – HTML, CSS, and JavaScript.\r\nHTML allows them to add content to a website while splitting it into headings, paragraphs, and tables. CSS lets a decent developer style the content and change things like colors, sizes, and borders. JavaScript allows the inclusion of interactive elements, such as push buttons. We will go into more detail about these languages later.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">So, what do web developers do when they work on the front end of a website?</span></span>\r\n<ul><li>What is a web developer responsible for is that they make sure that all of the content that is needed for the website is clear, visible, and found in the right place. In some cases front-end developers may also have content writing skills, allowing them to create the content for the website as they go.</li><li>They make sure that the right colors are in the right places, especially concerning text colors, background colors, and headers. Some of the best front-end developers are also very good designers, allowing them to tweak things as they go.</li><li>They make sure that all outbound links are correctly formatted, that all buttons work properly, and that the website is responsive and attractive. Mobile design is usually a big part of the job, while it is also important to make sure that a website will display correctly on all web browsers.</li></ul>\r\n<span style=\"font-weight: bold;\">Back-End Developer</span>\r\nWhile it may seem like front-end developers have a difficult job making sure that a website looks great, works well, and contains the correct content, back-end developers have it much worse. While front-end developers are responsible for client-side programming, back-end developers have to deal with the server-side.\r\nThis means that they have to create the code and programs which power the website’s server, databases, and any applications that it contains. The most important thing as a back-end developer is the ability to be able to create a clean, efficient code that does what you want it to in the quickest way possible. Since website speed is a major consideration when it comes to search engine optimization (SEO), it is a large factor when developing the back-end.\r\nTo fully explain what is a web developer it is essential to know that back-end developers use a wide range of different server-side languages to build complicated programs. Some of the most popular languages used include PHP, Python, Java, and Ruby. JavaScript is also becoming increasingly widespread as a back-end development language, while SQL is commonly used to manage and analyze data in website databases.\r\nSince different websites have different needs, a back-end developer must be flexible, able to create different programs, and they absolutely must have a clear, in-depth understanding of the languages that they use. This is very important to make sure that they can come up with the most efficient method of creating the required program while making sure that it is secure, scalable, and easy to maintain.\r\n<span style=\"font-weight: bold;\">Full-Stack Developer</span>\r\nIf you are looking for a quick, simple answer to the question “What is a web developer?”, then a full-stack developer is probably the closest thing that you’re going to get. Full-stack developers understand both front and back-end strategies and processes, which means that they are perfectly positioned to oversee the entire process.\r\nIn the case of small websites that don’t have a huge development budget, a full-stack developer will often be employed to build the entire website. In this case, it is extremely important for them to have a complete, in-depth understanding of both front and back-end development and how they work.\r\nLearning full-stack development techniques has a huge range of benefits, including:\r\n<ul><li>You will end up with the knowledge to be able to create an entire website on your own. This makes you a lot more employable, increasing your job security in the future.</li><li>As a full-stack developer, you will understand the connections between the front and back-ends of a website, allowing you do build efficient and effective programs for all parts of the website.</li><li>Full-stack developers are often employed to oversee large projects for big web development companies. Positions like this are likely to be paid more than standard web development positions, making them more attractive to developers. Full-stack defines what is a web developer.</li></ul>\r\nAlthough most developers start with either front or back-end specializations, there are a lot of reasons why you should consider branching out and learning both. It will make you a lot more employable, will give you a greater understanding of the whole concept of what is web development, and will make it easier for you to create entire websites on your own.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Web_Development.png"},{"id":619,"title":"Drupal Development","alias":"drupal-development","description":" Drupal is a content management software. It's used to make many of the websites and applications you use every day. Drupal has great standard features, like easy content authoring, reliable performance, and excellent security. But what sets it apart is its flexibility; modularity is one of its core principles. Its tools help you build the versatile, structured content that dynamic web experiences need.\r\nIt's also a great choice for creating integrated digital frameworks. You can extend it with anyone, or many, of thousands of add-ons. Modules expand Drupal's functionality. Themes let you customize your content's presentation. Distributions are packaged Drupal bundles you can use as starter-kits. Mix and match these components to enhance Drupal's core abilities. Or, integrate Drupal with external services and other applications in your infrastructure. No other content management software is this powerful and scalable.\r\nThe Drupal project is open source software. Anyone can download, use, work on, and share it with others. It's built on principles like collaboration, globalism, and innovation. It's distributed under the terms of the GNU General Public License (GPL). There are no licensing fees, ever. Drupal will always be free.","materialsDescription":" <span style=\"font-weight: bold;\">What can Drupal do? And why is it different from other CMS?</span>\r\nThere are many reasons why Drupal is the top three most used CMS, and why tons of small to big complex systems have made it their options. Here are those:\r\n<ul><li><span style=\"font-weight: bold;\">Reliability.</span> Drupal is one of the top three most popular content management systems in the world. It has a longstanding history. Though Drupal is a work in progress, it has been stable along the way. We have Drupal 7 now while Drupal 8 is going to be released. But you can be assured that you will be supported for Drupal previous version at least 5 years. Meanwhile, the resources will stay there for goods.</li><li><span style=\"font-weight: bold;\">Available resources.</span> Nearly anything you want to do with the system has been priorly created and done absolutely well by other people. Other great news is nearly all of the most useful modules (Drupal add-ons) are contributed to the Drupal community. This is invaluable because, in many CMS, you have to pay for important features. As a user, you have benefited greatly from someone’s efforts, and experience.</li><li><span style=\"font-weight: bold;\">A huge dedicated community.</span> The Drupal community is large, dynamic and has functioned well since 2001. As a newbie or a senior developer, Drupal.org is a must-have resource where you dig in for learning material, upcoming news, or ask for support from contributors, and specialists.</li><li><span style=\"font-weight: bold;\">Robust and convenience.</span> Be assured that the source code for building your Drupal sites has been precisely written, and designed by Drupal experts. When you have an intention to do more complex and advanced work, you will find it easy and convenient to modify the system. This grants users a great advantage over other CMS.</li><li><span style=\"font-weight: bold;\">Flexibility.</span> It’s not a chance that Drupal is considered the most flexible CMS. We have always thought that if you have an idea about any functions, contents, you can certainly create it with Drupal. Seriously. You can create any content on site. You can customize anything to fit your taste. You can create any website type that you want.</li><li><span style=\"font-weight: bold;\">Scalability.</span> By scalability, we mean that you can extend your Drupal core to a higher level with a variety of contributed Drupal modules. What’s great with the Drupal modules is that they integrate perfectly well with Drupal core. They also connect absolutely efficiently with the modules. This is regardless of the fact many modules are totally different. It is due to the natural structure & built-in system of Drupal. This thereby enhances the power of extending your Drupal website. It is also a core strength of Drupal compared with other CMS. Meanwhile, Drupal is an open source. So suppose the modules you want don’t exist, you can create one, edit an existing module, or hire someone to do the job.</li><li><span style=\"font-weight: bold;\">Security.</span> Drupal has been meticulously tested up to strict security rules by Drupal experts and contributors. Its built-in security is strong. Drupal will lock down whatever directory installed, rendering important data, configuration files unable to be accessed directly. No wonder that many big sites with extreme security are using Drupal, namely - whitehouse.org, commerce.gov, weforum.org,...</li></ul>\r\n<span style=\"font-weight: bold;\">What are the uses of Drupal?</span>\r\nAs stated, due to its flexibility and extensibility, Drupal is not limited to any kind. Browse these lists to see the wide range of things that Drupal can build:\r\n<ul><li>Personal or corporate Web sites</li><li>Community portal sites</li><li>Intranet/Corporate sites</li><li>Blogs, art, portfolio, music, multimedia sites</li><li>Forums</li><li>International sites (websites with multi languages)</li><li>E-commerce sites</li><li>Resource directories</li><li>Social networking sites</li></ul>\r\n<span style=\"font-weight: bold;\">When Drupal isn't right?</span>\r\nIf it is necessary to know about a system before we set our foot on, it’s never been less important to explore its cons. Here we bring some of our caveats for the system:\r\n<ul><li>There’s a little learning curve. You will not learn and work with Drupal in a few days. Accept this fact. It’s harder to start compared with other CMS like Wordpress. But once you learn some basic things, it’s easy, and the flow is smoother.</li><li>It is not for those who have insufficient time to educate themselves about this system, or little money to pay a Drupal developer to carry out the work.</li><li>Finding a good Drupal developer is harder to find than that of Wordpress or other systems. It’s not hard to guess this considering the number of Wordpress developers compared with Drupal.</li></ul>\r\nIt always takes some investments to learn about something. For a new user, it would be a huge opportunity cost - what you will gain and lose working with one system and leave others behind.\r\nBut after all the choice is always yours.We expect it would be worth. The CMS you will spend thousands hours working. The system through this you make a living. The option that yields energy and satisfaction.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Drupal_Development__1_.png"},{"id":621,"title":"WordPress","alias":"wordpress","description":"","materialsDescription":"","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_WordPress.png"},{"id":623,"title":"Magento Development","alias":"magento-development","description":" Magento is an open-source e-commerce platform written in PHP. It is one of the most popular open e-commerce systems in the network. This software is created using the Zend Framework. Magento source code is distributed under an Open Source Initiative (OSI) approved by the Open Software License (OSL) v3.0, which is similar to the AGPL but not GPL compliant.\r\nThe software was originally developed by Varien, Inc, a US private company headquartered in Culver City, California, with assistance from volunteers.\r\nMore than 100,000 online stores have been created on this platform. The platform code has been downloaded more than 2.5 million times, and $155 billion worth of goods have been sold through Magento-based systems in 2019. Two years ago, Magento accounted for about 30% of the total market share.\r\nVarien published the first general-availability release of the software on March 31, 2008. Roy Rubin, the former CEO of Varien, later sold a share of the company to eBay, which eventually completely acquired and then sold the company to Permira; Permira later sold it to Adobe.\r\nOn November 17, 2015, Magento 2.0 was released. Among the features changed in V2 are the following: reduced table locking issues, improved page caching, enterprise-grade scalability, inbuilt rich snippets for structured data, new file structure with easier customization, CSS Preprocessing using LESS & CSS URL resolver, improved performance and a more structured code base. Magento employs the MySQL or MariaDB relational database management system, the PHP programming language, and elements of the Zend Framework. It applies the conventions of object-oriented programming and model–view–controller architecture. Magento also uses the entity–attribute–value model to store data. On top of that, Magento 2 introduced the Model-View-ViewModel pattern to its front-end code using the JavaScript library Knockout.js.","materialsDescription":" <span style=\"font-weight: bold;\">What is Magento? What is the benefit of choosing an Open Source platform?</span>\r\nMagento is an open-source eCommerce platform that enables the online business owners to control their online store and add powerful and flexible tools for marketing, catalog management, and search engine optimization.\r\nThe open-source platform offers much more innovation, customization, quality, support and agility at a very low cost. It enables the users to share and access the platform, add rich features according to the needs, thereby making changes more effective and easier.\r\n<span style=\"font-weight: bold;\">How can my Magento site be at par with the latest mobile trends and activities?</span>\r\nResponsive designs, device-specific applications have brought a great change in the business world over the past few years. Magento’s latest version includes a responsive template, and it offers great features that meet the needs of the mobile world both for the B2B and the B2C businesses.\r\n<span style=\"font-weight: bold;\">What should be included in my eCommerce Magento strategy?</span>\r\nBefore you plan to start with your Magento project, it is very important to write down the business goals of your website. This will help you to measure success. Once you are done with this, you can plan for the remaining strategies that include target audience, personalization, content plan, mobile strategy, third party add-ons and support services that you would require to keep your site running and performing.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Magento_Development.png"},{"id":625,"title":"Typo3 Development","alias":"typo3-development","description":" TYPO3 is a free and open-source Web content management system written in PHP. It is released under the GNU General Public License. It can run on several web servers, such as Apache or IIS, on top of many operating systems, among them Linux, Microsoft Windows, FreeBSD, macOS and OS/2.\r\nTYPO3 is, along with Drupal, Joomla! and WordPress, among the most popular content management systems worldwide, however it is more widespread in Europe than in other regions. The biggest market share can be found in German-speaking countries.\r\nTYPO3 is credited to be highly flexible, as code and content are operated separately. It can be extended by new functions without writing any program code. Also, the software is available in more than 50 languages and has a built-in localization system, therefore supports publishing content in multiple languages. Due to its features like editorial workplace and workflow, advanced frontend editing, scalability and maturity, TYPO3 is used to build and manage websites of different types and size ranges, from small sites for individuals or nonprofit organizations to multilingual enterprise solutions for large corporations. According to the ability to support a corporate environment, it classifies itself as an enterprise level content management system.\r\nTYPO3 was initially authored by the Dane Kasper Skårhøj in 1997. It is now developed by over 300 contributors under the lead of Benjamin Mack (Core team leader) and Mathias Schreiber (Product Owner).\r\nCalculations from the TYPO3 Association show that it is currently used in more than 500,000 installations. The number of installations detected by the public website "CMS Crawler" was around 384,000 by February 2017.","materialsDescription":" <span style=\"font-weight: bold; \">What is the official site of TYPO3?</span>\r\nhttps://typo3.org/ :: TYPO3 — the Professional, Flexible Content Management System. TYPO3 CMS is an Open Source Enterprise Content Management System with a large global community, backed by the approximately 900 members of the TYPO3 Association.\r\n<span style=\"font-weight: bold; \">Where did the name TYPO3 come from?</span>\r\nTYPO3 creator Kasper Skårhøj remembers it something like this:\r\nBack in the late 1990s, while still working on the initial version of his new CMS, he was looking for a name for the new software. At the time, the name “freestyle” appealed to him, but it posed some problems through its over-association with certain activities, products and trademarks. So the issue of naming stayed on the back burner for want of a better idea.\r\nThen, one Friday evening while he was alone in the office after hours coding, Kasper inadvertently typed an error into the command line of his Linux server and accidentally deleted a whole week work. He recalls that feeling you get of a cold rush through the body, when you realize something dreadful has happened. Slowly he got up, walked to the other end of the room and sat down in the couch looking back across the office at the laptop on his desk.\r\nHe stayed like this for a while, just staring out into the room. Then, after the initial shock had subsided, he walked back, sat down, and began to recreate the lost code. This went surprisingly quickly; as such things do when you have them fully worked out in your head. And it was during this new rush of adrenaline and the satisfaction that all was not actually lost, that he began to put the incident into perspective. The recreated programming was going smoothly and cleanly, which made him wonder how ironic it would be if a typo ended up actually improving the product! It was this thought that first brought up the expression “typo” as a possible name. It seemed to fit especially well because\r\n<ul><li>“typo”, as in typography, had something to do with layout and content and</li><li>“typo”, as in a typing mistake, now had a quirky share in the product’s history.</li></ul>\r\nThe newborn child now had a name.\r\nOriginally there were Typo versions 1, 2 and 2.5. But with the success of version 3, which had branded itself more or less by default, a “3” was eventually appended to the product title itself. Since the launch of “TYPO3 version 4”, TYPO3 has remained as the product name for all future versions. So, TYPO3 it is called … and TYPO3 it will continue to be.\r\n<span style=\"font-weight: bold; \">What is TYPO3?</span>\r\nTYPO3 is a free and open-source Web content management system written in PHP. It is released under the GNU General Public License. It can run on several web servers, such as Apache or IIS, on top of many operating systems, among them Linux, Microsoft Windows, FreeBSD, macOS and OS/2.\r\n<span style=\"font-weight: bold; \">Why use TYPO3?</span>\r\nBecause TYPO3 is the CMS for you! TYPO3 is an Enterprise Content Management System. If you need to create, manage and output any kind of digital content, TYPO3 is the right tool for you. You can start small and grow fast, but while your business case might change - you'll never need to change the Content Management System since TYPO3 adapts to your needs.\r\n<span style=\"font-weight: bold;\">What are the system requirements?</span>\r\n<ul><li>Operating System: Linux, Windows or Mac, or common cloud infrastructure setups</li><li>Webserver: Apache httpd, Nginx, Microsoft IIS, Caddy Server</li><li>PHP: PHP >= 7.2</li><li>Database: PostgreSQL //Microsoft SQL Server //MariaDB(>= 10.2) //MySQL(>= 5) //SQLite</li><li>Hardware: RAM >= 256 MB</li><li>Supported Browsers: Chrome (latest) //Firefox (latest) //Safari (latest) //Edge (latest) //Internet Explorer (>= 11)</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Typo3_Development.png"},{"id":627,"title":"CSS Development","alias":"css-development","description":" Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language like HTML. CSS is a cornerstone technology of the World Wide Web, alongside HTML and JavaScript.\r\nCSS is designed to enable the separation of presentation and content, including layout, colors, and fonts. This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics, enable multiple web pages to share formatting by specifying the relevant CSS in a separate .css file, and reduce complexity and repetition in the structural content.\r\nSeparation of formatting and content also makes it feasible to present the same markup page in different styles for different rendering methods, such as on-screen, in print, by voice (via speech-based browser or screen reader), and on Braille-based tactile devices. CSS also has rules for alternate formatting if the content is accessed on a mobile device.\r\nThe name cascading comes from the specified priority scheme to determine which style rule applies if more than one rule matches a particular element. This cascading priority scheme is predictable.\r\nThe CSS specifications are maintained by the World Wide Web Consortium (W3C). Internet media type (MIME type) text/css is registered for use with CSS by RFC 2318 (March 1998). The W3C operates a free CSS validation service for CSS documents.\r\nIn addition to HTML, other markup languages support the use of CSS including XHTML, plain XML, SVG, and XUL.\r\nBefore CSS, nearly all presentational attributes of HTML documents were contained within the HTML markup. All font colors, background styles, element alignments, borders and sizes had to be explicitly described, often repeatedly, within the HTML. CSS lets authors move much of that information to another file, the style sheet, resulting in considerably simpler HTML.","materialsDescription":" <span style=\"font-weight: bold;\">Which is better: plain HTML or HTML with CSS?</span>\r\nMany site developers wonder why you need CSS if you can use plain HTML. Most likely, they only know the development of the site and have a number of gaps in knowledge. The bottom line is that HTML is used to structure the content of a page. And CSS allows you to format this content, make it more attractive to users.\r\nWhen the World Wide Web was created, the developers used only one language - HTML. It was used as a means of outputting structured text. The author had scant functional at his disposal. The maximum that could be done - to designate the title, select the paragraph. Tags were not enough.\r\nIn connection with the development of the Internet, the base of HTML language tags was expanded to allow the appearance of documents to be adjusted. At the same time, the structure remained unchanged.\r\nStructuring tags, for example <table>, began to spread. It was they who were more often chosen to design the pages instead of the structure itself. Some browsers offered their own tags, which only they could reproduce.\r\nThus, users often stumbled upon the message: "To view a page, you need to use browser XXX."\r\nTo correct the situation and create a single database of tags for formatting was created CSS. He allowed refusing to bind tags to browsers.\r\nUsing HTML with CSS is more convenient than using plain HTML. CSS provides the following benefits:\r\n<ul><li>Designed to the smallest detail.</li><li>Using a single table, you can manage various documents.</li><li>You can customize the page display options for different devices: computer screen, smartphone screen, etc.</li></ul>\r\n<span style=\"font-weight: bold;\">Website Promotion with CSS</span>\r\nThe emergence and development of CSS have made the development of web resources more efficient and effective. Now it’s much easier and more convenient to control the design. Also, using CSS, we managed to reduce the code of the pages, their size. This had a positive impact on the download speed, the indexing also began to pass faster. The use of an adaptive approach allowed us to make a breakthrough in the field of mobile versions of Internet resources.\r\nTo improve the website promotion, experts recommend placing the CSS style sheets in a separate document so as not to increase the amount of code. You can create one or more such files.\r\nPreviously, search engines could not read style sheets, which made it possible to use them in black SEO, for example, to create invisible texts. Now it is better to abandon the use of CSS for other purposes.\r\nCSS has several advantages and allows you to improve the site, making it more attractive to visitors. However, it is important to correctly register all the elements.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_CSS_Development.png"},{"id":629,"title":"PHP Development","alias":"php-development","description":"PHP is a general-purpose programming language originally designed for web development. It was originally created by Rasmus Lerdorf in 1994; the PHP reference implementation is now produced by The PHP Group. PHP originally stood for Personal Home Page, but it now stands for the recursive initialism PHP: Hypertext Preprocessor.\r\nPHP code may be executed with a command line interface (CLI), embedded into HTML code, or used in combination with various web template systems, web content management systems, and web frameworks. PHP code is usually processed by a PHP interpreter implemented as a module in a web server or as a Common Gateway Interface (CGI) executable. The web server outputs the results of the interpreted and executed PHP code, which may be any type of data, such as generated HTML code or binary image data. PHP can be used for many programming tasks outside of the web context, such as standalone graphical applications and robotic drone control.\r\nThe standard PHP interpreter, powered by the Zend Engine, is free software released under the PHP License. PHP has been widely ported and can be deployed on most web servers on almost every operating system and platform, free of charge.\r\nThe PHP language evolved without a written formal specification or standard until 2014, with the original implementation acting as the de facto standard which other implementations aimed to follow. Since 2014, work has gone on to create a formal PHP specification.\r\nAs of September 2019, over 60% of sites on the web using PHP are still on discontinued/"EOLed" version 5.6 or older; versions prior to 7.2 are no longer officially supported by The PHP Development Team, but security support is provided by third parties, such as Debian.","materialsDescription":" <span style=\"font-weight: bold; \">What is PHP?</span>\r\nPHP stands for Hypertext Preprocessor. It is an open-source server-side scripting language that is widely used for web development. It supports many databases like MySQL, Oracle, Sybase, Solid, PostgreSQL, generic ODBC, etc.\r\n<span style=\"font-weight: bold; \">What is PEAR in PHP?</span>\r\nPEAR is a framework and repository for reusable PHP components. PEAR stands for PHP Extension and Application Repository. It contains all types of PHP code snippets and libraries. It also provides a command-line interface to install "packages" automatically.\r\n<span style=\"font-weight: bold; \">Who is known as the father of PHP?</span>\r\nRasmus Lerdorf.\r\n<span style=\"font-weight: bold; \">What was the old name of PHP?</span>\r\nThe old name of PHP was Personal Home Page.\r\n<span style=\"font-weight: bold; \">Explain the difference b/w static and dynamic websites?</span>\r\nIn static websites, content can't be changed after running the script. You can't change anything on the site. It is predefined.\r\nIn dynamic websites, the content of a script can be changed at the run time. Its content is regenerated every time a user visits or reload. Google, yahoo and every search engine is an example of a dynamic website.\r\n<span style=\"font-weight: bold; \">What is the name of the scripting engine in PHP?</span>\r\nThe scripting engine that powers PHP is called Zend Engine 2.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_PHP_Development.png"},{"id":637,"title":"eCommerce development","alias":"ecommerce-development","description":" Electronic commerce is an online transaction of buying and selling products through World Wide Web-based websites and mobile applications. The examples of eCommerce business include supply chain, funds transfer, banking and electronic data interchange (EDI) and others. The electronic transactions are carried out through many eCommerce software platforms and eCommerce applications that are integrated with online websites with the help of eCommerce developers. The eCommerce applications are linked with the payment gateways for a smooth transfer of credit from one entity to another one.\r\nAn eCommerce developer is a very important role in eCommerce app development and web services to realize the power of online sales and marketing in all domains of businesses. The eCommerce developers are normally the web developers with additional exposure to the eCommerce tools and platforms commonly used in online businesses. HTML, CSS, JavaScript, Python, PHP, Ruby on Rail and related technologies are the fundamental components of eCommerce developer skills. In addition to those skills, the knowledge of eCommerce software platforms and API integration is very important for a good eCommerce developer resume.\r\nA good eCommerce website should be highly professional looking with great features and intuitive interface for the checkout process. This is only possible with the help of professional eCommerce developers. You need to evaluate a lot of things before you decide to hire eCommerce developers such as the backend technologies of your website, type of eCommerce, a domain of business, type of database and many others. Once you have decided about all these things, you need to match the eCommerce web developer resume, which is under consideration, with those factors to find a good eCommerce developer.","materialsDescription":" <span style=\"font-weight: bold;\">Why is it important for business owners to create an eСommerce site?</span>\r\nToday, people have very less time to purchase items, by going to physical stores. They prefer to browse their mobile devices or PC and shop online. Having an e-commerce site for your business will help you to capture this market base and keep your customers informed about all your latest products and services.\r\n<span style=\"font-weight: bold;\">How can I choose the best platform for my eСommerce business website?</span>\r\nBefore getting started with your eСommerce web development, consider the few fundamentals that can help to choose the best platform. Always consider the items that you are selling. Some eСommerce platforms can handle inventory tracking and multiple product options while some others will not. Consider the design options, payment gateways, the security of the site, integration with other tools, features and pricing before finalizing on the platform.\r\n<span style=\"font-weight: bold;\">How should I promote my eСommerce site?</span>\r\nThere are various ways to do this and the first thing to do is to promote the site to all the customers. This will help to increase your customer base. Your website address should be present in every advertisement that your company invests in. Register with the search engines and optimize your website as this will affect the traffic of your site.\r\n<span style=\"font-weight: bold;\">What are the important things that can turn browsers into buyers?</span>\r\nCreate your site so that it is much more oriented towards sales rather than marketing. Let your visitors see your products immediately instead of hiding them behind lots of marketing copy. Make a page that reads the terms and conditions as it will offer a professional look. Provide your contact details and explain your return policies, security, encryption methods, and payment options.\r\n<span style=\"font-weight: bold;\">How to create an impressive website?</span>\r\nThe beauty of a site lies in the way it operates and how user-friendly it is. Ensure that your site is fast, easy to use, professional and attractive. Also, make sure that you are able to fulfill the orders very promptly without any delay. In case you are unable to offer the service, make sure that your customer is informed about it via email.\r\n<span style=\"font-weight: bold;\">What are the security risks that are involved with eСommerce sites?</span>\r\neCommerce website owners should always keep in mind the three dimensions of security - confidentiality, integrity, and availability. Business owners should develop a good strategy that can help to make the site and transactions secured. To avoid any hackers gain access to important confidential data, include encryption methods for any data transactions.\r\n<span style=\"font-weight: bold;\">Is there any limit on the size of my product or customer database?</span>\r\nNo, as such there are no limits on the size. The biggest benefit of having an online store is that you can add unlimited products and catalogs and at the same time you can grow your customer base as you require.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_eCommerce_development.png"},{"id":639,"title":"HTML Development","alias":"html-development","description":" Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.\r\nWeb browsers receive HTML documents from a web server or from local storage and render the documents into multimedia web pages. HTML describes the structure of a web page semantically and originally included cues for the appearance of the document.\r\nHTML elements are the building blocks of HTML pages. With HTML constructs, images and other objects such as interactive forms may be embedded into the rendered page. HTML provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes and other items. HTML elements are delineated by tags, written using angle brackets. Tags such as <img /> and <input /> directly introduce content into the page. Other tags such as <p> surround and provide information about document text and may include other tags as sub-elements. Browsers do not display the HTML tags, but use them to interpret the content of the page.\r\nHTML can embed programs written in a scripting language such as JavaScript, which affects the behavior and content of web pages. Inclusion of CSS defines the look and layout of content. The World Wide Web Consortium (W3C), former maintainer of the HTML and current maintainer of the CSS standards, has encouraged the use of CSS over explicit presentational HTML since 1997.","materialsDescription":" <span style=\"font-weight: bold;\">What is HTML5?</span>\r\nHTML5 contains powerful capabilities for Web-based applications with more powerful interaction, video support, graphics, more styling effects, and a full set of APIs. HTML5 adapts to any device, whether desktop, mobile, tablet, or television. HTML5 is an open platform developed under royalty-free licensing terms.\r\nPeople use the term HTML5 in two ways:\r\n<ul><li>to refer to a set of technologies that together form the future Open Web Platform. These technologies include HTML5 specification, CSS3, SVG, MathML, Geolocation, XmlHttpRequest, Context 2D, Web Fonts (WOFF) and others. The boundary of this set of technologies is informal and changes over time;</li><li>to refer to the HTML5 specification, which is, of course, also part of the Open Web Platform.</li></ul>\r\nAlthough it would be great if people used one term to refer to the specification and another term to refer to a set of specifications, in practice people use the term both ways.\r\n<span style=\"font-weight: bold;\">HTML5 has been cited by many thought leaders as the future of the Web. Why is HTML5 generating this excitement?</span>\r\nThere is huge demand for open standards that allow the creation of rich internet applications. Watching videos, finding the nearest restaurant, accessing emails while being offline are just some of the powerful new capabilities enabled by the set of specifications in development at W3C.\r\nOne aspect that interests W3C, in particular, is enabling people to combine different technologies. W3C works to ensure not just interoperable support in the software of a single specification, but compatibility among specifications.\r\nEven though HTML5 is still a draft, browser vendors are deploying features and generating a lot of excitement in the IT industry. This experience, in turn, allows W3C to revise its drafts. In this way, the final standard can transparently inform implementers where they need to pay close attention to security and privacy issues.\r\n<span style=\"font-weight: bold;\">When can I use HTML5?</span>\r\nPeople can already use parts of the platform that interoperate, but W3C's mission is global interoperable, to ensure that the web is available to all. Not all elements are fully implemented yet and some of them provide builtin fallback mechanisms, such as <video> or <input>. One can use HTML5 today, knowing the existing limitations and ensuring proper fallbacks.\r\n<span style=\"font-weight: bold;\">Which Web Browsers support HTML5?</span>\r\nW3C encourages implementation and testing long before a specification becomes a standard to ensure that two people can read a specification independently and write interoperable software. Early adopters provide implementers and W3C with tremendously valuable feedback because they help identify where interoperability issues exist.\r\n<span style=\"font-weight: bold;\">Do you think that the benefits of HTML5, such as its neutrality, rich graphics, no need plug-ins, outweigh the security risk it carries?</span>\r\nNow entering its third decade, the Web has evolved from a Web of documents into a formidable platform for networked applications that let us share information and services over the Internet. In this highly connected environment, it is important that powerful Web applications be designed with sensitivity to user privacy and security needs. The risks associated with modern Web applications are familiar to the HTML5 community.\r\nHTML5 and related specifications are being developed in W3C's open standards process. This process allows an expert review of features along with their security and privacy implications. Rich functionality that was previously available only through proprietary plugins is now documented in an open specification for all experts to review and improve. We're pleased to see the HTML5 specifications subject to rigorous public review since that helps make the Web a more secure environment.\r\nSome security issues are not confined to HTML5. W3C and IETF are working closely to specify technologies and protocol extensions to mitigate some issues (such as cross-site request forgery and cross-site scripting).\r\n<span style=\"font-weight: bold;\">Will there be an HTML6?</span>\r\nNo work is currently happening on HTML6 but feature requests that are not planned to be addressed in HTML5 are available at listed under HTML.next.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_HTML_Development.png"},{"id":645,"title":"JavaScript development","alias":"javascript-development","description":" JavaScript, often abbreviated as JS, is a high-level, just-in-time compiled, object-oriented programming language that conforms to the ECMAScript specification. JavaScript has curly-bracket syntax, dynamic typing, prototype-based object-orientation, and first-class functions.\r\nAlongside HTML and CSS, JavaScript is one of the core technologies of the World Wide Web. JavaScript enables interactive web pages and is an essential part of web applications. The vast majority of websites use it, and major web browsers have a dedicated JavaScript engine to execute it.\r\nAs a multi-paradigm language, JavaScript supports event-driven, functional, and imperative (including object-oriented and prototype-based) programming styles. It has APIs for working with text, arrays, dates, regular expressions, and the DOM, but the language itself does not include any I/O, such as networking, storage, or graphics facilities. It relies upon the host environment in which it is embedded to provide these features.\r\nInitially only implemented client-side in web browsers, JavaScript engines are now embedded in many other types of host software, including server-side in web servers and databases, and in non-web programs such as word processors and PDF software, and in runtime environments that make JavaScript available for writing mobile and desktop applications, including desktop widgets.\r\nThe terms Vanilla JavaScript and Vanilla JS refer to JavaScript not extended by any frameworks or additional libraries. Scripts written in Vanilla JS are plain JavaScript code.\r\nAlthough there are similarities between JavaScript and Java, including language name, syntax, and respective standard libraries, the two languages are distinct and differ greatly in design. JavaScript was influenced by programming languages such as Self and Scheme. The JSON serialization format, used to store data structures in files or transmit them across networks, is based on JavaScript.\r\n"JavaScript" is a trademark of Oracle Corporation in the United States. It is used under license for technology invented and implemented by Netscape Communications and current entities such as the Mozilla Foundation.","materialsDescription":" <span style=\"font-weight: bold;\">What is JavaScript?</span>\r\nJavaScript is a client-side as well as a server-side scripting language that can be inserted into HTML pages and is understood by web browsers. JavaScript is also an Object-based Programming language.\r\n<span style=\"font-weight: bold;\">What are the differences between Java and JavaScript?</span>\r\nJava is a complete programming language. In contrast, JavaScript is a coded program that can be introduced to HTML pages. These two languages are not at all inter-dependent and are designed for different intent. Java is an object-oriented programming (OOPS) or structured programming languages like C++ or C whereas JavaScript is a client-side scripting language.\r\n<span style=\"font-weight: bold;\">Do I have to buy JavaScript?</span>\r\nNo--there is nothing to buy. The JavaScript interpreter is included in all major Internet Browsers--so as long as you have an Internet Browser, you're all set. JavaScript source files are written using an ordinary text editor, such as Notepad.\r\n<span style=\"font-weight: bold;\">What is JScript?</span>\r\nJScript is Microsoft's version of Netscape's JavaScript. Each Internet Browser vendor creates their own version of what is collectively known as JavaScript---however, the latest versions of these browsers are moving towards the ECMA Script standard.\r\n<span style=\"font-weight: bold;\">Who 'owns' JavaScript?</span>\r\nECMA governs the standard features of JavaScript---however, each vendor writes the code for their own versions of JavaScript.\r\n<span style=\"font-weight: bold;\">What are the features of JavaScript?</span>\r\n<ul><li>JavaScript is a lightweight, interpreted programming language.</li><li>JavaScript is designed for creating network-centric applications.</li><li>JavaScript is complementary to and integrated with Java.</li><li>JavaScript is complementary to and integrated with HTML.</li><li>JavaScript is open and cross-platform.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_JavaScript_development.png"},{"id":647,"title":"Software Testing","alias":"software-testing","description":" Software testing is an investigation conducted to provide stakeholders with information about the quality of the software product or service under test. Software testing can also provide an objective, independent view of the software to allow the business to appreciate and understand the risks of software implementation. Test techniques include the process of executing a program or application with the intent of finding software bugs (errors or other defects), and verifying that the software product is fit for use.\r\nSoftware testing involves the execution of a software component or system component to evaluate one or more properties of interest. In general, these properties indicate the extent to which the component or system under test:\r\n<ul><li>meets the requirements that guided its design and development,</li><li>responds correctly to all kinds of inputs,</li><li>performs its functions within an acceptable time,</li><li>it is sufficiently usable,</li><li>can be installed and run in its intended environments, and</li><li>achieves the general result its stakeholder's desire.</li></ul>\r\nAs the number of possible tests for even simple software components is practically infinite, all software testing uses some strategy to select tests that are feasible for the available time and resources. As a result, software testing typically (but not exclusively) attempts to execute a program or application with the intent of finding software bugs (errors or other defects). The job of testing is an iterative process as when one bug is fixed, it can illuminate other, deeper bugs, or can even create new ones.\r\nSoftware testing can provide objective, independent information about the quality of software and risk of its failure to users or sponsors.\r\nSoftware testing can be conducted as soon as executable software (even if partially complete) exists. The overall approach to software development often determines when and how testing is conducted. For example, in a phased process, most testing occurs after system requirements have been defined and then implemented in testable programs. In contrast, under an agile approach, requirements, programming, and testing are often done concurrently. ","materialsDescription":" <span style=\"font-weight: bold; \">What is Software Testing?</span>\r\nSoftware Testing is defined as an activity to check whether the actual results match the expected results and to ensure that the software system is Defect free. It involves the execution of a software component or system component to evaluate one or more properties of interest. Software testing also helps to identify errors, gaps or missing requirements contrary to the actual requirements. It can be either done manually or using automated tools. Some prefer saying Software testing as a White Box and Black Box Testing.\r\n<span style=\"font-weight: bold;\">Why is Software Testing Important?</span>\r\nTesting is important because software bugs could be expensive or even dangerous. Software bugs can potentially cause monetary and human loss, and history is full of such examples.\r\n<ul><li>In April 2015, the Bloomberg terminal in London crashed due to software glitch affected more than 300,000 traders on financial markets. It forced the government to postpone a 3bn pound debt sale.</li><li>Nissan cars have to recall over 1 million cars from the market due to software failure in the airbag sensory detectors. There has been reported two accident due to this software failure.</li><li>Starbucks was forced to close about 60 percent of stores in the U.S and Canada due to software failure in its POS system. At one point store served coffee for free as they were unable to process the transaction.</li><li>Some of Amazon’s third-party retailers saw their product price is reduced to 1p due to a software glitch. They were left with heavy losses.</li><li>Vulnerability in Windows 10. This bug enables users to escape from security sandboxes through a flaw in the win32k system.</li><li>In 2015 fighter plane F-35 fell victim to a software bug, making it unable to detect targets correctly.</li><li>China Airlines Airbus A300 crashed due to a software bug on April 26, 1994, killing 264 innocent live.</li><li>In 1985, Canada's Therac-25 radiation therapy machine malfunctioned due to software bug and delivered lethal radiation doses to patients, leaving 3 people dead and critically injuring 3 others.</li><li>In April of 1999, a software bug caused the failure of a $1.2 billion military satellite launch, the costliest accident in history.</li><li>In May of 1996, a software bug caused the bank accounts of 823 customers of a major U.S. bank to be credited with 920 million US dollars.</li></ul>\r\n<span style=\"font-weight: bold;\">What are the types of Software Testing?</span>\r\nTypically Testing is classified into three categories.\r\n<ul><li>Functional Testing</li><li>Non-Functional Testing or Performance Testing</li><li>Maintenance (Regression and Maintenance)</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Software_Testing.png"},{"id":649,"title":"QA - Quality assurance","alias":"qa-quality-assurance","description":" <span style=\"font-weight: bold; \">Quality Assurance (QA)</span> is defined as an activity to ensure that an organization is providing the best possible product or service to customers. QA focuses on improving the processes to deliver Quality Products to the customer. An organization has to ensure, that processes are efficient and effective as per the quality standards defined for software products. Quality Assurance is popularly known as <span style=\"font-weight: bold; \">QA Testing. </span>\r\nQA establishes and maintains set requirements for developing or manufacturing reliable products. A quality assurance system is meant to increase customer confidence and a company's credibility, while also improving work processes and efficiency, and it enables a company to better compete with others.\r\nQuality assurance helps a company create products and services that meet the needs, expectations and requirements of customers. It yields high-quality product offerings that build trust and loyalty with customers. The standards and procedures defined by a quality assurance program help prevent product defects before they arise.\r\n<span style=\"font-weight: bold; \">Quality assurance utilizes one of three methods:</span>\r\n<span style=\"font-weight: bold; \">Failure testing, </span>which continually tests a product to determine if it breaks or fails. For physical products that need to withstand stress, this could involve testing the product under heat, pressure or vibration. For software products, failure testing might involve placing the software under high usage or load conditions.\r\n<span style=\"font-weight: bold; \">Statistical process control (SPC),</span> a methodology based on objective data and analysis and developed by Walter Shewhart at Western Electric Company and Bell Telephone Laboratories in the 1920's and 1930's. This methodology uses statistical methods to manage and control the production of products.\r\n<span style=\"font-weight: bold; \">Total quality management (TQM),</span> which applies quantitative methods as the basis for continuous improvement. TQM relies on facts, data and analysis to support product planning and performance reviews.\r\n<span style=\"font-weight: bold; \">Quality assurance in software.</span> Software quality assurance management (SQA) systematically finds patterns and the actions needed to improve development cycles. Finding and fixing coding errors can carry unintended consequences; it is possible to fix one thing, yet break other features and functionality at the same time.\r\nSQA software has become important for developers as a means of avoiding errors before they occur, saving development time and expenses. Even with SQA processes in place, an update to software can break other features and cause defects - commonly known as bugs.\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"> Differences between Software testing and SQA services</h1>\r\n<ul><li><span style=\"font-weight: bold; \">SQA tools</span></li></ul>\r\n- Is about engineering process that ensures quality\r\n- Involve activities related to the implementation of processes, procedures, and standards.\r\n- Process focused \r\n- Preventive technique\r\n- Proactive measure\r\n- The scope of software quality testing tools applied to all products that will be created by the organization\r\n<ul><li><span style=\"font-weight: bold; \">Software Testing</span></li></ul>\r\n- Software Testing is to test a product for problems before the product goes live\r\n- Involves actives concerning verification of product Example - Review Testing\r\n- Product focused\r\n - Corrective technique\r\n- Reactive measure\r\n- The scope of Software Testing applies to a particular product being tested\r\n<h1 class=\"align-center\">Manual QA testing services Vs Automated Quality Assurance Testing</h1>\r\nSoftware testing is a huge domain, but it can be broadly categorized into two areas: manual testing and automated testing. Both of them can be used to achieve the best results, but it is always worth knowing the difference between the two. Each testing type – manual and automated – comes with its own set of advantages and disadvantages. \r\nYou can choose between manual and quality assurance testing services based on a variety of factors. These include:\r\n- Project requirements\r\n- Timeline\r\n- Budget\r\n- Expertise\r\n- Suitability<br /> \r\n<ul><li><span style=\"font-weight: bold; \">Manual Testing </span></li></ul>\r\n<span style=\"font-weight: bold; \">Exploratory Testing:</span> This scenario requires a tester’s expertise, creativity, knowledge, analytical and logical reasoning skills. With poorly written specifications and short execution time, human skills are a must to test in this scenario.\r\n<span style=\"font-weight: bold; \">Ad-Hoc Testing:</span> It is an unplanned method of testing where the biggest difference maker is a tester’s insight that can work without a specific approach.\r\n<span style=\"font-weight: bold; \">Usability Testing:</span> Here you need to check the level of user-friendliness and check the software for convenience. Human observation is a must to make the end user’s experience convenient.\r\n<ul><li><span style=\"font-weight: bold; \">Quality Assurance automation tools</span></li></ul>\r\n<span style=\"font-weight: bold; \">Repeated Execution:</span> When you need to execute a use case repeatedly, automated testing is a better option.\r\n<span style=\"font-weight: bold; \">Regression Testing:</span> Automated automated QA software is better here because the code changes frequently and the regressions can be run in a timely manner\r\n<span style=\"font-weight: bold; \">Performance:</span> You need an automated QA testing software when thousands of concurrent users are simulated at the same time. Additionally, it is a better solution for load testing.\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Quality_assurance.png"},{"id":651,"title":"Interface Testing","alias":"interface-testing","description":"When an application or a software or a website is developed, then there are several components of it. Those components can be server, database etc. The connection which integrates and facilitates the communication between these components is termed as an <span style=\"font-weight: bold;\">Interface</span>.\r\n<span style=\"font-weight: bold;\">Interface Testing</span> is performed to evaluate whether systems or components pass data and control correctly to one another. It is to verify if all the interactions between these modules are working properly and errors are handled properly.\r\n<span style=\"font-weight: bold; \">Interface Testing - Checklist</span>\r\n<ul><li>Verify that communication between the systems are done correctly</li><li>Verify if all supported hardware/software has been tested</li><li>Verify if all linked documents be supported/opened on all platforms</li><li>Verify the security requirements or encryption while communication happens between systems</li><li>Check if a Solution can handle network failures between Web site and application server</li></ul>\r\n<span style=\"font-weight: bold; \">Phases of Interface Testing. </span>\r\nThere are 2 components involved in Interface testing: 1) web server and application server interface and 2) web server and database server interface.\r\nBasically, 3 phases are involved in the Interface testing which is mentioned below:\r\n<b>Configuration and Development. </b>After the configuration of the interface and the development initialization, the configuration is needed to be verified as per the requirement. In simple words, verification takes place.\r\n<p style=\" text-align: justify; \"><b>Validation. </b>After the configuration and development stage, validation of the interface is necessary.</p>\r\n<p style=\" text-align: justify; \"><b>Maintenance.</b> After the completion of the project, when the project reaches it’s working stage, the interface is set to be monitored for its performance.</p>\r\n<p style=\" text-align: justify; \"></p>\r\n<p style=\"text-align: justify; \"><a name=\"StepsinvolvedinInterfaceTesting\"></a></p>","materialsDescription":"<h1 class=\"align-center\">Types of Interface Testing </h1>\r\nDuring Interface Testing various types of testing done on the interface which may include:\r\n<span style=\"font-weight: bold; \">Workflow:</span> It ensures that the interface engine handles your standard workflows as expected.\r\n<span style=\"font-weight: bold; \">Edge cases -unexpected values:</span> This is considered when testing include date, month and day reversed.\r\n<span style=\"font-weight: bold; \">Performance, load, and network testing:</span> A high-volume interface may require more Load Testing than a low-volume interface, depending on the interface engine and connectivity infrastructure.\r\n<span style=\"font-weight: bold; \">Individual system interface testing:</span> This includes testing each system individually. For example, billing system and inventory management system for the retail store should be able to operate separately.\r\n<h1 class=\"align-center\">What is Graphic User Interface (GUI) Testing?</h1>\r\nGraphic User Interface Testing (GUI) testing is the process of ensuring proper functionality of the graphical user interface (GUI) for a specific application. This involves making sure it behaves in accordance with its requirements and works as expected across the range of supported platforms and devices.\r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">GUI Testing Approaches</span></p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Manual Based Testing: </span>Under this approach, the screens of the application are checked manually by testers. They are being confirmed with the requirements that are stated in the business requirements. The UI is also matched with the designs that are provided during the documentation phase of the application.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Automation Based Testing:</span> Automated user interface testing approach is performed in 2 steps i.e, record and play. While doing this, the steps are captured/recorded with the help of the automation tool while performing the first round of testing. And during playback, that recorded steps script is run when the application is under test. If the position of any button or image changes that during the playback, it does not get tracked and the test fails.</p>\r\n<h1 class=\"align-center\">What Features Should I Look for in a GUI Testing Tool?</h1>\r\nObviously the first answer is to choose a tool that can automate the specific technologies you’re testing, otherwise your automation is doomed to fail. Secondly you should choose a tool that has some of the following characteristics:\r\n<ul><li>Good interface testing software that makes it easy for your automation engineers to write tests, make changes, find issues and be able to deploy the tests on all the environments you need to test.</li><li>A tool that is well supported by the manufacturer and is keeping up to date with new web browsers, operating systems and technologies that you will need to test in the future. </li><li>An object abstraction layer so that your test analysts can write the tests in the way most natural for them and your automation engineers can create objects that point to physical items in the application that will be robust and not change every time you resort a grid or add data to the system.</li><li>Support for data-driven testing since as we have discussed, one of the big benefits of automation is the ability to run the same test thousands of times with different sets of data.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Interface_Testing.png"},{"id":653,"title":"Applications Development","alias":"applications-development","description":"Application development goes through a process of planning, creating, testing, and deploying an information system, also known as the software development life cycle. Applications are also often developed to automate some type of internal business process or processes, build a product to address common business challenges, or to drive innovation. Today, a majority of organizations are looking for custom solutions to support their individual business needs, and to be on par with cutting edge technologies by developing robust applications that are scalable, secure, and easily maintainable.\r\nFor many software development projects, getting the product in the market quickly, ahead of the competition is key. This is no easy task, considering that skilled domestic software developers come with a high price tag and demand for their talents is high. Outsourcing software development is a smart strategy for many businesses; it enables companies to reduce development and production time without draining budgets.","materialsDescription":" <span style=\"font-weight: bold;\">What is application development software?</span>\r\nApplication development software allows companies to make their own software products, including mobile and desktop applications. Application development platforms are often industry specific. They also require varying degrees of technical knowledge.\r\n<span style=\"font-weight: bold;\">How much does application development software cost?</span>\r\nBecause application development software is such a vast category that is defined by the varying customers across hundreds of industries as well as level of technical expertise required, prices vary just as wildly. The most common payment plan is per user, per month. Plans typically cost between $10 and $25 per user, per month, but the price tag can go up if you choose to add additional software integrations or features.\r\n<span style=\"font-weight: bold;\">What are some common application development software features?</span>\r\nThe most common features include code assistance tools, mobile development and integrations, feedback and analytics, automation and workflows, development tools, API, a development environment, and visual testing arena.\r\n<span style=\"font-weight: bold;\">What are the benefits of using application development software?</span>\r\nOrganizations can save time and money by developing their own apps with application development software instead of hiring third-party developers. They can also customize their products more easily and specifically, often leading to quicker production times. Several application development solutions do not require any previous programming knowledge.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Applications_Development.png"},{"id":665,"title":"User Interface Development","alias":"user-interface-development","description":" User interface design (UI) or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience. The goal of user interface design is to make the user's interaction as simple and efficient as possible, in terms of accomplishing user goals (user-centered design).\r\nGood user interface design facilitates finishing the task at hand without drawing unnecessary attention to itself. Graphic design and typography are utilized to support its usability, influencing how the user performs certain interactions and improving the aesthetic appeal of the design; design aesthetics may enhance or detract from the ability of users to use the functions of the interface. The design process must balance technical functionality and visual elements (e.g., mental model) to create a system that is not only operational but also usable and adaptable to changing user needs.\r\nInterface design is involved in a wide range of projects from computer systems, to cars, to commercial planes; all of these projects involve much of the same basic human interactions yet also require some unique skills and knowledge. As a result, designers tend to specialize in certain types of projects and have skills centered on their expertise, whether it is a software design, user research, web design, or industrial design.","materialsDescription":" <span style=\"font-weight: bold;\">What is a Graphical User Interface?</span>\r\nThe graphical user interface, developed in the late 1970s by the Xerox Palo Alto research laboratory and deployed commercially in Apple’s Macintosh and Microsoft’s Windows operating systems, was designed as a response to the problem of inefficient usability in early, text-based command-line interfaces for the average user.\r\nGraphical user interfaces would become the standard of user-centered design in software application programming, providing users the capability to intuitively operate computers and other electronic devices through the direct manipulation of graphical icons such as buttons, scroll bars, windows, tabs, menus, cursors, and the mouse pointing device. Many modern graphical user interfaces feature touchscreen and voice-command interaction capabilities.\r\n<span style=\"font-weight: bold;\">How Does a Graphical User Interface Work?</span>\r\nGraphical user interface design principles conform to the model–view–controller software pattern, which separates internal representations of information from the manner in which information is presented to the user, resulting in a platform where users are shown which functions are possible rather than requiring the input of command codes. Users interact with information by manipulating visual widgets, which are designed to respond in accordance with the type of data they hold and support the actions necessary to complete the user’s task.\r\nThe appearance, or “skin,” of an operating system or application software may be redesigned at will due to the nature of graphical user interfaces being independent from application functions. Applications typically implement their own unique graphical user interface display elements in addition to graphical user interface elements already present on the existing operating system. A typical graphical user interface also includes standard formats for representing graphics and text, making it possible to share data between applications running under common graphical user interface design software.\r\nGraphical user interface testing refers to the systematic process of generating test cases in order to evaluate the functionality of the system and its design elements. Graphical user interface testing tools, which are either manual or automated and typically implemented by third-party operators, are available under a variety of licenses and are supported by a variety of platforms. Popular examples include: Tricentis Tosca, Squish GUI Tester, Unified Functional Testing (UFT), Maveryx, Appium, and eggPlant Functional.\r\n<span style=\"font-weight: bold;\">Graphical User Interface Examples</span>\r\nSketchpad, believed to be the first graphical computer-aided design program, was developed in 1962 by Ivan Sutherland while he was at MIT, and consisted of a light pen that enabled users to create and manipulate objects in engineering drawings in real-time with coordinated graphics.\r\nModern operating systems and graphical user interfaces are incorporated into nearly every interactive application, such as ATMs, self-service checkouts, airline self-ticketing and check-in, video games, smartphones, and desktops. Some popular, modern graphical user interface examples include Microsoft Windows, macOS, Ubuntu Unity, and GNOME Shell for desktop environments, and Android, Apple's iOS, BlackBerry OS, Windows 10 Mobile, Palm OS-WebOS, and Firefox OS for smartphones.\r\n<span style=\"font-weight: bold;\">Advantages of Graphical User Interfaces</span>\r\nThe advantage of a graphical user interface is a stark improvement in useability for the average person. The features of a graphical user interface leverage familiar metaphors, such as drag-and-drop for transferring files, and use familiar icons, such as a trash bin for deleted files, creating an environment in which computer operations are intuitive and easily mastered without any prior practice or knowledge of computing machinery or languages. Graphical user interface applications are self descriptive, feedback is typically immediate, and visual cues encourage and steer discoverability.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_User_Interface_Development.png"},{"id":667,"title":"Database Development","alias":"database-development","description":" Database development is the process of creating a database and setting its integrity parameters. The integral base is the correspondence of information in the database and internal structures, as well as to explicitly defined rules. Data types when creating a database are different data types.\r\nThe main tasks in designing are the possibilities for ensuring the entire database, obtaining data on all the necessary requests, reducing redundancy and duplication of data, ensuring the integrity of the database.\r\nThe main stages of the development of any database are:\r\n<ul><li>conceptual (infological) design;</li><li>logical (datalogical) design;</li><li>physical design.</li></ul>","materialsDescription":" \r\n<span style=\"font-weight: bold;\">What is a database?</span>\r\nA database is a file or a set of files that use a special format to structurally organize information for the purpose of searching and editing.\r\nDatabase development is a multi-step process of making informed decisions in the process of analyzing an information model of a domain, data requirements from applied programmers and users, synthesizing logical and physical data structures, analyzing and justifying the choice of software and hardware.\r\n<span style=\"font-weight: bold;\">What is a DBMS?</span>\r\nA database management system (DBMS) is a set of system utilities that solve the problem of organizing information (storage, search, editing).","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Database_Development.png"},{"id":729,"title":"IT Project Deployment Services","alias":"it-project-deployment-services","description":" Companies invest in projects for the implementation of IT systems that are consistent with the organization's values, with the goal of realizing a business vision, stable support for operational activities, and gaining competitive advantages. In this regard, technological projects are becoming increasingly large-scale, affecting more departments of the organization, and pose a risk to the company if the operation of information systems is disrupted.\r\nThe introduction of new IT requires the project team to carry out at least two principal stages:\r\n<ul><li>pre-project analysis of the enterprise, when, with the help of specialists in the proposed IP and specialists of the enterprise, compliance and discrepancies between the system and its future use is revealed. As a result of the survey, ways to eliminate inconsistencies are determined based on the initial assessment of the required resources and time. The survey is conducted using questions and answers, to some extent formalized, and special software tools that allow you to describe the processes of the system and the enterprise and compare them visually. No changes take place at the enterprise unless individual employees are distracted from their direct duties, which is both a virtue and a disadvantage of this approach;</li><li>trial implementation carried out on the most characteristic site of work. Based on this test work, a general assessment of future implementation is determined and a fundamental decision is made on the use of IP.</li></ul>\r\nThere is a lot of confusion and substitution of the concept of “project team” with the idea of it as a “group”, “pack”, “family”, etc. There are several understandings that there is a modern “project team/group” and “integrated project team”, however, the fundamental characteristic of the team is that it does not exist outside the project. A team with all its human strengths and weaknesses is a necessary and inseparable element of any project. It is a developing element of the technology of the project and affects the project itself.\r\nThe project itself is not “done” - it is made by people, and where people are affected by the influence of biology, instincts, gender parameters, “conscious” and “unconscious”, etc. If people are in the organizational “system” (family, flock, group, team, etc.), systemic effects arise that should be foreseen in the formation of a set of people due to the competent selection, placement and development of the team in the right direction. This is not just an ordinary organizational question, but a question of the depth of understanding of the essence of the project, its management and the skill of the leader.","materialsDescription":" <span style=\"font-weight: bold;\">What is an IT project?</span>\r\nAn IT project is a project that includes work related to information technology.\r\n<span style=\"font-weight: bold;\">What is information technology?</span>\r\nInformation technology is a technology aimed at the creation, development and support of information systems.\r\n<span style=\"font-weight: bold;\">What are the main ideas underlying the project team model of an IT project?</span>\r\n<ul><li>interdependent and interrelated roles in a small group;</li><li>determination of the role, special mission and area of responsibility for each member of the project team;</li><li>distributed project management and responsibility;</li><li>each is focused on the success of the project and is set to work throughout the project cycle;</li><li>communication between project team members is a key success factor;</li><li>users and training staff are included in the project team;</li><li>parallel engineering - parallel work of all team members on a project.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_Project_Deployment_Services.png"},{"id":731,"title":"IT Project Management","alias":"it-project-management","description":" IT project management is the process of planning, organizing and delineating responsibility for the completion of an organizations' specific information technology (IT) goals.\r\nIT project management includes overseeing projects for software development, hardware installations, network upgrades, cloud computing and virtualization rollouts, business analytics and data management projects and implementing IT services.\r\nIn addition to the normal problems that can cause a project to fail, factors that can negatively affect the success of an IT project include advances in technology during the project's execution, infrastructure changes that impact security and data management and unknown dependent relationships among hardware, software, network infrastructure and data. IT projects may also succumb to the first-time, first-use penalty which represents the total risk an organization assumes when implementing new technology for the first time. Because the technology hasn’t been implemented or used before in the organization, there are likely to be complications that will affect the project’s likelihood of success.","materialsDescription":" <span style=\"font-weight: bold;\">What is a Project?</span>\r\nA Project is an initiative launched to create a unique product or service. A Project has a defined start date and a defined end date. The start date represents when the project will be launched. The end date specifies when the project will be completed.\r\nA Project is not a reoccurring activity; but rather is a single effort to produce something new.\r\n<span style=\"font-weight: bold;\">What is Project Management?</span>\r\nProject Management is the collection and application of skills, knowledge, processes, and activities to meet a specific objective that may take the form of a product or service. Project Management is an integrated process of applying 5 major processes and their related activities throughout a project lifecycle: initiating, planning, executing, monitoring and Controlling, Closeout.\r\n<span style=\"font-weight: bold;\">What is a Project Management Methodology?</span>\r\nA Project Management Methodology is the overall approach (system) that will be followed to meet the project objectives.\r\n<span style=\"font-weight: bold;\">What are the characteristics of a project?</span>\r\nA Project has three characteristics:\r\n<ul><li>Temporal nature (Is not ongoing and has a definite start and end date.)</li><li>Unique Deliverable (Produces a new unique product or service that does not exist.)</li><li>Progressive (Actions follow a sequence or pattern and progress over time.)</li></ul>\r\n<span style=\"font-weight: bold;\">Who is responsible for the project?</span>\r\nThe Project Manager is directly responsible for the results of the project. He/She should use the necessary skills, knowledge, and tools to meet the project objectives. During the early phases of the project, the Project Manager, working with the project team, should be able to:\r\n<ul><li>Determine project goals and objectives</li><li>Determine assumptions and constraints</li><li>Define and validate product description</li><li>Determine project requirements</li><li>Define Project deliverables</li><li>Estimate and monitor project resource allocation</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_Project_Management.png"},{"id":733,"title":"Technical Support","alias":"technical-support","description":" Technical support (often shortened to tech support) refers to services that entities provide to users of technology products or services. In general, technical support provide help regarding specific problems with a product or service, rather than providing training, provision or customization of product, or other support services. Most companies offer technical support for the services or products they sell, either included in the cost or for an additional fee. Technical support may be delivered over by phone, e-mail, live support software on a website, or other tool where users can log an incident. Larger organizations frequently have internal technical support available to their staff for computer-related problems. The Internet can also be a good source for freely available tech support, where experienced users help users find solutions to their problems. In addition, some fee-based service companies charge for premium technical support services.\r\nTechnical support may be delivered by different technologies depending on the situation. For example, direct questions can be addressed using telephone calls, SMS, Online chat, Support Forums, E-mail or Fax; basic software problems can be addressed over the telephone or, increasingly, by using remote access repair services; while more complicated problems with hardware may need to be dealt with in person.\r\nTechnical support is a range of services providing assistance with technology such as televisions, computers, and software, typically aiming to help the user with a specific problem.","materialsDescription":"<span style=\"font-weight: bold; \">What are the categories of technical support?</span>\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Call in</span></span>\r\nThis type of technical support has been very common in the services industry.[citation needed] It is also known as "Time and Materials" (T&M) IT support.[citation needed] The customer pays for the materials (hard drive, memory, computer, digital devices, etc.) and also pays the technician based on the pre-negotiated rate when a problem occurs.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Block hours</span></span>\r\nBlock hours allow the client to purchase a number of hours upfront at an agreed price. While it is commonly used to offer a reduced hourly rate, it can also simply be a standard non-reduced rate, or represent a minimum fee charged to a client before providing service. The premise behind this type of support is that the customer has purchased a fixed number of hours to use either per month or year. This allows them the flexibility to use the hours as they please without doing the paperwork and the hassle of paying multiple bills.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Managed services</span></span>\r\nManaged services means a company will receive a list of well-defined services on an ongoing basis, with well-defined "response and resolution times" for a fixed rate or a flat fee. This can include things like 24/7 monitoring of servers, 24/7 help desk support for daily computer issues, and on-site visits by a technician when issues cannot be resolved remotely.[citation needed] Some companies also offer additional services like project management, backup and disaster recovery, and vendor management in the monthly price. The companies that offer this type of tech support are known as managed services providers.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Crowdsourced technical support</span></span>\r\nMany companies and organizations provide discussion boards for users of their products to interact; such forums allow companies to reduce their support costs without losing the benefit of customer feedback.\r\n<span style=\"font-weight: bold;\">What is outsourcing technical support?</span>\r\nWith the increasing use of technology in modern times, there is a growing requirement to provide technical support. Many organizations locate their technical support departments or call centers in countries or regions with lower costs. Dell was amongst the first companies to outsource their technical support and customer service departments to India in 2001. There has also been a growth in companies specializing in providing technical support to other organizations. These are often referred to as MSPs (Managed Service Providers).\r\nFor businesses needing to provide technical support, outsourcing allows them to maintain a high availability of service. Such need may result from peaks in call volumes during the day, periods of high activity due to introduction of new products or maintenance service packs, or the requirement to provide customers with a high level of service at a low cost to the business. For businesses needing technical support assets, outsourcing enables their core employees to focus more on their work in order to maintain productivity. It also enables them to utilize specialized personnel whose technical knowledge base and experience may exceed the scope of the business, thus providing a higher level of technical support to their employees.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Technical_Support.png"},{"id":735,"title":"Installation and configuration","alias":"installation-and-configuration","description":" Installation or setup is the act of making the system or program ready for execution. Because the process varies for each program and each computer, programs (including operating systems) often come with an installer, a specialized program responsible for doing whatever is needed for their installation. The configuration is an arrangement of functional units according to their nature, number, and chief characteristics. Often, configuration pertains to the choice of hardware, software, firmware, settings, and documentation. The configuration affects system function and performance.\r\nSome computer programs can be executed by simply copying them into a folder stored on a computer and executing them. Other programs are supplied in a form unsuitable for immediate execution and therefore need an installation procedure. Once installed, the program can be executed again and again, without the need to reinstall before each execution.\r\nCommon operations performed during software installations include:\r\n<ul><li>Making sure that necessary system requirements are met</li><li>Checking for existing versions of the software</li><li>Creating or updating program files and folders</li><li>Adding configuration data such as configuration files, Windows registry entries or environment variables</li><li>Making the software accessible to the user, for instance by creating links, shortcuts or bookmarks</li><li>Configuring components that run automatically, such as daemons or Windows services</li><li>Performing product activation</li><li>Updating the software versions</li></ul>\r\nThese operations may require some charges or be free of charge. In case of payment, installation costs means the costs connected and relevant to or incurred as a result of installing the drivers or the equipment in the customers' premises. ","materialsDescription":"<span style=\"font-weight: bold;\">What does "Installation" mean?</span>\r\nInstallation is the process of making hardware and/or software ready for use. Obviously, different systems require different types of installations. While certain installations are simple and straightforward and can be performed by non-professionals, others are more complex and time-consuming and may require the involvement of specialists.\r\n<span style=\"font-weight: bold; \">What does the "Configuration" mean?</span>\r\nThe way a system is set up, or the assortment of components that make up the system. Configuration can refer to either hardware or software, or the combination of both. For instance, a typical configuration for a PC consists of 32MB (megabytes) main memory, a floppy drive, a hard disk, a modem, a CD-ROM drive, a VGA monitor, and the Windows operating system.\r\nMany software products require that the computer have a certain minimum configuration. For example, the software might require a graphics display monitor and a video adapter, a particular microprocessor, and a minimum amount of main memory.\r\nWhen you install a new device or program, you sometimes need to configure it, which means to set various switches and jumpers (for hardware) and to define values of parameters (for software). For example, the device or program may need to know what type of video adapter you have and what type of printer is connected to the computer. Thanks to new technologies, such as plug-and-play, much of this configuration is performed automatically.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Installation_and_configuration.png"},{"id":737,"title":"IT System Testing","alias":"it-system-testing","description":" System testing is testing conducted on a complete integrated system to evaluate the system's compliance with its specified requirements.\r\nSystem testing takes, as its input, all of the integrated components that have passed integration testing. The purpose of integration testing is to detect any inconsistencies between the units that are integrated together (called assemblages). System testing seeks to detect defects both within the "inter-assemblages" and also within the system as a whole. The actual result is the behavior produced or observed when a component or system is tested.\r\nSystem testing is performed on the entire system in the context of either functional requirement specifications (FRS) or system requirement specification (SRS), or both. System testing tests not only the design but also the behavior and even the believed expectations of the customer. It is also intended to test up to and beyond the bounds defined in the software or hardware requirements specification(s).\r\nSoftware testing is an investigation conducted to provide stakeholders with information about the quality of the software product or service under test. Software testing can also provide an objective, independent view of the software to allow the business to appreciate and understand the risks of software implementation. Software testing involves the execution of a software component or system component to evaluate one or more properties of interest. In general, these properties indicate the extent to which the component or system under test meets the requirements that guided its design and development, responds correctly to all kinds of inputs, performs its functions within an acceptable time, is sufficiently usable, can be installed and run in its intended environments, and achieves the general result its stakeholders desire. As the number of possible tests for even simple software components is practically infinite, all software testing uses some strategy to select tests that are feasible for the available time and resources.\r\nMobile-device testing assures the quality of mobile devices, like mobile phones, PDAs, etc. The testing will be conducted on both hardware and software. And from the view of different procedures, the testing comprises R&D testing, factory testing and certification testing. Mobile-device testing involves a set of activities from monitoring and troubleshooting mobile applications, content and services on real handsets. Testing includes verification and validation of hardware devices and software applications.","materialsDescription":" <span style=\"font-weight: bold;\">What is System Testing?</span>\r\nSystem Testing is the testing of a complete and fully integrated software product. Usually, the software is only one element of a larger computer-based system. Ultimately, the software is interfaced with other software/hardware systems. System Testing is actually a series of different tests whose sole purpose is to exercise the full computer-based system.\r\nTwo Category of Software Testing:\r\n<ul><li>Black Box Testing;</li><li>White Box Testing.</li></ul>\r\nSystem test falls under the black box testing category of software testing.\r\nWhite box testing is the testing of the internal workings or code of a software application. In contrast, black box or System Testing is the opposite. The system test involves the external workings of the software from the user's perspective.\r\n<span style=\"font-weight: bold;\">What do you verify in System Testing?</span>\r\nSystem Testing involves testing the software code for following:\r\n<ul><li>Testing the fully integrated applications including external peripherals in order to check how components interact with one another and with the system as a whole. This is also called End to End testing scenario.</li><li>Verify thorough testing of every input in the application to check for desired outputs.</li><li>Testing of the user's experience with the application.</li></ul>\r\nThat is a very basic description of what is involved in system testing. You need to build detailed test cases and test suites that test each aspect of the application as seen from the outside without looking at the actual source code.\r\n<span style=\"font-weight: bold;\">What Types of System Testing Should Testers Use?</span>\r\nThere are over 50 different types of system testing. The specific types used by a tester depend on several variables. Those variables include:\r\n<ul><li><span style=\"font-weight: bold;\">Who the tester works for</span> - This is a major factor in determining the types of system testing a tester will use. Methods used by large companies are different than those used by medium and small companies.</li><li><span style=\"font-weight: bold;\">Time available for testing</span> - Ultimately, all 50 testing types could be used. Time is often what limits us to using only the types that are most relevant for the software project.</li><li><span style=\"font-weight: bold;\">Resources available to the tester</span> - Of course some testers will not have the necessary resources to conduct a testing type. For example, if you are a tester working for a large software development firm, you are likely to have expensive automated testing software not available to others.</li><li><span style=\"font-weight: bold;\">Software Tester's Education</span> - There is a certain learning curve for each type of software testing available. To use some of the software involved, a tester has to learn how to use it.</li><li><span style=\"font-weight: bold;\">Testing Budget</span> - Money becomes a factor not just for smaller companies and individual software developers but large companies as well.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_System_testing.png"},{"id":739,"title":"Deployment and Integration Services","alias":"deployment-and-integration-services","description":" The number of various solutions implemented by customers today is quite large. Often, the subsystems of the seemingly unified IT landscape are either weakly connected with each other, or the interaction between them is established in the mode of transferring files and data by mail or “from hand to hand”.\r\nWestern IT vendors, following a certain trend, offer the customer complete and unified solutions. Such blocks of subsystems solve a specific task and form separate IT centers, which also require the mutual integration of infrastructures. This, oddly enough, is even more difficult, as a complete solution does not allow to penetrate deeply and get access to the required information or control subsystems.\r\nNevertheless, the integration and interconnection of information flows can significantly simplify business processes and lead to an increase in the efficiency of interaction both inside and outside the company (with customers and partners).\r\nThe integration task itself is important for business, as it provides a qualitatively new level of services. This is especially important for companies where IT is the immediate tool for achieving business goals. But it is equally important to make integration optimal in the light of minimizing not only the cost of purchasing equipment and software but also preserving previous IT investments.","materialsDescription":" <span style=\"font-weight: bold; \">The main types of implementation and integration services offered by companies:</span>\r\n<ul><li>Designing IT architecture for integration solutions in the field of analytics, automation and monitoring of business processes;</li><li>Development and integration of network infrastructure subsystems, including scalable telecommunications equipment, server equipment and workstations;</li><li>Defining a single platform and developing a solution for integrating enterprise applications, data and business processes;</li><li>Implementation and maintenance of integrated integration solutions in the field of enterprise management (ERP-systems);</li><li>Implementation and maintenance of integration solutions in the field of accounting and analysis of sales and customer relations (CRM-system);</li><li>Implementation and maintenance of integration solutions in the field of accounting and financial analysis;</li><li>Impairment, testing and development of solutions for ensuring information security of a business.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Deployment_and_Integration_Services.png"},{"id":741,"title":"Proof of Concept","alias":"proof-of-concept","description":"Proof of concept (PoC) is a realization of a certain method or idea in order to demonstrate its feasibility, or a demonstration in principle with the aim of verifying that some concept or theory has practical potential. A proof of concept is usually small and may or may not be complete.\r\nProof of concept (POC) is used to test the idea of a certain technical feature or the general design of a product and prove that it is possible to apply those ideas.\r\nIt could be used to test something on just one part of the product before it is tried in practice with making a prototype.\r\nYou can think of this as a pre-prototype version of the product, but it is not even that since POC shouldn’t have all the features as the final product, not even as the prototype.\r\nThe main goal of POC is to prove that it is actually possible to develop that idea and include it as part of the final product.","materialsDescription":" <span style=\"font-weight: bold;\">What is a proof of concept?</span>\r\nProof of concept is the testing of the finished product based on the idea. Thus, this stage is the first phase in the design of the application. It explains how the project should work on the basis of a detailed description of requirements and specifications. The proof is the complete satisfaction of those functions that need to be realized. This approach makes it easier to hire developers for a startup in the future.\r\nIn order to confirm the concept in software development, it is necessary to determine the main tasks and perform the following steps:\r\n<ol><li>Identify project goals and methods for their implementation.</li><li>Receive feedback from users and customers.</li><li>Correct the idea and start implementing it.</li></ol>\r\n<span style=\"font-weight: bold;\">Project goals and methods of implementation</span>\r\nBefore you start, you need to understand what goal will perform a project. A web project can be a large marketplace or social network with unique features and a convenient solution. Also, it may be a CRM system and help the business to increase sales or improve the accounting of business resources. One way or another, each platform has a specific purpose.\r\nThe next step is to build methods of achieving the goal. At this stage, it is important not to delve into the details, but to evaluate common elements. How the project will work, what functions will be implemented, how the web application will interact with users, etc. It is very important to consider each item and write it down in the report. In fact, this is a small brainstorm. Typically, it takes from a few days to a couple of weeks. When the implementation plan is completed, you can begin to collect feedback from future users.\r\n<span style=\"font-weight: bold;\">Feedback from users and customers</span>\r\nWhen you have a ready document with a description of the project and the functions, then you need to get feedback from users or customers. Offer them your solution to a particular problem. Familiarize them with the implementation methods. You will receive many suggestions for improvement. At this point, some of your guesswork will be broken. It is important to listen and collect feedback. There is no need to hurry and change the concept or implement everything that future users are asking for. They don't have an expert evaluation and this is only their proposal.\r\n<span style=\"font-weight: bold;\">Idea correction and implementation</span>\r\nIt is at this stage that the final proof of the concept takes place. Having received feedback, you can clearly understand how users will interact with your project. What emotions it will cause. It is necessary to understand that this is a preliminary evaluation of the concept. Some recommendations may not have value, as others can significantly affect the further development. Thus, based on the information received, it is necessary to consider what can be changed to make the project more convenient. If you received a lot of negative feedback, it makes sense to stop the development process. Or at least think about a new improved version. So, if you really decided to start the development, we recommend starting the design with MVP. The minimal version will allow us to develop the project in the shortest possible time and check the idea on real users.\r\nProof of the concept is one of the important stages in the development of complex and expensive projects. It allows with high probability to determine the value of the project even before the begins development. Typically, the process takes from a few days to a couple of weeks. It gives a clear idea of how the project will work and what functions it will perform. If you approach the feedback analysis process with a clean head, this step in the future can save you money and time.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Proof_of_Concept.png"},{"id":743,"title":"IT System documentation writing","alias":"it-system-documentation-writing","description":" Without the development of technical documentation, it is impossible to create any complex technical solution. High-quality documentation, that is, informative, complete and understandable, is the key to the success of products at all stages of its life cycle. Properly written documentation is the basis of the functionality and effectiveness of information systems. It is with its use that the processes of creating databases, developing software, selecting and configuring network and server software are carried out.\r\nMany organizations at the initial stages of creating and implementing technical solutions do not pay enough attention to this factor, which often prevents the entry of a new product to the market.\r\nWriting documentation requires the contractor to have specific knowledge and skills, certain experience and considerable labor costs.\r\nThe main task of the working documentation is to give a complete picture of how the system is structured, what it consists of and how it functions.\r\nThere is no single standard for the development of this type of documentation. In most cases, its structure is selected for a specific situation. But you can take any algorithm that has already proven its effectiveness as the basis.","materialsDescription":"<span style=\"font-weight: bold; \">What is software documentation?</span>\r\nSoftware documentation - printed user manuals, online (online) documentation and help text describing how to use the software product.\r\n<span style=\"font-weight: bold; \">What is process documentation?</span>\r\nA process document outlines the steps necessary to complete a task or process. It is internal, ongoing documentation of the process while it is occurring—documentation cares more about the “how” of implementation than the “what” of process impact.\r\n<span style=\"font-weight: bold;\">What should be in the working documentation?</span>\r\nFirst of all, technical descriptions of implemented solutions. These are IT infrastructure diagrams, configuration descriptions, etc.\r\n<span style=\"font-weight: bold;\">What does well-written working documentation give?</span>\r\n<ul><li>systematizes data on IT infrastructure;</li><li>helps to understand the system architecture and functioning of connected services;</li><li>facilitates management decisions (for example, shows which service can be removed or replaced and how it will be displayed on the whole system);</li><li>makes it possible to comprehensively evaluate the selected IT structure and, also, timely notice the mistakes made or holes in the architecture.</li></ul>\r\n<span style=\"font-weight: bold;\">What are the key benefits of writing technical documentation?</span>\r\nThe development of documentation will allow you to:\r\n<ul><li>increase user satisfaction</li><li>reduce the load on the system administrator;</li><li>reduce system support costs.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_System_documentation_writing.png"}],"additionalInfo":{"budgetNotExceeded":"","functionallyTaskAssignment":"","projectWasPut":"","price":0,"source":{"url":"","title":"Supplier's web site"}},"comments":[],"referencesCount":0},{"id":637,"title":"Amazon Connect for bank","description":"Although the company’s previous-generation contact-center solution had served it well, Capital One wanted to further speed innovation by replacing it with a system that would integrate more easily with other company systems and support simpler, faster change processes. Sondhi’s team was researching possible candidates when they learned of an option, Amazon Connect, that would perfectly fit the company’s long-term goals of reducing its datacenter footprint, increasing its use of microservices, and building a more open, integrated architecture.\r\nAmazon Connect offers crystal-clear sound quality and lets even nontechnical users easily design flows, manage agents, analyze performance metrics, and serve intuitive interactive voice response (IVR) menus. It’s also simple to integrate Amazon Connect with other tools and services, including Amazon Simple Storage Service (Amazon S3) to store call recordings, Amazon Kinesis to stream metrics to data warehousing solutions like Amazon Redshift, and AWS Lambda to interact with backend systems and APIs. Speech-to-text transcription makes call content available for search and analysis by natural-language-processing tools. With no per-seat cost, Capital One only pays for Amazon Connect when its associates are taking calls.\r\nAlthough Sondhi was accustomed to easy deployments on AWS, he was impressed by how simple and fast it was to first pilot and then roll out Amazon Connect. \r\n<blockquote>"In a proof-of-concept phase that lasted about three business days, I was able to bring Amazon Connect up, take a simple call flow, and seamlessly integrate with our CRM system," says Sondhi. "Once we started putting Amazon Connect into production, we trained hundreds of associates in just 30 minutes each and achieved 100 percent adoption for our direct bank and fraud operations in just five months. That’s more than twice as fast as prior migrations of this magnitude have taken." </blockquote>","alias":"amazon-connect-for-bank","roi":0,"seo":{"title":"Amazon Connect for bank","keywords":"","description":"Although the company’s previous-generation contact-center solution had served it well, Capital One wanted to further speed innovation by replacing it with a system that would integrate more easily with other company systems and support simpler, faster change p","og:title":"Amazon Connect for bank","og:description":"Although the company’s previous-generation contact-center solution had served it well, Capital One wanted to further speed innovation by replacing it with a system that would integrate more easily with other company systems and support simpler, faster change p"},"deal_info":"","user":{"id":5056,"title":"Capital One (User)","logoURL":"https://old.roi4cio.com/uploads/roi/company/Capital_One_01.png","alias":"capital-one","address":"","roles":[],"description":"Capital One Financial Corporation is a bank holding company specializing in credit cards, auto loans, banking and savings accounts headquartered in Capital One Tower in McLean, Virginia.\r\nCapital One is ranked 10th on the list of largest banks in the United States by assets. The bank has 755 branches including 30 café style locations and 2,000 ATMs. It is ranked 101st on the Fortune 500, 17th on Fortune's 100 Best Companies to Work For list, and conducts business in the United States, Canada, and the United Kingdom. The company helped pioneer the mass marketing of credit cards in the 1990s. In 2016, it was the 5th largest credit card issuer by purchase volume, after American Express, JP Morgan Chase, Bank of America, and Citigroup.<br />With a market share of 5%, Capital One is also the 2nd largest car finance bank in the United States, after Ally Financial.<br />In the fourth quarter of 2018, 75% of the company's revenues were from credit cards, 14% was from consumer banking, and 11% was from commercial banking. ","companyTypes":[],"products":{},"vendoredProductsCount":0,"suppliedProductsCount":0,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":1,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{},"companyUrl":"https://www.capitalone.com","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Capital One (User)","keywords":"","description":"Capital One Financial Corporation is a bank holding company specializing in credit cards, auto loans, banking and savings accounts headquartered in Capital One Tower in McLean, Virginia.\r\nCapital One is ranked 10th on the list of largest banks in the United St","og:title":"Capital One (User)","og:description":"Capital One Financial Corporation is a bank holding company specializing in credit cards, auto loans, banking and savings accounts headquartered in Capital One Tower in McLean, Virginia.\r\nCapital One is ranked 10th on the list of largest banks in the United St","og:image":"https://old.roi4cio.com/uploads/roi/company/Capital_One_01.png"},"eventUrl":""},"supplier":{"id":176,"title":"Amazon Web Services","logoURL":"https://old.roi4cio.com/uploads/roi/company/aws_logo.png","alias":"amazon-web-services","address":"","roles":[],"description":" <span lang=\"EN-US\">Amazon Web Services (AWS) is the world's largest cloud service provider. Since 2006, the company has been offering customers various elements of a virtual IT infrastructure in the form of web services. Today AWS offers about 70 cloud services deployed on the basis of more than a hundred of its own data centers located in the United States, Europe, Brazil, Singapore, Japan, and Australia. Services include computing power, secure storage, analytics, mobile applications, databases, IoT solutions, and more. Customers pay only for the services they consume, dynamically expanding or contracting cloud resources as needed.</span> \r\n<span lang=\"EN-US\"> </span>\r\n<span lang=\"EN-US\"><span lang=\"en\">Through</span></span> cloud computing, companies do not need to pre-plan the use of servers and other IT infrastructure and pay for all this for several weeks or months in advance. Instead, they can deploy hundreds or thousands of servers in minutes and achieve results quickly.\r\n<span lang=\"EN-US\"> </span>\r\n<span lang=\"EN-US\">Today, Amazon Web Services provides a highly reliable, scalable, infrastructure platform in the cloud that powers hundreds of thousands of organizations in every industry and government in nearly every country in the world.</span>","companyTypes":[],"products":{},"vendoredProductsCount":36,"suppliedProductsCount":36,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":18,"vendorImplementationsCount":20,"vendorPartnersCount":0,"supplierPartnersCount":4,"b4r":0,"categories":{},"companyUrl":"http://aws.amazon.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Amazon Web Services","keywords":"Amazon, services, known, computing, also, tools, Services, than","description":" <span lang=\"EN-US\">Amazon Web Services (AWS) is the world's largest cloud service provider. 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Today AWS offers about 70 cloud services deployed on the basis of more than a hundred of its own data centers located in the United States, Europe, Brazil, Singapore, Japan, and Australia. Services include computing power, secure storage, analytics, mobile applications, databases, IoT solutions, and more. Customers pay only for the services they consume, dynamically expanding or contracting cloud resources as needed.</span> \r\n<span lang=\"EN-US\"> </span>\r\n<span lang=\"EN-US\"><span lang=\"en\">Through</span></span> cloud computing, companies do not need to pre-plan the use of servers and other IT infrastructure and pay for all this for several weeks or months in advance. Instead, they can deploy hundreds or thousands of servers in minutes and achieve results quickly.\r\n<span lang=\"EN-US\"> </span>\r\n<span lang=\"EN-US\">Today, Amazon Web Services provides a highly reliable, scalable, infrastructure platform in the cloud that powers hundreds of thousands of organizations in every industry and government in nearly every country in the world.</span>","companyTypes":[],"products":{},"vendoredProductsCount":36,"suppliedProductsCount":36,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":18,"vendorImplementationsCount":20,"vendorPartnersCount":0,"supplierPartnersCount":4,"b4r":0,"categories":{},"companyUrl":"http://aws.amazon.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Amazon Web Services","keywords":"Amazon, services, known, computing, also, tools, Services, than","description":" <span lang=\"EN-US\">Amazon Web Services (AWS) is the world's largest cloud service provider. Since 2006, the company has been offering customers various elements of a virtual IT infrastructure in the form of web services. Today AWS offers about 70 cloud s","og:title":"Amazon Web Services","og:description":" <span lang=\"EN-US\">Amazon Web Services (AWS) is the world's largest cloud service provider. Since 2006, the company has been offering customers various elements of a virtual IT infrastructure in the form of web services. Today AWS offers about 70 cloud s","og:image":"https://old.roi4cio.com/uploads/roi/company/aws_logo.png"},"eventUrl":""}],"products":[{"id":1234,"logo":false,"scheme":false,"title":"Amazon Connect","vendorVerified":0,"rating":"2.00","implementationsCount":3,"suppliersCount":0,"alias":"amazon-connect","companyTypes":[],"description":"Amazon Connect is a self-service, cloud-based contact center service that makes it easy for any business to deliver better customer service at lower cost. Amazon Connect is based on the same contact center technology used by Amazon customer service associates around the world to power millions of customer conversations. The self-service graphical interface in Amazon Connect makes it easy for non-technical users to design contact flows, manage agents, and track performance metrics – no specialized skills required. There are no up-front payments or long-term commitments and no infrastructure to manage with Amazon Connect; customers pay by the minute for Amazon Connect usage plus any associated telephony services. \r\n<span style=\"font-weight: bold; font-style: italic;\">Amazon Connect Benefits</span> \r\n<span style=\"font-weight: bold;\">Easy to set up and manage</span> \r\nSetting up Amazon Connect is easy. With only a few clicks in the AWS Management Console, agents can begin taking calls within minutes. The drag and drop Contact Flow Editor allows you to create contact flows that define effective and efficient customer interactions without any coding. \r\n<span style=\"font-weight: bold;\">Scalable and elastic</span> \r\nThere is no infrastructure to deploy or manage, so you can scale your Amazon Connect contact center up or down, onboarding up to tens of thousands of agents in response to business cycles and paying only for the time callers are interacting with Amazon Connect plus any associated telephony charges. \r\n<span style=\"font-weight: bold;\">Pay as you go</span> \r\nAs an on-demand service, you pay for Amazon Connect usage by the minute with no long-term commitments or upfront charges. There is no minimum monthly fee. You are charged based on the number of minutes you use Amazon Connect to engage with your end customers, at the specified per minute rate. Pricing is not based on capacity, agent seats, or maintenance. \r\n<span style=\"font-weight: bold;\">Reliable</span> \r\nAmazon Connect runs on Amazon Web Services proven infrastructure operating 42 Availability Zones within 16 geographic regions around the world. This makes Amazon Connect more highly available, fault tolerant and scalable than would be possible if a contact center solution was run from a single data center. \r\n<span style=\"font-weight: bold;\">Open platform</span> \r\nAmazon Connect is an open platform so it is easy to integrate with other systems such as customer relationship management (CRM) solutions or the AWS platform. For example, you can use AWS Lambda to run code for a serverless application or backend service to build contact flow experiences that adapt to your customer needs in real time. And Amazon S3 can be used to store call recordings, where you can control access and lifecycle of the data.\r\n","shortDescription":"Amazon Connect - AWS Cloud. Simple to use, cloud-based contact center","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Amazon Connect","keywords":"Amazon, Connect, contact, customer, with, service, center, manage","description":"Amazon Connect is a self-service, cloud-based contact center service that makes it easy for any business to deliver better customer service at lower cost. Amazon Connect is based on the same contact center technology used by Amazon customer service associates ","og:title":"Amazon Connect","og:description":"Amazon Connect is a self-service, cloud-based contact center service that makes it easy for any business to deliver better customer service at lower cost. Amazon Connect is based on the same contact center technology used by Amazon customer service associates "},"eventUrl":"","translationId":1234,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"},{"id":152,"title":"Contact Center","alias":"contact-center","description":"A contact center is a central point from where you can contact.\r\nThe contact center typically includes one or more call centers but may include other types of customer contact, as well. A contact center is generally part of an enterprise's overall customer relationship management (CRM) strategy.<br />Contact centers and call centers are both centers for customer service, and the two terms are often used interchangeably, but a contact center supports more services than a typical call center.\r\nContact centers offer omnichannel customer support, including email, chat, voice over IP (VoIP) and website support. A call center typically uses phones as the main channel of communication and can handle a mass volume of calls.<br />Contact centers are used for inbound communication, outbound communication or a hybrid of both. Contact center agents also interact with customers via web chat, phone, email or other communication channels.\r\nThe contact center infrastructure that is necessary to support communications may be located on the same premises as the contact center, or it can be located externally.\r\nIn an on-premises scenario, the company that owns the contact center also owns and manages its own hardware and software. This requires staffing and IT investments that some companies choose to forgo by outsourcing those tasks to cloud providers or hosting companies.","materialsDescription":" <span style=\"font-weight: bold;\">What is a Call Center?</span>\r\nTraditionally, a call center is an office where a large number of call center agents provide customer service over the telephone. Inbound call centers receive calls for customer support and often serve as a knowledge base for tech support, billing questions, and other customer service issues. These call centers focus on quick call resolution times and agent productivity. In outbound call centers, agents make calls rather than receive them. These could be sales calls, marketing offers, surveys, fundraising requests, or debt collection, for example.\r\nThe term “call center” conjures an image for many people of waiting on perpetual hold or being routed through an endless IVR that never gives them what they need. Because so many consumers have had a dreadful customer service experience along these lines, call centers have developed a bad rap. But as legacy phone systems give way to newer digital technologies, call centers are evolving.\r\n<span style=\"font-weight: bold;\">What is a Contact Center?</span>\r\nThe term "contact center" (or “contact centre”) reflects the modern reality that there are many other ways to connect with a customer these days besides by telephone. The combined trends of increased customer expectations and newer technologies that allow for many channels of communication are creating a shift in the traditional call center model which has existed for decades. Consumers want more ways to reach businesses, and businesses are looking for new ways to improve customer experience.\r\nWhile call center agents generally focus on inbound and outbound calls, either on traditional phone lines or over VoIP, contact center agents handle a wide variety of communications. In a modern multichannel contact center, technical support might be delivered over in-app chat or video, while order status updates are delivered via SMS, event promotions are sent as push notifications, surveys are deployed over Facebook Messenger, and sales inquiries received by email are sent directly to an agent to connect by phone. Call centers handle voice communications, contact centers handle all communications.\r\nA company’s contact center is usually integrated with their customer relationship management (CRM) system, where all interactions between the organization and the public are tracked, coordinated, and managed. Depending on the infrastructure and ecosystem, it could be comprised of an alphabet soup of complex components. Many companies have purchased off-the-shelf systems or a highly customized network of technologies from multiple vendors. Some companies have adopted a cloud-based solution or two, but they remain siloed from the rest of their systems and can’t talk to each other.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Contact_Center1.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"finished","statusLabel":"Finished","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":4,"title":"Reduce Costs"},{"id":7,"title":"Improve Customer Service"},{"id":262,"title":"Support Customers"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":340,"title":"Low quality of customer service"},{"id":389,"title":"Customer attrition"}]}},"categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"},{"id":152,"title":"Contact Center","alias":"contact-center","description":"A contact center is a central point from where you can contact.\r\nThe contact center typically includes one or more call centers but may include other types of customer contact, as well. A contact center is generally part of an enterprise's overall customer relationship management (CRM) strategy.<br />Contact centers and call centers are both centers for customer service, and the two terms are often used interchangeably, but a contact center supports more services than a typical call center.\r\nContact centers offer omnichannel customer support, including email, chat, voice over IP (VoIP) and website support. A call center typically uses phones as the main channel of communication and can handle a mass volume of calls.<br />Contact centers are used for inbound communication, outbound communication or a hybrid of both. Contact center agents also interact with customers via web chat, phone, email or other communication channels.\r\nThe contact center infrastructure that is necessary to support communications may be located on the same premises as the contact center, or it can be located externally.\r\nIn an on-premises scenario, the company that owns the contact center also owns and manages its own hardware and software. This requires staffing and IT investments that some companies choose to forgo by outsourcing those tasks to cloud providers or hosting companies.","materialsDescription":" <span style=\"font-weight: bold;\">What is a Call Center?</span>\r\nTraditionally, a call center is an office where a large number of call center agents provide customer service over the telephone. Inbound call centers receive calls for customer support and often serve as a knowledge base for tech support, billing questions, and other customer service issues. These call centers focus on quick call resolution times and agent productivity. In outbound call centers, agents make calls rather than receive them. These could be sales calls, marketing offers, surveys, fundraising requests, or debt collection, for example.\r\nThe term “call center” conjures an image for many people of waiting on perpetual hold or being routed through an endless IVR that never gives them what they need. Because so many consumers have had a dreadful customer service experience along these lines, call centers have developed a bad rap. But as legacy phone systems give way to newer digital technologies, call centers are evolving.\r\n<span style=\"font-weight: bold;\">What is a Contact Center?</span>\r\nThe term "contact center" (or “contact centre”) reflects the modern reality that there are many other ways to connect with a customer these days besides by telephone. The combined trends of increased customer expectations and newer technologies that allow for many channels of communication are creating a shift in the traditional call center model which has existed for decades. Consumers want more ways to reach businesses, and businesses are looking for new ways to improve customer experience.\r\nWhile call center agents generally focus on inbound and outbound calls, either on traditional phone lines or over VoIP, contact center agents handle a wide variety of communications. In a modern multichannel contact center, technical support might be delivered over in-app chat or video, while order status updates are delivered via SMS, event promotions are sent as push notifications, surveys are deployed over Facebook Messenger, and sales inquiries received by email are sent directly to an agent to connect by phone. Call centers handle voice communications, contact centers handle all communications.\r\nA company’s contact center is usually integrated with their customer relationship management (CRM) system, where all interactions between the organization and the public are tracked, coordinated, and managed. Depending on the infrastructure and ecosystem, it could be comprised of an alphabet soup of complex components. Many companies have purchased off-the-shelf systems or a highly customized network of technologies from multiple vendors. Some companies have adopted a cloud-based solution or two, but they remain siloed from the rest of their systems and can’t talk to each other.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Contact_Center1.png"}],"additionalInfo":{"budgetNotExceeded":"-1","functionallyTaskAssignment":"-1","projectWasPut":"-1","price":0,"source":{"url":"https://aws.amazon.com/solutions/case-studies/capital-one-amazon-connect/","title":"Web-site of vendor"}},"comments":[],"referencesCount":0},{"id":635,"title":"Amazon Connect for IT company","description":"Rackspace uses its results-obsessed customer support to maintain a position as one of the world’s largest IT managed-services providers. However, its telephony solution was getting in the way. \r\n<blockquote>“The contact center has always been the lifeblood of customer support, which is our key differentiator,” says Kerry Bowley, product manager at Rackspace. “When we tried to modernize on top of our legacy system, we hit roadblock after roadblock.”</blockquote>\r\n<blockquote>Franco Lazzarino, software developer at Rackspace, concurs: “Our team’s development skillset was not highly aligned with the telecom niche. Even basic call control and monitoring required significant engineering effort.”</blockquote>\r\nThen, Rackspace discovered Amazon Connect—the self-service, cloud-based contact center service built on Amazon Web Services (AWS). Amazon Connect is based on the same contact center technology used by Amazon customer service associates around the world. ","alias":"amazon-connect-for-it-company","roi":0,"seo":{"title":"Amazon Connect for IT company","keywords":"","description":"Rackspace uses its results-obsessed customer support to maintain a position as one of the world’s largest IT managed-services providers. However, its telephony solution was getting in the way. \r\n<blockquote>“The contact center has always been the lifeblood of ","og:title":"Amazon Connect for IT company","og:description":"Rackspace uses its results-obsessed customer support to maintain a position as one of the world’s largest IT managed-services providers. However, its telephony solution was getting in the way. \r\n<blockquote>“The contact center has always been the lifeblood of "},"deal_info":"","user":{"id":5055,"title":"Rackspace","logoURL":"https://old.roi4cio.com/uploads/roi/company/Rackspace_logo.jpg","alias":"rackspace","address":"","roles":[],"description":"Since 1998, Rackspace has delivered enterprise-class hosting solutions and support for businesses of all sizes and kinds around the world. Its proactive, results-obsessed approach to serving customers has been its cornerstone since its founding. ","companyTypes":[],"products":{},"vendoredProductsCount":0,"suppliedProductsCount":0,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":1,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{},"companyUrl":"https://www.rackspace.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Rackspace","keywords":"","description":"Since 1998, Rackspace has delivered enterprise-class hosting solutions and support for businesses of all sizes and kinds around the world. Its proactive, results-obsessed approach to serving customers has been its cornerstone since its founding. ","og:title":"Rackspace","og:description":"Since 1998, Rackspace has delivered enterprise-class hosting solutions and support for businesses of all sizes and kinds around the world. Its proactive, results-obsessed approach to serving customers has been its cornerstone since its founding. ","og:image":"https://old.roi4cio.com/uploads/roi/company/Rackspace_logo.jpg"},"eventUrl":""},"supplier":{"id":176,"title":"Amazon Web Services","logoURL":"https://old.roi4cio.com/uploads/roi/company/aws_logo.png","alias":"amazon-web-services","address":"","roles":[],"description":" <span lang=\"EN-US\">Amazon Web Services (AWS) is the world's largest cloud service provider. Since 2006, the company has been offering customers various elements of a virtual IT infrastructure in the form of web services. Today AWS offers about 70 cloud services deployed on the basis of more than a hundred of its own data centers located in the United States, Europe, Brazil, Singapore, Japan, and Australia. Services include computing power, secure storage, analytics, mobile applications, databases, IoT solutions, and more. Customers pay only for the services they consume, dynamically expanding or contracting cloud resources as needed.</span> \r\n<span lang=\"EN-US\"> </span>\r\n<span lang=\"EN-US\"><span lang=\"en\">Through</span></span> cloud computing, companies do not need to pre-plan the use of servers and other IT infrastructure and pay for all this for several weeks or months in advance. Instead, they can deploy hundreds or thousands of servers in minutes and achieve results quickly.\r\n<span lang=\"EN-US\"> </span>\r\n<span lang=\"EN-US\">Today, Amazon Web Services provides a highly reliable, scalable, infrastructure platform in the cloud that powers hundreds of thousands of organizations in every industry and government in nearly every country in the world.</span>","companyTypes":[],"products":{},"vendoredProductsCount":36,"suppliedProductsCount":36,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":18,"vendorImplementationsCount":20,"vendorPartnersCount":0,"supplierPartnersCount":4,"b4r":0,"categories":{},"companyUrl":"http://aws.amazon.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Amazon Web Services","keywords":"Amazon, services, known, computing, also, tools, Services, than","description":" <span lang=\"EN-US\">Amazon Web Services (AWS) is the world's largest cloud service provider. Since 2006, the company has been offering customers various elements of a virtual IT infrastructure in the form of web services. Today AWS offers about 70 cloud s","og:title":"Amazon Web Services","og:description":" <span lang=\"EN-US\">Amazon Web Services (AWS) is the world's largest cloud service provider. Since 2006, the company has been offering customers various elements of a virtual IT infrastructure in the form of web services. Today AWS offers about 70 cloud s","og:image":"https://old.roi4cio.com/uploads/roi/company/aws_logo.png"},"eventUrl":""},"vendors":[{"id":176,"title":"Amazon Web Services","logoURL":"https://old.roi4cio.com/uploads/roi/company/aws_logo.png","alias":"amazon-web-services","address":"","roles":[],"description":" <span lang=\"EN-US\">Amazon Web Services (AWS) is the world's largest cloud service provider. Since 2006, the company has been offering customers various elements of a virtual IT infrastructure in the form of web services. Today AWS offers about 70 cloud services deployed on the basis of more than a hundred of its own data centers located in the United States, Europe, Brazil, Singapore, Japan, and Australia. Services include computing power, secure storage, analytics, mobile applications, databases, IoT solutions, and more. Customers pay only for the services they consume, dynamically expanding or contracting cloud resources as needed.</span> \r\n<span lang=\"EN-US\"> </span>\r\n<span lang=\"EN-US\"><span lang=\"en\">Through</span></span> cloud computing, companies do not need to pre-plan the use of servers and other IT infrastructure and pay for all this for several weeks or months in advance. Instead, they can deploy hundreds or thousands of servers in minutes and achieve results quickly.\r\n<span lang=\"EN-US\"> </span>\r\n<span lang=\"EN-US\">Today, Amazon Web Services provides a highly reliable, scalable, infrastructure platform in the cloud that powers hundreds of thousands of organizations in every industry and government in nearly every country in the world.</span>","companyTypes":[],"products":{},"vendoredProductsCount":36,"suppliedProductsCount":36,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":18,"vendorImplementationsCount":20,"vendorPartnersCount":0,"supplierPartnersCount":4,"b4r":0,"categories":{},"companyUrl":"http://aws.amazon.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Amazon Web Services","keywords":"Amazon, services, known, computing, also, tools, Services, than","description":" <span lang=\"EN-US\">Amazon Web Services (AWS) is the world's largest cloud service provider. 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Amazon Connect is based on the same contact center technology used by Amazon customer service associates around the world to power millions of customer conversations. The self-service graphical interface in Amazon Connect makes it easy for non-technical users to design contact flows, manage agents, and track performance metrics – no specialized skills required. There are no up-front payments or long-term commitments and no infrastructure to manage with Amazon Connect; customers pay by the minute for Amazon Connect usage plus any associated telephony services. \r\n<span style=\"font-weight: bold; font-style: italic;\">Amazon Connect Benefits</span> \r\n<span style=\"font-weight: bold;\">Easy to set up and manage</span> \r\nSetting up Amazon Connect is easy. With only a few clicks in the AWS Management Console, agents can begin taking calls within minutes. The drag and drop Contact Flow Editor allows you to create contact flows that define effective and efficient customer interactions without any coding. \r\n<span style=\"font-weight: bold;\">Scalable and elastic</span> \r\nThere is no infrastructure to deploy or manage, so you can scale your Amazon Connect contact center up or down, onboarding up to tens of thousands of agents in response to business cycles and paying only for the time callers are interacting with Amazon Connect plus any associated telephony charges. \r\n<span style=\"font-weight: bold;\">Pay as you go</span> \r\nAs an on-demand service, you pay for Amazon Connect usage by the minute with no long-term commitments or upfront charges. There is no minimum monthly fee. You are charged based on the number of minutes you use Amazon Connect to engage with your end customers, at the specified per minute rate. Pricing is not based on capacity, agent seats, or maintenance. \r\n<span style=\"font-weight: bold;\">Reliable</span> \r\nAmazon Connect runs on Amazon Web Services proven infrastructure operating 42 Availability Zones within 16 geographic regions around the world. This makes Amazon Connect more highly available, fault tolerant and scalable than would be possible if a contact center solution was run from a single data center. \r\n<span style=\"font-weight: bold;\">Open platform</span> \r\nAmazon Connect is an open platform so it is easy to integrate with other systems such as customer relationship management (CRM) solutions or the AWS platform. For example, you can use AWS Lambda to run code for a serverless application or backend service to build contact flow experiences that adapt to your customer needs in real time. And Amazon S3 can be used to store call recordings, where you can control access and lifecycle of the data.\r\n","shortDescription":"Amazon Connect - AWS Cloud. 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Amazon Connect is based on the same contact center technology used by Amazon customer service associates "},"eventUrl":"","translationId":1234,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"},{"id":152,"title":"Contact Center","alias":"contact-center","description":"A contact center is a central point from where you can contact.\r\nThe contact center typically includes one or more call centers but may include other types of customer contact, as well. A contact center is generally part of an enterprise's overall customer relationship management (CRM) strategy.<br />Contact centers and call centers are both centers for customer service, and the two terms are often used interchangeably, but a contact center supports more services than a typical call center.\r\nContact centers offer omnichannel customer support, including email, chat, voice over IP (VoIP) and website support. A call center typically uses phones as the main channel of communication and can handle a mass volume of calls.<br />Contact centers are used for inbound communication, outbound communication or a hybrid of both. Contact center agents also interact with customers via web chat, phone, email or other communication channels.\r\nThe contact center infrastructure that is necessary to support communications may be located on the same premises as the contact center, or it can be located externally.\r\nIn an on-premises scenario, the company that owns the contact center also owns and manages its own hardware and software. This requires staffing and IT investments that some companies choose to forgo by outsourcing those tasks to cloud providers or hosting companies.","materialsDescription":" <span style=\"font-weight: bold;\">What is a Call Center?</span>\r\nTraditionally, a call center is an office where a large number of call center agents provide customer service over the telephone. Inbound call centers receive calls for customer support and often serve as a knowledge base for tech support, billing questions, and other customer service issues. These call centers focus on quick call resolution times and agent productivity. In outbound call centers, agents make calls rather than receive them. These could be sales calls, marketing offers, surveys, fundraising requests, or debt collection, for example.\r\nThe term “call center” conjures an image for many people of waiting on perpetual hold or being routed through an endless IVR that never gives them what they need. Because so many consumers have had a dreadful customer service experience along these lines, call centers have developed a bad rap. But as legacy phone systems give way to newer digital technologies, call centers are evolving.\r\n<span style=\"font-weight: bold;\">What is a Contact Center?</span>\r\nThe term "contact center" (or “contact centre”) reflects the modern reality that there are many other ways to connect with a customer these days besides by telephone. The combined trends of increased customer expectations and newer technologies that allow for many channels of communication are creating a shift in the traditional call center model which has existed for decades. Consumers want more ways to reach businesses, and businesses are looking for new ways to improve customer experience.\r\nWhile call center agents generally focus on inbound and outbound calls, either on traditional phone lines or over VoIP, contact center agents handle a wide variety of communications. In a modern multichannel contact center, technical support might be delivered over in-app chat or video, while order status updates are delivered via SMS, event promotions are sent as push notifications, surveys are deployed over Facebook Messenger, and sales inquiries received by email are sent directly to an agent to connect by phone. Call centers handle voice communications, contact centers handle all communications.\r\nA company’s contact center is usually integrated with their customer relationship management (CRM) system, where all interactions between the organization and the public are tracked, coordinated, and managed. Depending on the infrastructure and ecosystem, it could be comprised of an alphabet soup of complex components. Many companies have purchased off-the-shelf systems or a highly customized network of technologies from multiple vendors. Some companies have adopted a cloud-based solution or two, but they remain siloed from the rest of their systems and can’t talk to each other.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Contact_Center1.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"finished","statusLabel":"Finished","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":4,"title":"Reduce Costs"},{"id":7,"title":"Improve Customer Service"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":176,"title":"No unified address book"},{"id":340,"title":"Low quality of customer service"},{"id":389,"title":"Customer attrition"},{"id":390,"title":"Low quality of customer support"}]}},"categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"},{"id":152,"title":"Contact Center","alias":"contact-center","description":"A contact center is a central point from where you can contact.\r\nThe contact center typically includes one or more call centers but may include other types of customer contact, as well. A contact center is generally part of an enterprise's overall customer relationship management (CRM) strategy.<br />Contact centers and call centers are both centers for customer service, and the two terms are often used interchangeably, but a contact center supports more services than a typical call center.\r\nContact centers offer omnichannel customer support, including email, chat, voice over IP (VoIP) and website support. A call center typically uses phones as the main channel of communication and can handle a mass volume of calls.<br />Contact centers are used for inbound communication, outbound communication or a hybrid of both. Contact center agents also interact with customers via web chat, phone, email or other communication channels.\r\nThe contact center infrastructure that is necessary to support communications may be located on the same premises as the contact center, or it can be located externally.\r\nIn an on-premises scenario, the company that owns the contact center also owns and manages its own hardware and software. This requires staffing and IT investments that some companies choose to forgo by outsourcing those tasks to cloud providers or hosting companies.","materialsDescription":" <span style=\"font-weight: bold;\">What is a Call Center?</span>\r\nTraditionally, a call center is an office where a large number of call center agents provide customer service over the telephone. Inbound call centers receive calls for customer support and often serve as a knowledge base for tech support, billing questions, and other customer service issues. These call centers focus on quick call resolution times and agent productivity. In outbound call centers, agents make calls rather than receive them. These could be sales calls, marketing offers, surveys, fundraising requests, or debt collection, for example.\r\nThe term “call center” conjures an image for many people of waiting on perpetual hold or being routed through an endless IVR that never gives them what they need. Because so many consumers have had a dreadful customer service experience along these lines, call centers have developed a bad rap. But as legacy phone systems give way to newer digital technologies, call centers are evolving.\r\n<span style=\"font-weight: bold;\">What is a Contact Center?</span>\r\nThe term "contact center" (or “contact centre”) reflects the modern reality that there are many other ways to connect with a customer these days besides by telephone. The combined trends of increased customer expectations and newer technologies that allow for many channels of communication are creating a shift in the traditional call center model which has existed for decades. Consumers want more ways to reach businesses, and businesses are looking for new ways to improve customer experience.\r\nWhile call center agents generally focus on inbound and outbound calls, either on traditional phone lines or over VoIP, contact center agents handle a wide variety of communications. In a modern multichannel contact center, technical support might be delivered over in-app chat or video, while order status updates are delivered via SMS, event promotions are sent as push notifications, surveys are deployed over Facebook Messenger, and sales inquiries received by email are sent directly to an agent to connect by phone. Call centers handle voice communications, contact centers handle all communications.\r\nA company’s contact center is usually integrated with their customer relationship management (CRM) system, where all interactions between the organization and the public are tracked, coordinated, and managed. Depending on the infrastructure and ecosystem, it could be comprised of an alphabet soup of complex components. Many companies have purchased off-the-shelf systems or a highly customized network of technologies from multiple vendors. Some companies have adopted a cloud-based solution or two, but they remain siloed from the rest of their systems and can’t talk to each other.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Contact_Center1.png"}],"additionalInfo":{"budgetNotExceeded":"-1","functionallyTaskAssignment":"-1","projectWasPut":"-1","price":0,"source":{"url":"https://aws.amazon.com/solutions/case-studies/rackspace/","title":"Web-site of vendor"}},"comments":[],"referencesCount":0},{"id":633,"title":"Amazon Connect for tourism","description":"The company’s contact center is the heart of its guest services operation, but it’s traditional phone-based solution was not able to meet its growing needs. \r\n<blockquote>“We were locked into proprietary hardware and paying for an expensive service that was not particularly robust,” says Tim Choate, CEO and founder of RedAwning. “We didn’t have the features such as call monitoring and tracking that we needed to drive efficiency, and our agents were tied down to a very limited number of locations.”</blockquote>\r\nThose are a few of the reasons that RedAwning moved to Amazon Connect, a self-service, contact center service that runs on Amazon Web Services (AWS). Based on the same contact center technology used by Amazon customer service associates around the world to power millions of customer conversations, Amazon Connect enables RedAwning to deliver better customer service at lower cost\r\nUsing Amazon Connect, RedAwning has gained major new capabilities—including easy-to-deploy virtual agents powered by artificial intelligence—while cutting costs by 80 percent compared to its previous contact center solution. RedAwning pays by the minute for usage and has no infrastructure to manage, enabling it to scale without adding staff or incurring capital costs. Given that RedAwning has tripled in size annually since its founding, these benefits are critically important to its business success. ","alias":"amazon-connect-for-tourism","roi":0,"seo":{"title":"Amazon Connect for tourism","keywords":"","description":"The company’s contact center is the heart of its guest services operation, but it’s traditional phone-based solution was not able to meet its growing needs. \r\n<blockquote>“We were locked into proprietary hardware and paying for an expensive service that was no","og:title":"Amazon Connect for tourism","og:description":"The company’s contact center is the heart of its guest services operation, but it’s traditional phone-based solution was not able to meet its growing needs. \r\n<blockquote>“We were locked into proprietary hardware and paying for an expensive service that was no"},"deal_info":"","user":{"id":5054,"title":"RedAwning","logoURL":"https://old.roi4cio.com/uploads/roi/company/RedAwning_logo.png","alias":"redawning","address":"","roles":[],"description":"RedAwning is the world's largest branded collection of vacation properties offering a comprehensive layer of services and support with every stay including 24/7 guest and property manager support services, complete marketing, distribution, and reservations management solutions, and a full range of additional technology and service innovations. With over 140,000 unique properties in over 10,000 destinations, RedAwning continues to expand on being the broadest single point of access to the largest network in the world for alternative lodging and is the leading supplier of vacation rentals to every major online travel booking website including Booking.com, Expedia, HomeAway/VRBO, Flipkey/TripAdvisor, and Airbnb. RedAwning also operates an exclusive vacation property booking websites, including TravelPro Rentals, and RedAwning.com.","companyTypes":[],"products":{},"vendoredProductsCount":0,"suppliedProductsCount":0,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":1,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{},"companyUrl":"https://www.redawning.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"RedAwning","keywords":"","description":"RedAwning is the world's largest branded collection of vacation properties offering a comprehensive layer of services and support with every stay including 24/7 guest and property manager support services, complete marketing, distribution, and reservations man","og:title":"RedAwning","og:description":"RedAwning is the world's largest branded collection of vacation properties offering a comprehensive layer of services and support with every stay including 24/7 guest and property manager support services, complete marketing, distribution, and reservations man","og:image":"https://old.roi4cio.com/uploads/roi/company/RedAwning_logo.png"},"eventUrl":""},"supplier":{"id":176,"title":"Amazon Web Services","logoURL":"https://old.roi4cio.com/uploads/roi/company/aws_logo.png","alias":"amazon-web-services","address":"","roles":[],"description":" <span lang=\"EN-US\">Amazon Web Services (AWS) is the world's largest cloud service provider. Since 2006, the company has been offering customers various elements of a virtual IT infrastructure in the form of web services. Today AWS offers about 70 cloud services deployed on the basis of more than a hundred of its own data centers located in the United States, Europe, Brazil, Singapore, Japan, and Australia. Services include computing power, secure storage, analytics, mobile applications, databases, IoT solutions, and more. Customers pay only for the services they consume, dynamically expanding or contracting cloud resources as needed.</span> \r\n<span lang=\"EN-US\"> </span>\r\n<span lang=\"EN-US\"><span lang=\"en\">Through</span></span> cloud computing, companies do not need to pre-plan the use of servers and other IT infrastructure and pay for all this for several weeks or months in advance. Instead, they can deploy hundreds or thousands of servers in minutes and achieve results quickly.\r\n<span lang=\"EN-US\"> </span>\r\n<span lang=\"EN-US\">Today, Amazon Web Services provides a highly reliable, scalable, infrastructure platform in the cloud that powers hundreds of thousands of organizations in every industry and government in nearly every country in the world.</span>","companyTypes":[],"products":{},"vendoredProductsCount":36,"suppliedProductsCount":36,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":18,"vendorImplementationsCount":20,"vendorPartnersCount":0,"supplierPartnersCount":4,"b4r":0,"categories":{},"companyUrl":"http://aws.amazon.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Amazon Web Services","keywords":"Amazon, services, known, computing, also, tools, Services, than","description":" <span lang=\"EN-US\">Amazon Web Services (AWS) is the world's largest cloud service provider. 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Today AWS offers about 70 cloud services deployed on the basis of more than a hundred of its own data centers located in the United States, Europe, Brazil, Singapore, Japan, and Australia. Services include computing power, secure storage, analytics, mobile applications, databases, IoT solutions, and more. Customers pay only for the services they consume, dynamically expanding or contracting cloud resources as needed.</span> \r\n<span lang=\"EN-US\"> </span>\r\n<span lang=\"EN-US\"><span lang=\"en\">Through</span></span> cloud computing, companies do not need to pre-plan the use of servers and other IT infrastructure and pay for all this for several weeks or months in advance. Instead, they can deploy hundreds or thousands of servers in minutes and achieve results quickly.\r\n<span lang=\"EN-US\"> </span>\r\n<span lang=\"EN-US\">Today, Amazon Web Services provides a highly reliable, scalable, infrastructure platform in the cloud that powers hundreds of thousands of organizations in every industry and government in nearly every country in the world.</span>","companyTypes":[],"products":{},"vendoredProductsCount":36,"suppliedProductsCount":36,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":18,"vendorImplementationsCount":20,"vendorPartnersCount":0,"supplierPartnersCount":4,"b4r":0,"categories":{},"companyUrl":"http://aws.amazon.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Amazon Web Services","keywords":"Amazon, services, known, computing, also, tools, Services, than","description":" <span lang=\"EN-US\">Amazon Web Services (AWS) is the world's largest cloud service provider. 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Amazon Connect is based on the same contact center technology used by Amazon customer service associates around the world to power millions of customer conversations. The self-service graphical interface in Amazon Connect makes it easy for non-technical users to design contact flows, manage agents, and track performance metrics – no specialized skills required. There are no up-front payments or long-term commitments and no infrastructure to manage with Amazon Connect; customers pay by the minute for Amazon Connect usage plus any associated telephony services. \r\n<span style=\"font-weight: bold; font-style: italic;\">Amazon Connect Benefits</span> \r\n<span style=\"font-weight: bold;\">Easy to set up and manage</span> \r\nSetting up Amazon Connect is easy. With only a few clicks in the AWS Management Console, agents can begin taking calls within minutes. The drag and drop Contact Flow Editor allows you to create contact flows that define effective and efficient customer interactions without any coding. \r\n<span style=\"font-weight: bold;\">Scalable and elastic</span> \r\nThere is no infrastructure to deploy or manage, so you can scale your Amazon Connect contact center up or down, onboarding up to tens of thousands of agents in response to business cycles and paying only for the time callers are interacting with Amazon Connect plus any associated telephony charges. \r\n<span style=\"font-weight: bold;\">Pay as you go</span> \r\nAs an on-demand service, you pay for Amazon Connect usage by the minute with no long-term commitments or upfront charges. There is no minimum monthly fee. You are charged based on the number of minutes you use Amazon Connect to engage with your end customers, at the specified per minute rate. Pricing is not based on capacity, agent seats, or maintenance. \r\n<span style=\"font-weight: bold;\">Reliable</span> \r\nAmazon Connect runs on Amazon Web Services proven infrastructure operating 42 Availability Zones within 16 geographic regions around the world. This makes Amazon Connect more highly available, fault tolerant and scalable than would be possible if a contact center solution was run from a single data center. \r\n<span style=\"font-weight: bold;\">Open platform</span> \r\nAmazon Connect is an open platform so it is easy to integrate with other systems such as customer relationship management (CRM) solutions or the AWS platform. For example, you can use AWS Lambda to run code for a serverless application or backend service to build contact flow experiences that adapt to your customer needs in real time. And Amazon S3 can be used to store call recordings, where you can control access and lifecycle of the data.\r\n","shortDescription":"Amazon Connect - AWS Cloud. Simple to use, cloud-based contact center","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Amazon Connect","keywords":"Amazon, Connect, contact, customer, with, service, center, manage","description":"Amazon Connect is a self-service, cloud-based contact center service that makes it easy for any business to deliver better customer service at lower cost. Amazon Connect is based on the same contact center technology used by Amazon customer service associates ","og:title":"Amazon Connect","og:description":"Amazon Connect is a self-service, cloud-based contact center service that makes it easy for any business to deliver better customer service at lower cost. Amazon Connect is based on the same contact center technology used by Amazon customer service associates "},"eventUrl":"","translationId":1234,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"},{"id":152,"title":"Contact Center","alias":"contact-center","description":"A contact center is a central point from where you can contact.\r\nThe contact center typically includes one or more call centers but may include other types of customer contact, as well. A contact center is generally part of an enterprise's overall customer relationship management (CRM) strategy.<br />Contact centers and call centers are both centers for customer service, and the two terms are often used interchangeably, but a contact center supports more services than a typical call center.\r\nContact centers offer omnichannel customer support, including email, chat, voice over IP (VoIP) and website support. A call center typically uses phones as the main channel of communication and can handle a mass volume of calls.<br />Contact centers are used for inbound communication, outbound communication or a hybrid of both. Contact center agents also interact with customers via web chat, phone, email or other communication channels.\r\nThe contact center infrastructure that is necessary to support communications may be located on the same premises as the contact center, or it can be located externally.\r\nIn an on-premises scenario, the company that owns the contact center also owns and manages its own hardware and software. This requires staffing and IT investments that some companies choose to forgo by outsourcing those tasks to cloud providers or hosting companies.","materialsDescription":" <span style=\"font-weight: bold;\">What is a Call Center?</span>\r\nTraditionally, a call center is an office where a large number of call center agents provide customer service over the telephone. Inbound call centers receive calls for customer support and often serve as a knowledge base for tech support, billing questions, and other customer service issues. These call centers focus on quick call resolution times and agent productivity. In outbound call centers, agents make calls rather than receive them. These could be sales calls, marketing offers, surveys, fundraising requests, or debt collection, for example.\r\nThe term “call center” conjures an image for many people of waiting on perpetual hold or being routed through an endless IVR that never gives them what they need. Because so many consumers have had a dreadful customer service experience along these lines, call centers have developed a bad rap. But as legacy phone systems give way to newer digital technologies, call centers are evolving.\r\n<span style=\"font-weight: bold;\">What is a Contact Center?</span>\r\nThe term "contact center" (or “contact centre”) reflects the modern reality that there are many other ways to connect with a customer these days besides by telephone. The combined trends of increased customer expectations and newer technologies that allow for many channels of communication are creating a shift in the traditional call center model which has existed for decades. Consumers want more ways to reach businesses, and businesses are looking for new ways to improve customer experience.\r\nWhile call center agents generally focus on inbound and outbound calls, either on traditional phone lines or over VoIP, contact center agents handle a wide variety of communications. In a modern multichannel contact center, technical support might be delivered over in-app chat or video, while order status updates are delivered via SMS, event promotions are sent as push notifications, surveys are deployed over Facebook Messenger, and sales inquiries received by email are sent directly to an agent to connect by phone. Call centers handle voice communications, contact centers handle all communications.\r\nA company’s contact center is usually integrated with their customer relationship management (CRM) system, where all interactions between the organization and the public are tracked, coordinated, and managed. Depending on the infrastructure and ecosystem, it could be comprised of an alphabet soup of complex components. Many companies have purchased off-the-shelf systems or a highly customized network of technologies from multiple vendors. Some companies have adopted a cloud-based solution or two, but they remain siloed from the rest of their systems and can’t talk to each other.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Contact_Center1.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"finished","statusLabel":"Finished","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":4,"title":"Reduce Costs"},{"id":7,"title":"Improve Customer Service"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":340,"title":"Low quality of customer service"},{"id":390,"title":"Low quality of customer support"}]}},"categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"},{"id":152,"title":"Contact Center","alias":"contact-center","description":"A contact center is a central point from where you can contact.\r\nThe contact center typically includes one or more call centers but may include other types of customer contact, as well. A contact center is generally part of an enterprise's overall customer relationship management (CRM) strategy.<br />Contact centers and call centers are both centers for customer service, and the two terms are often used interchangeably, but a contact center supports more services than a typical call center.\r\nContact centers offer omnichannel customer support, including email, chat, voice over IP (VoIP) and website support. A call center typically uses phones as the main channel of communication and can handle a mass volume of calls.<br />Contact centers are used for inbound communication, outbound communication or a hybrid of both. Contact center agents also interact with customers via web chat, phone, email or other communication channels.\r\nThe contact center infrastructure that is necessary to support communications may be located on the same premises as the contact center, or it can be located externally.\r\nIn an on-premises scenario, the company that owns the contact center also owns and manages its own hardware and software. This requires staffing and IT investments that some companies choose to forgo by outsourcing those tasks to cloud providers or hosting companies.","materialsDescription":" <span style=\"font-weight: bold;\">What is a Call Center?</span>\r\nTraditionally, a call center is an office where a large number of call center agents provide customer service over the telephone. Inbound call centers receive calls for customer support and often serve as a knowledge base for tech support, billing questions, and other customer service issues. These call centers focus on quick call resolution times and agent productivity. In outbound call centers, agents make calls rather than receive them. These could be sales calls, marketing offers, surveys, fundraising requests, or debt collection, for example.\r\nThe term “call center” conjures an image for many people of waiting on perpetual hold or being routed through an endless IVR that never gives them what they need. Because so many consumers have had a dreadful customer service experience along these lines, call centers have developed a bad rap. But as legacy phone systems give way to newer digital technologies, call centers are evolving.\r\n<span style=\"font-weight: bold;\">What is a Contact Center?</span>\r\nThe term "contact center" (or “contact centre”) reflects the modern reality that there are many other ways to connect with a customer these days besides by telephone. The combined trends of increased customer expectations and newer technologies that allow for many channels of communication are creating a shift in the traditional call center model which has existed for decades. Consumers want more ways to reach businesses, and businesses are looking for new ways to improve customer experience.\r\nWhile call center agents generally focus on inbound and outbound calls, either on traditional phone lines or over VoIP, contact center agents handle a wide variety of communications. In a modern multichannel contact center, technical support might be delivered over in-app chat or video, while order status updates are delivered via SMS, event promotions are sent as push notifications, surveys are deployed over Facebook Messenger, and sales inquiries received by email are sent directly to an agent to connect by phone. Call centers handle voice communications, contact centers handle all communications.\r\nA company’s contact center is usually integrated with their customer relationship management (CRM) system, where all interactions between the organization and the public are tracked, coordinated, and managed. Depending on the infrastructure and ecosystem, it could be comprised of an alphabet soup of complex components. Many companies have purchased off-the-shelf systems or a highly customized network of technologies from multiple vendors. Some companies have adopted a cloud-based solution or two, but they remain siloed from the rest of their systems and can’t talk to each other.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Contact_Center1.png"}],"additionalInfo":{"budgetNotExceeded":"-1","functionallyTaskAssignment":"-1","projectWasPut":"-1","price":0,"source":{"url":"https://aws.amazon.com/solutions/case-studies/red-awning/","title":"Web-site of vendor"}},"comments":[],"referencesCount":0},{"id":326,"title":"amoCRM for media","description":"Description is not ready yet","alias":"amocrm-for-media","roi":0,"seo":{"title":"amoCRM for media","keywords":"","description":"Description is not ready yet","og:title":"amoCRM for media","og:description":"Description is not ready yet"},"deal_info":"","user":{},"supplier":{},"vendors":[{"id":4017,"title":"QSOFT","logoURL":"https://old.roi4cio.com/uploads/roi/company/amoCRM.png","alias":"qsoft","address":"","roles":[],"description":"<span style=\"background-color: rgb(255, 255, 255); \">QSOFT</span> is a developer of online CRM-system. <span style=\"background-color: rgb(255, 255, 255); \">QSOFT</span> has two offices - in Moscow and San Francisco (California, USA). ","companyTypes":[],"products":{},"vendoredProductsCount":1,"suppliedProductsCount":1,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":1,"vendorImplementationsCount":1,"vendorPartnersCount":0,"supplierPartnersCount":1,"b4r":0,"categories":{},"companyUrl":"https://www.amocrm.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"QSOFT","keywords":"AmoCRM, Moscow, California, Francisco, offices, developer, online, amoCRM","description":"<span style=\"background-color: rgb(255, 255, 255); \">QSOFT</span> is a developer of online CRM-system. <span style=\"background-color: rgb(255, 255, 255); \">QSOFT</span> has two offices - in Moscow and San Francisco (California, USA). ","og:title":"QSOFT","og:description":"<span style=\"background-color: rgb(255, 255, 255); \">QSOFT</span> is a developer of online CRM-system. <span style=\"background-color: rgb(255, 255, 255); \">QSOFT</span> has two offices - in Moscow and San Francisco (California, USA). ","og:image":"https://old.roi4cio.com/uploads/roi/company/amoCRM.png"},"eventUrl":""}],"products":[{"id":1112,"logo":false,"scheme":false,"title":"amoCRM","vendorVerified":0,"rating":"1.70","implementationsCount":1,"suppliersCount":0,"alias":"amocrm","companyTypes":[],"description":"\r\n<span style=\"font-weight: bold;\">Easy-To-Love Interface - NO TRAINING WHEELS REQUIRED</span> Get your whole team on board from day one with the most intuitive CRM on the market. Engineered with the user in mind, amoCRM delivers you easy-to-understand functionality in a sleek design. To save your salespeople time, all important operations can be carried out in every screen, minimizing the need to click around. It’s also optimized for iPad — with an interface like this, there’s a reason amoCRM is easy to fall in love with. <span style=\"font-weight: bold;\">Lead Grabbing - NEVER MISS A PROSPECT</span> Are you catching all the leads you’re generating? amoCRM grabs every single lead from across all your channels for never-fail lead capture that’s automatic. No matter what the first touch point is — web form, email, phone, social media, or live chat — every prospect is effectively added to the CRM. <span style=\"font-weight: bold;\">Mobile CRM - SCAN A CARD, LOG A LEAD INSTANTLY</span> Wherever you go, you’ve got the power of amoCRM behind you. Equipped with a business card scanner, our full-featured mobile app lets your team add leads like magic. Step into your next meeting completely prepared, and sync the results of each deal before the ink even dries. Mobile CRM gives you the freedom to roam, while keeping you connected. <span style=\"font-weight: bold;\">Two-Way Email Sync - ALL EMAILS SYNCED, PERIOD</span> While other CRMs are stingy about email, amoCRM gives all users full email integration from the outset. That means you can connect any email address from any provider and use any app you want, and every message — sent and received — will be synced automatically and attached to the client’s amoCRM profile. <span style=\"font-weight: bold;\">Built-In VoIP - CLICK TO CALL, NO DEVICE NEEDED</span> amoCRM offers a complete calling solution that's built right into your CRM. With one click, you can dial directly from the client’s profile with the crucial details right in front of you. And don’t worry if you forgot to jot something down during your talk — all phone calls are recorded and logged right in the event feed. amoCRM also keeps call statistics, so you can track your sales department’s calling habits. <span style=\"font-weight: bold;\">Collaboration & Messaging - BUILT-IN TEAM MESSAGING</span> Our built-in messenger lets your team communicate lightning-fast right in the interface, so there’s no more switching from one app to another just to send a message. And don’t worry if you’re away from your desk — alerts are sent to both the amoCRM notification center and to your phone. Now you’re always connected — never again miss a message from your teammates. <span style=\"font-weight: bold;\">Pipeline Automation - ENGAGE LEADS WITH DIGITAL ADS</span> amoCRM’s Digital Pipeline fully automates your lead nurture and follow-up sequences, sending emails and displaying targeted digital ads to engage prospects and keep them moving forward. Leads are guided effortlessly through your sales flow, so that when they’re passed to your salespeople, it’s a slam dunk. <span style=\"font-weight: bold;\">Recurring Sales - TRACK CUSTOMERS ON A RENEWAL LOOP</span> In one screen, the customer pipeline delivers a bird’s eye view of your whole buying cycle in action. You can pinpoint the location of every single customer or see where clients are churning, and then take the right steps to get customers on a renewal loop. <span style=\"font-weight: bold;\">API & Extensions - CUSTOMIZE AMOCRM TO FIT YOUR NEEDS</span> amoCRM is designed to play well with other pieces of software, so you can customize your CRM no matter what your level of technical knowledge is. Dozens of ready made extensions are available that you can get up and running right away. Or for those who prefer to build amoCRM into a completely tailormade solution, there’s also an open API for developers that’s absolutely free.\r\n","shortDescription":"amoCRM is an online CRM","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"amoCRM","keywords":"your, amoCRM, from, with, right, every, email, message","description":"\r\n<span style=\"font-weight: bold;\">Easy-To-Love Interface - NO TRAINING WHEELS REQUIRED</span> Get your whole team on board from day one with the most intuitive CRM on the market. Engineered with the user in mind, amoCRM delivers you easy-to-understand functio","og:title":"amoCRM","og:description":"\r\n<span style=\"font-weight: bold;\">Easy-To-Love Interface - NO TRAINING WHEELS REQUIRED</span> Get your whole team on board from day one with the most intuitive CRM on the market. Engineered with the user in mind, amoCRM delivers you easy-to-understand functio"},"eventUrl":"","translationId":1112,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[{"id":180,"title":"Russia","name":"RUS"}],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"finished","statusLabel":"Finished","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":5,"title":"Enhance Staff Productivity"},{"id":6,"title":"Ensure Security and Business Continuity"},{"id":7,"title":"Improve Customer Service"},{"id":252,"title":"Increase Customer Base"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":177,"title":"Decentralized IT systems"},{"id":356,"title":"High costs of routine operations"},{"id":370,"title":"No automated business processes"},{"id":388,"title":"Failure to attract new customers"},{"id":389,"title":"Customer attrition"},{"id":390,"title":"Low quality of customer support"}]}},"categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"additionalInfo":{"budgetNotExceeded":"","functionallyTaskAssignment":"","projectWasPut":"","price":0,"source":{"url":"http://www.amocrm.com.ua/cases/vedomosti","title":"Web-site of vendor"}},"comments":[],"referencesCount":0},{"id":170,"title":"Avaya Aura® Communication Manager, Avaya Call Management System (CMS), Avaya Aura® Experience Portal, Avaya Aura® Call Center Elite Multichannel for Caesar Satellite","description":"In 2016, Caesar Satellite prevented over 30,000 robberies with approximately 25,000 lawbreakers arrested.\r\n\r\n<span style=\"font-weight: bold;\">Benefits</span>\r\n\r\n<ul><li>Increased Productivity</li><li>Improved Customer Service</li></ul>\r\nCAESAR SATELLITE SECURES AVAYA SOLUTIONS FOR CONTACT CENTER UPGRADE\r\nThe Avaya Aura® Platform facilitates the continuity of the company’s business with unified communications including disaster recovery capabilities.\r\n\r\nSecurity is one of the business areas which demand the strictest requirements for proper functioning of IT-systems. Promptness of data processing and response to emerging hazards is the key efficiency indicator of security systems for real estate and automobiles. Caesar Satellite protects hundreds of office premises, apartments, country houses and automobiles. Along with monitoring centers providing information 24/7, the contact center is another crucial element in ensuring reliable and efficient protection of the client's property. It operates 24 hours a day in all time zones and promptly handles alarm signals to prevent violations all over Russia.\r\n\r\nThe continuous growth of demand on the infrastructure load as well as the desire for service quality improvements, required enhancing the contact center performance and efficiency.\r\n\r\n\r\n<span style=\"font-weight: bold;\">CHALLENGES</span>\r\nLack of resilience, risk of downtime\r\nLarge volume of calls that need to be addressed immediately\r\n24/7/365 system with periods of heavy call volumes and alarm notifications\r\n\r\n<span style=\"font-weight: bold;\">VALUE CREATED</span>\r\nAvaya solutions formed the basis for a high-performance contact center capable of serving over 135,000 clients with disaster recovery capabilities\r\nOperating 24/7, the contact center is now capable of processing over 14,000 calls and alarms from anywhere in Russia every day\r\nThe processes have been tuned to ensure immediate response to all calls during peak loads, in case of black outs and other emergencies\r\n\r\n<span style=\"font-weight: bold;\">Main Business Tasks</span>\r\nCaesar Satellite considers immediate processing all calls to be crucial for its success. This process directly depends on the fault-tolerant service structure, which is the cornerstone of business reliability and continuity. In order to create a new contact center meeting the defined performance and efficiency requirements, the company needed to solve the following tasks:\r\n\r\n<ul><li>upgrade the existing IT-infrastructure by implementing cutting-edge software</li><li>improve the performance of the remote customer service infrastructure</li><li>ensure disaster recovery of the contact center</li><li>integrate the new contact center with the client's existing systems</li><li>make working conditions more comfortable for the staff</li><li>develop and implement the client's own software tailored to business specific needs</li></ul>\r\n\r\n<span style=\"font-weight: bold;\">Why Avaya?</span>\r\nThe solution provider for the new contact center was selected based on such criteria as cost-effectiveness including cost of the solution and payback time, the solution’s functionality and reliability and the vendor's experience with similar projects. Avaya has been the leader in the contact center market in Russia for many years and employs a wide network of highly professional partners and integrators. The company has a reputation as a reliable provider of telecommunications equipment for various business areas and non-profit organizations. With its variety of solutions, Avaya is able to build and upgrade telecommunications infrastructures of any complexity. After careful investigation of the Caesar Satellite IT-infrastructure location in Moscow and Khimki town, the following Avaya solutions were chosen:\r\n\r\n<ul><li>Avaya Aura Communication Manager with call distribution software Avaya Aura Call Center Elite became the basis for the contact center providing work places for 200 operators</li><li>Avaya Call Management System was used to build the reporting system</li><li>Interactive voice platform Avaya Aura Experience Portal was implemented as a self-service platform</li><li>Avaya Elite Multichannel was used to create a single route for incoming calls via different channels and to integrate the contact center with existing IT systems.</li></ul>\r\n\r\n<span style=\"font-weight: bold;\">Project Implementation</span>\r\nThe project was implemented in the following stages:\r\n\r\nAssuring trouble-free operation - All components of the contact center were virtualized to ensure their synchronized and uninterrupted function. Backup of the virtualized contact center components, including core equipment, was installed on servers in data-processing centers located in different areas. Local implementation of redundant contact center functions to ensure off-line operation of subsidiaries in case of emergencies.\r\nUpgrade of the existing IT-infrastructure - All outdated components of the existing contact center (call routing and distribution systems, reporting, voice call center management, computer-integrated telephony server etc.) were updated to the latest versions of Avaya software.\r\nIntegration with business systems - The interactive voice response (IVR) system was transferred to the Avaya Experience Portal to ensure single routing of incoming calls and seamless integration with other elements of the contact center. To achieve this goal, the IVR logic was upgraded and integrated with the emergency calls processing system. The new contact center was integrated with the data base of Caesar Satellite, which made it possible to use existing client data without transferring to the new platform. The existing functions, such as automated call distribution, statistics generation, etc. were preserved.\r\nOptimization based on proprietary developments - The integrator developed and implemented their own solutions to improve the client's efficiency: pop-up info cards and a “Conversation template” application which are triggered automatically depending on the type of the customer's call.\r\n"Caesar Satellite serves customers from various regions in Russia. Every year, the rapid response teams of Caesar Satellite respond to an average of 380,000 emergency calls from apartments, cottages and commercial premises. In 2016, we prevented over 30,000 robberies with approximately 25,000 lawbreakers arrested. The contact center is a key component of our business processes: it ensures immediate processing of emergency calls and effective prevention of violations. Taking into account its importance for our business, we entrusted this project to Asteros and made the right choice. Today we are proud owners of the most innovative and efficient contact center in our industry, which is bound to raise Caesar Satellite to a new quality level of customer service,” states Oganez Torosyan, Head of IT-Service Caesar Satellite\r\n\r\n<span style=\"font-weight: bold;\">About Caesar Satellite</span>\r\nCaesar Satellite is the leader in the Russian market of security systems for real estate and automobiles. The operator protects office premises, apartments, country houses and automobiles. The company was founded in 1997 and started as a provider of satellite security systems for automobiles. In the early 2000s, the company began to develop its local networks and soon grew into a major national operator. In 2006, it was certified under ISO 9001 and became the first company in Russia to obtain Thatcham certification. Since 2013, Caesar Satellite has been a member of the GLONASS Non-Profit Partnership.\r\n\r\nCaesar Satellite possesses a reliable monitoring infrastructure processing 5 million signals every year. There are 4 monitoring centers which distribute the operating load in real time and ensure continuous functioning of the system 24/7/365.\r\n\r\n<span style=\"font-weight: bold;\">SOLUTIONS</span>\r\nAvaya Aura® Communication Manager\r\nAvaya Aura® Call Center Elite\r\nAvaya Aura® Experience Portal\r\nAvaya Elite Multichannel\r\nAvaya Call Management System\r\n\r\nThe rapid response teams of Caesar Satellite respond to an average of 380,000 emergency calls.","alias":"avaya-aurar-communication-manager-avaya-call-management-system-cms-avaya-aurar-experience-portal-avaya-aurar-call-center-elite-multichannel-for-caesar-satellite","roi":0,"seo":{"title":"Avaya Aura® Communication Manager, Avaya Call Management System (CMS), Avaya Aura® Experience Portal, Avaya Aura® Call Center Elite Multichannel for Caesar Satellite","keywords":"Avaya, contact, center, Caesar, Satellite, with, calls, business","description":"In 2016, Caesar Satellite prevented over 30,000 robberies with approximately 25,000 lawbreakers arrested.\r\n\r\n<span style=\"font-weight: bold;\">Benefits</span>\r\n\r\n<ul><li>Increased Productivity</li><li>Improved Customer Service</li></ul>\r\nCAESAR SATELLITE SECURE","og:title":"Avaya Aura® Communication Manager, Avaya Call Management System (CMS), Avaya Aura® Experience Portal, Avaya Aura® Call Center Elite Multichannel for Caesar Satellite","og:description":"In 2016, Caesar Satellite prevented over 30,000 robberies with approximately 25,000 lawbreakers arrested.\r\n\r\n<span style=\"font-weight: bold;\">Benefits</span>\r\n\r\n<ul><li>Increased Productivity</li><li>Improved Customer Service</li></ul>\r\nCAESAR SATELLITE SECURE"},"deal_info":"","user":{},"supplier":{},"vendors":[{"id":2058,"title":"Avaya","logoURL":"https://old.roi4cio.com/uploads/roi/company/avaya_logo.png","alias":"avaya","address":"","roles":[],"description":"Avaya is a recognized innovator leading business communications for the digital age. Avaya delivers smart global solutions and technologies for customer and team engagement, unified communications and collaboration, contact center and customer experience management, and networking. We provide related services to large enterprises, midmarket companies, small businesses, and government organizations around the world.\r\nAvaya Solutions bring people together with the right information at the right time in the right context, helping to enable a higher level of engagement among customers, teams, employees and partners to improve efficiency and quickly address critical business challenges. Designed to be highly scalable, reliable, secure and flexible, these solutions help reduce costs and simplify management while providing a platform for next-generation engagement and collaboration. They are available in a variety of deployment models including public, hybrid and private cloud as well as on a customer’s premises. All are supported by Avaya’s portfolio of professional and support services.","companyTypes":[],"products":{},"vendoredProductsCount":5,"suppliedProductsCount":5,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":2,"vendorImplementationsCount":1,"vendorPartnersCount":0,"supplierPartnersCount":3,"b4r":0,"categories":{},"companyUrl":"https://www.avaya.com/en/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Avaya","keywords":"Avaya, right, engagement, collaboration, services, management, customer, solutions","description":"Avaya is a recognized innovator leading business communications for the digital age. Avaya delivers smart global solutions and technologies for customer and team engagement, unified communications and collaboration, contact center and customer experience manag","og:title":"Avaya","og:description":"Avaya is a recognized innovator leading business communications for the digital age. Avaya delivers smart global solutions and technologies for customer and team engagement, unified communications and collaboration, contact center and customer experience manag","og:image":"https://old.roi4cio.com/uploads/roi/company/avaya_logo.png"},"eventUrl":""}],"products":[{"id":607,"logo":false,"scheme":false,"title":"Avaya Aura® Communication Manager","vendorVerified":0,"rating":"2.00","implementationsCount":1,"suppliersCount":0,"alias":"avaya-aurar-communication-manager","companyTypes":[],"description":"\r\nThe Core of Your Unified Communications and Collaboration Solution\r\n<ul> <li>Start your move to unified communications and collaboration with Avaya Aura® Communication Manager. Voice, video, messaging, and customer contact applications converge on a single network, to spread intelligent and flexible communications throughout the organization.</li> <li>Enable employees to take care of business more easily and quickly—because your staff at headquarters, remote branch offices, and on the road will all be using the same enhanced communication capabilities.</li> <li>Extend conferencing, mobility, video, and collaborative applications to everyone in your organization. Avaya Aura® Communication Manager adapts to SIP, H.323, digital, and analog. And this means your current network won’t stop you from moving to unified communications and collaboration.</li> </ul>\r\n• Communicate and Collaborate with Anyone, Anywhere. Extend your collaborative communications across time zones and regions to mobile phones, conference rooms, contact centers, and more. • Reliability at Your Fingertips. All communications are consistent and reliable with configurable redundancy, virtualization, and fault tolerance. • Designed for IT and Employees. Common capabilities, features, applications, and administration make learning easy for IT and employees while reducing the cost of ownership.","shortDescription":"Avaya Aura® Communication Manager software is the open, highly-reliable and extensible IP Telephony foundation on which Avaya delivers Unified Communications solutions to enterprises large and small.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Avaya Aura® Communication Manager","keywords":"communications, your, Communication, applications, Manager, with, Avaya, Extend","description":"\r\nThe Core of Your Unified Communications and Collaboration Solution\r\n<ul> <li>Start your move to unified communications and collaboration with Avaya Aura® Communication Manager. Voice, video, messaging, and customer contact applications converge on a single n","og:title":"Avaya Aura® Communication Manager","og:description":"\r\nThe Core of Your Unified Communications and Collaboration Solution\r\n<ul> <li>Start your move to unified communications and collaboration with Avaya Aura® Communication Manager. Voice, video, messaging, and customer contact applications converge on a single n"},"eventUrl":"","translationId":607,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":609,"logo":false,"scheme":false,"title":"Avaya Call Management System (CMS)","vendorVerified":0,"rating":"2.00","implementationsCount":1,"suppliersCount":0,"alias":"avaya-call-management-system-cms","companyTypes":[],"description":"Built on the performance, reliability and flexibility of the Avaya Aura® platform, Avaya CMS delivers real-time monitoring and historical reporting for Avaya Call Center Elite solutions including Elite omnichannel information, custom reporting, task scheduling, exception notification, threshold warning, administration and configuration, and long term ACD data storage.\r\nIncrease the efficiency of your call center\r\nOptimize performance across multiple channels. Improve service levels and increase agent efficiency by monitoring and reporting response times across Avaya Aura® Call Center (CC) Elite systems and non-voice channels. A simple extension to your CC Elite system, Elite Multichannel enables response time reporting and monitoring that can increase agent efficiency for voice, e-mail, fax, web Chat, SMS text or social media customer contact.\r\nManage dynamic call volumes without adding staff. Monitor and analyze everything from wait times and average answer speeds to the percentage by which abandoned call times have decreased in the past year. CMS measures up to 24K trunks, providing administration ease and increases reporting accuracy.\r\nMake a well- informed decision based on real-time CMS data to redirect calls on-the-fly or to redistribute expensive human resources. Increase performance, minimize costs or develop new or improved procedures by leveraging historical data.\r\nEnhance productivity while controlling costs. Realize a quick return on your CMS investment. Easy to deploy, CMS helps maximize the success of marketing and customer service campaigns. Continue benefitting from your investment over time by leveraging historical data to analyze trends and to establish performance benchmarks.","shortDescription":"Avaya Call Management System (CMS) is an integrated analysis and reporting solution that keeps you in touch with virtually everything that’s going on in your contact center from evaluating the performance of a single agent or group of agents to managing a contact center with multiple locations worldwide.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Avaya Call Management System (CMS)","keywords":"reporting, Avaya, Elite, data, your, performance, historical, times","description":"Built on the performance, reliability and flexibility of the Avaya Aura® platform, Avaya CMS delivers real-time monitoring and historical reporting for Avaya Call Center Elite solutions including Elite omnichannel information, custom reporting, task scheduling","og:title":"Avaya Call Management System (CMS)","og:description":"Built on the performance, reliability and flexibility of the Avaya Aura® platform, Avaya CMS delivers real-time monitoring and historical reporting for Avaya Call Center Elite solutions including Elite omnichannel information, custom reporting, task scheduling"},"eventUrl":"","translationId":609,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":82,"title":"Unified Communications","alias":"unified-communications","description":"Unified communications (UC) is a framework for integrating various asynchronous and real-time communication tools. The goal of UC is to enhance business communication, collaboration and productivity. Unified communications do not represent a singular technology; rather, it describes a strategy for integrating interconnected systems of enterprise communication devices and applications that can be used in concert or successively.\r\nSome business communication tools - like Internet Protocol (IP) telephony and video conferencing - facilitate real-time communication, also called synchronous communication. Other enterprise communication tools, like email, facilitate asynchronous communication, which takes place at a person's convenience.\r\nIncreasingly, team collaboration tools have emerged to offer messaging-centric workflows and near-real-time communication. These tools also offer voice and video capabilities, API integrations and, ultimately, expound on instant messaging services by providing better UC features.\r\nThe goal of unified communications is to integrate the software that supports synchronous and asynchronous communication, so the end user has easy access to all tools from whatever device is in use.\r\nA unified communications environment is typically supported by one or more back-end systems, often referred to as UC platforms, that facilitate integration among services, as well as the front-end clients that provide access. For example, a web conferencing system would make use of an audio conferencing system - which, in turn, would be built on an underlying IP telephony platform - and a unified messaging client would allow click-to-talk (CTC), click-to-chat or click-to-video functionality.\r\nUC also supports users moving from one mode of communication to another within the same session. For example, a user may start communicating via email but then decide to escalate the interaction to real-time communication, transitioning the session to a voice call with one click and then to a video conference with another click without any disruption.\r\nUnified communications systems and their components can be deployed on premises, in a public or private cloud, or a combination of all three. Cloud-based unified communications is also called UC as a service (UCaaS). An open source project called WebRTC, for example, enables real-time communications to be embedded into web browsers.\r\nHistorically, single-vendor UC environments have demonstrated the tightest integration and compatibility. Interoperability among vendors remains an ongoing challenge in UC, but it has also been mitigated, in part, by partnerships, common protocols and open APIs.","materialsDescription":" <span style=\"font-weight: bold;\">What technology do unified communications have?</span>\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Contrasting unified messaging</span></span>\r\nUnified communications are sometimes confused with unified messaging, but it is distinct. Unified communications refer to both real-time and non-real-time delivery of communications based on the preferred method and location of the recipient; unified messaging culls messages from several sources (such as e-mail, voice mail and faxes), but holds those messages only for retrieval at a later time. Unified communications allow for an individual to check and retrieve an e-mail or voice mail from any communication device at any time. It expands beyond voice mail services to data communications and video services.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Components</span></span>\r\nWith unified communications, multiple modes of business communications are integrated. Unified communications is not a single product but a collection of elements that include:\r\n<ul><li>Call control and multimodal communications</li><li>Presence</li><li>Instant messaging</li><li>Unified messaging</li><li>Speech access and personal assistant</li><li>Conferencing (audio, Web and video)</li><li>Collaboration tools</li><li>Mobility</li><li>Business process integration (BPI)</li><li>Software to enable business process integration</li></ul>\r\nPresence — knowing where intended recipients are, and if they are available, in real-time — is a key component of unified communications. Unified communications integrate all systems a user might already use, and helps those systems work together in real-time. For example, unified communications technology could allow a user to seamlessly collaborate with another person on a project, even if the two users are in separate locations. The user could quickly locate the necessary person by accessing an interactive directory, engage in a text messaging session, and then escalate the session to a voice call or even a video call.\r\nIn another example, an employee receives a call from a customer who wants answers. Unified communications enable that employee to call an expert colleague from a real-time list. This way, the employee can answer the customer faster by eliminating rounds of back-and-forth e-mails and phone-tag.\r\nThe examples in the previous paragraph primarily describe "personal productivity" enhancements that tend to benefit the individual user. While such benefits can be important, enterprises are finding that they can achieve even greater impact by using unified communications capabilities to transform business processes. This is achieved by integrating UC functionality directly into the business applications using development tools provided by many of the suppliers. Instead of the individual user invoking the UC functionality to, say, find an appropriate resource, the workflow or process application automatically identifies the resource at the point in the business activity where one is needed.\r\nWhen used in this manner, the concept of presence often changes. Most people associate presence with instant messaging (IM "buddy lists") the status of individuals is identified. But, in many business process applications, what is important is finding someone with a certain skill. In these environments, presence identifies available skills or capabilities.\r\nThis "business process" approach to integrating UC functionality can result in bottom-line benefits that are an order of magnitude greater than those achievable by personal productivity methods alone.\r\n<span style=\"font-weight: bold;\">Related concepts</span>\r\nUnified communications & collaboration (UCC) is the integration of various communications methods with collaboration tools such as virtual white boards, real-time audio and video conferencing, and enhanced call control capabilities. Before this fusion of communications and collaboration tools into a single platform, enterprise collaboration service vendors and enterprise communications service vendors offered distinctly different solutions. Now, collaboration service vendors also offer communications services, and communications service providers have developed collaboration tools.\r\nUnified communications & collaboration as a service (UCCaaS) is cloud-based UCC platforms. Compared to premises-based UCC solutions, UCCaaS platforms offer enhanced flexibility and scalability due to the SaaS subscription model.\r\nUnified communications provisioning is the act of entering and configuring the settings for users of phone systems, instant messaging, telepresence, and other collaboration channels. Provisioners refer to this process as making moves, adds, changes, and deletes or MAC-Ds.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Unified_Communications.png"},{"id":186,"title":"VoIP - Voice over Internet Protocol","alias":"voip-voice-over-internet-protocol","description":"<span style=\"font-weight: bold;\">Voice over Internet Protocol </span>(Voice over IP, VoIP) is a methodology and group of technologies for the delivery of voice communications and multimedia sessions over Internet Protocol (IP) networks, such as the Internet. Other terms commonly associated with VoIP solutions are IP telephony, Internet telephony, broadband telephony, and broadband phone service.\r\nThe term Internet telephony specifically refers to the provisioning of communications services (voice, fax, SMS, voice-messaging) over the public Internet, rather than via the public switched telephone network (PSTN). The steps and principles involved in originating VoIP telephone calls are similar to traditional digital telephony and involve signaling, channel setup, digitization of the analog voice signals, and encoding.\r\nInstead of being transmitted over a circuit-switched network, however, the digital information is packetized, and transmission occurs as IP packets over a packet-switched network. Such transmission entails careful considerations about resource management different from time-division multiplexing (TDM) networks.\r\n\r\n\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"> What are the benefits of VoIP?</h1>\r\n VoIP technology can facilitate tasks and deliver services that might be cumbersome or costly to implement when using traditional PSTN: \r\n<ul><li>More than one phone call can be transmitted on the same broadband phone line. This way, VoIP system can facilitate the addition of telephone lines to businesses without the need for additional physical lines.</li><li>Features that are usually charged extra by telecommunication companies, such as call forwarding, caller ID or automatic redialing, are simple with voice over internet technology.</li><li>Unified Communications are secured with VoIP technology, as it allows integration with other services available on the internet such as video conversation, messaging, etc. </li></ul>\r\n<h1 class=\"align-center\">VoIP programs </h1>\r\nThere are four main types of VoIP technology. Each option has varying levels of complexity which can impact ease of implementation and maintenance.\r\n <span style=\"font-weight: bold;\">Integrated Access</span>\r\nIntegrated access is the VoIP service that most mimics the traditional phone line. With integrated access VoIP, businesses integrate VoIP software and existing, legacy phone systems. This approach lets the business keep its old number and equipment while also gaining access to advanced telecommunications features. \r\n<span style=\"font-weight: bold;\">SIP Trunks</span>\r\n Session Initial Protocol (SIP) transmits voice and video information across a data network, letting VoIP users take advantage of shared lines and increase their communications flexibility. Because all data is sent over a network, businesses can use SIP trunks to replace traditional analog phone networks or use a VoIP gateway to integrate SIP trunking with legacy phone systems. \r\n<span style=\"font-weight: bold;\">Hosted IP PBX</span>\r\n What most people envision when they think of VoIP, this VoIP solution sees a vendor host and operate the private branch exchange, offering unified communications solutions. The business connects to a hosted cloud-based PBX network via its IP network. Phone system hardware is maintained off-site by the hosted IP PBX vendor, and all responsibility for the hardware, software, maintenance, security and upgrades all falls on the hosted PBX provider. \r\n <span style=\"font-weight: bold;\">Managed IP PBX </span>\r\nSimilar to Hosted IP PBX, this version of the unified communication solution is outsourced to a third party that takes care of all management requirements, but instead of phone hardware being off-site, the equipment is housed on-premise by the business. \r\nUnderstanding these different services of VoIP communication can help a business determine the system that best suits its needs. SIP Trunks, for instance, are more attractive to those who want to install their own technology and manage it themselves, while still connecting to VoIP features.\r\n On the other hand, managed IP PBX is a good option for those who don’t have the resources to buy and operate their own VoIP systems. The Hosted IP PBX solution frees the business to select the VoIP management software that works for them and liberates them from the cost and administrative headache of maintaining both voice and data lines and the related carrier partnerships. ","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/VoIP_-_Voice_over_Internet_Protocol.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":611,"logo":false,"scheme":false,"title":"Avaya Aura® Experience Portal","vendorVerified":0,"rating":"2.00","implementationsCount":1,"suppliersCount":0,"alias":"avaya-aurar-experience-portal","companyTypes":[],"description":"\r\n<span style=\"font-weight: bold;\">Give Your Customers an Experience That No One Else Can</span>\r\n<ol> <li>Engage with your customers when and where they want on the devices of their choice. Every customer interaction holds the promise of making a positive impression and advancing your competitive advantage.</li> <li>Connect with customers in new ways, taking advantage of all the popular channels available with Avaya Aura® Experience Portal—including mobile, voice, video, email, and SMS text.</li> <li>Orchestrate a personalized interaction with each customer. Even when you have hundreds, thousands, or millions of customer connections, you can design and manage all the different interactions from a single multichannel application platform.</li> <li>Be as mobile as your customers. Deliver a seamless, persistent customer experience with mobile capabilities. Dynamic menus let customers check order status, connect with tech support, talk to a live agent. Customers hear estimated wait times and the option to receive a return call. Full context is provided to the agent, so the agent is always prepared to assist customers.</li> <li>Support self-service consumers through low-effort apps. Deliver contextual information to an agent so a customer can easily transition from one channel to another. Your agent sees all information that the customer already provided.</li> </ol>\r\n• Give Customers the Freedom to Choose. An omnichannel customer experience lets customers use their favorite channels and devices to connect with your agents. Give them options to connect by phone, mobile, email and SMS services. • Personalize Your Customer Interactions. Give your customers powerful, unique service experiences with multi-party conferencing, intelligent routing, and pre-identified customer preferences. • Upgrade Customer Experiences Without Upending Your Infrastructure. Your infrastructure investment is safe. Let customers have the experiences they crave by adding a standards-based platform that integrates with your existing infrastructure.","shortDescription":"Avaya Aura® Experience Portal is an Omnichannel Customer Engagement with a Personal Touch","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Avaya Aura® Experience Portal","keywords":"with, customer, customers, your, Your, agent, mobile, Give","description":"\r\n<span style=\"font-weight: bold;\">Give Your Customers an Experience That No One Else Can</span>\r\n<ol> <li>Engage with your customers when and where they want on the devices of their choice. Every customer interaction holds the promise of making a positive imp","og:title":"Avaya Aura® Experience Portal","og:description":"\r\n<span style=\"font-weight: bold;\">Give Your Customers an Experience That No One Else Can</span>\r\n<ol> <li>Engage with your customers when and where they want on the devices of their choice. Every customer interaction holds the promise of making a positive imp"},"eventUrl":"","translationId":611,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":615,"logo":false,"scheme":false,"title":"Avaya Aura® Call Center Elite Multichannel","vendorVerified":0,"rating":"2.00","implementationsCount":1,"suppliersCount":0,"alias":"avaya-aurar-call-center-elite-multichannel","companyTypes":[],"description":"\r\nAvaya Aura® Call Center Elite Multichannel is a Microsoft Windows-based software suite.\r\n\r\nCompanies can use this software suite to turn one-dimensional call centers into powerful multimedia contact centers. Call Center Elite Multichannel uses the phantom call capability of Communication Manager by which customers can make contact through phone, email, text message, or instant message.\r\n\r\nWhether your customers communicate on mobile, emails, or chat, their communication is routed by identifying the agent using a phone call. The emails, SMS, or chat messages are then directly forwarded to the agent identified using this call. The agent can also reply using the same method of communication.\r\n\r\nEasy to implement and simple to use, Call Center Elite Multichannel also delivers:\r\n\r\n• Out-of-the-box desktop applications for supervisors\r\n\r\n• Framework applications including intelligent routing, interaction data, and centralized configuration\r\n\r\n• Automated or agent-initiated outbound preview dialing\r\n\r\n• Powerful application development tools for complete customization and integration\r\n\r\n• Simple and fast wizards for desktop screen pop-ups and routing rules\r\n\r\n\r\nThe Call Center Elite Multichannel multimedia technology uses the phantom call capabilities of Communication Manager to deliver non-voice work items to contact center agents. Phantom calls are generated using the Computer-Telephony Integration (CTI) application. This application has no physical station as an originating point.\r\n\r\nThe multimedia suite blends emails, SMS, and web-based customer inquiries with inbound calls.","shortDescription":"Avaya Aura® Call Center Elite Multichannel offers options for contact handling allowing customers to be treated in an efficient manner and allow for greater business effectiveness.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Avaya Aura® Call Center Elite Multichannel","keywords":"call, Elite, Center, Multichannel, Call, using, contact, multimedia","description":"\r\nAvaya Aura® Call Center Elite Multichannel is a Microsoft Windows-based software suite.\r\n\r\nCompanies can use this software suite to turn one-dimensional call centers into powerful multimedia contact centers. Call Center Elite Multichannel uses the phantom ca","og:title":"Avaya Aura® Call Center Elite Multichannel","og:description":"\r\nAvaya Aura® Call Center Elite Multichannel is a Microsoft Windows-based software suite.\r\n\r\nCompanies can use this software suite to turn one-dimensional call centers into powerful multimedia contact centers. Call Center Elite Multichannel uses the phantom ca"},"eventUrl":"","translationId":615,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"finished","statusLabel":"Finished","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":4,"title":"Reduce Costs"},{"id":5,"title":"Enhance Staff Productivity"},{"id":7,"title":"Improve Customer Service"},{"id":252,"title":"Increase Customer Base"},{"id":253,"title":"Expand Sales Geography"},{"id":262,"title":"Support Customers"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":340,"title":"Low quality of customer service"},{"id":356,"title":"High costs of routine operations"},{"id":388,"title":"Failure to attract new customers"},{"id":389,"title":"Customer attrition"},{"id":390,"title":"Low quality of customer support"},{"id":400,"title":"High costs"}]}},"categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"},{"id":82,"title":"Unified Communications","alias":"unified-communications","description":"Unified communications (UC) is a framework for integrating various asynchronous and real-time communication tools. The goal of UC is to enhance business communication, collaboration and productivity. Unified communications do not represent a singular technology; rather, it describes a strategy for integrating interconnected systems of enterprise communication devices and applications that can be used in concert or successively.\r\nSome business communication tools - like Internet Protocol (IP) telephony and video conferencing - facilitate real-time communication, also called synchronous communication. Other enterprise communication tools, like email, facilitate asynchronous communication, which takes place at a person's convenience.\r\nIncreasingly, team collaboration tools have emerged to offer messaging-centric workflows and near-real-time communication. These tools also offer voice and video capabilities, API integrations and, ultimately, expound on instant messaging services by providing better UC features.\r\nThe goal of unified communications is to integrate the software that supports synchronous and asynchronous communication, so the end user has easy access to all tools from whatever device is in use.\r\nA unified communications environment is typically supported by one or more back-end systems, often referred to as UC platforms, that facilitate integration among services, as well as the front-end clients that provide access. For example, a web conferencing system would make use of an audio conferencing system - which, in turn, would be built on an underlying IP telephony platform - and a unified messaging client would allow click-to-talk (CTC), click-to-chat or click-to-video functionality.\r\nUC also supports users moving from one mode of communication to another within the same session. For example, a user may start communicating via email but then decide to escalate the interaction to real-time communication, transitioning the session to a voice call with one click and then to a video conference with another click without any disruption.\r\nUnified communications systems and their components can be deployed on premises, in a public or private cloud, or a combination of all three. Cloud-based unified communications is also called UC as a service (UCaaS). An open source project called WebRTC, for example, enables real-time communications to be embedded into web browsers.\r\nHistorically, single-vendor UC environments have demonstrated the tightest integration and compatibility. Interoperability among vendors remains an ongoing challenge in UC, but it has also been mitigated, in part, by partnerships, common protocols and open APIs.","materialsDescription":" <span style=\"font-weight: bold;\">What technology do unified communications have?</span>\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Contrasting unified messaging</span></span>\r\nUnified communications are sometimes confused with unified messaging, but it is distinct. Unified communications refer to both real-time and non-real-time delivery of communications based on the preferred method and location of the recipient; unified messaging culls messages from several sources (such as e-mail, voice mail and faxes), but holds those messages only for retrieval at a later time. Unified communications allow for an individual to check and retrieve an e-mail or voice mail from any communication device at any time. It expands beyond voice mail services to data communications and video services.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Components</span></span>\r\nWith unified communications, multiple modes of business communications are integrated. Unified communications is not a single product but a collection of elements that include:\r\n<ul><li>Call control and multimodal communications</li><li>Presence</li><li>Instant messaging</li><li>Unified messaging</li><li>Speech access and personal assistant</li><li>Conferencing (audio, Web and video)</li><li>Collaboration tools</li><li>Mobility</li><li>Business process integration (BPI)</li><li>Software to enable business process integration</li></ul>\r\nPresence — knowing where intended recipients are, and if they are available, in real-time — is a key component of unified communications. Unified communications integrate all systems a user might already use, and helps those systems work together in real-time. For example, unified communications technology could allow a user to seamlessly collaborate with another person on a project, even if the two users are in separate locations. The user could quickly locate the necessary person by accessing an interactive directory, engage in a text messaging session, and then escalate the session to a voice call or even a video call.\r\nIn another example, an employee receives a call from a customer who wants answers. Unified communications enable that employee to call an expert colleague from a real-time list. This way, the employee can answer the customer faster by eliminating rounds of back-and-forth e-mails and phone-tag.\r\nThe examples in the previous paragraph primarily describe "personal productivity" enhancements that tend to benefit the individual user. While such benefits can be important, enterprises are finding that they can achieve even greater impact by using unified communications capabilities to transform business processes. This is achieved by integrating UC functionality directly into the business applications using development tools provided by many of the suppliers. Instead of the individual user invoking the UC functionality to, say, find an appropriate resource, the workflow or process application automatically identifies the resource at the point in the business activity where one is needed.\r\nWhen used in this manner, the concept of presence often changes. Most people associate presence with instant messaging (IM "buddy lists") the status of individuals is identified. But, in many business process applications, what is important is finding someone with a certain skill. In these environments, presence identifies available skills or capabilities.\r\nThis "business process" approach to integrating UC functionality can result in bottom-line benefits that are an order of magnitude greater than those achievable by personal productivity methods alone.\r\n<span style=\"font-weight: bold;\">Related concepts</span>\r\nUnified communications & collaboration (UCC) is the integration of various communications methods with collaboration tools such as virtual white boards, real-time audio and video conferencing, and enhanced call control capabilities. Before this fusion of communications and collaboration tools into a single platform, enterprise collaboration service vendors and enterprise communications service vendors offered distinctly different solutions. Now, collaboration service vendors also offer communications services, and communications service providers have developed collaboration tools.\r\nUnified communications & collaboration as a service (UCCaaS) is cloud-based UCC platforms. Compared to premises-based UCC solutions, UCCaaS platforms offer enhanced flexibility and scalability due to the SaaS subscription model.\r\nUnified communications provisioning is the act of entering and configuring the settings for users of phone systems, instant messaging, telepresence, and other collaboration channels. Provisioners refer to this process as making moves, adds, changes, and deletes or MAC-Ds.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Unified_Communications.png"},{"id":186,"title":"VoIP - Voice over Internet Protocol","alias":"voip-voice-over-internet-protocol","description":"<span style=\"font-weight: bold;\">Voice over Internet Protocol </span>(Voice over IP, VoIP) is a methodology and group of technologies for the delivery of voice communications and multimedia sessions over Internet Protocol (IP) networks, such as the Internet. Other terms commonly associated with VoIP solutions are IP telephony, Internet telephony, broadband telephony, and broadband phone service.\r\nThe term Internet telephony specifically refers to the provisioning of communications services (voice, fax, SMS, voice-messaging) over the public Internet, rather than via the public switched telephone network (PSTN). The steps and principles involved in originating VoIP telephone calls are similar to traditional digital telephony and involve signaling, channel setup, digitization of the analog voice signals, and encoding.\r\nInstead of being transmitted over a circuit-switched network, however, the digital information is packetized, and transmission occurs as IP packets over a packet-switched network. Such transmission entails careful considerations about resource management different from time-division multiplexing (TDM) networks.\r\n\r\n\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"> What are the benefits of VoIP?</h1>\r\n VoIP technology can facilitate tasks and deliver services that might be cumbersome or costly to implement when using traditional PSTN: \r\n<ul><li>More than one phone call can be transmitted on the same broadband phone line. This way, VoIP system can facilitate the addition of telephone lines to businesses without the need for additional physical lines.</li><li>Features that are usually charged extra by telecommunication companies, such as call forwarding, caller ID or automatic redialing, are simple with voice over internet technology.</li><li>Unified Communications are secured with VoIP technology, as it allows integration with other services available on the internet such as video conversation, messaging, etc. </li></ul>\r\n<h1 class=\"align-center\">VoIP programs </h1>\r\nThere are four main types of VoIP technology. Each option has varying levels of complexity which can impact ease of implementation and maintenance.\r\n <span style=\"font-weight: bold;\">Integrated Access</span>\r\nIntegrated access is the VoIP service that most mimics the traditional phone line. With integrated access VoIP, businesses integrate VoIP software and existing, legacy phone systems. This approach lets the business keep its old number and equipment while also gaining access to advanced telecommunications features. \r\n<span style=\"font-weight: bold;\">SIP Trunks</span>\r\n Session Initial Protocol (SIP) transmits voice and video information across a data network, letting VoIP users take advantage of shared lines and increase their communications flexibility. Because all data is sent over a network, businesses can use SIP trunks to replace traditional analog phone networks or use a VoIP gateway to integrate SIP trunking with legacy phone systems. \r\n<span style=\"font-weight: bold;\">Hosted IP PBX</span>\r\n What most people envision when they think of VoIP, this VoIP solution sees a vendor host and operate the private branch exchange, offering unified communications solutions. The business connects to a hosted cloud-based PBX network via its IP network. Phone system hardware is maintained off-site by the hosted IP PBX vendor, and all responsibility for the hardware, software, maintenance, security and upgrades all falls on the hosted PBX provider. \r\n <span style=\"font-weight: bold;\">Managed IP PBX </span>\r\nSimilar to Hosted IP PBX, this version of the unified communication solution is outsourced to a third party that takes care of all management requirements, but instead of phone hardware being off-site, the equipment is housed on-premise by the business. \r\nUnderstanding these different services of VoIP communication can help a business determine the system that best suits its needs. SIP Trunks, for instance, are more attractive to those who want to install their own technology and manage it themselves, while still connecting to VoIP features.\r\n On the other hand, managed IP PBX is a good option for those who don’t have the resources to buy and operate their own VoIP systems. The Hosted IP PBX solution frees the business to select the VoIP management software that works for them and liberates them from the cost and administrative headache of maintaining both voice and data lines and the related carrier partnerships. ","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/VoIP_-_Voice_over_Internet_Protocol.png"}],"additionalInfo":{"budgetNotExceeded":"","functionallyTaskAssignment":"","projectWasPut":"","price":0,"source":{"url":"http://www.asteros.ru/press/news/5098/","title":"Supplier's web site"}},"comments":[],"referencesCount":0},{"id":328,"title":"Base CRM","description":"Groupon partners with Base to improve pipeline visibility & process management\r\n\r\nGroupon is a global mobile and online marketplace dedicated to increasing consumer buying power and driving more business to local merchants.\r\n\r\n<span style=\"font-weight: bold;\">The Challenge</span>\r\nGroupon connects and powers real-time commerce across an expanding range of categories including consumer products, travel destinations, local businesses and live events.\r\n\r\nBefore Base, Groupon tried a number of sales tools and even built its own internal sales platform on top of Salesforce. However, none of these solutions were able to help Groupon establish a formalized sales process or provide visibility into its sales pipeline.\r\n\r\n“We were looking for a way to help reps contain and manage their days, and on top of that give managers a tool to help coach instead of manage via email,” says Jay Klauminzer, VP of Sales and Merchant Operations at Groupon. “We evaluated several solutions and ultimately we needed something that was really, really easy to use.” Adds Senior Sales Operations Manager Ashley Mattis, “We also needed a good partner that would work with and support us.”\r\n\r\n<span style=\"font-weight: bold;\">The Solution</span>\r\nAfter making the decision to move forward with Base’s All-in-One Sales Platform, Groupon welcomed the Base team to its Chicago HQ. The team spent two months learning about Groupon’s sales teams and processes, mapping and scoping out the implementation, conducting on-site tests and rolling the platform out to the team. “Making sure that we had a company that we could partner with and had our interest at heart really made me feel that we were setting ourselves up for success,” says Ashley.\r\n\r\nOne Base feature used frequently by the Groupon team is Smart Lists. Smart Lists make it possible to build and filter custom lists using real-time data like time zone, industry, solutions in use, etc. The ability to quickly and easily sort through thousands of prospects helps the team better organize their outreach and accounts. For example, rather than simply calling down a list, Groupon reps use Smart Lists to identify which leads are more likely to close than others, and call these first. “I love that you can go in strategically and prospect someone who is very specific to certain criteria with Smart Lists,” says Groupon Sales Trainer Alicia Babich.\r\n\r\nTo achieve greater pipeline visibility and measure rep success, Groupon managers turn to Base reports like Pipeline Development, Stage Duration, Deal Loss Reasons, Activity Outcomes and more. “Base reporting is very robust,” tells Phil Quackenboss, Regional Sales Director at Groupon. “You can easily answer any of your questions by simply clicking on a report. A lot of times with CRMs, you have to pick through the data to tell your own story, but Base presents this information in a very visual and insightful way.”\r\n\r\n<span style=\"font-weight: bold;\">The Results</span>\r\nBecause the Base platform is so easy to use and Groupon’s implementation was mapped to its unique processes and needs, adoption has been fast and furious. “Usage was less than 20% with our old tool. Now nearly 100% of our reps use Base – even our seasoned reps. Base has gotten full adoption across our sales team,” boasts Jay.\r\n\r\nThanks to this level of adoption, the team has been able to put a formalized sales process in place that is followed closely by all reps. With tools like Smart Lists, lead prioritization and automated communication tracking, reps are able to spend less time on administrative tasks and more time selling. “Reps used to spend so much time making checklists and Google docs trying to keep everything organized,” says Josh Goldstein, BDR Manager. “Being able to replace those couple hours each day with a tool that does those things for us has been amazing. Now we can’t imagine our world without Base.”\r\n\r\nWith so much information being captured around rep activities and processes in Base, managers are able to easily track performance and identify key coaching opportunities. In addition to monitoring reports, managers also receive real-time notifications when important events occur. For example, if Base detects that a prospect has replied to a rep’s email with negative sentiment, the manager receives an alert. He or she can then quickly identify the attributes of that email and coach the rep on how to approach the communication differently, rather than having to wait to discover this issue and provide feedback during a 1:1.\r\n\r\n“Managers get a ton of insight into how healthy a rep’s pipeline is, so they can see where they’re having issues, where things are being held up in their funnel, and take that information and coach to it,” explains Phil. Lauren Futris, Groupon’s Senior Sales Operations Project Manager, elaborates, “Base has been able to offer us a one-stop-shop of clear insights to understand where reps’ deals and contracts are sitting, what stage they are in and how they are being progressed through each stage of the funnel—and that’s something our managers didn’t have before.”\r\n\r\nGroupon Logo "As our business needs evolve, I see Base being right there beside us, able to iterate and adjust as we need and move forward into the future." - Dan Summers, Regional Sales Director at Groupon","alias":"base-crm","roi":0,"seo":{"title":"Base CRM","keywords":"Base, Groupon, that, with, sales, able, Sales, team","description":"Groupon partners with Base to improve pipeline visibility & process management\r\n\r\nGroupon is a global mobile and online marketplace dedicated to increasing consumer buying power and driving more business to local merchants.\r\n\r\n<span style=\"font-weight: bol","og:title":"Base CRM","og:description":"Groupon partners with Base to improve pipeline visibility & process management\r\n\r\nGroupon is a global mobile and online marketplace dedicated to increasing consumer buying power and driving more business to local merchants.\r\n\r\n<span style=\"font-weight: bol"},"deal_info":"","user":{"id":4027,"title":"Groupon","logoURL":"https://old.roi4cio.com/uploads/roi/company/Groupon.png","alias":"groupon","address":"","roles":[],"description":"Groupon is an American worldwide e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in more than 28 countries. Based in Chicago, Groupon was launched in November 2008, and the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City and Toronto. By October 2010, Groupon was available in 150 cities in North America and 100 cities in Europe, Asia and South America, and had 35 million registered users By the end of March 2015, Groupon served more than 500 cities worldwide, nearly 48.1 million active customers and featured more than 425,000 active deals globally. ","companyTypes":[],"products":{},"vendoredProductsCount":0,"suppliedProductsCount":0,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":1,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{},"companyUrl":"https://www.groupon.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Groupon","keywords":"Groupon, cities, than, more, worldwide, active, Chicago, million","description":"Groupon is an American worldwide e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in more than 28 countries. Based in Chicago, Groupon was launched in November 2008, and the first market for ","og:title":"Groupon","og:description":"Groupon is an American worldwide e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in more than 28 countries. Based in Chicago, Groupon was launched in November 2008, and the first market for ","og:image":"https://old.roi4cio.com/uploads/roi/company/Groupon.png"},"eventUrl":""},"supplier":{},"vendors":[],"products":[{"id":1120,"logo":false,"scheme":false,"title":"Base CRM","vendorVerified":0,"rating":"1.00","implementationsCount":1,"suppliersCount":0,"alias":"base-crm","companyTypes":[],"description":"<span style=\"font-weight: bold;\">Gain Unprecedented Pipeline Visibility</span>\r\nBase's intuitive user interface removes the friction from deal updates so reps and management are always able to access, analyze and collaborate on up-to-date and relevant deal data.\r\n<span style=\"font-weight: bold;\">Prioritize Leads and Opportunities</span>\r\nNot all leads and opportunities are created equally. Keep your sales team focused on the highest value leads and deals through automated scoring rules informed by Base's full-funnel analytics.\r\n<span style=\"font-weight: bold;\">Turn Customers into Advocates</span>\r\nHappy customers not only buy more but also promote your product or service to others. Base provides the foundation for managing relationships and delivering customer happiness at scale.\r\n<span style=\"font-weight: bold;\">Enable a Mobile Sales Team</span>\r\nBase's #1 rated mobile sales application pairs enterprise-grade functionality with a consumer-grade user interface to deliver the best mobile sales experience available today.\r\n\r\n<span style=\"font-weight: bold;\">Drive Sales Actions with Data</span>\r\nImprove your sales process with Base insights that are easily accessible to all levels of the organization. Answers to questions like, "Which deals will close this month?” and, "What deals am I about to lose?” are now at your fingertips.\r\n<span style=\"font-weight: bold;\">Capitalize on Leads</span>\r\nBase integrates with your website and a host of marketing automation tools to instantaneously deliver leads to the sales team, while funnel tracking informs prioritization so reps can allocate time effectively.\r\n<span style=\"font-weight: bold;\">Explain the Past and Predict the Future</span>\r\nBase automatically tracks over half a million data points for every customer and turns them into cutting edge reports that bring a scientific approach to the way you analyze and forecast your business.\r\n<span style=\"font-weight: bold;\">Alleviate Administrative Burden</span>\r\nBase's consumer-grade user interface makes it easy to navigate with ease, while native productivity features remove the burden of administrative tasks and enable reps to focus on their deals.\r\n","shortDescription":"Base CRM is a simple system of customer relationship management (CRM): lead management, contact management, transaction tracking, a large selection of tools for communication and much more.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":14,"sellingCount":5,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Base CRM","keywords":"Base, your, sales, with, deals, reps, user, leads","description":"<span style=\"font-weight: bold;\">Gain Unprecedented Pipeline Visibility</span>\r\nBase's intuitive user interface removes the friction from deal updates so reps and management are always able to access, analyze and collaborate on up-to-date and relevant deal dat","og:title":"Base CRM","og:description":"<span style=\"font-weight: bold;\">Gain Unprecedented Pipeline Visibility</span>\r\nBase's intuitive user interface removes the friction from deal updates so reps and management are always able to access, analyze and collaborate on up-to-date and relevant deal dat"},"eventUrl":"","translationId":1121,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"finished","statusLabel":"Finished","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":4,"title":"Reduce Costs"},{"id":5,"title":"Enhance Staff Productivity"},{"id":7,"title":"Improve Customer Service"},{"id":252,"title":"Increase Customer Base"},{"id":260,"title":"Generate Business Reports"},{"id":262,"title":"Support Customers"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":177,"title":"Decentralized IT systems"},{"id":340,"title":"Low quality of customer service"},{"id":356,"title":"High costs of routine operations"},{"id":377,"title":"Separate communications channels"},{"id":388,"title":"Failure to attract new customers"},{"id":389,"title":"Customer attrition"},{"id":390,"title":"Low quality of customer support"},{"id":391,"title":"Customer fraud"},{"id":396,"title":"Low speed of report generation"}]}},"categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"additionalInfo":{"budgetNotExceeded":"","functionallyTaskAssignment":"","projectWasPut":"","price":0,"source":{"url":"https://getbase.com/customers/groupon/","title":"Web-site of vendor"}},"comments":[],"referencesCount":0},{"id":407,"title":"Capsule CRM for research company","description":"\r\n\r\n<span style=\"font-weight: bold;\">About the Client</span>\r\nCommunity Research gathers and shares research about New Zealand’s community and voluntary sector, as well as advocating good practice methods in community research.\r\n\r\n<span style=\"font-weight: bold;\">Overview</span>\r\nTonica supported Community Research in their migration onto Capsule CRM in 2012 from a variety of different systems including Excel and Gmail.\r\n\r\n<span style=\"font-weight: bold;\">Type of Work</span>\r\n\r\n<ul><li>Data Audit Report in order to visualise Community Research data structure prior to Capsule CRM and make general recommendations for the migration</li><li>Data Import Strategy, including data manipulation of the various input files in order to reduce the volume of duplicates and suit Capsule</li><li>Creation of bespoke fields in Capsule CRM to suit historical data and the requirements of Community Research</li><li>Final import of historical data into Capsule CRM and training on how to use the new system</li></ul>\r\n\r\n<span style=\"font-weight: bold;\">Project Timescales</span>\r\n\r\nThree remote support consultancy days were provided over a period of four months.\r\n\r\n<span style=\"font-weight: bold;\">Success Indicators</span>\r\n\r\n<ul><li>Contact details can be viewed anywhere in the world through a secure system</li><li>Tags, notes and custom fields tailor the database to the needs of Community Research</li><li>Easy to import new sources of data into the core database</li><li>Exciting new features such as social media integration</li></ul>\r\n\r\n<span style=\"font-weight: bold;\">Future Development</span>\r\n\r\nIt’s possible to integrate Capsule CRM with email marketing systems (such as mailchimp) and online sign up forms (through a WordPress plugin or Wufoo). At the time of writing, Community Research are looking into these integration options\r\n\r\n<span style=\"font-weight: bold;\">Client Comments</span>\r\n\r\n<span style=\"font-weight: bold; font-style: italic;\">“I want to let you know we’ve really enjoyed working with you and your expertise has been absolutely invaluable to us. How beautiful and strange that we connected across timeframes and continents in this way, in order for your expertise to enrich our organisation There is a Maori proverb that says: ‘Kia tika a muri, ka ora a mua’ – if the right support is given from the back, then the work of those at the front will be successful. This is an expression commonly used on a marae. It means if everything is correct and proper at the back of the marae – the meeting house – everything at the front of the marae will run smoothly. (At the back of the marae all the preparation for managing the marae and its activities take place. At the front of the marae, the orators and leaders welcome and host the visitors.) So – thank you for making the back of our Marae in order” - Jan Hinde, Manager, Community Research New Zealand</span>","alias":"capsule-crm-for-research-company","roi":0,"seo":{"title":"Capsule CRM for research company","keywords":"Community, Capsule, marae, Research, data, order, back, research","description":"\r\n\r\n<span style=\"font-weight: bold;\">About the Client</span>\r\nCommunity Research gathers and shares research about New Zealand’s community and voluntary sector, as well as advocating good practice methods in community research.\r\n\r\n<span style=\"font-weight: bol","og:title":"Capsule CRM for research company","og:description":"\r\n\r\n<span style=\"font-weight: bold;\">About the Client</span>\r\nCommunity Research gathers and shares research about New Zealand’s community and voluntary sector, as well as advocating good practice methods in community research.\r\n\r\n<span style=\"font-weight: bol"},"deal_info":"","user":{"id":4152,"title":"Community Research","logoURL":"https://old.roi4cio.com/uploads/roi/company/Community_Research.png","alias":"community-research","address":"","roles":[],"description":"Community Research is a registered charity and incorporated society established in 2008\r\n\r\nWe gather research about New Zealand’s tangata whenua, community and voluntary sector\r\nWe share it with a broader audience\r\nWe create a hub for iwi and community organisations to share their learnings\r\nWe advocate for good practice community research methods","companyTypes":[],"products":{},"vendoredProductsCount":0,"suppliedProductsCount":0,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":1,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{},"companyUrl":"http://www.communityresearch.org.nz/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Community Research","keywords":"community, share, Research, Community, research, audience, broader, with","description":"<div>Community Research is a registered charity and incorporated society established in 2008</div>\r\n<div></div>\r\n<div>We gather research about New Zealand’s tangata whenua, community and voluntary sector</div>\r\n<div>We share it with a broader audience</div>\r\n<","og:title":"Community Research","og:description":"<div>Community Research is a registered charity and incorporated society established in 2008</div>\r\n<div></div>\r\n<div>We gather research about New Zealand’s tangata whenua, community and voluntary sector</div>\r\n<div>We share it with a broader audience</div>\r\n<","og:image":"https://old.roi4cio.com/uploads/roi/company/Community_Research.png"},"eventUrl":""},"supplier":{"id":4029,"title":"Capsule","logoURL":"https://old.roi4cio.com/uploads/roi/company/Capsule.png","alias":"capsule","address":"","roles":[],"description":"Capsule was launched in 2009 following the founders' frustration with existing CRM services that were either overly simplistic or far too complex for most businesses. 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Don’t miss that proposal deadline or customer call. If you have routine tasks, set them to repeat monthly or create a reusable process to match your business workflow.</li>\r\n<li>EASY TO USE - Be up and running in minutes. Capsule was designed with usability in mind. We made it simple and intuitive to help you feel at home within minutes of signing up, leaving you with time to focus on tasks at hand.</li>\r\n<li>EVERYONE ON THE SAME PAGE. Capture emails and attach notes, conversations, docs and files into a contact’s history so it’s easily available. Share a single view of a contact within your team.</li>\r\n<li>WE'RE HERE FOR YOU- Choosing Capsule isn't just choosing the right tool, you're also joining a community. Our friendly expert support team are here for you every day, every step of the way.</li>\r\n<li>MANAGE YOUR SALES PIPELINE AND CREATE REPORTS - Track bids, deals, proposals and other opportunities. See where your future income is coming from. 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The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"finished","statusLabel":"Finished","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":4,"title":"Reduce Costs"},{"id":7,"title":"Improve Customer Service"},{"id":252,"title":"Increase Customer Base"},{"id":262,"title":"Support Customers"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":340,"title":"Low quality of customer service"},{"id":370,"title":"No automated business processes"},{"id":388,"title":"Failure to attract new customers"},{"id":389,"title":"Customer attrition"},{"id":390,"title":"Low quality of customer support"}]}},"categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"additionalInfo":{"budgetNotExceeded":"","functionallyTaskAssignment":"","projectWasPut":"","price":0,"source":{"url":"https://www.tonica.co.uk/case-studies/migration-to-capsule-crm-case-study/","title":"Media"}},"comments":[],"referencesCount":0},{"id":884,"title":"CISCO CMX for OKKO filling station network","description":"Description is not ready yet","alias":"cisco-cmx-for-okko-filling-station-network","roi":0,"seo":{"title":"CISCO CMX for OKKO filling station network","keywords":"","description":"Description is not ready yet","og:title":"CISCO CMX for OKKO filling station network","og:description":"Description is not ready yet"},"deal_info":"","user":{"id":308,"title":"Сoncern Galnaftogaz (OKKO)","logoURL":"https://old.roi4cio.com/uploads/roi/company/okko.png","alias":"koncern-galnaftogaz","address":"Mailing address 72 Heroiv UPA Str. L’viv, Ukraine, 79018 Registered address 1 Plastova Str. L’viv, Ukraine, 79056","roles":[],"description":"Сoncern Galnaftogaz is the leading Ukrainian company, basic activity of which is retail of fuel and consumer goods and services through the network of OKKO branded filling complexes. Company is among leaders at the oil products market and is presented in all regions of Ukraine. Another important direction of the Company’s activities is retail of consumer goods and services through the network of convenient stores, at filling complexes and outside them. Concern Galnaftogaz is also engaged into large and small wholesale of oil products and provides storage and transporting services of fuel to third parties.","companyTypes":[],"products":{},"vendoredProductsCount":0,"suppliedProductsCount":0,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":5,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{},"companyUrl":"https://www.okko.ua/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Сoncern Galnaftogaz (OKKO)","keywords":"Сoncern, Galnaftogaz, fuel, services, thro, retail, goods, consumer","description":"Сoncern Galnaftogaz is the leading Ukrainian company, basic activity of which is retail of fuel and consumer goods and services through the network of OKKO branded filling complexes. Company is among leaders at the oil products market and is presented in all r","og:title":"Сoncern Galnaftogaz (OKKO)","og:description":"Сoncern Galnaftogaz is the leading Ukrainian company, basic activity of which is retail of fuel and consumer goods and services through the network of OKKO branded filling complexes. Company is among leaders at the oil products market and is presented in all r","og:image":"https://old.roi4cio.com/uploads/roi/company/okko.png"},"eventUrl":""},"supplier":{"id":248,"title":"IT INTEGRATOR","logoURL":"https://old.roi4cio.com/uploads/roi/company/IT-Integrator_logo.png","alias":"it-integrator","address":"Киев, ул. Смоленская, 31-33, 3 корпус тел. (044) 538-00-69","roles":[],"description":"IT-Integrator - ukrainian system integrator, has a wide product range and high competencies in the field of IT. The company was founded December 5, 2000. By focusing its activities on advanced technologies, the company offers its customers a wide range of products and services designed to increase efficiency. The company promotes the formation of IT literacy for the development of the Ukrainian economy.<br />Advantages\r\n<ul><li>Years of experience in the Ukrainian market</li></ul>\r\n<ul><li>Full range of IT services - from the sale of equipment to the audit services, engineering, consulting and support</li></ul>\r\n<ul><li>More than 60 certified engineers</li></ul>\r\n<ul><li>Focusing on business customers' needs</li></ul>\r\n<ul><li>Cooperation with world manufacturers of hardware and software</li></ul>\r\n<ul><li>High quality equipment certified delivery, warranty, service support and maintenance</li></ul>\r\n<ul><li>An extensive branch network: the representation of all regions of Ukraine</li></ul>","companyTypes":[],"products":{},"vendoredProductsCount":0,"suppliedProductsCount":211,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":10,"vendorImplementationsCount":0,"vendorPartnersCount":8,"supplierPartnersCount":0,"b4r":0,"categories":{},"companyUrl":"http://it-integrator.ua/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"IT INTEGRATOR","keywords":"company, customers, focusing, services, wide, Ukrainian, range, segment","description":"IT-Integrator - ukrainian system integrator, has a wide product range and high competencies in the field of IT. 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Today, Cisco dominates the Internet Protocol (IP) -based network equipment segment, and also manufactures cybersecurity, video conferencing systems, and other network equipment and software. In addition, Cisco offers a number of cloud services. Cisco's primary customers are large enterprises and telecommunications service providers, but the company also sells products aimed at small businesses and the public sector. </span>\r\n\r\n<span lang=\"en\">Cisco offers products and services in four categories. The company's infrastructure platforms generate more than half of its revenue. This includes switching devices, routing devices, wireless communications, and data processing solutions. Applications that account for over 10% of revenue are primarily software related to networking and data processing platforms. </span>\r\n\r\n<span lang=\"en\">Applications include collaboration tools (unified communications, Cisco TelePresence video conferencing) as well as AppDynamics and Internet of Things software. The cybersecurity product category generates more than 5% of the company's revenue and includes network security, email security, identity and access, advanced threat protection, and unified exposure management products. In addition, Cisco offers consulting services. </span>\r\n\r\n<span lang=\"en\">Cisco's total revenue in fiscal 2020 was nearly $ 50 billion. The company is expanding its research and development (R&D) investments in areas such as the cloud platform, remote collaboration platform, analytics and telecommunications technologies.</span>","companyTypes":[],"products":{},"vendoredProductsCount":29,"suppliedProductsCount":29,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":7,"vendorImplementationsCount":42,"vendorPartnersCount":0,"supplierPartnersCount":125,"b4r":0,"categories":{},"companyUrl":"https://www.cisco.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Cisco","keywords":"Index, networking, Cisco, company, Russell, 1000, June, Average","description":"<span lang=\"en\">Cisco Systems is a global manufacturer of network equipment: routers, switches and servers, as well as software for data transmission on the Internet and corporate networks. 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As the undisputed leader in the Wi-Fi market with over seven years of experience in Wi-Fi location, Cisco is a trusted partner\r\nCisco Connected Mobile Experiences (CMX) uses a high-density wireless network with the Cisco® Mobility Services Engine, which enables organizations to collect aggregated location data for Wi-Fi users. CMX Analytics is a data visualization module that helps organizations use the network as a source of data for business analysis, highlight behavioral patterns and trends, which, in turn, can help businesses make informed decisions about how to improve customer service and improve their quality. service.<br /><span style=\"font-weight: bold;\"><br />Benefits</span>\r\nWith the CMX solution, you can:\r\n<ul><li>Analyze business performance and optimize marketing activities through quantitative analysis of activity at your facility, for example, determining the patency of a particular store</li></ul>\r\n<ul><li>Increase the profitability per square meter by optimizing the location using the detailed traffic of the outlet, the conversion rate of visitors into customers, as well as other information, up to specific zones, as well as quantifying the implementation of changes</li></ul>\r\n<ul><li>Increase customer satisfaction by ensuring that there are enough staff during peak periods</li></ul>\r\n<ul><li>Increase profitability using location data for optimal mobile marketing campaigns.</li></ul>","shortDescription":"Thanks to Cisco CMX solutions, Wi-Fi from a familiar means of accessing the network can turn into a powerful tool for analytics, encouraging customers and generating additional profit.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":9,"sellingCount":9,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Cisco Connected Mobile Experiences (CMX)","keywords":"","description":"Cisco Connected Mobile Experiences turns the industry-leading wireless infrastructure into an intelligent platform that not only provides a reliable connection, but also provides analytic customer information that you can use to grow your business. 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Device management system is usually implemented with the use of a third party product that has management features for particular vendors of mobile devices.\r\nMDM is typically a deployment of a combination of on-device applications and configurations, corporate policies and certificates, and backend infrastructure, for the purpose of simplifying and enhancing the IT management of end user devices. In modern corporate IT environments, the sheer number and diversity of managed devices (and user behavior) has motivated device management tools that allow the management of devices and users in a consistent and scalable way. The overall role of MDM is to increase device supportability, security, and corporate functionality while maintaining some user flexibility.\r\nMany organizations administer devices and applications using MDM products/services. Mobile device management software primarily deals with corporate data segregation, securing emails, securing corporate documents on devices, enforcing corporate policies, integrating and managing mobile devices including laptops and handhelds of various categories. MDM implementations may be either on-premises or cloud-based.\r\nMDM functionality can include over-the-air distribution of applications, data and configuration settings for all types of mobile devices, including mobile phones, smartphones, tablet computers, ruggedized mobile computers, mobile printers, mobile POS devices, etc. Most recently laptops and desktops have been added to the list of systems supported as Mobile Device Management becomes more about basic device management and less about the mobile platform itself. \r\nSome of the <span style=\"font-weight: bold; \">core functions</span> of mobile management software include:\r\n<ul><li>Ensuring that diverse user equipment is configured to a consistent standard/supported set of applications, functions, or corporate policies</li><li>Updating equipment, applications, functions, or policies in a scalable manner</li><li>Ensuring that users use applications in a consistent and supportable manner</li><li>Ensuring that equipment performs consistently</li><li>Monitoring and tracking equipment (e.g. location, status, ownership, activity)</li><li>Being able to efficiently diagnose and troubleshoot equipment remotely</li></ul>\r\nDevice management solutions are leveraged for both company-owned and employee-owned (Bring Your Own Device) devices across the enterprise or mobile devices owned by consumers. Consumer demand for BYOD is now requiring a greater effort for MDM and increased security for both the devices and the enterprise they connect to, especially since employers and employees have different expectations concerning the types of restrictions that should be applied to mobile devices.\r\nBy controlling and protecting the data and configuration settings of all mobile devices in a network, enterprise device management software can reduce support costs and business risks. The intent of MDM is to optimize the functionality and security of a mobile communications network while minimizing cost and downtime.\r\nWith mobile devices becoming ubiquitous and applications flooding the market, mobile monitoring is growing in importance. The use of mobile device management across continues to grow at a steady pace, and is likely to register a compound annual growth rate (CAGR) of nearly 23% through 2028. The US will continue to be the largest market for mobile device management globally. ","materialsDescription":"<h1 class=\"align-center\">How Mobile Device Management works?</h1>\r\nMobile device management relies on endpoint software called an MDM agent and an MDM server that lives in a data center. IT administrators configure policies through the MDM server's management console, and the server then pushes those policies over the air to the MDM agent on the device. The agent applies the policies to the device by communicating with application programming interfaces (APIs) built directly into the device operating system.\r\nSimilarly, IT administrators can deploy applications to managed devices through the MDM server. Mobile software management emerged in the early 2000s as a way to control and secure the personal digital assistants and smartphones that business workers began to use. The consumer smartphone boom that started with the launch of the Apple iPhone in 2007 led to the bring your own device trend, which fueled further interest in MDM.\r\nModern MDM management software supports not only smartphones but also tablets, Windows 10 and macOS computers and even some internet of things devices. The practice of using MDM to control PCs is known as unified endpoint management.\r\n<h1 class=\"align-center\">Key Benefits of Mobile Device Management Software</h1>\r\n<span style=\"font-weight: bold;\">Reduce IT Administration.</span> Instead of manually configuring and testing each new mobile device, mobile device software takes care of the repetitive tasks for you. That gives IT staff more time to work on challenging projects that improve productivity.<span style=\"font-weight: bold;\"></span> \r\n<span style=\"font-weight: bold;\">Improve End-user Productivity. </span>Mobile device management helps end users become more productive because the process of requesting new mobile devices can be cut down from days to hours. Once end users have the device in their hands, mobile device management program helps them get set up on their corporate network much faster. That means less time waiting to get access to email, internal websites, and calendars.<span style=\"font-weight: bold;\"></span> \r\n<span style=\"font-weight: bold;\">Reduce IT Risk.</span> Mobile devices, especially if your organization allows “Bring Your Own Device” (BYOD), create increased risk exposures. Typically, IT managers respond to these risks in one of two ways, neither of which help. First, you may say “no” to mobile device requests. That’s a fast way to become unpopular. Second, you may take a manual approach to review and oversee each device.<span style=\"font-weight: bold;\"></span> \r\n<span style=\"font-weight: bold;\">Enable Enterprise Growth. </span>If your enterprise added a thousand employees this quarter through hiring, acquisition, or other changes, could IT handle the challenge? If you’re honest, you can probably imagine going through plenty of struggles and missing SLAs. That kind of disappointment and missed service expectations make end users respect IT less. \r\nBy using enterprise device management thoroughly, you'll enable enterprise growth. You'll have the systems and processes to manage 100 users or 10,000 users. That means IT will be perceived as enabling growth not standing in the way.\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_MDM_Mobile_Device_Management.png"},{"id":34,"title":"ITSM - IT Service Management","alias":"itsm-it-service-management","description":"<span style=\"font-weight: bold; \">IT service management (ITSM)</span> is the process of designing, delivering, managing, and improving the IT services an organization provides to its end users. ITSM is focused on aligning IT processes and services with business objectives to help an organization grow.\r\nITSM positions IT services as the key means of delivering and obtaining value, where an internal or external IT service provider works with business customers, at the same time taking responsibility for the associated costs and risks. ITSM works across the whole lifecycle of a service, from the original strategy, through design, transition and into live operation.\r\nTo ensure sustainable quality of IT services, ITSM establishes a set of practices, or processes, constituting a service management system. There are industrial, national and international standards for IT service management solutions, setting up requirements and good practices for the management system. \r\nITSM system is based on a set of principles, such as focusing on value and continual improvement. It is not just a set of processes – it is a cultural mindset to ensure that the desired outcome for the business is achieved. \r\n<span style=\"font-weight: bold; \">ITIL (IT Infrastructure Library)</span> is a framework of best practices and recommendations for managing an organization's IT operations and services. IT service management processes, when built based on the ITIL framework, pave the way for better IT service operations management and improved business. To summarize, ITIL is a set of guidelines for effective IT service management best practices. ITIL has evolved beyond the delivery of services to providing end-to-end value delivery. The focus is now on the co-creation of value through service relationships. \r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">ITSM processes typically include five stages, all based on the ITIL framework:</span></p>\r\n<span style=\"font-weight: bold; \">ITSM strategy.</span> This stage forms the foundation or the framework of an organization's ITSM process building. It involves defining the services that the organization will offer, strategically planning processes, and recognizing and developing the required assets to keep processes moving. \r\n<span style=\"font-weight: bold; \">Service design.</span> This stage's main aim is planning and designing the IT services the organization offers to meet business demands. It involves creating and designing new services as well as assessing current services and making relevant improvements.\r\n<span style=\"font-weight: bold; \">Service transition.</span> Once the designs for IT services and their processes have been finalized, it's important to build them and test them out to ensure that processes flow. IT teams need to ensure that the designs don't disrupt services in any way, especially when existing IT service processes are upgraded or redesigned. This calls for change management, evaluation, and risk management. \r\n<span style=\"font-weight: bold; \">Service operation. </span>This phase involves implementing the tried and tested new or modified designs in a live environment. While in this stage, the processes have already been tested and the issues fixed, but new processes are bound to have hiccups—especially when customers start using the services. \r\n<span style=\"font-weight: bold;\">Continual service improvement (CSI).</span> Implementing IT processes successfully shouldn't be the final stage in any organization. There's always room for improvement and new development based on issues that pop up, customer needs and demands, and user feedback.\r\n\r\n","materialsDescription":"<h1 class=\"align-center\">Benefits of efficient ITSM processes</h1>\r\nIrrespective of the size of business, every organization is involved in IT service management in some way. ITSM ensures that incidents, service requests, problems, changes, and IT assets—in addition to other aspects of IT services—are managed in a streamlined way.\r\nIT teams in your organization can employ various workflows and best practices in ITSM, as outlined in ITIL. Effective IT service management can have positive effects on an IT organization's overall function.\r\nHere are the 10 key benefits of ITSM:\r\n<ul><li> Lower costs for IT operations</li><li> Higher returns on IT investments</li><li> Minimal service outages</li><li> Ability to establish well-defined, repeatable, and manageable IT processes</li><li> Efficient analysis of IT problems to reduce repeat incidents</li><li> Improved efficiency of IT help desk teams</li><li> Well-defined roles and responsibilities</li><li> Clear expectations on service levels and service availability</li><li> Risk-free implementation of IT changes</li><li> Better transparency into IT processes and services</li></ul>\r\n<h1 class=\"align-center\">How to choose an ITSM tool?</h1>\r\nWith a competent IT service management goal in mind, it's important to invest in a service desk solution that caters to your business needs. It goes without saying, with more than 150 service desk tools to choose from, selecting the right one is easier said than done. Here are a few things to keep in mind when choosing an ITSM products:\r\n<span style=\"font-weight: bold; \">Identify key processes and their dependencies. </span>Based on business goals, decide which key ITSM processes need to be implemented and chart out the integrations that need to be established to achieve those goals. \r\n<span style=\"font-weight: bold; \">Consult with ITSM experts.</span> Participate in business expos, webinars, demos, etc., and educate yourself about the various options that are available in the market. Reports from expert analysts such as Gartner and Forrester are particularly useful as they include reviews of almost every solution, ranked based on multiple criteria.\r\n<span style=\"font-weight: bold; \">Choose a deployment option.</span> Every business has a different IT infrastructure model. Selecting an on-premises or software as a service (SaaS IT service management) tool depends on whether your business prefers to host its applications and data on its own servers or use a public or private cloud.\r\n<span style=\"font-weight: bold; \">Plan ahead for the future.</span> Although it's important to consider the "needs" primarily, you shouldn't rule out the secondary or luxury capabilities. If the ITSM tool doesn't have the potential to adapt to your needs as your organization grows, it can pull you back from progressing. Draw a clear picture of where your business is headed and choose an service ITSM that is flexible and technology-driven.\r\n<span style=\"font-weight: bold;\">Don't stop with the capabilities of the ITSM tool.</span> It might be tempting to assess an ITSM tool based on its capabilities and features but it's important to evaluate the vendor of the tool. A good IT support team, and a vendor that is endorsed for their customer-vendor relationship can take your IT services far. Check Gartner's magic quadrant and other analyst reports, along with product and support reviews to ensure that the said tool provides good customer support.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_ITSM.png"},{"id":69,"title":"Business Analytics","alias":"business-analytics","description":"Business Analytics is “the study of data through statistical and operations analysis, the formation of predictive models, application of optimization techniques, and the communication of these results to customers, business partners, and college executives.” Business Analytics requires quantitative methods and evidence-based data for business modeling and decision making; as such, Business Analytics requires the use of Big Data.\r\nSAS describes Big Data as “a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis.” What’s important to keep in mind about Big Data is that the amount of data is not as important to an organization as the analytics that accompany it. When companies analyze Big Data, they are using Business Analytics to get the insights required for making better business decisions and strategic moves.\r\nCompanies use Business Analytics (BA) to make data-driven decisions. The insight gained by BA enables these companies to automate and optimize their business processes. In fact, data-driven companies that utilize Business Analytics achieve a competitive advantage because they are able to use the insights to:\r\n<ul><li>Conduct data mining (explore data to find new patterns and relationships)</li><li>Complete statistical analysis and quantitative analysis to explain why certain results occur</li><li>Test previous decisions using A/B testing and multivariate testing</li><li>Make use of predictive modeling and predictive analytics to forecast future results</li></ul>\r\nBusiness Analytics also provides support for companies in the process of making proactive tactical decisions, and BA makes it possible for those companies to automate decision making in order to support real-time responses.","materialsDescription":"<span style=\"font-weight: bold; \">What does Business Analytics (BA) mean?</span>\r\nBusiness analytics (BA) refers to all the methods and techniques that are used by an organization to measure performance. Business analytics are made up of statistical methods that can be applied to a specific project, process or product. Business analytics can also be used to evaluate an entire company. Business analytics are performed in order to identify weaknesses in existing processes and highlight meaningful data that will help an organization prepare for future growth and challenges.\r\nThe need for good business analytics has spurred the creation of business analytics software and enterprise platforms that mine an organization’s data in order to automate some of these measures and pick out meaningful insights.\r\nAlthough the term has become a bit of a buzzword, business analytics are a vital part of any business. Business analytics make up a large portion of decision support systems, continuous improvement programs and many of the other techniques used to keep a business competitive. Consequently, accurate business analytics like efficiency measures and capacity utilization rates are the first step to properly implementing these techniques.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Business_Analytics.png"},{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"finished","statusLabel":"Finished","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":5,"title":"Enhance Staff Productivity"},{"id":7,"title":"Improve Customer Service"},{"id":8,"title":"Reduce Production Timelines"},{"id":252,"title":"Increase Customer Base"},{"id":262,"title":"Support Customers"},{"id":307,"title":"Enhance Competitive Ability"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":340,"title":"Low quality of customer service"},{"id":371,"title":"No control over the state of communication channels"},{"id":375,"title":"No support for mobile and remote users"},{"id":388,"title":"Failure to attract new customers"},{"id":389,"title":"Customer attrition"},{"id":390,"title":"Low quality of customer support"},{"id":392,"title":"Lengthy production timelines"}]}},"categories":[{"id":3,"title":"MDM - Mobile Device Management","alias":"mdm-mobile-device-management","description":" <span style=\"font-weight: bold; \">Mobile device management (MDM)</span> is an industry term for the administration of mobile devices, such as smartphones, tablet computers and laptops. Device management system is usually implemented with the use of a third party product that has management features for particular vendors of mobile devices.\r\nMDM is typically a deployment of a combination of on-device applications and configurations, corporate policies and certificates, and backend infrastructure, for the purpose of simplifying and enhancing the IT management of end user devices. In modern corporate IT environments, the sheer number and diversity of managed devices (and user behavior) has motivated device management tools that allow the management of devices and users in a consistent and scalable way. The overall role of MDM is to increase device supportability, security, and corporate functionality while maintaining some user flexibility.\r\nMany organizations administer devices and applications using MDM products/services. Mobile device management software primarily deals with corporate data segregation, securing emails, securing corporate documents on devices, enforcing corporate policies, integrating and managing mobile devices including laptops and handhelds of various categories. MDM implementations may be either on-premises or cloud-based.\r\nMDM functionality can include over-the-air distribution of applications, data and configuration settings for all types of mobile devices, including mobile phones, smartphones, tablet computers, ruggedized mobile computers, mobile printers, mobile POS devices, etc. Most recently laptops and desktops have been added to the list of systems supported as Mobile Device Management becomes more about basic device management and less about the mobile platform itself. \r\nSome of the <span style=\"font-weight: bold; \">core functions</span> of mobile management software include:\r\n<ul><li>Ensuring that diverse user equipment is configured to a consistent standard/supported set of applications, functions, or corporate policies</li><li>Updating equipment, applications, functions, or policies in a scalable manner</li><li>Ensuring that users use applications in a consistent and supportable manner</li><li>Ensuring that equipment performs consistently</li><li>Monitoring and tracking equipment (e.g. location, status, ownership, activity)</li><li>Being able to efficiently diagnose and troubleshoot equipment remotely</li></ul>\r\nDevice management solutions are leveraged for both company-owned and employee-owned (Bring Your Own Device) devices across the enterprise or mobile devices owned by consumers. Consumer demand for BYOD is now requiring a greater effort for MDM and increased security for both the devices and the enterprise they connect to, especially since employers and employees have different expectations concerning the types of restrictions that should be applied to mobile devices.\r\nBy controlling and protecting the data and configuration settings of all mobile devices in a network, enterprise device management software can reduce support costs and business risks. The intent of MDM is to optimize the functionality and security of a mobile communications network while minimizing cost and downtime.\r\nWith mobile devices becoming ubiquitous and applications flooding the market, mobile monitoring is growing in importance. The use of mobile device management across continues to grow at a steady pace, and is likely to register a compound annual growth rate (CAGR) of nearly 23% through 2028. The US will continue to be the largest market for mobile device management globally. ","materialsDescription":"<h1 class=\"align-center\">How Mobile Device Management works?</h1>\r\nMobile device management relies on endpoint software called an MDM agent and an MDM server that lives in a data center. IT administrators configure policies through the MDM server's management console, and the server then pushes those policies over the air to the MDM agent on the device. The agent applies the policies to the device by communicating with application programming interfaces (APIs) built directly into the device operating system.\r\nSimilarly, IT administrators can deploy applications to managed devices through the MDM server. Mobile software management emerged in the early 2000s as a way to control and secure the personal digital assistants and smartphones that business workers began to use. The consumer smartphone boom that started with the launch of the Apple iPhone in 2007 led to the bring your own device trend, which fueled further interest in MDM.\r\nModern MDM management software supports not only smartphones but also tablets, Windows 10 and macOS computers and even some internet of things devices. The practice of using MDM to control PCs is known as unified endpoint management.\r\n<h1 class=\"align-center\">Key Benefits of Mobile Device Management Software</h1>\r\n<span style=\"font-weight: bold;\">Reduce IT Administration.</span> Instead of manually configuring and testing each new mobile device, mobile device software takes care of the repetitive tasks for you. That gives IT staff more time to work on challenging projects that improve productivity.<span style=\"font-weight: bold;\"></span> \r\n<span style=\"font-weight: bold;\">Improve End-user Productivity. </span>Mobile device management helps end users become more productive because the process of requesting new mobile devices can be cut down from days to hours. Once end users have the device in their hands, mobile device management program helps them get set up on their corporate network much faster. That means less time waiting to get access to email, internal websites, and calendars.<span style=\"font-weight: bold;\"></span> \r\n<span style=\"font-weight: bold;\">Reduce IT Risk.</span> Mobile devices, especially if your organization allows “Bring Your Own Device” (BYOD), create increased risk exposures. Typically, IT managers respond to these risks in one of two ways, neither of which help. First, you may say “no” to mobile device requests. That’s a fast way to become unpopular. Second, you may take a manual approach to review and oversee each device.<span style=\"font-weight: bold;\"></span> \r\n<span style=\"font-weight: bold;\">Enable Enterprise Growth. </span>If your enterprise added a thousand employees this quarter through hiring, acquisition, or other changes, could IT handle the challenge? If you’re honest, you can probably imagine going through plenty of struggles and missing SLAs. That kind of disappointment and missed service expectations make end users respect IT less. \r\nBy using enterprise device management thoroughly, you'll enable enterprise growth. You'll have the systems and processes to manage 100 users or 10,000 users. That means IT will be perceived as enabling growth not standing in the way.\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_MDM_Mobile_Device_Management.png"},{"id":34,"title":"ITSM - IT Service Management","alias":"itsm-it-service-management","description":"<span style=\"font-weight: bold; \">IT service management (ITSM)</span> is the process of designing, delivering, managing, and improving the IT services an organization provides to its end users. ITSM is focused on aligning IT processes and services with business objectives to help an organization grow.\r\nITSM positions IT services as the key means of delivering and obtaining value, where an internal or external IT service provider works with business customers, at the same time taking responsibility for the associated costs and risks. ITSM works across the whole lifecycle of a service, from the original strategy, through design, transition and into live operation.\r\nTo ensure sustainable quality of IT services, ITSM establishes a set of practices, or processes, constituting a service management system. There are industrial, national and international standards for IT service management solutions, setting up requirements and good practices for the management system. \r\nITSM system is based on a set of principles, such as focusing on value and continual improvement. It is not just a set of processes – it is a cultural mindset to ensure that the desired outcome for the business is achieved. \r\n<span style=\"font-weight: bold; \">ITIL (IT Infrastructure Library)</span> is a framework of best practices and recommendations for managing an organization's IT operations and services. IT service management processes, when built based on the ITIL framework, pave the way for better IT service operations management and improved business. To summarize, ITIL is a set of guidelines for effective IT service management best practices. ITIL has evolved beyond the delivery of services to providing end-to-end value delivery. The focus is now on the co-creation of value through service relationships. \r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">ITSM processes typically include five stages, all based on the ITIL framework:</span></p>\r\n<span style=\"font-weight: bold; \">ITSM strategy.</span> This stage forms the foundation or the framework of an organization's ITSM process building. It involves defining the services that the organization will offer, strategically planning processes, and recognizing and developing the required assets to keep processes moving. \r\n<span style=\"font-weight: bold; \">Service design.</span> This stage's main aim is planning and designing the IT services the organization offers to meet business demands. It involves creating and designing new services as well as assessing current services and making relevant improvements.\r\n<span style=\"font-weight: bold; \">Service transition.</span> Once the designs for IT services and their processes have been finalized, it's important to build them and test them out to ensure that processes flow. IT teams need to ensure that the designs don't disrupt services in any way, especially when existing IT service processes are upgraded or redesigned. This calls for change management, evaluation, and risk management. \r\n<span style=\"font-weight: bold; \">Service operation. </span>This phase involves implementing the tried and tested new or modified designs in a live environment. While in this stage, the processes have already been tested and the issues fixed, but new processes are bound to have hiccups—especially when customers start using the services. \r\n<span style=\"font-weight: bold;\">Continual service improvement (CSI).</span> Implementing IT processes successfully shouldn't be the final stage in any organization. There's always room for improvement and new development based on issues that pop up, customer needs and demands, and user feedback.\r\n\r\n","materialsDescription":"<h1 class=\"align-center\">Benefits of efficient ITSM processes</h1>\r\nIrrespective of the size of business, every organization is involved in IT service management in some way. ITSM ensures that incidents, service requests, problems, changes, and IT assets—in addition to other aspects of IT services—are managed in a streamlined way.\r\nIT teams in your organization can employ various workflows and best practices in ITSM, as outlined in ITIL. Effective IT service management can have positive effects on an IT organization's overall function.\r\nHere are the 10 key benefits of ITSM:\r\n<ul><li> Lower costs for IT operations</li><li> Higher returns on IT investments</li><li> Minimal service outages</li><li> Ability to establish well-defined, repeatable, and manageable IT processes</li><li> Efficient analysis of IT problems to reduce repeat incidents</li><li> Improved efficiency of IT help desk teams</li><li> Well-defined roles and responsibilities</li><li> Clear expectations on service levels and service availability</li><li> Risk-free implementation of IT changes</li><li> Better transparency into IT processes and services</li></ul>\r\n<h1 class=\"align-center\">How to choose an ITSM tool?</h1>\r\nWith a competent IT service management goal in mind, it's important to invest in a service desk solution that caters to your business needs. It goes without saying, with more than 150 service desk tools to choose from, selecting the right one is easier said than done. Here are a few things to keep in mind when choosing an ITSM products:\r\n<span style=\"font-weight: bold; \">Identify key processes and their dependencies. </span>Based on business goals, decide which key ITSM processes need to be implemented and chart out the integrations that need to be established to achieve those goals. \r\n<span style=\"font-weight: bold; \">Consult with ITSM experts.</span> Participate in business expos, webinars, demos, etc., and educate yourself about the various options that are available in the market. Reports from expert analysts such as Gartner and Forrester are particularly useful as they include reviews of almost every solution, ranked based on multiple criteria.\r\n<span style=\"font-weight: bold; \">Choose a deployment option.</span> Every business has a different IT infrastructure model. Selecting an on-premises or software as a service (SaaS IT service management) tool depends on whether your business prefers to host its applications and data on its own servers or use a public or private cloud.\r\n<span style=\"font-weight: bold; \">Plan ahead for the future.</span> Although it's important to consider the "needs" primarily, you shouldn't rule out the secondary or luxury capabilities. If the ITSM tool doesn't have the potential to adapt to your needs as your organization grows, it can pull you back from progressing. Draw a clear picture of where your business is headed and choose an service ITSM that is flexible and technology-driven.\r\n<span style=\"font-weight: bold;\">Don't stop with the capabilities of the ITSM tool.</span> It might be tempting to assess an ITSM tool based on its capabilities and features but it's important to evaluate the vendor of the tool. A good IT support team, and a vendor that is endorsed for their customer-vendor relationship can take your IT services far. Check Gartner's magic quadrant and other analyst reports, along with product and support reviews to ensure that the said tool provides good customer support.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_ITSM.png"},{"id":69,"title":"Business Analytics","alias":"business-analytics","description":"Business Analytics is “the study of data through statistical and operations analysis, the formation of predictive models, application of optimization techniques, and the communication of these results to customers, business partners, and college executives.” Business Analytics requires quantitative methods and evidence-based data for business modeling and decision making; as such, Business Analytics requires the use of Big Data.\r\nSAS describes Big Data as “a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis.” What’s important to keep in mind about Big Data is that the amount of data is not as important to an organization as the analytics that accompany it. When companies analyze Big Data, they are using Business Analytics to get the insights required for making better business decisions and strategic moves.\r\nCompanies use Business Analytics (BA) to make data-driven decisions. The insight gained by BA enables these companies to automate and optimize their business processes. In fact, data-driven companies that utilize Business Analytics achieve a competitive advantage because they are able to use the insights to:\r\n<ul><li>Conduct data mining (explore data to find new patterns and relationships)</li><li>Complete statistical analysis and quantitative analysis to explain why certain results occur</li><li>Test previous decisions using A/B testing and multivariate testing</li><li>Make use of predictive modeling and predictive analytics to forecast future results</li></ul>\r\nBusiness Analytics also provides support for companies in the process of making proactive tactical decisions, and BA makes it possible for those companies to automate decision making in order to support real-time responses.","materialsDescription":"<span style=\"font-weight: bold; \">What does Business Analytics (BA) mean?</span>\r\nBusiness analytics (BA) refers to all the methods and techniques that are used by an organization to measure performance. Business analytics are made up of statistical methods that can be applied to a specific project, process or product. Business analytics can also be used to evaluate an entire company. Business analytics are performed in order to identify weaknesses in existing processes and highlight meaningful data that will help an organization prepare for future growth and challenges.\r\nThe need for good business analytics has spurred the creation of business analytics software and enterprise platforms that mine an organization’s data in order to automate some of these measures and pick out meaningful insights.\r\nAlthough the term has become a bit of a buzzword, business analytics are a vital part of any business. Business analytics make up a large portion of decision support systems, continuous improvement programs and many of the other techniques used to keep a business competitive. Consequently, accurate business analytics like efficiency measures and capacity utilization rates are the first step to properly implementing these techniques.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Business_Analytics.png"},{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"additionalInfo":{"budgetNotExceeded":"-1","functionallyTaskAssignment":"-1","projectWasPut":"-1","price":0,"source":{"url":"https://it-integrator.ua/ru/project/postroenie-umnoy-besprovodnoy-infrastruktury-v-seti-okko","title":"Supplier's web site"}},"comments":[],"referencesCount":0},{"id":887,"title":"Cisco CTM and Cisco ONS 15454 for Kyivstar JSC","description":"Description is not ready yet","alias":"cisco-ctm-and-cisco-ons-15454-for-kyivstar-jsc","roi":0,"seo":{"title":"Cisco CTM and Cisco ONS 15454 for Kyivstar JSC","keywords":"","description":"Description is not ready yet","og:title":"Cisco CTM and Cisco ONS 15454 for Kyivstar JSC","og:description":"Description is not ready yet"},"deal_info":"","user":{"id":2540,"title":"Kyivstar","logoURL":"https://old.roi4cio.com/uploads/roi/company/Kievstar.png","alias":"kievstar","address":"","roles":[],"description":"<span style=\"font-weight: bold;\">Kyivstar</span> – mobile operator No.1 and one of the best brands of Ukraine\r\n\r\nThe company's history started back in 1994, and on December 9, 1997, the first call in Kyivstar mobile network was made.\r\n\r\nToday Kyivstar is the largest Ukrainian telecommunication operator providing communications and data services based on a broad range of mobile and fixed-line technologies, including 3G. Company's customer base amounts to over 24 million in mobile and over 1.1 million in broadband Internet.\r\n\r\nKyivstar is a part of VimpelCom Ltd., one of the world's largest integrated telecommunications companies, headquartered in Netherlands. The holding company owns telecom assets in the CIS countries, Europe, Asia, and Africa, and its shares are freely traded on the stock exchange (NASDAQ). Jean-Yves Charlier is CEO of VimpelCom Ltd.\r\n\r\nKyivstar is one of few companies in VimpelCom Ltd. that provides services under its own, exclusively Ukrainian brand. Every year international control of Kyivstar network parameters is held. According to its results, the company demonstrates better quality and productivity than on the average in the region and in the world.\r\n\r\nKyivstar has achieved big success thanks to investment into development of its own fiber-optic network which is an important link in the traffic exchange between Europe and Asia, and it is a reliable partner of Ukrainians in the connection with the other countries of the world. The company provides roaming services in 195 countries on 5 continents.\r\n\r\nFor more than 25 years of operation on the territory of Ukraine Kyivstar has been developing the technical infrastructure of telecom-market and has been faithfully performing its obligations to the country and the society. For many years the company has been the largest taxpayer to the state budget of Ukraine among the companies in the sector of transport and communications, as well as one of the best employers and most socially responsible business entities.\r\n\r\nKyivstar was the first company to provide the best telecommunications services of European markets for Ukrainian subscribers. For instance, in 1998 the company was the first to suggest SMS service to subscribers, and in 2000 – was the first to start providing access to Internet by WAP. After that Kyivstar was the first to massively introduce packet tariff plans with no charge for minutes and to cancel megabyte billing of Internet in the most of the tariff plans.\r\n\r\nThe company was the first among telecommunications operators of Ukraine to fully upgrade switched network to prepare for high-speed mobile data transmission technologies. In Kyivstar's network, MSC Server Blade Cluster, unique equipment for Ukraine, is installed. It is new-generation switchers that support technologies from 2.5G to LTE. In 2012 the process of base stations' equipment replacement for a full transition to IP architecture was started.\r\n\r\nKyivstar's team amounts to around 4,000 professionals working all over Ukraine. A system of continuing education and professional development, encouragement and protection of employees has been created in the company:\r\n\r\n<ul><li>Every year more than 50% of employees upgrade their skills at various courses and trainings organized by the company;</li><li> 40% of employees use flexible work schedule; when needed, any employee can work remotely through "Virtual Office" system.</li></ul>\r\nThe company's care about employees' health is an essential part of the social package. Kyivstar's workers can get medical service in more than 1,000 clinics, health institutions and pharmacies in 99 Ukrainian cities.\r\n\r\n<span style=\"font-weight: bold;\">Information on the ownership structure of PJSC “Kyivstar”</span>\r\nThe sole shareholder of PJSC “Kyivstar” is the international telecom group of companies <span style=\"font-weight: bold;\">VEON</span>, the headquarters of which is located in the Kingdom of the Netherlands. VEON shares are traded on the stock exchanges of the USA and the European Union, and among the owners of the shares there are thousands of people, including large investment funds of the USA, Great Britain, Italy, such as Exor NV, Shah Capital, Prosperity Capital, Kopernik Global Investors, etc. No shareholder has a majority stake and does not have a decisive influence on the activities of the VEON group and, accordingly, on the activities of Kyivstar.\r\nIn February 2022, the VEON Group excluded persons who have been subject to EU sanctions from the Board of Directors, their financial assets are frozen, and they themselves do not take any part in or have any influence on the management of the VEON Group. The group also decided to withdraw from the russian market and on May 30, 2023, reported on the completion of all legal formalities and procedures related to this initiative.\r\nPJSC “Kyivstar” is managed by the President (a citizen of Ukraine) and the Supervisory Board of Kyivstar PJSC, which includes citizens of Ukraine, the United States, the European Union and Turkey. Each of these citizens is a person with an exceptionally high reputation in the business environment with long experience of managerial work on the international market.","companyTypes":[],"products":{},"vendoredProductsCount":0,"suppliedProductsCount":0,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":6,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{},"companyUrl":"http://www.kyivstar.ua/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Kyivstar","keywords":"Kyivstar, company, Ukraine, first, network, mobile, been, employees","description":"<span style=\"font-weight: bold;\">Kyivstar</span> – mobile operator No.1 and one of the best brands of Ukraine\r\n\r\nThe company's history started back in 1994, and on December 9, 1997, the first call in Kyivstar mobile network was made.\r\n\r\nToday Kyivstar is the l","og:title":"Kyivstar","og:description":"<span style=\"font-weight: bold;\">Kyivstar</span> – mobile operator No.1 and one of the best brands of Ukraine\r\n\r\nThe company's history started back in 1994, and on December 9, 1997, the first call in Kyivstar mobile network was made.\r\n\r\nToday Kyivstar is the l","og:image":"https://old.roi4cio.com/uploads/roi/company/Kievstar.png"},"eventUrl":""},"supplier":{"id":1392,"title":"S&T Ukraine","logoURL":"https://old.roi4cio.com/uploads/roi/company/S_T_Ukraine.png","alias":"ehs-ehnd-ti-ukraina","address":"","roles":[],"description":"S&T Ukraine was established in 1993 and today we are in TOP3 of Ukrainian systems integrators. We hold leading positions in the field of design and implementation of corporate integrated information systems, complex network and telecom solutions as well as provision of IT services in Ukraine.<br />There are more than 130 employees working at S&T Ukraine now. We pay utmost attention to growing skills of our team. Not only we employ best experts around but also invest seriously into their further training and education.<br />S&T Ukraine closely co-operates with a number of global IT vendors ans holds top partner statuses with them. Cisco, EMC, IBM, HPЕ, Microsoft, Oracle and many more are among them.<br />S&T has subsidiaries in more than 18 countries of Central and Eastern Europe.<br /><br />","companyTypes":[],"products":{},"vendoredProductsCount":0,"suppliedProductsCount":182,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":15,"vendorImplementationsCount":0,"vendorPartnersCount":7,"supplierPartnersCount":0,"b4r":0,"categories":{},"companyUrl":"http://www.snt.ua/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"S&T Ukraine","keywords":"Ukraine, more, with, than, them, systems, also, around","description":"S&T Ukraine was established in 1993 and today we are in TOP3 of Ukrainian systems integrators. We hold leading positions in the field of design and implementation of corporate integrated information systems, complex network and telecom solutions as well as","og:title":"S&T Ukraine","og:description":"S&T Ukraine was established in 1993 and today we are in TOP3 of Ukrainian systems integrators. We hold leading positions in the field of design and implementation of corporate integrated information systems, complex network and telecom solutions as well as","og:image":"https://old.roi4cio.com/uploads/roi/company/S_T_Ukraine.png"},"eventUrl":""},"vendors":[{"id":170,"title":"Cisco","logoURL":"https://old.roi4cio.com/uploads/roi/company/Cisco_logo.png","alias":"cisco","address":"","roles":[],"description":"<span lang=\"en\">Cisco Systems is a global manufacturer of network equipment: routers, switches and servers, as well as software for data transmission on the Internet and corporate networks. The company was founded in 1984 in San Jose (California, USA). Today, Cisco dominates the Internet Protocol (IP) -based network equipment segment, and also manufactures cybersecurity, video conferencing systems, and other network equipment and software. In addition, Cisco offers a number of cloud services. Cisco's primary customers are large enterprises and telecommunications service providers, but the company also sells products aimed at small businesses and the public sector. </span>\r\n\r\n<span lang=\"en\">Cisco offers products and services in four categories. The company's infrastructure platforms generate more than half of its revenue. This includes switching devices, routing devices, wireless communications, and data processing solutions. Applications that account for over 10% of revenue are primarily software related to networking and data processing platforms. </span>\r\n\r\n<span lang=\"en\">Applications include collaboration tools (unified communications, Cisco TelePresence video conferencing) as well as AppDynamics and Internet of Things software. The cybersecurity product category generates more than 5% of the company's revenue and includes network security, email security, identity and access, advanced threat protection, and unified exposure management products. In addition, Cisco offers consulting services. </span>\r\n\r\n<span lang=\"en\">Cisco's total revenue in fiscal 2020 was nearly $ 50 billion. The company is expanding its research and development (R&D) investments in areas such as the cloud platform, remote collaboration platform, analytics and telecommunications technologies.</span>","companyTypes":[],"products":{},"vendoredProductsCount":29,"suppliedProductsCount":29,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":7,"vendorImplementationsCount":42,"vendorPartnersCount":0,"supplierPartnersCount":125,"b4r":0,"categories":{},"companyUrl":"https://www.cisco.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Cisco","keywords":"Index, networking, Cisco, company, Russell, 1000, June, Average","description":"<span lang=\"en\">Cisco Systems is a global manufacturer of network equipment: routers, switches and servers, as well as software for data transmission on the Internet and corporate networks. The company was founded in 1984 in San Jose (California, USA). Today, ","og:title":"Cisco","og:description":"<span lang=\"en\">Cisco Systems is a global manufacturer of network equipment: routers, switches and servers, as well as software for data transmission on the Internet and corporate networks. The company was founded in 1984 in San Jose (California, USA). Today, ","og:image":"https://old.roi4cio.com/uploads/roi/company/Cisco_logo.png"},"eventUrl":""}],"products":[{"id":4764,"logo":false,"scheme":false,"title":"Cisco Transport Manager (CTM)","vendorVerified":0,"rating":"0.00","implementationsCount":1,"suppliersCount":0,"alias":"cisco-transport-manager-ctm","companyTypes":[],"description":"Cisco Transport Manager is an intelligent, multitechnology, carrier-class element management system (EMS) for optical networks designed following the TMF MTNM principles. Cisco Transport Manager simplifies provisioning and network management and reduces overall costs by providing operators with:<br />● Single system to manage optical networks: Increases productivity by simplifying complex provisioning tasks of optical network elements<br />● Single repository for network information: Supports configuration, fault, performance, and security management to capture network information such as resources, alarms, and performance data<br />● Integration with operations support system (OSS): Foundation for northbound EMS-to-network management system (NMS) interfaces, with gateway options for CORBA, compliant with TMF 814 standard, Simple Network Management Protocol (SNMP), and direct SQL database access<br />Features and Benefits<br />Cisco Transport Manager increases user productivity through a powerful GUI-based management system that simplifies complex provisioning tasks. The Cisco Transport Manager northbound interfaces accelerate integration into the operations support system’s customer environment. <br /><br />","shortDescription":"Enhance Network Security and Service Continuity with Cisco Transport Manager (CTM)","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":7,"sellingCount":7,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Cisco Transport Manager (CTM)","keywords":"","description":"Cisco Transport Manager is an intelligent, multitechnology, carrier-class element management system (EMS) for optical networks designed following the TMF MTNM principles. Cisco Transport Manager simplifies provisioning and network management and reduces overal","og:title":"Cisco Transport Manager (CTM)","og:description":"Cisco Transport Manager is an intelligent, multitechnology, carrier-class element management system (EMS) for optical networks designed following the TMF MTNM principles. Cisco Transport Manager simplifies provisioning and network management and reduces overal"},"eventUrl":"","translationId":4765,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":57,"title":"Engineering Applications","alias":"engineering-applications","description":"Specific segmentations of <span style=\"font-weight: bold;\">Engineering Applications</span> include software packages, such as 2D CAD, 3D CAD, engineering analysis, project software and services, collaborative engineering software, and asset information management. These tools are used not only for asset creation but also to manage data and information throughout the lifecycle of physical assets in both infrastructure and industry. Application of optimization techniques in engineering provides as-built information to owners for operations and maintenance requirements, as well as a document for any modifications to the facility.<span style=\"font-weight: bold; \"></span>\r\n<span style=\"font-weight: bold; \">Computer-aided design (CAD)</span> is the use of computers (or workstations) to aid in the creation, modification, analysis, or optimization of a design. CAD software is used to increase the productivity of the designer, improve the quality of design, improve communications through documentation, and to create a database for manufacturing. Computer engineering and intelligent systems output is often in the form of electronic files for print, machining, or other manufacturing operations. \r\nIts use in designing electronic systems is known as electronic design automation (EDA). Application of CAD in mechanical engineering is known as mechanical design automation (MDA) or computer-aided drafting (CAD), which includes the process of creating a technical drawing with the use of computer software.\r\nCAD software for mechanical design uses either vector-based graphics to depict the objects of traditional drafting, or may also produce raster graphics showing the overall appearance of designed objects. However, it involves more than just shapes. As in the manual drafting of technical and engineering drawings, the output of CAD must convey information, such as materials, processes, dimensions, and tolerances, according to application-specific conventions.\r\nCAD is an important industrial art extensively used in many engineering applications, including automotive, shipbuilding, and aerospace industries, industrial and architectural design, electrical engineering app, prosthetics, environmental engineering applications, and many more. \r\nEngineering apps and software are: 2D layout and CAD software, 3D design and visualization systems, Pre-engineering and FEED applications, Engineering information management systems, Asset lifecycle information management systems, Asset performance management systems, P&ID and piping layout design, 3D laser scanning and point cloud modeling, 3D augmented reality simulation systems, 3D virtual reality simulation based on other technologies (photometry, etc.), 3D virtual simulation for operator training, Electrical Engineering applications and HVAC design, Engineering analysis tools, Civil engineering design packages, Fabrication and construction management systems, Software implementation services, Software maintenance & support services, Software as a service including deployment (Cloud, subscription, etc.), Collaborative software for engineering workflows, Associated databases and interfaces.","materialsDescription":"<h1 class=\"align-center\">2D and 3D CAD software</h1>\r\n<p class=\"align-left\">General-purpose CAD software includes a wide range of 2D and 3D software. Before delving into the more specific types of CAD software, it’s important to understand the difference between 2D and 3D CAD and the various industries that leverage them.</p>\r\n<p class=\"align-left\">2D CAD software offers a platform to design in two dimensions. Since 2D CAD does not allow for the creation of perspectives or scale, it is often used for drawing, sketching and drafting conceptual designs. 2D CAD is often used for floor plan development, building permit drawing and building inspection planning. Since it is mainly used as a tool for conceptual design, it is also a great starting point for most 3D designs. This gives users a basic overview of dimension and scale before they move on to 3D design. 2D CAD typically runs at a significantly lower price since it does not provide the same scale of tools and breadth of features.</p>\r\n<p class=\"align-left\">3D CAD provides a platform for designing 3D objects. The main feature of this type of CAD software is 3D solid modeling. This lets designers create objects with length, width and height, allowing more accurate scaling and visualization. With this feature, users can push and pull surfaces and manipulate designs to adjust measurements. Once the 3D design is to your liking, you can transfer it to a 3D rendering software and place the designs in fully realized 3D landscapes.</p>\r\n<h1 class=\"align-center\">BIM software</h1>\r\n<p class=\"align-left\">One of the more specific types of 3D CAD software is building information modeling software, also known as BIM software. BIM software is intended to aid in the design and construction of buildings specifically. BIM software provides users with the ability to break down building parts and see how they fit into a single finalized structure. Users can isolate walls, columns, windows, doors, etc., and alter the design. Engineers, architect, and manufacturers are just some of the professionals that use BIM software on a regular basis.</p>\r\n<h1 class=\"align-center\">Civil engineering design software</h1>\r\n<p class=\"align-left\">Civil engineering design software allows users to design 3D models of municipal buildings and structures. This includes tools for railway modeling, highway design and city infrastructure planning. Similar to BIM, civil engineering design software helps in every stage of the design process by breaking it down to drafting, designing and visualizing the final product. Best app for civil engineering also helps designers determine building costs. Civil engineering design software is perfect for engineers working in public and civil departments including transportation, structural and geotech.</p>\r\n<h1 class=\"align-center\">3D printing software</h1>\r\n<p class=\"align-left\">3D printing software facilitates the printing of real-life 3D objects. When users design an object, it can bу translated into a 3D printing software. The software then relays instructions on how to print that design to an actual 3D printer. The 3D printing software sends instructions to just print out certain parts of an object, or it can print out the entirety of an object. Some CAD software doubles as 3D printing software so you can seamlessly produce actual 3D objects all from one platform. 3D printing software can be used by manufacturers and architects to build machine or building parts. This greatly reduces production costs, as manufacturers no longer need offsite locations for manufacturing. It also gives companies a rapid test drive to see how a product would look if it were mass produced.</p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Engineering_Applications.png"},{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":4766,"logo":false,"scheme":false,"title":"Cisco ONS 15454 Series","vendorVerified":0,"rating":"0.00","implementationsCount":1,"suppliersCount":0,"alias":"cisco-ons-15454-series","companyTypes":[],"description":"For over a decade, service providers and enterprises alike have relied on Cisco for metro, regional, long haul, and data center optical transport networks. These networks transport huge quantities of data at high rates over great distances, providing the foundation for all WANs.\r\n<span style=\"font-weight: bold;\">Get fourth-generation innovation</span><br />\r\nCisco ROADM innovation continues into its fourth generation with the first Single Module ROADM. It combines multidegree wavelength switching functionality with optical amplification and spectrum analysis in a single slot line card.<br />\r\n<span style=\"font-weight: bold;\">Utilize new features</span><br />\r\nAlong with advanced features, the 15454 provides wavelength switched optical network functionality. This embeds optical layer intelligence directly into network elements to support wavelength-on-demand services and dynamic restoration.<br />\r\n<span style=\"font-weight: bold;\">Gain flexible aggregation</span><br />\r\nCisco optical transport aggregation solutions integrate packet, SONET, and OTN aggregation and switching into the DWDM transport platform. Customers will enjoy efficient wavelength fill and tight communication among network layers.<br />\r\n<span style=\"font-weight: bold;\">Streamline operations</span><br />\r\nSelected on a per card basis, a mix of Layer 1 services, time division multiplexing (TDM), and packet switching technologies can be deployed where needed. Meet customer and network requirements while simplifying operations. <br />\r\n<span style=\"font-weight: bold;\">Scale to 100 Gb and beyond</span><br />\r\nCisco leads the optical transport industry as it moves toward coherent technology for DWDM transport of 100 Gb services. Powered by nLight Silicon, Cisco coherent technology will scale to even greater densities and higher bit rates.","shortDescription":"Cisco ONS 15454 Series Multiservice Transport Platforms","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":7,"sellingCount":10,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Cisco ONS 15454 Series","keywords":"","description":"For over a decade, service providers and enterprises alike have relied on Cisco for metro, regional, long haul, and data center optical transport networks. These networks transport huge quantities of data at high rates over great distances, providing the found","og:title":"Cisco ONS 15454 Series","og:description":"For over a decade, service providers and enterprises alike have relied on Cisco for metro, regional, long haul, and data center optical transport networks. These networks transport huge quantities of data at high rates over great distances, providing the found"},"eventUrl":"","translationId":4767,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":172,"title":"WLAN - wireless network","alias":"wlan-wireless-network","description":"Unified Communications (UC) is a marketing buzzword describing the integration of real-time, enterprise, communication services such as instant messaging (chat), presence information, voice (including IP telephony), mobility features (including extension mobility and single number reach), audio, web & video conferencing, fixed-mobile convergence (FMC), desktop sharing, data sharing (including web connected electronic interactive whiteboards), call control and speech recognition with non-real-time communication services such as unified messaging (integrated voicemail, e-mail, SMS and fax). UC is not necessarily a single product, but a set of products that provides a consistent unified user-interface and user-experience across multiple devices and media-types.\r\n\r\nIn its broadest sense, UC can encompass all forms of communications that are exchanged via a network to include other forms of communications such as Internet Protocol Television (IPTV) and digital signage Communications as they become an integrated part of the network communications deployment and may be directed as one-to-one communications or broadcast communications from one to many.\r\n\r\nUC allows an individual to send a message on one medium, and receive the same communication on another medium. For example, one can receive a voicemail message and choose to access it through e-mail or a cell phone. If the sender is online according to the presence information and currently accepts calls, the response can be sent immediately through text chat or video call. Otherwise, it may be sent as a non-real-time message that can be accessed through a variety of media.\r\n\r\nSource: https://en.wikipedia.org/wiki/Unified_communications","materialsDescription":"","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/WLAN_-_wireless_network.png"},{"id":475,"title":"Network Management - Hardware","alias":"network-management-hardware","description":" Your business is much more than just a machine that dispenses products or services in exchange for money. It’s akin to a living and breathing thing. Just as with the human body, in business, all the parts are interconnected and work together to move things forward.\r\nIf a company’s management is the brain, then its employees are the muscles. Muscles don’t work without the oxygen carried to them by the blood. Blood doesn’t pump through the body without the heart and circulatory system.\r\nData moves through your network like blood through veins, delivering vital information to employees who need it to do their jobs. In a business sense, the digital network is the heart and circulatory system. Without a properly functioning network, the entire business collapses. That’s why keeping networks healthy is vitally important. Just as keeping the heart healthy is critical to living a healthy life, a healthy network is a key to a thriving business. It starts with network management.\r\nNetwork management is hardware with a broad range of functions including activities, methods, procedures and the use of tools to administrate, operate, and reliably maintain computer network systems.\r\nStrictly speaking, network Management does not include terminal equipment (PCs, workstations, printers, etc.). Rather, it concerns the reliability, efficiency and capacity/capabilities of data transfer channels.","materialsDescription":" <span style=\"font-weight: bold;\">What Is Network Management?</span>\r\nNetwork management refers to the processes, tools, and applications used to administer, operate and maintain network infrastructure. Performance management and fault analysis also fall into the category of network management. To put it simply, network management is the process of keeping your network healthy, which keeps your business healthy.\r\n<span style=\"font-weight: bold;\">What Are the Components of Network Management?</span>\r\nThe definition of network management is often broad, as network management involves several different components. Here are some of the terms you’ll often hear when network management or network management software is talked about:\r\n<ul><li>Network administration</li><li>Network maintenance</li><li>Network operation</li><li>Network provisioning</li><li>Network security</li></ul>\r\n<span style=\"font-weight: bold;\">Why Is Network Management so Important When It Comes to Network Infrastructure?</span>\r\nThe whole point of network management is to keep the network infrastructure running smoothly and efficiently. Network management helps you:\r\n<ul><li><span style=\"font-style: italic;\">Avoid costly network disruptions.</span> Network downtime can be very costly. In fact, industry research shows the cost can be up to $5,600 per minute or more than $300K per hour. Network disruptions take more than just a financial toll. They also have a negative impact on customer relationships. Slow and unresponsive corporate networks make it harder for employees to serve customers. And customers who feel underserved could be quick to leave.</li><li><span style=\"font-style: italic;\">Improve IT productivity.</span> By monitoring every aspect of the network, an effective network management system does many jobs at once. This frees up IT staff to focus on other things.</li><li><span style=\"font-style: italic;\">Improve network security.</span> With a focus on network management, it’s easy to identify and respond to threats before they propagate and impact end-users. Network management also aims to ensure regulatory and compliance requirements are met.</li><li><span style=\"font-style: italic;\">Gain a holistic view of network performance.</span> Network management gives you a complete view of how your network is performing. It enables you to identify issues and fix them quickly.</li></ul>\r\n<span style=\"font-weight: bold;\">What Are the Challenges of Maintaining Effective Network Management and Network Infrastructure?</span>\r\nNetwork infrastructures can be complex. Because of that complexity, maintaining effective network management is difficult. Advances in technology and the cloud have increased user expectations for faster network speeds and network availability. On top of that, security threats are becoming ever more advanced, varied and numerous. And if you have a large network, it incorporates several devices, systems, and tools that all need to work together seamlessly. As your network scales and your company grows, new potential points of failure are introduced. Increased costs also come into play.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Network_Management_Hardware__1_.png"},{"id":513,"title":"Networking","alias":"networking","description":" Networking hardware, also known as network equipment or computer networking devices, are electronic devices which are required for communication and interaction between devices on a computer network. Specifically, they mediate data transmission in a computer network. Units which are the last receiver or generate data are called hosts or data terminal equipment.\r\nNetworking devices may include gateways, routers, network bridges, modems, wireless access points, networking cables, line drivers, switches, hubs, and repeaters; and may also include hybrid network devices such as multilayer switches, protocol converters, bridge routers, proxy servers, firewalls, network address translators, multiplexers, network interface controllers, wireless network interface controllers, ISDN terminal adapters and other related hardware.\r\nThe most common kind of networking hardware today is a copper-based Ethernet adapter which is a standard inclusion on most modern computer systems. Wireless networking has become increasingly popular, especially for portable and handheld devices.\r\nOther networking hardware used in computers includes data center equipment (such as file servers, database servers and storage areas), network services (such as DNS, DHCP, email, etc.) as well as devices which assure content delivery.\r\nTaking a wider view, mobile phones, tablet computers and devices associated with the internet of things may also be considered networking hardware. As technology advances and IP-based networks are integrated into building infrastructure and household utilities, network hardware will become an ambiguous term owing to the vastly increasing number of network capable endpoints.","materialsDescription":" <span style=\"font-weight: bold;\">What is network equipment?</span>\r\nNetwork equipment - devices necessary for the operation of a computer network, for example: a router, switch, hub, patch panel, etc. You can distinguish between active and passive network equipment.\r\n<span style=\"font-weight: bold;\">What is an active network equipment?</span>\r\nActive networking equipment is equipment followed by some “smart” feature. That is, a router, switch (switch), etc. are active network equipment.\r\n<span style=\"font-weight: bold;\">What is passive network equipment?</span>\r\nPassive network equipment - equipment not endowed with "intellectual" features. For example - cable system: cable (coaxial and twisted pair (UTP/STP)), plug / socket (RG58, RJ45, RJ11, GG45), repeater (repeater), patch panel, hub (hub), balun (balun) for coaxial cables (RG-58), etc. Also, passive equipment can include mounting cabinets and racks, telecommunication cabinets.\r\n<span style=\"font-weight: bold;\">What are the main network components?</span>\r\nThe main components of the network are workstations, servers, transmission media (cables) and network equipment.\r\n<span style=\"font-weight: bold;\">What are workstations?</span>\r\nWorkstations are network computers where network users implement application tasks.\r\n<span style=\"font-weight: bold;\">What are network servers?</span>\r\nNetwork servers - hardware and software systems that perform the functions of controlling the distribution of network shared resources. A server can be any computer connected to the network on which the resources used by other devices on the local network are located. As the server hardware, fairly powerful computers are used.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Networking.png"},{"id":548,"title":"Web security - Appliance","alias":"web-security-appliance","description":"A security appliance is any form of server appliance that is designed to protect computer networks from unwanted traffic. Types of network security appliance:\r\n<span style=\"font-weight: bold;\">Active devices</span> block unwanted traffic. Examples of such devices are firewalls, anti-virus scanning devices, and content filtering devices. For instance, if you want to make sure that you do not get pointless spam and other unnecessary issues, installing an active device might be a great idea. Active devices include anti-virus scanning devices, which will automatically scan throughout the network to ensure that no virus exists within the protected network. Then, there are web filtering appliances as well as firewalls, the purpose of both of which is to ensure that only useful content and traffic flows through the network and all pointless or harmful data is filtered.\r\n<span style=\"font-weight: bold;\">Passive devices detect and report on unwanted traffic.</span> A common example is intrusion detection appliances, which are installed in order to determine whether the network has been compromised in any way. These devices usually work in the background at all times.\r\n<span style=\"font-weight: bold;\">Preventative devices</span> scan networks and identify potential security problems (such as penetration testing and vulnerability assessment appliances). These devices are usually designed to 'prevent' damage to the network by identifying problems in advance. Common examples include devices that employ penetration testing as well as those devices which carry out vulnerability assessment on networks.\r\n<span style=\"font-weight: bold;\">Unified Threat Management (UTM)</span> combines features together into one system, such as some firewalls, content filtering, web caching etc. UTM devices are designed to provide users with a one-stop solution to all of their network needs and internet security appliances. As the name clearly suggests, these devices provide the features of all of the other network devices and condense them into one. These devices are designed to provide a number of different network security options in one package, hence providing networks with a simple solution. Rather than installing four different devices, users can easily install one and be done with it. The market of UTM devices has exceeded the billion dollar mark already, which just goes to show how popular these devices have become amongst network users.\r\nOne of the most popular and accessible types of web security appliance tools is the hardware <span style=\"font-weight: bold;\">keylogger.</span> This device is placed covertly between the case and keyboard with an output for the computer case and input for the keyboard. As hardware standards have changed over time, a USB hardware keylogger provides access on many devices.\r\nThe <span style=\"font-weight: bold;\">web proxy appliance</span> is basically hardware you use to manage user web access. More to the point, it's the type of device that handles the blocking or controlling of suspicious programs. It's typically placed in between network users and the worldwide web; ergo, it's most popular application is serving as a central control hub over employee Internet use by corporations and enterprises. It's the in-between gateway that serves as a termination point of sorts for online communications within a network and is capable of applying a multitude of rule-based limitations on Internet traffic, web content, and requests before they even end up with end users.\r\nAnother commonly used hardware tool is the <span style=\"font-weight: bold;\">wireless antenna.</span> These can be used to surveil a wide variety of wireless communications, including local cellular and internet service networks. More mechanical and general devices may include lockpicks or portable probes and hijack chips for compromising electronic devices through the physical circuit.\r\n<span style=\"font-weight: bold;\">Secure web gateway appliances</span> are solutions to prevent advanced threats, block unauthorized access to systems or websites, stop malware, and monitor real-time activity across websites accessed by users within the institution. Software and cloud-based platforms now perform this function as well.","materialsDescription":"<h1 class=\"align-center\"> What are the top Network Security Appliance brands?</h1>\r\n<span style=\"font-weight: bold;\">Blue Coat Systems,</span> Sunnyvale, Calif.-based Blue Coat has been part of security powerhouse Symantec since 2016.\r\n<span style=\"font-weight: bold;\">F5 Networks,</span> the Seattle-based network application delivery vendor, sold about $17.6 million in network security appliances through the channel in the second quarter, NPD said.\r\n<span style=\"font-weight: bold;\">SonicWall.</span>Firewall power player SonicWall sold about $23.5 million in network security appliances through the channel in the second quarter, according to NPD.\r\n<span style=\"font-weight: bold;\">Fortinet,</span> Sunnyvale, Calif., security software vendor Fortinet sold about $24.4 million in network security appliances through the channel in the second quarter, NPD said.\r\n<span style=\"font-weight: bold;\">Cisco Systems,</span> Cisco Systems was the quarter's growth champion, posting $77.2 million in network security appliance sales through the channel in the period, beating the previous year’s quarterly total of $62.3 million by about 24 percent, according to NPD.\r\n<span style=\"font-weight: bold;\">Palo Alto Networks.</span> With $94.2 million in network security appliance sales in the quarter, Palo Alto Networks was the best-selling network security appliance brand of the second quarter, according to NPD.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Web_security_Appliance.png"},{"id":852,"title":"Network security","alias":"network-security","description":" Network security consists of the policies and practices adopted to prevent and monitor unauthorized access, misuse, modification, or denial of a computer network and network-accessible resources. Network security involves the authorization of access to data in a network, which is controlled by the network administrator. Users choose or are assigned an ID and password or other authenticating information that allows them access to information and programs within their authority. Network security covers a variety of computer networks, both public and private, that are used in everyday jobs; conducting transactions and communications among businesses, government agencies and individuals. Networks can be private, such as within a company, and others which might be open to public access. Network security is involved in organizations, enterprises, and other types of institutions. It does as its title explains: it secures the network, as well as protecting and overseeing operations being done. The most common and simple way of protecting a network resource is by assigning it a unique name and a corresponding password.\r\nNetwork security starts with authentication, commonly with a username and a password. Since this requires just one detail authenticating the user name — i.e., the password—this is sometimes termed one-factor authentication. With two-factor authentication, something the user 'has' is also used (e.g., a security token or 'dongle', an ATM card, or a mobile phone); and with three-factor authentication, something the user 'is' is also used (e.g., a fingerprint or retinal scan).\r\nOnce authenticated, a firewall enforces access policies such as what services are allowed to be accessed by the network users. Though effective to prevent unauthorized access, this component may fail to check potentially harmful content such as computer worms or Trojans being transmitted over the network. Anti-virus software or an intrusion prevention system (IPS) help detect and inhibit the action of such malware. An anomaly-based intrusion detection system may also monitor the network like wireshark traffic and may be logged for audit purposes and for later high-level analysis. Newer systems combining unsupervised machine learning with full network traffic analysis can detect active network attackers from malicious insiders or targeted external attackers that have compromised a user machine or account.\r\nCommunication between two hosts using a network may be encrypted to maintain privacy.\r\nHoneypots, essentially decoy network-accessible resources, may be deployed in a network as surveillance and early-warning tools, as the honeypots are not normally accessed for legitimate purposes. Techniques used by the attackers that attempt to compromise these decoy resources are studied during and after an attack to keep an eye on new exploitation techniques. Such analysis may be used to further tighten security of the actual network being protected by the honeypot. A honeypot can also direct an attacker's attention away from legitimate servers. A honeypot encourages attackers to spend their time and energy on the decoy server while distracting their attention from the data on the real server. Similar to a honeypot, a honeynet is a network set up with intentional vulnerabilities. Its purpose is also to invite attacks so that the attacker's methods can be studied and that information can be used to increase network security. A honeynet typically contains one or more honeypots.","materialsDescription":" <span style=\"font-weight: bold;\">What is Network Security?</span>\r\nNetwork security is any action an organization takes to prevent malicious use or accidental damage to the network’s private data, its users, or their devices. The goal of network security is to keep the network running and safe for all legitimate users.\r\nBecause there are so many ways that a network can be vulnerable, network security involves a broad range of practices. These include:\r\n<ul><li><span style=\"font-weight: bold;\">Deploying active devices:</span> Using software to block malicious programs from entering, or running within, the network. Blocking users from sending or receiving suspicious-looking emails. Blocking unauthorized use of the network. Also, stopping the network's users accessing websites that are known to be dangerous.</li><li><span style=\"font-weight: bold;\">Deploying passive devices:</span> For instance, using devices and software that report unauthorized intrusions into the network, or suspicious activity by authorized users.</li><li><span style=\"font-weight: bold;\">Using preventative devices:</span> Devices that help identify potential security holes, so that network staff can fix them.</li><li><span style=\"font-weight: bold;\">Ensuring users follow safe practices:</span> Even if the software and hardware are set up to be secure, the actions of users can create security holes. Network security staff is responsible for educating members of the organization about how they can stay safe from potential threats.</li></ul>\r\n<span style=\"font-weight: bold;\">Why is Network Security Important?</span>\r\nUnless it’s properly secured, any network is vulnerable to malicious use and accidental damage. Hackers, disgruntled employees, or poor security practices within the organization can leave private data exposed, including trade secrets and customers’ private details.\r\nLosing confidential research, for example, can potentially cost an organization millions of dollars by taking away competitive advantages it paid to gain. While hackers stealing customers’ details and selling them to be used in fraud, it creates negative publicity and public mistrust of the organization.\r\nThe majority of common attacks against networks are designed to gain access to information, by spying on the communications and data of users, rather than to damage the network itself.\r\nBut attackers can do more than steal data. They may be able to damage users’ devices or manipulate systems to gain physical access to facilities. This leaves the organization’s property and members at risk of harm.\r\nCompetent network security procedures keep data secure and block vulnerable systems from outside interference. This allows the network’s users to remain safe and focus on achieving the organization’s goals.\r\n<span style=\"font-weight: bold;\">Why Do I Need Formal Education to Run a Computer Network?</span>\r\nEven the initial setup of security systems can be difficult for those unfamiliar with the field. A comprehensive security system is made of many pieces, each of which needs specialized knowledge.\r\nBeyond setup, each aspect of security is constantly evolving. New technology creates new opportunities for accidental security leaks, while hackers take advantage of holes in security to do damage as soon as they find them. Whoever is in charge of the network’s security needs to be able to understand the technical news and changes as they happen, so they can implement safety strategies right away.\r\nProperly securing your network using the latest information on vulnerabilities helps minimize the risk that attacks will succeed. Security Week reported that 44% of breaches in 2014 came from exploits that were 2-4 years old.\r\nUnfortunately, many of the technical aspects of network security are beyond those who make hiring decisions. So, the best way an organization can be sure that their network security personnel are able to properly manage the threats is to hire staff with the appropriate qualifications.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Network_security.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[{"id":217,"title":"Ukraine","name":"UKR"}],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"finished","statusLabel":"Finished","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":4,"title":"Reduce Costs"},{"id":5,"title":"Enhance Staff Productivity"},{"id":6,"title":"Ensure Security and Business Continuity"},{"id":7,"title":"Improve Customer Service"},{"id":8,"title":"Reduce Production Timelines"},{"id":10,"title":"Ensure Compliance"},{"id":252,"title":"Increase Customer Base"},{"id":262,"title":"Support Customers"},{"id":263,"title":"Develop Sales Channels"},{"id":307,"title":"Enhance Competitive Ability"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":175,"title":"Aging IT infrastructure"},{"id":177,"title":"Decentralized IT systems"},{"id":340,"title":"Low quality of customer service"},{"id":354,"title":"Low bandwidth data channels"},{"id":400,"title":"High costs"}]}},"categories":[{"id":57,"title":"Engineering Applications","alias":"engineering-applications","description":"Specific segmentations of <span style=\"font-weight: bold;\">Engineering Applications</span> include software packages, such as 2D CAD, 3D CAD, engineering analysis, project software and services, collaborative engineering software, and asset information management. These tools are used not only for asset creation but also to manage data and information throughout the lifecycle of physical assets in both infrastructure and industry. Application of optimization techniques in engineering provides as-built information to owners for operations and maintenance requirements, as well as a document for any modifications to the facility.<span style=\"font-weight: bold; \"></span>\r\n<span style=\"font-weight: bold; \">Computer-aided design (CAD)</span> is the use of computers (or workstations) to aid in the creation, modification, analysis, or optimization of a design. CAD software is used to increase the productivity of the designer, improve the quality of design, improve communications through documentation, and to create a database for manufacturing. Computer engineering and intelligent systems output is often in the form of electronic files for print, machining, or other manufacturing operations. \r\nIts use in designing electronic systems is known as electronic design automation (EDA). Application of CAD in mechanical engineering is known as mechanical design automation (MDA) or computer-aided drafting (CAD), which includes the process of creating a technical drawing with the use of computer software.\r\nCAD software for mechanical design uses either vector-based graphics to depict the objects of traditional drafting, or may also produce raster graphics showing the overall appearance of designed objects. However, it involves more than just shapes. As in the manual drafting of technical and engineering drawings, the output of CAD must convey information, such as materials, processes, dimensions, and tolerances, according to application-specific conventions.\r\nCAD is an important industrial art extensively used in many engineering applications, including automotive, shipbuilding, and aerospace industries, industrial and architectural design, electrical engineering app, prosthetics, environmental engineering applications, and many more. \r\nEngineering apps and software are: 2D layout and CAD software, 3D design and visualization systems, Pre-engineering and FEED applications, Engineering information management systems, Asset lifecycle information management systems, Asset performance management systems, P&ID and piping layout design, 3D laser scanning and point cloud modeling, 3D augmented reality simulation systems, 3D virtual reality simulation based on other technologies (photometry, etc.), 3D virtual simulation for operator training, Electrical Engineering applications and HVAC design, Engineering analysis tools, Civil engineering design packages, Fabrication and construction management systems, Software implementation services, Software maintenance & support services, Software as a service including deployment (Cloud, subscription, etc.), Collaborative software for engineering workflows, Associated databases and interfaces.","materialsDescription":"<h1 class=\"align-center\">2D and 3D CAD software</h1>\r\n<p class=\"align-left\">General-purpose CAD software includes a wide range of 2D and 3D software. Before delving into the more specific types of CAD software, it’s important to understand the difference between 2D and 3D CAD and the various industries that leverage them.</p>\r\n<p class=\"align-left\">2D CAD software offers a platform to design in two dimensions. Since 2D CAD does not allow for the creation of perspectives or scale, it is often used for drawing, sketching and drafting conceptual designs. 2D CAD is often used for floor plan development, building permit drawing and building inspection planning. Since it is mainly used as a tool for conceptual design, it is also a great starting point for most 3D designs. This gives users a basic overview of dimension and scale before they move on to 3D design. 2D CAD typically runs at a significantly lower price since it does not provide the same scale of tools and breadth of features.</p>\r\n<p class=\"align-left\">3D CAD provides a platform for designing 3D objects. The main feature of this type of CAD software is 3D solid modeling. This lets designers create objects with length, width and height, allowing more accurate scaling and visualization. With this feature, users can push and pull surfaces and manipulate designs to adjust measurements. Once the 3D design is to your liking, you can transfer it to a 3D rendering software and place the designs in fully realized 3D landscapes.</p>\r\n<h1 class=\"align-center\">BIM software</h1>\r\n<p class=\"align-left\">One of the more specific types of 3D CAD software is building information modeling software, also known as BIM software. BIM software is intended to aid in the design and construction of buildings specifically. BIM software provides users with the ability to break down building parts and see how they fit into a single finalized structure. Users can isolate walls, columns, windows, doors, etc., and alter the design. Engineers, architect, and manufacturers are just some of the professionals that use BIM software on a regular basis.</p>\r\n<h1 class=\"align-center\">Civil engineering design software</h1>\r\n<p class=\"align-left\">Civil engineering design software allows users to design 3D models of municipal buildings and structures. This includes tools for railway modeling, highway design and city infrastructure planning. Similar to BIM, civil engineering design software helps in every stage of the design process by breaking it down to drafting, designing and visualizing the final product. Best app for civil engineering also helps designers determine building costs. Civil engineering design software is perfect for engineers working in public and civil departments including transportation, structural and geotech.</p>\r\n<h1 class=\"align-center\">3D printing software</h1>\r\n<p class=\"align-left\">3D printing software facilitates the printing of real-life 3D objects. When users design an object, it can bу translated into a 3D printing software. The software then relays instructions on how to print that design to an actual 3D printer. The 3D printing software sends instructions to just print out certain parts of an object, or it can print out the entirety of an object. Some CAD software doubles as 3D printing software so you can seamlessly produce actual 3D objects all from one platform. 3D printing software can be used by manufacturers and architects to build machine or building parts. This greatly reduces production costs, as manufacturers no longer need offsite locations for manufacturing. It also gives companies a rapid test drive to see how a product would look if it were mass produced.</p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Engineering_Applications.png"},{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"},{"id":172,"title":"WLAN - wireless network","alias":"wlan-wireless-network","description":"Unified Communications (UC) is a marketing buzzword describing the integration of real-time, enterprise, communication services such as instant messaging (chat), presence information, voice (including IP telephony), mobility features (including extension mobility and single number reach), audio, web & video conferencing, fixed-mobile convergence (FMC), desktop sharing, data sharing (including web connected electronic interactive whiteboards), call control and speech recognition with non-real-time communication services such as unified messaging (integrated voicemail, e-mail, SMS and fax). UC is not necessarily a single product, but a set of products that provides a consistent unified user-interface and user-experience across multiple devices and media-types.\r\n\r\nIn its broadest sense, UC can encompass all forms of communications that are exchanged via a network to include other forms of communications such as Internet Protocol Television (IPTV) and digital signage Communications as they become an integrated part of the network communications deployment and may be directed as one-to-one communications or broadcast communications from one to many.\r\n\r\nUC allows an individual to send a message on one medium, and receive the same communication on another medium. For example, one can receive a voicemail message and choose to access it through e-mail or a cell phone. If the sender is online according to the presence information and currently accepts calls, the response can be sent immediately through text chat or video call. Otherwise, it may be sent as a non-real-time message that can be accessed through a variety of media.\r\n\r\nSource: https://en.wikipedia.org/wiki/Unified_communications","materialsDescription":"","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/WLAN_-_wireless_network.png"},{"id":475,"title":"Network Management - Hardware","alias":"network-management-hardware","description":" Your business is much more than just a machine that dispenses products or services in exchange for money. It’s akin to a living and breathing thing. Just as with the human body, in business, all the parts are interconnected and work together to move things forward.\r\nIf a company’s management is the brain, then its employees are the muscles. Muscles don’t work without the oxygen carried to them by the blood. Blood doesn’t pump through the body without the heart and circulatory system.\r\nData moves through your network like blood through veins, delivering vital information to employees who need it to do their jobs. In a business sense, the digital network is the heart and circulatory system. Without a properly functioning network, the entire business collapses. That’s why keeping networks healthy is vitally important. Just as keeping the heart healthy is critical to living a healthy life, a healthy network is a key to a thriving business. It starts with network management.\r\nNetwork management is hardware with a broad range of functions including activities, methods, procedures and the use of tools to administrate, operate, and reliably maintain computer network systems.\r\nStrictly speaking, network Management does not include terminal equipment (PCs, workstations, printers, etc.). Rather, it concerns the reliability, efficiency and capacity/capabilities of data transfer channels.","materialsDescription":" <span style=\"font-weight: bold;\">What Is Network Management?</span>\r\nNetwork management refers to the processes, tools, and applications used to administer, operate and maintain network infrastructure. Performance management and fault analysis also fall into the category of network management. To put it simply, network management is the process of keeping your network healthy, which keeps your business healthy.\r\n<span style=\"font-weight: bold;\">What Are the Components of Network Management?</span>\r\nThe definition of network management is often broad, as network management involves several different components. Here are some of the terms you’ll often hear when network management or network management software is talked about:\r\n<ul><li>Network administration</li><li>Network maintenance</li><li>Network operation</li><li>Network provisioning</li><li>Network security</li></ul>\r\n<span style=\"font-weight: bold;\">Why Is Network Management so Important When It Comes to Network Infrastructure?</span>\r\nThe whole point of network management is to keep the network infrastructure running smoothly and efficiently. Network management helps you:\r\n<ul><li><span style=\"font-style: italic;\">Avoid costly network disruptions.</span> Network downtime can be very costly. In fact, industry research shows the cost can be up to $5,600 per minute or more than $300K per hour. Network disruptions take more than just a financial toll. They also have a negative impact on customer relationships. Slow and unresponsive corporate networks make it harder for employees to serve customers. And customers who feel underserved could be quick to leave.</li><li><span style=\"font-style: italic;\">Improve IT productivity.</span> By monitoring every aspect of the network, an effective network management system does many jobs at once. This frees up IT staff to focus on other things.</li><li><span style=\"font-style: italic;\">Improve network security.</span> With a focus on network management, it’s easy to identify and respond to threats before they propagate and impact end-users. Network management also aims to ensure regulatory and compliance requirements are met.</li><li><span style=\"font-style: italic;\">Gain a holistic view of network performance.</span> Network management gives you a complete view of how your network is performing. It enables you to identify issues and fix them quickly.</li></ul>\r\n<span style=\"font-weight: bold;\">What Are the Challenges of Maintaining Effective Network Management and Network Infrastructure?</span>\r\nNetwork infrastructures can be complex. Because of that complexity, maintaining effective network management is difficult. Advances in technology and the cloud have increased user expectations for faster network speeds and network availability. On top of that, security threats are becoming ever more advanced, varied and numerous. And if you have a large network, it incorporates several devices, systems, and tools that all need to work together seamlessly. As your network scales and your company grows, new potential points of failure are introduced. Increased costs also come into play.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Network_Management_Hardware__1_.png"},{"id":513,"title":"Networking","alias":"networking","description":" Networking hardware, also known as network equipment or computer networking devices, are electronic devices which are required for communication and interaction between devices on a computer network. Specifically, they mediate data transmission in a computer network. Units which are the last receiver or generate data are called hosts or data terminal equipment.\r\nNetworking devices may include gateways, routers, network bridges, modems, wireless access points, networking cables, line drivers, switches, hubs, and repeaters; and may also include hybrid network devices such as multilayer switches, protocol converters, bridge routers, proxy servers, firewalls, network address translators, multiplexers, network interface controllers, wireless network interface controllers, ISDN terminal adapters and other related hardware.\r\nThe most common kind of networking hardware today is a copper-based Ethernet adapter which is a standard inclusion on most modern computer systems. Wireless networking has become increasingly popular, especially for portable and handheld devices.\r\nOther networking hardware used in computers includes data center equipment (such as file servers, database servers and storage areas), network services (such as DNS, DHCP, email, etc.) as well as devices which assure content delivery.\r\nTaking a wider view, mobile phones, tablet computers and devices associated with the internet of things may also be considered networking hardware. As technology advances and IP-based networks are integrated into building infrastructure and household utilities, network hardware will become an ambiguous term owing to the vastly increasing number of network capable endpoints.","materialsDescription":" <span style=\"font-weight: bold;\">What is network equipment?</span>\r\nNetwork equipment - devices necessary for the operation of a computer network, for example: a router, switch, hub, patch panel, etc. You can distinguish between active and passive network equipment.\r\n<span style=\"font-weight: bold;\">What is an active network equipment?</span>\r\nActive networking equipment is equipment followed by some “smart” feature. That is, a router, switch (switch), etc. are active network equipment.\r\n<span style=\"font-weight: bold;\">What is passive network equipment?</span>\r\nPassive network equipment - equipment not endowed with "intellectual" features. For example - cable system: cable (coaxial and twisted pair (UTP/STP)), plug / socket (RG58, RJ45, RJ11, GG45), repeater (repeater), patch panel, hub (hub), balun (balun) for coaxial cables (RG-58), etc. Also, passive equipment can include mounting cabinets and racks, telecommunication cabinets.\r\n<span style=\"font-weight: bold;\">What are the main network components?</span>\r\nThe main components of the network are workstations, servers, transmission media (cables) and network equipment.\r\n<span style=\"font-weight: bold;\">What are workstations?</span>\r\nWorkstations are network computers where network users implement application tasks.\r\n<span style=\"font-weight: bold;\">What are network servers?</span>\r\nNetwork servers - hardware and software systems that perform the functions of controlling the distribution of network shared resources. A server can be any computer connected to the network on which the resources used by other devices on the local network are located. As the server hardware, fairly powerful computers are used.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Networking.png"},{"id":548,"title":"Web security - Appliance","alias":"web-security-appliance","description":"A security appliance is any form of server appliance that is designed to protect computer networks from unwanted traffic. Types of network security appliance:\r\n<span style=\"font-weight: bold;\">Active devices</span> block unwanted traffic. Examples of such devices are firewalls, anti-virus scanning devices, and content filtering devices. For instance, if you want to make sure that you do not get pointless spam and other unnecessary issues, installing an active device might be a great idea. Active devices include anti-virus scanning devices, which will automatically scan throughout the network to ensure that no virus exists within the protected network. Then, there are web filtering appliances as well as firewalls, the purpose of both of which is to ensure that only useful content and traffic flows through the network and all pointless or harmful data is filtered.\r\n<span style=\"font-weight: bold;\">Passive devices detect and report on unwanted traffic.</span> A common example is intrusion detection appliances, which are installed in order to determine whether the network has been compromised in any way. These devices usually work in the background at all times.\r\n<span style=\"font-weight: bold;\">Preventative devices</span> scan networks and identify potential security problems (such as penetration testing and vulnerability assessment appliances). These devices are usually designed to 'prevent' damage to the network by identifying problems in advance. Common examples include devices that employ penetration testing as well as those devices which carry out vulnerability assessment on networks.\r\n<span style=\"font-weight: bold;\">Unified Threat Management (UTM)</span> combines features together into one system, such as some firewalls, content filtering, web caching etc. UTM devices are designed to provide users with a one-stop solution to all of their network needs and internet security appliances. As the name clearly suggests, these devices provide the features of all of the other network devices and condense them into one. These devices are designed to provide a number of different network security options in one package, hence providing networks with a simple solution. Rather than installing four different devices, users can easily install one and be done with it. The market of UTM devices has exceeded the billion dollar mark already, which just goes to show how popular these devices have become amongst network users.\r\nOne of the most popular and accessible types of web security appliance tools is the hardware <span style=\"font-weight: bold;\">keylogger.</span> This device is placed covertly between the case and keyboard with an output for the computer case and input for the keyboard. As hardware standards have changed over time, a USB hardware keylogger provides access on many devices.\r\nThe <span style=\"font-weight: bold;\">web proxy appliance</span> is basically hardware you use to manage user web access. More to the point, it's the type of device that handles the blocking or controlling of suspicious programs. It's typically placed in between network users and the worldwide web; ergo, it's most popular application is serving as a central control hub over employee Internet use by corporations and enterprises. It's the in-between gateway that serves as a termination point of sorts for online communications within a network and is capable of applying a multitude of rule-based limitations on Internet traffic, web content, and requests before they even end up with end users.\r\nAnother commonly used hardware tool is the <span style=\"font-weight: bold;\">wireless antenna.</span> These can be used to surveil a wide variety of wireless communications, including local cellular and internet service networks. More mechanical and general devices may include lockpicks or portable probes and hijack chips for compromising electronic devices through the physical circuit.\r\n<span style=\"font-weight: bold;\">Secure web gateway appliances</span> are solutions to prevent advanced threats, block unauthorized access to systems or websites, stop malware, and monitor real-time activity across websites accessed by users within the institution. Software and cloud-based platforms now perform this function as well.","materialsDescription":"<h1 class=\"align-center\"> What are the top Network Security Appliance brands?</h1>\r\n<span style=\"font-weight: bold;\">Blue Coat Systems,</span> Sunnyvale, Calif.-based Blue Coat has been part of security powerhouse Symantec since 2016.\r\n<span style=\"font-weight: bold;\">F5 Networks,</span> the Seattle-based network application delivery vendor, sold about $17.6 million in network security appliances through the channel in the second quarter, NPD said.\r\n<span style=\"font-weight: bold;\">SonicWall.</span>Firewall power player SonicWall sold about $23.5 million in network security appliances through the channel in the second quarter, according to NPD.\r\n<span style=\"font-weight: bold;\">Fortinet,</span> Sunnyvale, Calif., security software vendor Fortinet sold about $24.4 million in network security appliances through the channel in the second quarter, NPD said.\r\n<span style=\"font-weight: bold;\">Cisco Systems,</span> Cisco Systems was the quarter's growth champion, posting $77.2 million in network security appliance sales through the channel in the period, beating the previous year’s quarterly total of $62.3 million by about 24 percent, according to NPD.\r\n<span style=\"font-weight: bold;\">Palo Alto Networks.</span> With $94.2 million in network security appliance sales in the quarter, Palo Alto Networks was the best-selling network security appliance brand of the second quarter, according to NPD.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Web_security_Appliance.png"},{"id":852,"title":"Network security","alias":"network-security","description":" Network security consists of the policies and practices adopted to prevent and monitor unauthorized access, misuse, modification, or denial of a computer network and network-accessible resources. Network security involves the authorization of access to data in a network, which is controlled by the network administrator. Users choose or are assigned an ID and password or other authenticating information that allows them access to information and programs within their authority. Network security covers a variety of computer networks, both public and private, that are used in everyday jobs; conducting transactions and communications among businesses, government agencies and individuals. Networks can be private, such as within a company, and others which might be open to public access. Network security is involved in organizations, enterprises, and other types of institutions. It does as its title explains: it secures the network, as well as protecting and overseeing operations being done. The most common and simple way of protecting a network resource is by assigning it a unique name and a corresponding password.\r\nNetwork security starts with authentication, commonly with a username and a password. Since this requires just one detail authenticating the user name — i.e., the password—this is sometimes termed one-factor authentication. With two-factor authentication, something the user 'has' is also used (e.g., a security token or 'dongle', an ATM card, or a mobile phone); and with three-factor authentication, something the user 'is' is also used (e.g., a fingerprint or retinal scan).\r\nOnce authenticated, a firewall enforces access policies such as what services are allowed to be accessed by the network users. Though effective to prevent unauthorized access, this component may fail to check potentially harmful content such as computer worms or Trojans being transmitted over the network. Anti-virus software or an intrusion prevention system (IPS) help detect and inhibit the action of such malware. An anomaly-based intrusion detection system may also monitor the network like wireshark traffic and may be logged for audit purposes and for later high-level analysis. Newer systems combining unsupervised machine learning with full network traffic analysis can detect active network attackers from malicious insiders or targeted external attackers that have compromised a user machine or account.\r\nCommunication between two hosts using a network may be encrypted to maintain privacy.\r\nHoneypots, essentially decoy network-accessible resources, may be deployed in a network as surveillance and early-warning tools, as the honeypots are not normally accessed for legitimate purposes. Techniques used by the attackers that attempt to compromise these decoy resources are studied during and after an attack to keep an eye on new exploitation techniques. Such analysis may be used to further tighten security of the actual network being protected by the honeypot. A honeypot can also direct an attacker's attention away from legitimate servers. A honeypot encourages attackers to spend their time and energy on the decoy server while distracting their attention from the data on the real server. Similar to a honeypot, a honeynet is a network set up with intentional vulnerabilities. Its purpose is also to invite attacks so that the attacker's methods can be studied and that information can be used to increase network security. A honeynet typically contains one or more honeypots.","materialsDescription":" <span style=\"font-weight: bold;\">What is Network Security?</span>\r\nNetwork security is any action an organization takes to prevent malicious use or accidental damage to the network’s private data, its users, or their devices. The goal of network security is to keep the network running and safe for all legitimate users.\r\nBecause there are so many ways that a network can be vulnerable, network security involves a broad range of practices. These include:\r\n<ul><li><span style=\"font-weight: bold;\">Deploying active devices:</span> Using software to block malicious programs from entering, or running within, the network. Blocking users from sending or receiving suspicious-looking emails. Blocking unauthorized use of the network. Also, stopping the network's users accessing websites that are known to be dangerous.</li><li><span style=\"font-weight: bold;\">Deploying passive devices:</span> For instance, using devices and software that report unauthorized intrusions into the network, or suspicious activity by authorized users.</li><li><span style=\"font-weight: bold;\">Using preventative devices:</span> Devices that help identify potential security holes, so that network staff can fix them.</li><li><span style=\"font-weight: bold;\">Ensuring users follow safe practices:</span> Even if the software and hardware are set up to be secure, the actions of users can create security holes. Network security staff is responsible for educating members of the organization about how they can stay safe from potential threats.</li></ul>\r\n<span style=\"font-weight: bold;\">Why is Network Security Important?</span>\r\nUnless it’s properly secured, any network is vulnerable to malicious use and accidental damage. Hackers, disgruntled employees, or poor security practices within the organization can leave private data exposed, including trade secrets and customers’ private details.\r\nLosing confidential research, for example, can potentially cost an organization millions of dollars by taking away competitive advantages it paid to gain. While hackers stealing customers’ details and selling them to be used in fraud, it creates negative publicity and public mistrust of the organization.\r\nThe majority of common attacks against networks are designed to gain access to information, by spying on the communications and data of users, rather than to damage the network itself.\r\nBut attackers can do more than steal data. They may be able to damage users’ devices or manipulate systems to gain physical access to facilities. This leaves the organization’s property and members at risk of harm.\r\nCompetent network security procedures keep data secure and block vulnerable systems from outside interference. This allows the network’s users to remain safe and focus on achieving the organization’s goals.\r\n<span style=\"font-weight: bold;\">Why Do I Need Formal Education to Run a Computer Network?</span>\r\nEven the initial setup of security systems can be difficult for those unfamiliar with the field. A comprehensive security system is made of many pieces, each of which needs specialized knowledge.\r\nBeyond setup, each aspect of security is constantly evolving. New technology creates new opportunities for accidental security leaks, while hackers take advantage of holes in security to do damage as soon as they find them. Whoever is in charge of the network’s security needs to be able to understand the technical news and changes as they happen, so they can implement safety strategies right away.\r\nProperly securing your network using the latest information on vulnerabilities helps minimize the risk that attacks will succeed. Security Week reported that 44% of breaches in 2014 came from exploits that were 2-4 years old.\r\nUnfortunately, many of the technical aspects of network security are beyond those who make hiring decisions. So, the best way an organization can be sure that their network security personnel are able to properly manage the threats is to hire staff with the appropriate qualifications.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Network_security.png"}],"additionalInfo":{"budgetNotExceeded":"-1","functionallyTaskAssignment":"-1","projectWasPut":"-1","price":0,"source":{"url":"http://snt.ua/about_us/company/68618.ua.php","title":"Supplier's web site"}},"comments":[],"referencesCount":0},{"id":356,"title":"Corel MindManager for Greater Employee Engagement in the energy company","description":"<span style=\"font-weight: bold;\">THE CHALLENGE</span>\r\nWith its rates capped by government regulators and facing a tight economy, Consolidated Edison Company of New York, Inc. (Con Edison) embarked upon a program to find cost savings through a deep analysis of its internal processes. Discovering all variables affecting workplace process flow would enable targeted, specific, problem-solving improvements to be quickly devised and implemented. The objective was to capture and document all these elements.\r\nUsing Mindjet mapping software to create a Zero-Based Budgeting (ZBB) toolkit was the project management solution. All participants, from on-the-ground employees to department managers and IT engineers would interact and collaborate—producing a visual map of Con Edison’s specific process that detailed all variables and how the variables interacted.\r\n<span style=\"font-weight: bold;\">THE SOLUTION</span>\r\nThe Mindjet/ZBB toolkit facilitated discovery of how and why a specific process worked, with all touch points and elements included in a visual map: procedural tasks, administrative requirements, production processes, employee engagement.\r\nParticipant knowledge, factual and intuitive, was quickly discovered, with both existing process documentation and new ideas collected. Across sections and departments, union and management, “mapping enabled the teams to literally ‘see’ their problem-solving efforts come together in real time to form actionable plans,” notes Al Homyk, General Manager of Operations Services in Con Edison’s Bronx/Westchester Electric Operations Department.\r\n<span style=\"font-weight: bold;\">THE RESULTS</span>\r\nAfter Mindjet/ZBB analysis of activities representing just 15% of its total operations and maintenance budget, Con Edison realized more than $600,000 in savings; additional savings are expected to be in the millions. Beyond these tangible gains, Mindjet/ZBB mapping has also yielded high value, intangible benefits, primarily in Con Edison’s corporate culture. This approach to process analysis and evaluation engages participants throughout the organization—valuing their input, stimulating creative problem solving and motivating a proactive mindset.\r\nEmployees are now empowered as stakeholders in their workplace environment, resulting in significant competitive advantage for Con Edison.","alias":"corel-mindmanager-for-greater-employee-engagement-in-the-energy-company","roi":0,"seo":{"title":"Corel MindManager for Greater Employee Engagement in the energy company","keywords":"process, Mindjet, Edison, analysis, specific, savings, mapping, Edison’s","description":"<span style=\"font-weight: bold;\">THE CHALLENGE</span>\r\nWith its rates capped by government regulators and facing a tight economy, Consolidated Edison Company of New York, Inc. 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It lets you quickly capture ideas and information, then organize and contextualize them in the same place. Drag topics around, draw connections between different ideas, and park related notes, links and files where they belong – it all stays contained in one clear, easy-to-navigate map.\r\n<span style=\"font-weight: bold;\">Organize with ease</span>\r\nMindManager maps are the ideal way to plan projects, analyze processes, and consolidate and transfer knowledge. You can track deliverables, due dates, priorities, resources, dependencies and more in a shared visual context. And when things change, you can make adjustments quickly – and immediately clear to everyone.\r\n<span style=\"font-weight: bold;\">Communicate more effectively</span>\r\nMindManager solves problems like missing data, miscommunication and redundancy, by integrating all of the information related to a concept, project or plan from across people, places and platforms into a unified dashboard map that shows you and everyone involved the big picture and little details in the same view.\r\n<span style=\"font-weight: bold;\">Manage from idea to implementation</span>\r\nMove from brainstorming to planning to execution in a single application, and turn ideas into action … right before your eyes.\r\n","shortDescription":"MindManager unlocks that knowledge, by distilling the scattered ideas and disconnected data surrounding a concept, project or plan into structured, interactive visual maps that make information easy to understand, adapt, act on and share.\r\n\r\n","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":6,"sellingCount":16,"discontinued":0,"rebateForPoc":0,"rebate":7,"seo":{"title":"Corel MindManager","keywords":"your, MindManager, information, ideas, knowledge, plan, into, that","description":"Somewhere in all the information bombarding your devices, flooding your inbox and filling your mind is the actual knowledge you need to organize your day, run your projects, manage your team, grow your business and be successful.\r\nMindManager unlocks that know","og:title":"Corel MindManager","og:description":"Somewhere in all the information bombarding your devices, flooding your inbox and filling your mind is the actual knowledge you need to organize your day, run your projects, manage your team, grow your business and be successful.\r\nMindManager unlocks that know"},"eventUrl":"","translationId":1258,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":363,"title":"Project and Portfolio Management","alias":"project-and-portfolio-management","description":"<span style=\"font-weight: bold;\">Project Portfolio Management (PPM)</span> is the centralized management of the processes, methods, and technologies used by project managers and project management offices (PMOs) to analyze and collectively manage current or proposed projects based on numerous key characteristics. The objectives of PPM are to determine the optimal resource mix for delivery and to schedule activities to best achieve an organization’s operational and financial goals, while honouring constraints imposed by customers, strategic objectives, or external real-world factors. The International standard defines the framework of the Project Portfolio Management.\r\nPPM provides program and project managers in large, program/project-driven organizations with the capabilities needed to manage the time, resources, skills, and budgets necessary to accomplish all interrelated tasks. It provides a framework for issue resolution and risk mitigation, as well as the centralized visibility to help planning and scheduling teams to identify the fastest, cheapest, or most suitable approach to deliver projects and programs. Portfolio Managers define Key Performance Indicators and the strategy for their portfolio.\r\n<span style=\"font-style: italic;\">Pipeline Management.</span> Pipeline management involves steps to ensure that an adequate number of project proposals are not generated and not evaluated to determine whether (and how) a set of projects in the portfolio can be executed with finite development resources in a specified time. There are three major sub-components to pipeline management: ideation, work intake processes, and Phase-Gate reviews. Fundamental to pipeline management is the ability to align the decision-making process for estimating and selecting new capital investment projects with the strategic plan.\r\n<span style=\"font-style: italic;\">Resource Manager.</span> The focus on the efficient and effective deployment of an organization’s resources where and when they are needed. These can include financial resources, inventory, human resources, technical skills, production, and design. In addition to project-level resource allocation, users can also model ‘what-if’ resource scenarios, and extend this view across the portfolio.\r\n<span style=\"font-style: italic;\">Change Control.</span> The capture and prioritization of change requests that can include new requirements, features, functions, operational constraints, regulatory demands, and technical enhancements. PPM provides a central repository for these change requests and the ability to match available resources to evolving demand within the financial and operational constraints of individual projects.\r\n<span style=\"font-style: italic;\">Financial Management.</span> With PPM, the Office of Finance can improve their accuracy for estimating and managing the financial resources of a project or group of projects. In addition, the value of projects can be demonstrated in relation to the strategic objectives and priorities of the organization through financial controls and to assess progress through earned value and other project financial techniques.\r\n<span style=\"font-style: italic;\">Risk Management.</span> An analysis of the risk sensitivities residing within each project, as the basis for determining confidence levels across the portfolio. The integration of cost and schedule risk management with techniques for determining contingency and risk response plans, enable organizations to gain an objective view of project uncertainties.","materialsDescription":" <span style=\"font-weight: bold;\">What’s the difference between Project Management and Project Portfolio Management?</span>\r\nProject management is focused on an individual project, making sure it achieves its objectives and adheres to cost schedule baselines and performance standards. Project portfolio management, on the other hand, takes into consideration all the projects within a portfolio. The primary objective here is to select and maintain the appropriate mix of projects and to assess the costs, risks, and returns of running these projects in relation to how they match with organizational goals. Simply put, project management is about doing the project right, project portfolio management is about doing the right projects.\r\n<span style=\"font-weight: bold;\">What Problems Can Project Portfolio Management Address?</span>\r\nProject Portfolio Management helps companies avoid project overload and work on projects that are not aligned with the ultimate vision. In other words, project portfolio management helps companies to work towards their goals without getting sidetracked by too many shiny pennies (ie. projects that appear to be enticing but actually drain their resources for little return).\r\n<span style=\"font-weight: bold;\">How does Project Portfolio Management help with new product development?</span>\r\nProject Portfolio Management supports companies in assessing, evaluating and ranking new product ideas before they become projects, so that time, money and human resources can be spent working on projects that support strategic objectives. 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Portfolio Managers define Key Performance Indicators and the strategy for their portfolio.\r\n<span style=\"font-style: italic;\">Pipeline Management.</span> Pipeline management involves steps to ensure that an adequate number of project proposals are not generated and not evaluated to determine whether (and how) a set of projects in the portfolio can be executed with finite development resources in a specified time. There are three major sub-components to pipeline management: ideation, work intake processes, and Phase-Gate reviews. Fundamental to pipeline management is the ability to align the decision-making process for estimating and selecting new capital investment projects with the strategic plan.\r\n<span style=\"font-style: italic;\">Resource Manager.</span> The focus on the efficient and effective deployment of an organization’s resources where and when they are needed. These can include financial resources, inventory, human resources, technical skills, production, and design. In addition to project-level resource allocation, users can also model ‘what-if’ resource scenarios, and extend this view across the portfolio.\r\n<span style=\"font-style: italic;\">Change Control.</span> The capture and prioritization of change requests that can include new requirements, features, functions, operational constraints, regulatory demands, and technical enhancements. PPM provides a central repository for these change requests and the ability to match available resources to evolving demand within the financial and operational constraints of individual projects.\r\n<span style=\"font-style: italic;\">Financial Management.</span> With PPM, the Office of Finance can improve their accuracy for estimating and managing the financial resources of a project or group of projects. In addition, the value of projects can be demonstrated in relation to the strategic objectives and priorities of the organization through financial controls and to assess progress through earned value and other project financial techniques.\r\n<span style=\"font-style: italic;\">Risk Management.</span> An analysis of the risk sensitivities residing within each project, as the basis for determining confidence levels across the portfolio. The integration of cost and schedule risk management with techniques for determining contingency and risk response plans, enable organizations to gain an objective view of project uncertainties.","materialsDescription":" <span style=\"font-weight: bold;\">What’s the difference between Project Management and Project Portfolio Management?</span>\r\nProject management is focused on an individual project, making sure it achieves its objectives and adheres to cost schedule baselines and performance standards. Project portfolio management, on the other hand, takes into consideration all the projects within a portfolio. The primary objective here is to select and maintain the appropriate mix of projects and to assess the costs, risks, and returns of running these projects in relation to how they match with organizational goals. Simply put, project management is about doing the project right, project portfolio management is about doing the right projects.\r\n<span style=\"font-weight: bold;\">What Problems Can Project Portfolio Management Address?</span>\r\nProject Portfolio Management helps companies avoid project overload and work on projects that are not aligned with the ultimate vision. In other words, project portfolio management helps companies to work towards their goals without getting sidetracked by too many shiny pennies (ie. projects that appear to be enticing but actually drain their resources for little return).\r\n<span style=\"font-weight: bold;\">How does Project Portfolio Management help with new product development?</span>\r\nProject Portfolio Management supports companies in assessing, evaluating and ranking new product ideas before they become projects, so that time, money and human resources can be spent working on projects that support strategic objectives. This becomes increasingly important and relevant for companies that receive dozens if not hundreds of project proposals.\r\n<span style=\"font-weight: bold;\">What are the key elements of successful portfolio management?</span>\r\nGoals, objectives, governance, approval processes and monitoring portfolio performance.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Project_and_Portfolio_Management.png"}],"additionalInfo":{"budgetNotExceeded":"","functionallyTaskAssignment":"","projectWasPut":"","price":0,"source":{"url":"https://www.mindjet.com/wp-content/uploads/2015/04/conedison_Case_Study_v2.pdf","title":"Web-site of vendor"}},"comments":[],"referencesCount":0},{"id":352,"title":"Corel MindManager for Project Management in the Global Eyewear Brand","description":"Description is not ready yet","alias":"corel-mindmanager-for-project-management-in-the-global-eyewear-brand","roi":0,"seo":{"title":"Corel MindManager for Project Management in the Global Eyewear Brand","keywords":"","description":"Description is not ready yet","og:title":"Corel MindManager for Project Management in the Global Eyewear Brand","og:description":"Description is not ready yet"},"deal_info":"","user":{"id":4085,"title":"Silhouette (eyewear)","logoURL":"https://old.roi4cio.com/uploads/roi/company/Silhouette__eyewear_.png","alias":"silhouette-eyewear","address":"","roles":[],"description":"Silhouette is an Austrian brand of sunglasses and eyeglasses, founded in 1964. 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The objectives of PPM are to determine the optimal resource mix for delivery and to schedule activities to best achieve an organization’s operational and financial goals, while honouring constraints imposed by customers, strategic objectives, or external real-world factors. The International standard defines the framework of the Project Portfolio Management.\r\nPPM provides program and project managers in large, program/project-driven organizations with the capabilities needed to manage the time, resources, skills, and budgets necessary to accomplish all interrelated tasks. It provides a framework for issue resolution and risk mitigation, as well as the centralized visibility to help planning and scheduling teams to identify the fastest, cheapest, or most suitable approach to deliver projects and programs. Portfolio Managers define Key Performance Indicators and the strategy for their portfolio.\r\n<span style=\"font-style: italic;\">Pipeline Management.</span> Pipeline management involves steps to ensure that an adequate number of project proposals are not generated and not evaluated to determine whether (and how) a set of projects in the portfolio can be executed with finite development resources in a specified time. There are three major sub-components to pipeline management: ideation, work intake processes, and Phase-Gate reviews. Fundamental to pipeline management is the ability to align the decision-making process for estimating and selecting new capital investment projects with the strategic plan.\r\n<span style=\"font-style: italic;\">Resource Manager.</span> The focus on the efficient and effective deployment of an organization’s resources where and when they are needed. These can include financial resources, inventory, human resources, technical skills, production, and design. In addition to project-level resource allocation, users can also model ‘what-if’ resource scenarios, and extend this view across the portfolio.\r\n<span style=\"font-style: italic;\">Change Control.</span> The capture and prioritization of change requests that can include new requirements, features, functions, operational constraints, regulatory demands, and technical enhancements. PPM provides a central repository for these change requests and the ability to match available resources to evolving demand within the financial and operational constraints of individual projects.\r\n<span style=\"font-style: italic;\">Financial Management.</span> With PPM, the Office of Finance can improve their accuracy for estimating and managing the financial resources of a project or group of projects. In addition, the value of projects can be demonstrated in relation to the strategic objectives and priorities of the organization through financial controls and to assess progress through earned value and other project financial techniques.\r\n<span style=\"font-style: italic;\">Risk Management.</span> An analysis of the risk sensitivities residing within each project, as the basis for determining confidence levels across the portfolio. The integration of cost and schedule risk management with techniques for determining contingency and risk response plans, enable organizations to gain an objective view of project uncertainties.","materialsDescription":" <span style=\"font-weight: bold;\">What’s the difference between Project Management and Project Portfolio Management?</span>\r\nProject management is focused on an individual project, making sure it achieves its objectives and adheres to cost schedule baselines and performance standards. Project portfolio management, on the other hand, takes into consideration all the projects within a portfolio. The primary objective here is to select and maintain the appropriate mix of projects and to assess the costs, risks, and returns of running these projects in relation to how they match with organizational goals. Simply put, project management is about doing the project right, project portfolio management is about doing the right projects.\r\n<span style=\"font-weight: bold;\">What Problems Can Project Portfolio Management Address?</span>\r\nProject Portfolio Management helps companies avoid project overload and work on projects that are not aligned with the ultimate vision. In other words, project portfolio management helps companies to work towards their goals without getting sidetracked by too many shiny pennies (ie. projects that appear to be enticing but actually drain their resources for little return).\r\n<span style=\"font-weight: bold;\">How does Project Portfolio Management help with new product development?</span>\r\nProject Portfolio Management supports companies in assessing, evaluating and ranking new product ideas before they become projects, so that time, money and human resources can be spent working on projects that support strategic objectives. This becomes increasingly important and relevant for companies that receive dozens if not hundreds of project proposals.\r\n<span style=\"font-weight: bold;\">What are the key elements of successful portfolio management?</span>\r\nGoals, objectives, governance, approval processes and monitoring portfolio performance.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Project_and_Portfolio_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"finished","statusLabel":"Finished","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":5,"title":"Enhance Staff Productivity"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":177,"title":"Decentralized IT systems"},{"id":356,"title":"High costs of routine operations"}]}},"categories":[{"id":363,"title":"Project and Portfolio Management","alias":"project-and-portfolio-management","description":"<span style=\"font-weight: bold;\">Project Portfolio Management (PPM)</span> is the centralized management of the processes, methods, and technologies used by project managers and project management offices (PMOs) to analyze and collectively manage current or proposed projects based on numerous key characteristics. The objectives of PPM are to determine the optimal resource mix for delivery and to schedule activities to best achieve an organization’s operational and financial goals, while honouring constraints imposed by customers, strategic objectives, or external real-world factors. The International standard defines the framework of the Project Portfolio Management.\r\nPPM provides program and project managers in large, program/project-driven organizations with the capabilities needed to manage the time, resources, skills, and budgets necessary to accomplish all interrelated tasks. It provides a framework for issue resolution and risk mitigation, as well as the centralized visibility to help planning and scheduling teams to identify the fastest, cheapest, or most suitable approach to deliver projects and programs. Portfolio Managers define Key Performance Indicators and the strategy for their portfolio.\r\n<span style=\"font-style: italic;\">Pipeline Management.</span> Pipeline management involves steps to ensure that an adequate number of project proposals are not generated and not evaluated to determine whether (and how) a set of projects in the portfolio can be executed with finite development resources in a specified time. There are three major sub-components to pipeline management: ideation, work intake processes, and Phase-Gate reviews. Fundamental to pipeline management is the ability to align the decision-making process for estimating and selecting new capital investment projects with the strategic plan.\r\n<span style=\"font-style: italic;\">Resource Manager.</span> The focus on the efficient and effective deployment of an organization’s resources where and when they are needed. These can include financial resources, inventory, human resources, technical skills, production, and design. In addition to project-level resource allocation, users can also model ‘what-if’ resource scenarios, and extend this view across the portfolio.\r\n<span style=\"font-style: italic;\">Change Control.</span> The capture and prioritization of change requests that can include new requirements, features, functions, operational constraints, regulatory demands, and technical enhancements. PPM provides a central repository for these change requests and the ability to match available resources to evolving demand within the financial and operational constraints of individual projects.\r\n<span style=\"font-style: italic;\">Financial Management.</span> With PPM, the Office of Finance can improve their accuracy for estimating and managing the financial resources of a project or group of projects. In addition, the value of projects can be demonstrated in relation to the strategic objectives and priorities of the organization through financial controls and to assess progress through earned value and other project financial techniques.\r\n<span style=\"font-style: italic;\">Risk Management.</span> An analysis of the risk sensitivities residing within each project, as the basis for determining confidence levels across the portfolio. The integration of cost and schedule risk management with techniques for determining contingency and risk response plans, enable organizations to gain an objective view of project uncertainties.","materialsDescription":" <span style=\"font-weight: bold;\">What’s the difference between Project Management and Project Portfolio Management?</span>\r\nProject management is focused on an individual project, making sure it achieves its objectives and adheres to cost schedule baselines and performance standards. 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In other words, project portfolio management helps companies to work towards their goals without getting sidetracked by too many shiny pennies (ie. projects that appear to be enticing but actually drain their resources for little return).\r\n<span style=\"font-weight: bold;\">How does Project Portfolio Management help with new product development?</span>\r\nProject Portfolio Management supports companies in assessing, evaluating and ranking new product ideas before they become projects, so that time, money and human resources can be spent working on projects that support strategic objectives. This becomes increasingly important and relevant for companies that receive dozens if not hundreds of project proposals.\r\n<span style=\"font-weight: bold;\">What are the key elements of successful portfolio management?</span>\r\nGoals, objectives, governance, approval processes and monitoring portfolio performance.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Project_and_Portfolio_Management.png"}],"additionalInfo":{"budgetNotExceeded":"","functionallyTaskAssignment":"","projectWasPut":"","price":0,"source":{"url":"https://www.mindjet.com/ru/wp-content/uploads/sites/4/2017/01/Silhouette-R-300.pdf","title":"Web-site of vendor"}},"comments":[],"referencesCount":0},{"id":353,"title":"Corel MindManager for World Wildlife Foundation Russia’s fundraising department","description":"World Wildlife Foundation Russia’s fundraising department - working alongside its supporters - is incorporating MindManager's maps and diagrams into its operations.\r\n<span style=\"font-weight: bold;\">THE CHALLENGE</span>\r\nSince a large portion of WWF Russia’s projects are long-term and require stable financial support, systematic work with donors is crucial.\r\nFor this reason, they have built a complex system of communication for liaising with supporters. It involves using various tools – sometimes in combination – such as: email marketing, telemarketing, SMS and postal marketing, loyalty events and face-to-face meetings.\r\nThe channel of communication varies depending on the type of support. . For example, the communications with donors who contribute more than 900 roubles per year (individual supporters who receive reports on our projects) differs from the approach take with supporters who donate 100,000 roubles or more annually (members of the Golden Panda Club with whom communication is more personal). Being that WWF is a non-profit organization, efficient finance management is crucial.\r\nThe mission of the World Wildlife Fund WWF is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature. Its main goal is to conserve the world’s biological diversity. The WWF's first projects in Russia were initiated in 1988. Later, in 2004, the WWF became a national body of the Russian Federation. Within 20 years, the Fund successfully carried out over 300 field projects in 47 different Russian regions. The Fund now has branches in six priority ecological regions within the country:, the Barents Sea (Murmansk and Arkhangelsk), the Altai-Sayan (Krasnoyarsk), the Northern Caucasus (Krasnodar), the Kamchatka/ Bering Sea (Petropavlovsk-Kamchatskiy), and the Amur River Basin (Vladivostok) ecoregions.\r\n<span style=\"font-weight: bold;\">THE SOLUTION</span>\r\nMembership Program coordinator Maria Aleshina explains: “MindManager came into our lives at the right time. We had just started introducing a series of important changes into our communication system. Over the previous six months, we incorporated and began actively developing telemarketing. As a result of speaking to our supporters over the phone, we saw a significant increase in the level of financial support we were receiving for conservation projects. So we emailed our supporters information about the project beforehand and then, followed up with a successful conversation with them over the phone. Thereafter we sent a follow-up letter through the post. We had to coordinate all of this with our electronic and paper mailing systems-- making sure everything corresponded to the donations the supporter made, not to mention recording it all in our database. We had to specify a separate internal workflow coordination system for the call-centre (including the duties of the operatives and coordinators, database integration, etc.).”\r\nAs WWF Russia Fundraising Director Olga Bandalova reports: “MindManager enables us to present this information visually and create a diagram that sets out the sequence for using and combining various communication tools. This helps us to get a fuller, clearer picture and reveals weaker and less effective touchpoints. MindManager’s process description feature is particularly useful during the development phase of new systems or when introducing changes into old ones. The timely detection of problem areas or ineffective channels of communication enables us to optimise workflows promptly and guard against the inefficient use of budget funds.”\r\n“Diagrams of ongoing projects created in MindManager-maps save us time and enable us to evaluate the whole picture from all sides in a matter of minutes,” says Eva Bairamova, coordinator of WWF Russia's Earthkeeper Program. \r\n<span style=\"font-weight: bold;\">THE RESULT</span>\r\nNow, every new process or idea aimed at increasing the efficiency of the way we communicate with our supporters is quickly and easily integrated into our communication system and the division’s operations. Having a clear guide for cooperation between operatives and coordinators means that the organization always has a visual representation of the steps at our fingertips and can avoid dips in efficiency when training new staff. MindManager allowed WWF Russia in a short amount of time to document a new method of communication (telephony) and analyse the effectiveness of each individual channel before integrating it into the day-to-day work of the fundraising department.\r\nAll of this enables us to attract more funds for WWF Russia’s conservation projects, which work to combat poaching as well as to protect forests, seas and endangered species like the Amur tiger, Amur and Persian leopard, polar bear, Atlantic walrus, European bison, snow leopard and Argali mountain sheep, among others. 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In addition to project-level resource allocation, users can also model ‘what-if’ resource scenarios, and extend this view across the portfolio.\r\n<span style=\"font-style: italic;\">Change Control.</span> The capture and prioritization of change requests that can include new requirements, features, functions, operational constraints, regulatory demands, and technical enhancements. PPM provides a central repository for these change requests and the ability to match available resources to evolving demand within the financial and operational constraints of individual projects.\r\n<span style=\"font-style: italic;\">Financial Management.</span> With PPM, the Office of Finance can improve their accuracy for estimating and managing the financial resources of a project or group of projects. In addition, the value of projects can be demonstrated in relation to the strategic objectives and priorities of the organization through financial controls and to assess progress through earned value and other project financial techniques.\r\n<span style=\"font-style: italic;\">Risk Management.</span> An analysis of the risk sensitivities residing within each project, as the basis for determining confidence levels across the portfolio. The integration of cost and schedule risk management with techniques for determining contingency and risk response plans, enable organizations to gain an objective view of project uncertainties.","materialsDescription":" <span style=\"font-weight: bold;\">What’s the difference between Project Management and Project Portfolio Management?</span>\r\nProject management is focused on an individual project, making sure it achieves its objectives and adheres to cost schedule baselines and performance standards. 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MindManager not only provides transparency, but also generates significant time-savings during key activities that are a part of the Oral-B development process, such as the comparing of ideas put forward by the project developers with hundreds of trademark rights, and the filing of applications for new patents.\r\n<span style=\"font-weight: bold;\">The Challenge</span>\r\nIt is hard to imagine the extent to which technology underpins the design and production process for Oral-B toothbrushes. Whether manually or electronically, many hundreds of patents, registered designs, utility samples, and design models have to be registered for the devices, which form an indispensable part of daily life for customers. Dr. Jungnickel is responsible for the entire area of project management relating to manual toothbrushes, and when considering new designs or technologies, must carefully check whether they are already protected or whether they can be registered as new innovations.\r\nIn a new, comprehensive project at Procter & Gamble, Jungnickel was required to deal with a very large volume of information. “There were a lot of brainstorming sessions”, explains Jungnickel, Project and IP Manager. In order to structure the many ideas generated through these sessions, and gain an overall picture of the information involved, Jungnickel decided to use MindManager, with which he was already familiar from a previous place of work.\r\n<span style=\"font-weight: bold;\">The Solution</span>\r\nUsing MindManager’s ‘map’ format, Jungnickel recorded and clearly structured all of the ideas and suggestions that had been submitted from the different development areas. He then attached remarks and additional supporting information about the individual points in various document formats, such as Word, to the relevant branches within the map. The next step was what Jungnickel calls “connecting the dots”−establishing connections and logical links between the individual map branches and their contents. “Using tools such as relationships, flags, or priority markers, this is quite easy to accomplish,” says Jungnickel. “Making sense of this in the form of continuous text would have been an impossible task, and management and other colleagues would have found it equally difficult to digest and understand”, adds the Project and IP Manager.\r\nThe second major milestone of the extremely large project was the inspection of the patents, trademark rights, utility models, and design patterns relevant to the project. Using MindManager, the aim was now to create a patent landscape, through which the required information could be easily found and referenced later. With the large number of competitors in the market, as well as the enormous variety of toothbrush products available, around 1,000 patents had to be inspected. “The key goal was to only have to handle each patent document once”, explains Dr. Jungnickel. “Using MindManager, the most important points relating to this were listed within the map, and the full patent documents were then hyperlinked to the relevant branch in the map.” After all of the ideas of the Oral-B developers, as well as all relevant patent law information, had been consolidated within the central map document, Dr. Jungnickel could begin the core element of his work−idea management by comparing the ideas with patents and other important elements. This complex process was drastically simplified, thanks to MindManager’s clear format that imposed a visual structure on the mass of information and ideas. As a result, Dr. Jungnickel was quickly able to establish which ways the new product under development was different from the state-of-the-art products already available, and which patents and utility models could be filed in the form of new patents. “The many different functions within MindManager to filter views and information mean that it is a very effective tool to use for such tasks. Even highly complex maps can always be clearly viewed and edited in a focused, structured, and easily-digestible way,” explains Jungnickel. The work of the project and IP managers definitely doesn’t end there, though. As a patent manager, Jungnickel must remain consistently on the ball during all of the subsequent development, production, and testing phases. “We want consumers to like our products. We must therefore ensure that our developments are in line with market trends”, explains Jungnickel. The problem: if new Oral-B toothbrushes are tested and information about this reaches the public, no patent application is possible. Dr. Jungnickel must also work very closely with product development teams with regards to time, and was therefore delighted to discover that MindManager’s project management capabilities enabled him to maintain visibility and control of the project time line. “From my previous work with the software, I was completely unaware that MindManager could be used this effectively for project management, in the more narrow sense”, explains Jungnickel. “But organizing the timing as a project manager is just as easy as idea management with MindManager−two or three clicks and finished. This means that my maps do not just have a “content-related” dimension, but also facilitate “time-management”, enabling the triggering of patent applications. I found this so effective that I no longer use Microsoft Project or Excel for project work.” \r\n<span style=\"font-weight: bold;\">The Result</span>\r\nFrom the recording and consolidation of ideas, to the development of innovative ideas, to implementation and production, Dr. Jungnickel manages his complex range of responsibilities at Procter & Gamble exclusively with MindManager. “Not only does working in this way enable me to minimize redundancies”, says the project manager, “it also makes me significantly faster and more efficient. For me, MindManager is the tool that allows me to bring together both creativity and excellent project management within a single interface.” Dr. Jungnickel’s way of working has also influenced the rest of the areas within the company. After a certain amount of initial hesitation among project administrators, who were used to using other PM tools, more and more positive feedback was given regarding MindManager’s capabilities.\r\nDr. Jungnickel himself has his own perspective on “his” tool: “I now see the map as a structured database, in which I deposit all the information, and then at any time it can provide me with a precise overview of where we are in the project.”","alias":"corel-mindmanager-in-the-global-toothbrush-market","roi":0,"seo":{"title":"Corel MindManager in the global toothbrush market","keywords":"Jungnickel, project, with, that, MindManager, information, ideas, management","description":"The development of the latest generation of Oral-B toothbrushes at Procter & Gamble demonstrates how creativity and comprehensive project management can be integrated through the use of software solution MindManager. 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But with CRMNEXT, we have enjoyed 99.9% uptime availability and seamless scalability.” - Rajesh Wagh, Sr. Vice President (IT)\r\n\r\nCUSTOMER CHALLENGES\r\n<ul><li>Build comprehensive & actionable 360° customer view.</li><li>Fragmented customer information in multiple disparate systems.</li><li>Fragmented selling process leading to fragmented ownership, low visibility and challenges in monitoring of turn-around times.</li><li>Time consuming processes for reconciliation and generation of reports.</li><li>Low visibility of information leading to inefficiencies in cross-sell and up-sell.</li><li>Highly demanding and sensitive managed customer segment.</li><li>Large customer base and associated data management challenges.</li></ul>\r\n\r\n<span style=\"font-weight: bold;\">SOLUTIONS PROVIDED</span>\r\nDelivering AmazingCustomer Experience\r\n<ul><li>CEasy on-boarding</li><li>Instant gratification</li><li>Reliable service.</li><li>Personalized relationships</li><li>Consistency across channels</li></ul>\r\nDeploying Private Cloud\r\n<ul><li>Ultra-scalable, elastic</li><li>Use commodity hardware</li><li>100% auto upgradable</li><li>Always on, always current</li><li>Reliable integrations</li></ul>\r\nCreating Single Destination Convenience for Users\r\n<ul><li>Reduce application hopping</li><li>Automate to reduce workload</li><li>Assistance in target achievement Information on finger tips</li><li>Actionable intelligence at point of interaction</li></ul>\r\nExecuting Faster Processes\r\n<ul><li>200% faster sales TAT</li><li>Best in class process efficiency</li><li>Pro-active SLA management</li><li>Core system synchronized</li></ul>\r\n\r\n<span style=\"font-weight: bold;\">RESULTS</span>\r\nSales Automation\r\n<ul><li>208% Increase in Lead Conversion</li><li>40% Increase in Cross Selling</li><li>90% Reduction in Sales TAT</li></ul>\r\nCustomer Service & Support\r\n<ul><li>52% Improvement in Service Quality</li><li>42% Increase in Net Promoters Score</li></ul>\r\nCampaign Management\r\n<ul><li>370% Increase in Leads Generated</li><li>108% Increase in Response Rate</li><li>23% Increase in Campaign Frequency</li></ul>\r\nStaff Impact\r\n<ul><li>73% Bank workforce using CRMNEXT</li><li>10,000+ No. of daily personalized reports</li></ul>","alias":"crmnext-re-think-crm-for-bank","roi":0,"seo":{"title":"CRMNEXT RE-THINK CRM for Bank","keywords":"Increase, customer, multiple, visibility, challenges, system, reports, Service","description":"Achieving the ‘ONE BANK’ vision\r\n\r\n“With over 55,000+ users & 4,000+ branches and multiple integration points, it was hard for any system to match our expectations. 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These are some of the questions we asked ourselves. And that’s why we brought you a CRM with the answers. ANALYTICS Is it really necessary to view data in prescribed fixed formats? Why can’t we pick and choose analytics that we want to view in a single screen? These are some of the questions we asked ourselves. And that’s why we brought you a CRM with the answers INTEGRATION How can we take the pain out of integration? Why do we have to hop between multiple systems to get things done? How can we do it all from a single screen? SOCIAL How can we use social as medium to build meaningful dialog with customers? Why can’t social become a channel to increase brand equity? These are some of the questions we asked ourselves. And that’s why we brought you a CRM with the answers. COLLABORATION Why must sales to existing customers be a reactive process? What if we could offer useful and relevant products & services to customers without them asking? 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In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. 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Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. 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You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"finished","statusLabel":"Finished","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":4,"title":"Reduce Costs"},{"id":5,"title":"Enhance Staff Productivity"},{"id":7,"title":"Improve Customer Service"},{"id":252,"title":"Increase Customer Base"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":340,"title":"Low quality of customer service"},{"id":356,"title":"High costs of routine operations"},{"id":388,"title":"Failure to attract new customers"},{"id":389,"title":"Customer attrition"},{"id":390,"title":"Low quality of customer support"}]}},"categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"additionalInfo":{"budgetNotExceeded":"","functionallyTaskAssignment":"","projectWasPut":"","price":0,"source":{"url":"https://www.crmnext.com/customers/hdfc_bank","title":"Web-site of vendor"}},"comments":[],"referencesCount":0},{"id":361,"title":"eGain Mail for Threadfellows","description":"<span style=\"font-weight: bold;\">Threadfellows’ CX transformation journey with eGain, in their words</span>\r\n“Customer experience is foundational in our business,” says Carl Atwell of Threadfellows. “We had a problem in that area, and that’s really where we reached out to eGain.”\r\n\r\n<span style=\"font-weight: bold;\">Why did he call Outlook™ a black hole?</span>\r\n“The customer is there, either contacting us via email or in phone calls. So much of that valuable communication was going directly into Outlook. It was a black hole, a black hole in terms of there’s so much valuable stuff there, but we don’t even actually understand what it is. And it was creating a real void. There was all this communication that was happening before it ever went into order management, but because it was happening in Outlook, we had no data. And without data, we really struggled to solve the problem.”\r\n\r\n<span style=\"font-weight: bold;\">And eGain helped Threadfellows de-risk their investment in customer service and transform customer experience.</span>\r\nCarl Atwell, Threadfellows\r\n“We had a business problem. We knew what the problem was. We knew we needed help. We called eGain, and they helped… I feel like they are listening to our pain and figuring out if they can help us (which is) why they become a valuable partner to the point where you just want to present another problem to them and say, can you handle it.”","alias":"egain-mail-for-threadfellows","roi":0,"seo":{"title":"eGain Mail for Threadfellows","keywords":"eGain, problem, they, Threadfellows, that, customer, hole, black","description":"<span style=\"font-weight: bold;\">Threadfellows’ CX transformation journey with eGain, in their words</span>\r\n“Customer experience is foundational in our business,” says Carl Atwell of Threadfellows. “We had a problem in that area, and that’s really where we re","og:title":"eGain Mail for Threadfellows","og:description":"<span style=\"font-weight: bold;\">Threadfellows’ CX transformation journey with eGain, in their words</span>\r\n“Customer experience is foundational in our business,” says Carl Atwell of Threadfellows. “We had a problem in that area, and that’s really where we re"},"deal_info":"","user":{"id":4114,"title":"Threadfellows","logoURL":"https://old.roi4cio.com/uploads/roi/company/Threadfellows.png","alias":"threadfellows","address":"","roles":[],"description":"At Threadfellows, we've curated a collection of remarkable brands to help you showcase yours.\r\nThe brands you own, work for, and wear make a difference, and the desire to put your stamp on something is human nature. 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The agents can also contribute to the knowledge base thereby capturing invaluable expertise on the fly.</li> <li>Varied collaboration options with experts within and outside the system.</li> <li>Comprehensive analytics and real-time alarms for operational performance management</li> </ul>\r\n<span style=\"font-weight: bold;\">Administrator</span>\r\n<ul> <li>100% web-based email management software enables remote and easy administration</li> <li>Fine grained control over user access, role, and permissions</li> <li>Immediate, scheduled, and out-of-the-box reports</li> <li>Multichannel and channel-specific analytics</li> <li>Widest range of deployment options — inhouse implementation, subscription-based hosted delivery, and managed services for remote administration of licensed software</li> </ul>\r\n<span style=\"font-weight: bold;\">Email Agent</span>\r\n<ul> <li>Complete customer information and interaction history, across channels, available to email customer service agents, enabling informed interactions</li> <li>Automated service processes for the email channel, such as auto-replies, auto-suggestions, and auto-acknowledgements improve productivity</li> <li>Web-based consoles for a range of users: Agents, supervisors and managers, business analysts, knowledge authors, programmers, and system administrators</li> </ul>","shortDescription":"eGain Mail, the leading email management solution, helps companies manage large volumes of customer emails and webforms responsively and effectively.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":4,"sellingCount":9,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"eGain Mail","keywords":"email, customer, service, agents, software, management, knowledge, across","description":"\r\nAn integral part of the eGain suite for customer service, eGain’s email management software offers:\r\n<ul> <li>Predefined workflows to manage incoming email and webform enquiries. 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Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"},{"id":152,"title":"Contact Center","alias":"contact-center","description":"A contact center is a central point from where you can contact.\r\nThe contact center typically includes one or more call centers but may include other types of customer contact, as well. A contact center is generally part of an enterprise's overall customer relationship management (CRM) strategy.<br />Contact centers and call centers are both centers for customer service, and the two terms are often used interchangeably, but a contact center supports more services than a typical call center.\r\nContact centers offer omnichannel customer support, including email, chat, voice over IP (VoIP) and website support. A call center typically uses phones as the main channel of communication and can handle a mass volume of calls.<br />Contact centers are used for inbound communication, outbound communication or a hybrid of both. Contact center agents also interact with customers via web chat, phone, email or other communication channels.\r\nThe contact center infrastructure that is necessary to support communications may be located on the same premises as the contact center, or it can be located externally.\r\nIn an on-premises scenario, the company that owns the contact center also owns and manages its own hardware and software. This requires staffing and IT investments that some companies choose to forgo by outsourcing those tasks to cloud providers or hosting companies.","materialsDescription":" <span style=\"font-weight: bold;\">What is a Call Center?</span>\r\nTraditionally, a call center is an office where a large number of call center agents provide customer service over the telephone. Inbound call centers receive calls for customer support and often serve as a knowledge base for tech support, billing questions, and other customer service issues. These call centers focus on quick call resolution times and agent productivity. In outbound call centers, agents make calls rather than receive them. These could be sales calls, marketing offers, surveys, fundraising requests, or debt collection, for example.\r\nThe term “call center” conjures an image for many people of waiting on perpetual hold or being routed through an endless IVR that never gives them what they need. Because so many consumers have had a dreadful customer service experience along these lines, call centers have developed a bad rap. But as legacy phone systems give way to newer digital technologies, call centers are evolving.\r\n<span style=\"font-weight: bold;\">What is a Contact Center?</span>\r\nThe term "contact center" (or “contact centre”) reflects the modern reality that there are many other ways to connect with a customer these days besides by telephone. The combined trends of increased customer expectations and newer technologies that allow for many channels of communication are creating a shift in the traditional call center model which has existed for decades. Consumers want more ways to reach businesses, and businesses are looking for new ways to improve customer experience.\r\nWhile call center agents generally focus on inbound and outbound calls, either on traditional phone lines or over VoIP, contact center agents handle a wide variety of communications. In a modern multichannel contact center, technical support might be delivered over in-app chat or video, while order status updates are delivered via SMS, event promotions are sent as push notifications, surveys are deployed over Facebook Messenger, and sales inquiries received by email are sent directly to an agent to connect by phone. Call centers handle voice communications, contact centers handle all communications.\r\nA company’s contact center is usually integrated with their customer relationship management (CRM) system, where all interactions between the organization and the public are tracked, coordinated, and managed. Depending on the infrastructure and ecosystem, it could be comprised of an alphabet soup of complex components. Many companies have purchased off-the-shelf systems or a highly customized network of technologies from multiple vendors. Some companies have adopted a cloud-based solution or two, but they remain siloed from the rest of their systems and can’t talk to each other.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Contact_Center1.png"},{"id":339,"title":"Marketing","alias":"marketing","description":" Marketing is the study and management of exchange relationships. It is the business process of creating relationships with and satisfying customers. Because marketing is used to attract customers, it is one of the primary components of business management and commerce. Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing).\r\nRegardless of who is being marketed to, several factors, including the perspective the marketers will use. These market orientations determine how marketers will approach the planning stage of marketing. This leads into the marketing mix, which outlines the specifics of the product and how it will be sold. This can in turn, be affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market.\r\nOnce these factors are determined, marketers must then decide what methods will be used to market the product. This decision is based on the factors analyzed in the planning stage as well as where the product is in the product life cycle.\r\nMarketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". The term developed from the original meaning which referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is "a set of processes that are interconnected and interdependent with other functions of a business aimed at achieving customer interest and satisfaction".\r\nPhilip Kotler defined marketing as "Satisfying needs and wants through an exchange process", and a decade later defines it as “a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others.”\r\nThe Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably". A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. In this context, marketing can be defined as "the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage".\r\nIn the past, marketing practice tended to be seen as a creative industry, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science, allowing numerous universities to offer Master-of-Science (MSc) programs.\r\nThe process of marketing is that of bringing a product to market, which includes these steps: broad market research; market targeting and market segmentation; determining distribution, pricing and promotion strategies; developing a communications strategy; budgeting; and visioning long-term market development goals. Many parts of the marketing process (e.g. product design, art director, brand management, advertising, inbound marketing, copywriting etc.) involve use of the creative arts.","materialsDescription":"<span style=\"font-weight: bold; \">What the differences between B2B and B2C Marketing?</span>\r\nThe different goals of B2B and B2C marketing lead to differences in the B2B and B2C markets. The main differences in these markets are demand, purchasing volume, amount of customers, customer concentration, distribution, buying nature, buying influences, negotiations, reciprocity, leasing and promotional methods.\r\n<span style=\"font-style: italic; \">Demand:</span> B2B demand is derived because businesses buy products based on how much demand there is for the final consumer product. Businesses buy products based on customer's wants and needs. B2C demand is primarily because customers buy products based on their own wants and needs.\r\n<span style=\"font-style: italic; \">Purchasing Volume:</span> Businesses buy products in large volumes to distribute to consumers. Consumers buy products in smaller volumes suitable for personal use.\r\n<span style=\"font-style: italic; \">Amount of Customers:</span> There are relatively fewer businesses to market to than direct consumers.\r\n<span style=\"font-style: italic; \">Customer Concentration:</span> Businesses that specialize in a particular market tend to be geographically concentrated while customers that buy products from these businesses are not concentrated.\r\n<span style=\"font-style: italic; \">Distribution:</span> B2B products pass directly from the producer of the product to the business while B2C products must additionally go through a wholesaler or retailer.\r\n<span style=\"font-style: italic; \">Buying Nature:</span> B2B purchasing is a formal process done by professional buyers and sellers while B2C purchasing is informal.\r\n<span style=\"font-style: italic; \">Buying Influences:</span> B2B purchasing is influenced by multiple people in various departments such as quality control, accounting, and logistics while B2C marketing is only influenced by the person making the purchase and possibly a few others.\r\n<span style=\"font-style: italic; \">Negotiations:</span> In B2B marketing, negotiating for lower prices or added benefits is commonly accepted while in B2C marketing (particularly in Western cultures) prices are fixed.\r\n<span style=\"font-style: italic; \">Reciprocity:</span> Businesses tend to buy from businesses they sell to. For example, a business that sells printer ink is more likely to buy office chairs from a supplier that buys the business's printer ink. In B2C marketing, this does not occur because consumers are not also selling products.\r\n<span style=\"font-style: italic; \">Leasing:</span> Businesses tend to lease expensive items while consumers tend to save up to buy expensive items.\r\n<span style=\"font-style: italic; \">Promotional Methods:</span> In B2B marketing, the most common promotional method is personal selling. B2C marketing mostly uses sales promotion, public relations, advertising, and social media.\r\n<span style=\"font-weight: bold; \">What are marketing orientations?</span>\r\nA marketing orientation has been defined as a "philosophy of business management." or "a corporate state of mind" or as an "organization[al] culture". Although scholars continue to debate the precise nature of specific orientations that inform marketing practice, the most commonly cited orientations are as follows:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Product</span></span>\r\nA firm employing a product orientation is mainly concerned with the quality of its product. A product orientation is based on the assumption that all things being equal, consumers will purchase products of superior quality. The approach is most effective when the firm has deep insights into customer needs and desires as derived from research and/or intuition and understands consumer's quality expectations and price consumers are willing to pay. Although the product orientation has largely been supplanted by the marketing orientation, firms practicing a product orientation can still be found in haute couture and arts marketing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Sales</span></span>\r\nA sales orientation focuses on the selling/promotion of the firm's existing products, rather than developing new products to satisfy unmet needs or wants. This orientation seeks to attain the highest possible sales through promotion and direct sales techniques. The sales orientation "is typically practiced with unsought goods." One study found that industrial companies are more likely to hold a sales orientation than consumer goods companies. The approach may also suit scenarios in which a firm holds dead stock, or otherwise sells a product that is in high demand, with little likelihood of changes in consumer tastes diminishing demand.\r\nA 2011 meta-analyses found that the factors with the greatest impact on sales performance are a salesperson's sales-related knowledge (knowledge of market segments, sales presentation skills, conflict resolution, and products), degree of adaptiveness (changing behavior based on the aforementioned knowledge), role clarity (salesperson's role is to expressly to sell), cognitive aptitude (intelligence) and work engagement (motivation and interest in a sales role).\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Production</span></span>\r\nA firm focusing on a production orientation specializes in producing as much as possible of a given product or service in order to achieve economies of scale or economies of scope. A production orientation may be deployed when a high demand for a product or service exists, coupled with certainty that consumer tastes and preferences remain relatively constant (similar to the sales orientation). The so-called production era is thought to have dominated marketing practice from the 1860s to the 1930s, but other theorists argue that evidence of the production orientation can still be found in some companies or industries. Specifically, Kotler and Armstrong note that the production philosophy is "one of the oldest philosophies that guides sellers... [and] is still useful in some situations."\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Marketing</span></span>\r\nThe marketing orientation is the most common orientation used in contemporary marketing. It is a customer-centric approach that involves a firm basing its marketing program around products that suit new consumer tastes. Firms adopting a marketing orientation typically engage in extensive market research to gauge consumer desires, use R&D (Research & Development) to develop a product attuned to the revealed information, and then utilize promotion techniques to ensure consumers are aware of the product's existence and the benefits it can deliver. Scales designed to measure a firm's overall market orientation have been developed and found to be robust in a variety of contexts.\r\nThe marketing orientation has three prime facets, which are:\r\n<span style=\"font-style: italic; \">Customer orientation:</span> A firm in the market economy can survive by producing goods that people are willing and able to buy. Consequently, ascertaining consumer demand is vital for a firm's future viability and even existence as a going concern.\r\n<span style=\"font-style: italic; \">Organizational orientation:</span> The marketing department is of prime importance within the functional level of an organization. Information from the marketing department is used to guide the actions of a company's other departments.\r\nAs an example, a marketing department could ascertain (via marketing research) that consumers desired a new type of product or a new usage for an existing product. With this in mind, the marketing department would inform the R&D department to create a prototype of a product/service based on consumers' new desires.\r\nThe production department would then start to manufacture the product, while the marketing department would focus on the promotion, distribution, pricing, etc. of the product. Additionally, a firm's finance department would be consulted, with respect to securing appropriate funding for the development, production, and promotion of the product. Finance may oppose the required capital expenditure since it could undermine a healthy cash flow for the organization.\r\n<span style=\"font-style: italic;\">Mutually beneficial exchange:</span> In a transaction in the market economy, a firm gains revenue, which thus leads to more profits, market shares, and/or sales. A consumer, on the other hand, gains the satisfaction of a need/want, utility, reliability and value for money from the purchase of a product or service.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Societal marketing</span></span>\r\nA number of scholars and practitioners have argued that marketers have a greater social responsibility than simply satisfying customers and providing them with superior value. Marketing organizations that have embraced the societal marketing concept typically identify key stakeholder groups such as employees, customers, and local communities. Companies that adopt a societal marketing perspective typically practice triple bottom line reporting whereby they publish social impact and environmental impact reports alongside financial performance reports. Sustainable marketing or green marketing is an extension of societal marketing.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Marketing.png"},{"id":341,"title":"Customer Service","alias":"customer-service","description":" Customer service is the process of ensuring customer satisfaction with a product or service. Often, customer service takes place while performing a transaction for the customer, such as making a sale or returning an item. Customer service can take the form of in-person interaction, a phone call, self-service systems, or by other means.\r\nCustomer service is an important part of maintaining ongoing client relationships, which is key to continuing revenue. For this reason, many companies have worked hard to increase their customer satisfaction levels.\r\nMost successful businesses recognize the importance of providing outstanding customer service. Courteous and empathetic interaction with a trained customer service representative can mean the difference between losing or retaining a customer.\r\nWhen problems arise, customers should receive timely attention to the issue. Prompt attention to emails and phone calls is critical to maintaining good relations. Requiring customers to stand in long lines or sit on hold can sour an interaction before it begins.\r\nIdeally, customer service should be a one-stop endeavor for the consumer. For example, if a customer calls a helpline regarding a problem with a product, the customer service representative should follow through with the customer until the issue is fully resolved.\r\nThis may entail scheduling appointments with in-person repair personnel if the problem cannot be resolved on the phone, or transferring a call to skilled technicians in another department. Proactively following up with the customer to ensure that he or she is fully satisfied is another smart move.","materialsDescription":" What are customer service standards?\r\nCustomer service standards are an internal corporate set of rules governing the company's customer service activities, an algorithm for communicating with customers, and general standards for responding to unusual situations. The standard of customer service is an integral part of the corporate standard of the company.\r\nFunctions of customer service standards:\r\n<ol><li>To order. The client does not encounter problems, does not see them, which means that he is confident that all the staff without exception are professionals who know their business.</li><li>To control. It is difficult to assess and monitor the work of each manager if there are no clear criteria for evaluation. At the same time, the implementation of the sales plan cannot be the only parameter of the assessment; you need to know whether the manager of customer service standards adopted in this company adheres.</li><li>To adapt. Among other things, the availability of customer service standards simplifies the procedure.</li></ol>\r\nCustomer service standards are effective if the customer does not see the difference between the work of two (or more) managers, and sees only “proprietary” service, always the same, regardless of any external factors or circumstances. The customer service standard, which has been tested in practice, backed up by experience (perhaps even someone else's), created on the basis of analytical studies and recognized methods, can be called "gold". It allows you to increase profits, improve the image of the company, attract new customers.\r\nCustomer service standards are an important part of the company's brand. But, in addition, the standards are necessary and other units, in particular, the department to work with staff. Therefore, their development must take into account the needs of all interested services of the company.\r\n<span style=\"font-weight: bold; \">What is the purpose of introducing customer service standards in the company?</span>\r\nThe objectives of implementing the standards are as follows:\r\n<ul><li>For employees with experience: minimize the number of erroneous and unnecessary actions. The result of this will be saving time of each employee (no errors - no need to spend time correcting them). And, as a result, increased productivity.</li><li>For novice employees: customer service standards allow you to transfer the necessary knowledge in the most concise manner and in a short time.</li><li>For the company: the abolition of dependence on the old-timers. Not all employees who have worked in the company for many years (or even since the day of foundation) are able to resist the so-called star disease. Having knowledge and experience, a person loses the ability to objectively evaluate his work, he begins to think that he is the best manager in the company. It can end very badly - in the event of dismissal, such an employee will take the base, and turn clients against the company. Standards for customer service are needed to ensure that all employees can be assessed on a single scale, based on the actual benefits they bring to the company, as well as the attitude of the employee to the company.</li><li>For the company: the uniformity of control activities of managers. Standards are unequivocal, exclude double interpretations, and therefore cannot cause controversy about the rightness of an employee or employer.</li><li>For managers: the standards of uniform customer service are the same for all managers, and this makes it possible to make the pay of each manager absolutely transparent and intelligible. Realizing that there will be no double interpretations, the manager may not be afraid that he will be paid less than expected - all his mistakes and achievements are immediately visible and understandable.</li></ul>\r\n<span style=\"font-weight: bold; \">The application of service standards allows you:</span>\r\n<ul><li>to develop a company style in dealing with clients;</li><li>to increase the effectiveness of the work of managers with new customers;</li><li>to bring the quality of communication with customers to a higher level;</li><li>to create a positive opinion of the company about the company, so that it can be recommended to its acquaintances, thus increasing the number of potential and then real customers;</li><li>to minimize conflicts between the manager and the customer;</li><li>to develop a technology for training newcomers;</li><li>to transfer the assessment of the work of the manager from the subjective to the objective, transparent and understandable to everyone;</li><li>to establish a procedure for controlling the work of personnel;</li><li>to increase the motivation of managers to work.</li></ul>\r\n<span style=\"font-weight: bold;\">Benefits of applying service standards</span>\r\n<ul><li>The accumulation of experience: the entire base focuses on the company, and not on the hands of managers, "old-timers." Thus, the departure of one or several “old” employees does not become a “natural disaster” for the company.</li><li>Motivation, analysis and control: customer service standards make it possible to develop a transparent scheme of managers' motivation based on a clear, almost mathematical analysis of their work. The sales process is optimized.</li><li>Setting goals. With the help of standards, the company has the ability to set clear, reasonable plans. This allows you to keep the atmosphere in the team friendly and stable, and the lack of "muffled" tasks - to increase the loyalty of managers to the company.</li><li>Standards of customer service is a fairly mobile system that allows you to immediately detect errors in working with clients and quickly eliminate them. In addition, at any stage of working with a client, the head of the sales department can intervene in the process, noticing an error in the work of the manager, and even be proactive in order to prevent an error to which the manager is heading.</li><li>Quick and easy start for beginners. Customer service standards are actually a knowledge base, collected, analyzed, and streamlined. Such information is easily transmitted and assimilated by beginners, which means that the beginner quickly gets to work and starts to make a profit. In addition, a newbie will not spoil relations with a client by awkward actions, since he already knows what to do in any conflict and problem situations.</li><li>Customer confidence. Customer service standards allow the latter to feel confident in the company - no matter where the customer is, he will always easily recognize “his” company by brand features and can be absolutely sure that in a small town they will be served as qualitatively as in a million-plus city, because that the company is well aware of their work. So, such a company can be trusted.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Customer_Service.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"finished","statusLabel":"Finished","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":4,"title":"Reduce Costs"},{"id":6,"title":"Ensure Security and Business Continuity"},{"id":7,"title":"Improve Customer Service"},{"id":252,"title":"Increase Customer Base"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":174,"title":"No unified email system"},{"id":176,"title":"No unified address book"},{"id":177,"title":"Decentralized IT systems"},{"id":340,"title":"Low quality of customer service"},{"id":377,"title":"Separate communications channels"},{"id":389,"title":"Customer attrition"},{"id":390,"title":"Low quality of customer support"}]}},"categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"},{"id":152,"title":"Contact Center","alias":"contact-center","description":"A contact center is a central point from where you can contact.\r\nThe contact center typically includes one or more call centers but may include other types of customer contact, as well. A contact center is generally part of an enterprise's overall customer relationship management (CRM) strategy.<br />Contact centers and call centers are both centers for customer service, and the two terms are often used interchangeably, but a contact center supports more services than a typical call center.\r\nContact centers offer omnichannel customer support, including email, chat, voice over IP (VoIP) and website support. A call center typically uses phones as the main channel of communication and can handle a mass volume of calls.<br />Contact centers are used for inbound communication, outbound communication or a hybrid of both. Contact center agents also interact with customers via web chat, phone, email or other communication channels.\r\nThe contact center infrastructure that is necessary to support communications may be located on the same premises as the contact center, or it can be located externally.\r\nIn an on-premises scenario, the company that owns the contact center also owns and manages its own hardware and software. This requires staffing and IT investments that some companies choose to forgo by outsourcing those tasks to cloud providers or hosting companies.","materialsDescription":" <span style=\"font-weight: bold;\">What is a Call Center?</span>\r\nTraditionally, a call center is an office where a large number of call center agents provide customer service over the telephone. Inbound call centers receive calls for customer support and often serve as a knowledge base for tech support, billing questions, and other customer service issues. These call centers focus on quick call resolution times and agent productivity. In outbound call centers, agents make calls rather than receive them. These could be sales calls, marketing offers, surveys, fundraising requests, or debt collection, for example.\r\nThe term “call center” conjures an image for many people of waiting on perpetual hold or being routed through an endless IVR that never gives them what they need. Because so many consumers have had a dreadful customer service experience along these lines, call centers have developed a bad rap. But as legacy phone systems give way to newer digital technologies, call centers are evolving.\r\n<span style=\"font-weight: bold;\">What is a Contact Center?</span>\r\nThe term "contact center" (or “contact centre”) reflects the modern reality that there are many other ways to connect with a customer these days besides by telephone. The combined trends of increased customer expectations and newer technologies that allow for many channels of communication are creating a shift in the traditional call center model which has existed for decades. Consumers want more ways to reach businesses, and businesses are looking for new ways to improve customer experience.\r\nWhile call center agents generally focus on inbound and outbound calls, either on traditional phone lines or over VoIP, contact center agents handle a wide variety of communications. In a modern multichannel contact center, technical support might be delivered over in-app chat or video, while order status updates are delivered via SMS, event promotions are sent as push notifications, surveys are deployed over Facebook Messenger, and sales inquiries received by email are sent directly to an agent to connect by phone. Call centers handle voice communications, contact centers handle all communications.\r\nA company’s contact center is usually integrated with their customer relationship management (CRM) system, where all interactions between the organization and the public are tracked, coordinated, and managed. Depending on the infrastructure and ecosystem, it could be comprised of an alphabet soup of complex components. Many companies have purchased off-the-shelf systems or a highly customized network of technologies from multiple vendors. Some companies have adopted a cloud-based solution or two, but they remain siloed from the rest of their systems and can’t talk to each other.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Contact_Center1.png"},{"id":339,"title":"Marketing","alias":"marketing","description":" Marketing is the study and management of exchange relationships. It is the business process of creating relationships with and satisfying customers. Because marketing is used to attract customers, it is one of the primary components of business management and commerce. Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing).\r\nRegardless of who is being marketed to, several factors, including the perspective the marketers will use. These market orientations determine how marketers will approach the planning stage of marketing. This leads into the marketing mix, which outlines the specifics of the product and how it will be sold. This can in turn, be affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market.\r\nOnce these factors are determined, marketers must then decide what methods will be used to market the product. This decision is based on the factors analyzed in the planning stage as well as where the product is in the product life cycle.\r\nMarketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". The term developed from the original meaning which referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is "a set of processes that are interconnected and interdependent with other functions of a business aimed at achieving customer interest and satisfaction".\r\nPhilip Kotler defined marketing as "Satisfying needs and wants through an exchange process", and a decade later defines it as “a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others.”\r\nThe Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably". A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. In this context, marketing can be defined as "the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage".\r\nIn the past, marketing practice tended to be seen as a creative industry, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science, allowing numerous universities to offer Master-of-Science (MSc) programs.\r\nThe process of marketing is that of bringing a product to market, which includes these steps: broad market research; market targeting and market segmentation; determining distribution, pricing and promotion strategies; developing a communications strategy; budgeting; and visioning long-term market development goals. Many parts of the marketing process (e.g. product design, art director, brand management, advertising, inbound marketing, copywriting etc.) involve use of the creative arts.","materialsDescription":"<span style=\"font-weight: bold; \">What the differences between B2B and B2C Marketing?</span>\r\nThe different goals of B2B and B2C marketing lead to differences in the B2B and B2C markets. The main differences in these markets are demand, purchasing volume, amount of customers, customer concentration, distribution, buying nature, buying influences, negotiations, reciprocity, leasing and promotional methods.\r\n<span style=\"font-style: italic; \">Demand:</span> B2B demand is derived because businesses buy products based on how much demand there is for the final consumer product. Businesses buy products based on customer's wants and needs. B2C demand is primarily because customers buy products based on their own wants and needs.\r\n<span style=\"font-style: italic; \">Purchasing Volume:</span> Businesses buy products in large volumes to distribute to consumers. Consumers buy products in smaller volumes suitable for personal use.\r\n<span style=\"font-style: italic; \">Amount of Customers:</span> There are relatively fewer businesses to market to than direct consumers.\r\n<span style=\"font-style: italic; \">Customer Concentration:</span> Businesses that specialize in a particular market tend to be geographically concentrated while customers that buy products from these businesses are not concentrated.\r\n<span style=\"font-style: italic; \">Distribution:</span> B2B products pass directly from the producer of the product to the business while B2C products must additionally go through a wholesaler or retailer.\r\n<span style=\"font-style: italic; \">Buying Nature:</span> B2B purchasing is a formal process done by professional buyers and sellers while B2C purchasing is informal.\r\n<span style=\"font-style: italic; \">Buying Influences:</span> B2B purchasing is influenced by multiple people in various departments such as quality control, accounting, and logistics while B2C marketing is only influenced by the person making the purchase and possibly a few others.\r\n<span style=\"font-style: italic; \">Negotiations:</span> In B2B marketing, negotiating for lower prices or added benefits is commonly accepted while in B2C marketing (particularly in Western cultures) prices are fixed.\r\n<span style=\"font-style: italic; \">Reciprocity:</span> Businesses tend to buy from businesses they sell to. For example, a business that sells printer ink is more likely to buy office chairs from a supplier that buys the business's printer ink. In B2C marketing, this does not occur because consumers are not also selling products.\r\n<span style=\"font-style: italic; \">Leasing:</span> Businesses tend to lease expensive items while consumers tend to save up to buy expensive items.\r\n<span style=\"font-style: italic; \">Promotional Methods:</span> In B2B marketing, the most common promotional method is personal selling. B2C marketing mostly uses sales promotion, public relations, advertising, and social media.\r\n<span style=\"font-weight: bold; \">What are marketing orientations?</span>\r\nA marketing orientation has been defined as a "philosophy of business management." or "a corporate state of mind" or as an "organization[al] culture". Although scholars continue to debate the precise nature of specific orientations that inform marketing practice, the most commonly cited orientations are as follows:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Product</span></span>\r\nA firm employing a product orientation is mainly concerned with the quality of its product. A product orientation is based on the assumption that all things being equal, consumers will purchase products of superior quality. The approach is most effective when the firm has deep insights into customer needs and desires as derived from research and/or intuition and understands consumer's quality expectations and price consumers are willing to pay. Although the product orientation has largely been supplanted by the marketing orientation, firms practicing a product orientation can still be found in haute couture and arts marketing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Sales</span></span>\r\nA sales orientation focuses on the selling/promotion of the firm's existing products, rather than developing new products to satisfy unmet needs or wants. This orientation seeks to attain the highest possible sales through promotion and direct sales techniques. The sales orientation "is typically practiced with unsought goods." One study found that industrial companies are more likely to hold a sales orientation than consumer goods companies. The approach may also suit scenarios in which a firm holds dead stock, or otherwise sells a product that is in high demand, with little likelihood of changes in consumer tastes diminishing demand.\r\nA 2011 meta-analyses found that the factors with the greatest impact on sales performance are a salesperson's sales-related knowledge (knowledge of market segments, sales presentation skills, conflict resolution, and products), degree of adaptiveness (changing behavior based on the aforementioned knowledge), role clarity (salesperson's role is to expressly to sell), cognitive aptitude (intelligence) and work engagement (motivation and interest in a sales role).\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Production</span></span>\r\nA firm focusing on a production orientation specializes in producing as much as possible of a given product or service in order to achieve economies of scale or economies of scope. A production orientation may be deployed when a high demand for a product or service exists, coupled with certainty that consumer tastes and preferences remain relatively constant (similar to the sales orientation). The so-called production era is thought to have dominated marketing practice from the 1860s to the 1930s, but other theorists argue that evidence of the production orientation can still be found in some companies or industries. Specifically, Kotler and Armstrong note that the production philosophy is "one of the oldest philosophies that guides sellers... [and] is still useful in some situations."\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Marketing</span></span>\r\nThe marketing orientation is the most common orientation used in contemporary marketing. It is a customer-centric approach that involves a firm basing its marketing program around products that suit new consumer tastes. Firms adopting a marketing orientation typically engage in extensive market research to gauge consumer desires, use R&D (Research & Development) to develop a product attuned to the revealed information, and then utilize promotion techniques to ensure consumers are aware of the product's existence and the benefits it can deliver. Scales designed to measure a firm's overall market orientation have been developed and found to be robust in a variety of contexts.\r\nThe marketing orientation has three prime facets, which are:\r\n<span style=\"font-style: italic; \">Customer orientation:</span> A firm in the market economy can survive by producing goods that people are willing and able to buy. Consequently, ascertaining consumer demand is vital for a firm's future viability and even existence as a going concern.\r\n<span style=\"font-style: italic; \">Organizational orientation:</span> The marketing department is of prime importance within the functional level of an organization. Information from the marketing department is used to guide the actions of a company's other departments.\r\nAs an example, a marketing department could ascertain (via marketing research) that consumers desired a new type of product or a new usage for an existing product. With this in mind, the marketing department would inform the R&D department to create a prototype of a product/service based on consumers' new desires.\r\nThe production department would then start to manufacture the product, while the marketing department would focus on the promotion, distribution, pricing, etc. of the product. Additionally, a firm's finance department would be consulted, with respect to securing appropriate funding for the development, production, and promotion of the product. Finance may oppose the required capital expenditure since it could undermine a healthy cash flow for the organization.\r\n<span style=\"font-style: italic;\">Mutually beneficial exchange:</span> In a transaction in the market economy, a firm gains revenue, which thus leads to more profits, market shares, and/or sales. A consumer, on the other hand, gains the satisfaction of a need/want, utility, reliability and value for money from the purchase of a product or service.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Societal marketing</span></span>\r\nA number of scholars and practitioners have argued that marketers have a greater social responsibility than simply satisfying customers and providing them with superior value. Marketing organizations that have embraced the societal marketing concept typically identify key stakeholder groups such as employees, customers, and local communities. Companies that adopt a societal marketing perspective typically practice triple bottom line reporting whereby they publish social impact and environmental impact reports alongside financial performance reports. Sustainable marketing or green marketing is an extension of societal marketing.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Marketing.png"},{"id":341,"title":"Customer Service","alias":"customer-service","description":" Customer service is the process of ensuring customer satisfaction with a product or service. Often, customer service takes place while performing a transaction for the customer, such as making a sale or returning an item. Customer service can take the form of in-person interaction, a phone call, self-service systems, or by other means.\r\nCustomer service is an important part of maintaining ongoing client relationships, which is key to continuing revenue. For this reason, many companies have worked hard to increase their customer satisfaction levels.\r\nMost successful businesses recognize the importance of providing outstanding customer service. Courteous and empathetic interaction with a trained customer service representative can mean the difference between losing or retaining a customer.\r\nWhen problems arise, customers should receive timely attention to the issue. Prompt attention to emails and phone calls is critical to maintaining good relations. Requiring customers to stand in long lines or sit on hold can sour an interaction before it begins.\r\nIdeally, customer service should be a one-stop endeavor for the consumer. For example, if a customer calls a helpline regarding a problem with a product, the customer service representative should follow through with the customer until the issue is fully resolved.\r\nThis may entail scheduling appointments with in-person repair personnel if the problem cannot be resolved on the phone, or transferring a call to skilled technicians in another department. Proactively following up with the customer to ensure that he or she is fully satisfied is another smart move.","materialsDescription":" What are customer service standards?\r\nCustomer service standards are an internal corporate set of rules governing the company's customer service activities, an algorithm for communicating with customers, and general standards for responding to unusual situations. The standard of customer service is an integral part of the corporate standard of the company.\r\nFunctions of customer service standards:\r\n<ol><li>To order. The client does not encounter problems, does not see them, which means that he is confident that all the staff without exception are professionals who know their business.</li><li>To control. It is difficult to assess and monitor the work of each manager if there are no clear criteria for evaluation. At the same time, the implementation of the sales plan cannot be the only parameter of the assessment; you need to know whether the manager of customer service standards adopted in this company adheres.</li><li>To adapt. Among other things, the availability of customer service standards simplifies the procedure.</li></ol>\r\nCustomer service standards are effective if the customer does not see the difference between the work of two (or more) managers, and sees only “proprietary” service, always the same, regardless of any external factors or circumstances. The customer service standard, which has been tested in practice, backed up by experience (perhaps even someone else's), created on the basis of analytical studies and recognized methods, can be called "gold". It allows you to increase profits, improve the image of the company, attract new customers.\r\nCustomer service standards are an important part of the company's brand. But, in addition, the standards are necessary and other units, in particular, the department to work with staff. Therefore, their development must take into account the needs of all interested services of the company.\r\n<span style=\"font-weight: bold; \">What is the purpose of introducing customer service standards in the company?</span>\r\nThe objectives of implementing the standards are as follows:\r\n<ul><li>For employees with experience: minimize the number of erroneous and unnecessary actions. The result of this will be saving time of each employee (no errors - no need to spend time correcting them). And, as a result, increased productivity.</li><li>For novice employees: customer service standards allow you to transfer the necessary knowledge in the most concise manner and in a short time.</li><li>For the company: the abolition of dependence on the old-timers. Not all employees who have worked in the company for many years (or even since the day of foundation) are able to resist the so-called star disease. Having knowledge and experience, a person loses the ability to objectively evaluate his work, he begins to think that he is the best manager in the company. It can end very badly - in the event of dismissal, such an employee will take the base, and turn clients against the company. Standards for customer service are needed to ensure that all employees can be assessed on a single scale, based on the actual benefits they bring to the company, as well as the attitude of the employee to the company.</li><li>For the company: the uniformity of control activities of managers. Standards are unequivocal, exclude double interpretations, and therefore cannot cause controversy about the rightness of an employee or employer.</li><li>For managers: the standards of uniform customer service are the same for all managers, and this makes it possible to make the pay of each manager absolutely transparent and intelligible. Realizing that there will be no double interpretations, the manager may not be afraid that he will be paid less than expected - all his mistakes and achievements are immediately visible and understandable.</li></ul>\r\n<span style=\"font-weight: bold; \">The application of service standards allows you:</span>\r\n<ul><li>to develop a company style in dealing with clients;</li><li>to increase the effectiveness of the work of managers with new customers;</li><li>to bring the quality of communication with customers to a higher level;</li><li>to create a positive opinion of the company about the company, so that it can be recommended to its acquaintances, thus increasing the number of potential and then real customers;</li><li>to minimize conflicts between the manager and the customer;</li><li>to develop a technology for training newcomers;</li><li>to transfer the assessment of the work of the manager from the subjective to the objective, transparent and understandable to everyone;</li><li>to establish a procedure for controlling the work of personnel;</li><li>to increase the motivation of managers to work.</li></ul>\r\n<span style=\"font-weight: bold;\">Benefits of applying service standards</span>\r\n<ul><li>The accumulation of experience: the entire base focuses on the company, and not on the hands of managers, "old-timers." Thus, the departure of one or several “old” employees does not become a “natural disaster” for the company.</li><li>Motivation, analysis and control: customer service standards make it possible to develop a transparent scheme of managers' motivation based on a clear, almost mathematical analysis of their work. The sales process is optimized.</li><li>Setting goals. With the help of standards, the company has the ability to set clear, reasonable plans. This allows you to keep the atmosphere in the team friendly and stable, and the lack of "muffled" tasks - to increase the loyalty of managers to the company.</li><li>Standards of customer service is a fairly mobile system that allows you to immediately detect errors in working with clients and quickly eliminate them. In addition, at any stage of working with a client, the head of the sales department can intervene in the process, noticing an error in the work of the manager, and even be proactive in order to prevent an error to which the manager is heading.</li><li>Quick and easy start for beginners. Customer service standards are actually a knowledge base, collected, analyzed, and streamlined. Such information is easily transmitted and assimilated by beginners, which means that the beginner quickly gets to work and starts to make a profit. In addition, a newbie will not spoil relations with a client by awkward actions, since he already knows what to do in any conflict and problem situations.</li><li>Customer confidence. Customer service standards allow the latter to feel confident in the company - no matter where the customer is, he will always easily recognize “his” company by brand features and can be absolutely sure that in a small town they will be served as qualitatively as in a million-plus city, because that the company is well aware of their work. So, such a company can be trusted.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Customer_Service.png"}],"additionalInfo":{"budgetNotExceeded":"","functionallyTaskAssignment":"","projectWasPut":"","price":0,"source":{"url":"http://www.egain.com/best-practice-choose-right-email-management-software/","title":"Web-site of vendor"}},"comments":[],"referencesCount":0},{"id":364,"title":"Eptica Customer Engagement Suite for L’Occitane Group","description":"As a specialist in natural and organic cosmetics, the Group produces and distributes 4 beauty and well-being brands all around the world: L’Occitane en Provence, Melvita, Erborian and L’Occitane au Brésil. L’Occitane Group has over 3000 stores across 90 countries.\r\nThrough its major international CRM systems upgrade project, L’Occitane intends to offer its millions of customers around the globe a more seamless and customer-friendly cross-channel experience.\r\nL’Occitane’s quality of service and customer guarantees needed to be identical when dealing with any major international issue, across all networks and all continents.\r\nThe L’Occitane Group set up its international customer service department back in 2012 with the ambition to offer an “extraordinary” customer experience and to do so regardless of the touchpoint (stores, web & digital, department stores, pharmacies, hotels and spas).\r\nThe Group’s objective is thus to respond to its customers with the greatest care, as quickly as possible across all digital channels. This includes social networks, which are a real sounding board for consumer opinion, while continuously measuring customer satisfaction.\r\n\r\n<span style=\"font-weight: bold; \">The challenge</span>\r\nReal-time satisfaction monitoring L’Occitane uses the same KPIs all over the world thanks to Eptica’s advanced reporting functionalities: email response time, time to close a request, percentage of requests closed, percentage of chats answered, average processing time, e-commerce intervention rate, etc.\r\nTo measure customer satisfaction, L’Occitane uses Net Promoter Scores (NPS). \r\n\r\n<span style=\"font-weight: bold; \">The solution</span>\r\nDeployed in 17 countries since 2012, the Eptica solution covers both automated and augmented conversations: self-service, email, social networks and chat. It interfaces with the customer database so as to provide employees with a unique vision of the customer: a history of purchases, requests, communications received, CRM segmentation and other data.\r\n\r\n"It was important for us to have a robust solution that could handle high volumes of conversations and enable us to improve productivity so that our agents could focus on personalising the relationship.”\r\nAnne-Sophie Pouyau,\r\nHead of International & European Customer Service\r\nL’Occitane en Provence.\r\n\r\nL’Occitane uses Eptica’s shared knowledge base which is integrated into all digital channels and the telephone \r\nThanks to AI and, in particular, Natural Language Processing, the solution also enables conversations to be sorted automatically according to the content and tone of the messages. Requests can therefore be prioritised. Self-service helps reduce incoming volume by enabling automatic responses to customers 24/7. Chat improves customer experience by offering personalised, contextualised and proactive support when, for example, the customer is looking for information, about to make a purchase or having difficulty confirming their order.\r\nA conversational, collaborative and cognitive platform\r\nThe customer relationship manager must simultaneously provide an ‘extraordinary’ experience on all channels while sharing the Voice of the\r\n\r\nTwo questions for...\r\nWe intended to create an international customer service department capable of managing more than 17 countries around the world and several channels. The benefit of Eptica was its intelligent, integrated, multichannel and multilingual platform. This is why Eptica seemed an obvious choice!\r\nThanks to AI and Natural Language Processing, we are able to gain real knowledge and understanding of our customers and their psychology. This allows us to adapt to their requirements, along the entire value chain, and be more attentive to their needs in order to satisfy them. When we share verbatim data internally, we are sharing data that has a soul! This makes the Voice of the Customer very powerful within the company’s different departments, enabling us to continuously improve the customer experience and our products.\r\n\r\n<span style=\"font-weight: bold; text-decoration-line: underline;\">The benefits:</span>\r\n<span style=\"font-weight: bold;\">Real-time reporting</span>\r\nL’Occitane can follow what is happening across all channels using the same KPIs so as to optimise resources and measure activities consistently.\r\n\r\n<span style=\"font-weight: bold;\">Improved coherence</span>\r\nAll the agents have access to the same knowledge base, which provides consistency and increased productivity.\r\n\r\n<span style=\"font-weight: bold;\">Greater customer satisfaction</span>\r\nFollowing every interaction, a satisfaction questionnaire is sent out. On a daily basis, the customer service teams receive the results, including complaints, and so are able to react quickly when a customer is dissatisfied.\r\n\r\n<span style=\"font-weight: bold;\">Representing the Voice of the Customer internally</span>\r\nThanks to the KPIs and customer verbatim data, the customer service department has a great deal of influence when it comes to convincing the other departments: marketing, digital, sales logistics, etc.\r\n\r\n<span style=\"font-weight: bold;\">Integrated social media management</span>\r\nThe customer service department has Community Managers who use the Eptica solution. They can therefore reply consistently, using the same tone as on the other channels, accessing the same knowledge base.\r\n\r\n<span style=\"font-weight: bold;\">Unique view of the customer</span>\r\nAll over the world, the customer service teams have the same information about the customer, thanks to the integration of the customer database with the Eptica solution.\r\n\r\n<span style=\"font-weight: bold;\">Agents’ well-being</span>\r\nAs the use of the Eptica solution is intuitive and training is very fast, customer advisors very quickly become familiar with the tool, gaining in productivity and improved well-being at work.\r\n\r\n<span style=\"font-weight: bold;\">Improvement in customer retention</span>\r\nBy proposing chat to customers likely to experience difficulties while buying online, L’Occitane has been able to improve conversion rates.\r\n","alias":"eptica-customer-engagement-suite-for-loccitane-group","roi":0,"seo":{"title":"Eptica Customer Engagement Suite for L’Occitane Group","keywords":"customer, L’Occitane, solution, with, Eptica, service, experience, channels","description":"As a specialist in natural and organic cosmetics, the Group produces and distributes 4 beauty and well-being brands all around the world: L’Occitane en Provence, Melvita, Erborian and L’Occitane au Brésil. L’Occitane Group has over 3000 stores across 90 ","og:title":"Eptica Customer Engagement Suite for L’Occitane Group","og:description":"As a specialist in natural and organic cosmetics, the Group produces and distributes 4 beauty and well-being brands all around the world: L’Occitane en Provence, Melvita, Erborian and L’Occitane au Brésil. L’Occitane Group has over 3000 stores across 90 "},"deal_info":"","user":{"id":4126,"title":"L'OCCITANE Group","logoURL":"https://old.roi4cio.com/uploads/roi/company/L_OCCITANE_Group.png","alias":"loccitane-group","address":"","roles":[],"description":"The L'OCCITANE Group is a global, natural and organic ingredient-based cosmetics and well-being products retailer. The Group has four brands (L’OCCITANE en Provence, Melvita, Erborian and L'OCCITANE au Brésil) in its portfolio and is committed to developing and retailing high quality products that are rich in natural and organic ingredients of traceable origins and respect for the environment. ","companyTypes":[],"products":{},"vendoredProductsCount":0,"suppliedProductsCount":0,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":1,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{},"companyUrl":"http://group.loccitane.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"L'OCCITANE Group","keywords":"Group, OCCITANE, products, organic, natural, that, quality, retailing","description":"The L'OCCITANE Group is a global, natural and organic ingredient-based cosmetics and well-being products retailer. 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Founded 16 years ago by Olivier Njamfa, Eptica supports brands to make digital CX the key link in the value chain ensuring their customer service delivers value to consumers and across their business. Eptica has offices in Paris, London, Boston and Singapore.\r\n\r\n<span style=\"font-weight: bold;\">To help brands become truly conversational, our innovation makes the best use of AI and cognitive technologies for CX to enable them to:</span>\r\n<ul><li>Understand customers</li><li>Serve customers across all channels</li><li>Share the conversations with all in the organisation, not just the contact center</li><li>Enrich knowledge from every interaction</li><li>Analyse all conversations to collect insights on the perceptions of the brand</li></ul>\r\nToday, more than 450 organisations worldwide, across all industries, rely on our customer service solutions on digital channels, including self service, knowledge base, email, chat and social media.","companyTypes":[],"products":{},"vendoredProductsCount":1,"suppliedProductsCount":1,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":1,"vendorImplementationsCount":1,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{},"companyUrl":"https://www.eptica.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Eptica","keywords":"Eptica, service, across, brands, digital, customer, value, knowledge","description":"<div>Eptica is a leading European tech company specialized in intelligent platforms for digital customer experience. 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Founded 16 years ago by Olivier Njamfa, Eptica supports brands to make digital CX the key link in the value chain ensuring their customer service delivers value to consumers and across their business. Eptica has offices in Paris, London, Boston and Singapore.\r\n\r\n<span style=\"font-weight: bold;\">To help brands become truly conversational, our innovation makes the best use of AI and cognitive technologies for CX to enable them to:</span>\r\n<ul><li>Understand customers</li><li>Serve customers across all channels</li><li>Share the conversations with all in the organisation, not just the contact center</li><li>Enrich knowledge from every interaction</li><li>Analyse all conversations to collect insights on the perceptions of the brand</li></ul>\r\nToday, more than 450 organisations worldwide, across all industries, rely on our customer service solutions on digital channels, including self service, knowledge base, email, chat and social media.","companyTypes":[],"products":{},"vendoredProductsCount":1,"suppliedProductsCount":1,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":1,"vendorImplementationsCount":1,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{},"companyUrl":"https://www.eptica.com/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Eptica","keywords":"Eptica, service, across, brands, digital, customer, value, knowledge","description":"<div>Eptica is a leading European tech company specialized in intelligent platforms for digital customer experience. Eptica provides brands with conversational and collaborative solutions powered by AI. Founded 16 years ago by Olivier Njamfa, Eptica supports b","og:title":"Eptica","og:description":"<div>Eptica is a leading European tech company specialized in intelligent platforms for digital customer experience. Eptica provides brands with conversational and collaborative solutions powered by AI. Founded 16 years ago by Olivier Njamfa, Eptica supports b","og:image":"https://old.roi4cio.com/uploads/roi/company/Eptica.png"},"eventUrl":""}],"products":[{"id":1324,"logo":false,"scheme":false,"title":"Eptica Customer Engagement Suite","vendorVerified":0,"rating":"1.40","implementationsCount":1,"suppliersCount":0,"alias":"eptica-customer-engagement-suite","companyTypes":[],"description":"\r\n<span style=\"font-weight: bold;\">Knowledge Base</span> Putting knowledge at the heart of your customer service Eptica offers an engaging, accessible, dynamic, rich and well structured knowledge base to improve the efficiency, quality and consistency of information across sales and customer service channels. The Eptica Knowledge Base learns from the way it is used which content is best for answering a specific question. Every interaction with the knowledge base continues to refine and enhance the relevance of content. The system combines knowledge with the multichannel customer contact history, which together enable agents to optimize the effectiveness of their customer interactions. Using search and query histories from customers and agents, content is automatically and dynamically prioritized and made available where it is needed. Agents can also highlight content gaps as they work, simply by selecting a tick box which puts questions that need answers into the content management workflow. Information to answer questions need only be created once to be available to all customer service channels. Different departments can be responsible for information and incorporated into the content workflow. Every interaction with the knowledge base continuously enhances and refines the relevance of content, helping to keep the knowledge base up-to-date. Eptica enables organizations to build upon a centralized knowledge base that can be rolled out across multiple contact channels with ease. For example, it can be searchable by customers online and it can also be integrated with workflow to ensure contact center responses are consistent and efficient via email, calls and chat. A centralized knowledge base delivers relevant, accurate and consistent knowledge across channels for agents, back office staff and for customers, creating competitive advantage and delivering the best possible customer experience. <span style=\"font-weight: bold;\">Eptica Linguistic Services</span> Winner of International Expo CRE Innovation Award for ‘CRE Innovative Digital Linguistics EngineUnderstand what customers really mean Delivering consistent, rapid and personalized responses to consumers, based on understanding the tone and style of the language they use is critical to Customer Service excellence. Linguistics helps by automatically analyzing incoming interactions, prioritizing them based on tone, forwarding to the most relevant agent or department and suggesting relevant answers. This not only increases efficiency but provides unparalleled insight into customer behavior that can link into Big Data and Voice of the Customer initiatives. At Eptica, linguistics is at the heart of our entire product set. Eptica Linguistic Services™ is the engine that powers all of our linguistic capabilities, driving service excellence by embedding it across every channel: Our advanced Natural Language Processing automatically analyses incoming interactions to detect key message elements, language and sentiment, enabling queries to be quickly routed to the right agent, along with recommended responses. Sentiment analysis of the language used in incoming communications gives immediate insight into how happy an individual customer is - and allows you to prioritize resources accordingly. By understanding the context of questions asked, our Linguistic Search feature delivers faster, more accurate answers to customers, whatever type of language they use, as well as providing powerful insight into customer behavior, which feeds into Voice of the Customer programs. Eptica Linguistic Service is supported by Eptica's in-house team of linguists, ensuring it continues to develop and evolve as language changes now and in the future. <span style=\"font-weight: bold; font-style: italic;\">Benefits:</span>\r\n<ul> <li>Achieve Higher First Contact Resolution (FCR) rates</li> <li>Deliver high quality answers, faster to increase efficiency</li> <li>Listen to the Voice of your Customers to best meet their needs</li> </ul>\r\nOrganizations need an innovative approach to deal with their increasing customer service challenges without having to sacrifice cost, quality or speed of response. Applying techniques based on linguistics will enable you to tackle your challenges by closer, more automated understanding of what your customers are saying. <span style=\"font-weight: bold;\">Interaction Workflow</span> Eptica’s workflow is designed to support the processing and management of all inbound and outbound customer requests and interactions that take place across multiple channels. For example, when a customer sends an email or submits a web form Eptica captures the inbound message and create a workflow item to manage that interaction. Eptica automatically profiles each inbound message in order for it to be visible to the appropriate team and given an appropriate level of priority. Eptica also uses the results of the computational linguistic analysis to be able to push to agents highly relevant knowledge articles which will assist the agent in correctly handling and responding to the inbound request.\r\n","shortDescription":"The Eptica Customer Engagement Suite platform is designed around a central Knowledge Base and Eptica Linguistic Services, an advanced linguistics technology system.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":15,"sellingCount":3,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Eptica Customer Engagement Suite","keywords":"customer, Eptica, knowledge, into, with, content, that, customers","description":"\r\n<span style=\"font-weight: bold;\">Knowledge Base</span> Putting knowledge at the heart of your customer service Eptica offers an engaging, accessible, dynamic, rich and well structured knowledge base to improve the efficiency, quality and consistency of infor","og:title":"Eptica Customer Engagement Suite","og:description":"\r\n<span style=\"font-weight: bold;\">Knowledge Base</span> Putting knowledge at the heart of your customer service Eptica offers an engaging, accessible, dynamic, rich and well structured knowledge base to improve the efficiency, quality and consistency of infor"},"eventUrl":"","translationId":1325,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"},{"id":152,"title":"Contact Center","alias":"contact-center","description":"A contact center is a central point from where you can contact.\r\nThe contact center typically includes one or more call centers but may include other types of customer contact, as well. A contact center is generally part of an enterprise's overall customer relationship management (CRM) strategy.<br />Contact centers and call centers are both centers for customer service, and the two terms are often used interchangeably, but a contact center supports more services than a typical call center.\r\nContact centers offer omnichannel customer support, including email, chat, voice over IP (VoIP) and website support. A call center typically uses phones as the main channel of communication and can handle a mass volume of calls.<br />Contact centers are used for inbound communication, outbound communication or a hybrid of both. Contact center agents also interact with customers via web chat, phone, email or other communication channels.\r\nThe contact center infrastructure that is necessary to support communications may be located on the same premises as the contact center, or it can be located externally.\r\nIn an on-premises scenario, the company that owns the contact center also owns and manages its own hardware and software. This requires staffing and IT investments that some companies choose to forgo by outsourcing those tasks to cloud providers or hosting companies.","materialsDescription":" <span style=\"font-weight: bold;\">What is a Call Center?</span>\r\nTraditionally, a call center is an office where a large number of call center agents provide customer service over the telephone. Inbound call centers receive calls for customer support and often serve as a knowledge base for tech support, billing questions, and other customer service issues. These call centers focus on quick call resolution times and agent productivity. In outbound call centers, agents make calls rather than receive them. These could be sales calls, marketing offers, surveys, fundraising requests, or debt collection, for example.\r\nThe term “call center” conjures an image for many people of waiting on perpetual hold or being routed through an endless IVR that never gives them what they need. Because so many consumers have had a dreadful customer service experience along these lines, call centers have developed a bad rap. But as legacy phone systems give way to newer digital technologies, call centers are evolving.\r\n<span style=\"font-weight: bold;\">What is a Contact Center?</span>\r\nThe term "contact center" (or “contact centre”) reflects the modern reality that there are many other ways to connect with a customer these days besides by telephone. The combined trends of increased customer expectations and newer technologies that allow for many channels of communication are creating a shift in the traditional call center model which has existed for decades. Consumers want more ways to reach businesses, and businesses are looking for new ways to improve customer experience.\r\nWhile call center agents generally focus on inbound and outbound calls, either on traditional phone lines or over VoIP, contact center agents handle a wide variety of communications. In a modern multichannel contact center, technical support might be delivered over in-app chat or video, while order status updates are delivered via SMS, event promotions are sent as push notifications, surveys are deployed over Facebook Messenger, and sales inquiries received by email are sent directly to an agent to connect by phone. Call centers handle voice communications, contact centers handle all communications.\r\nA company’s contact center is usually integrated with their customer relationship management (CRM) system, where all interactions between the organization and the public are tracked, coordinated, and managed. Depending on the infrastructure and ecosystem, it could be comprised of an alphabet soup of complex components. Many companies have purchased off-the-shelf systems or a highly customized network of technologies from multiple vendors. Some companies have adopted a cloud-based solution or two, but they remain siloed from the rest of their systems and can’t talk to each other.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Contact_Center1.png"},{"id":337,"title":"Sales","alias":"sales","description":" Sales are activities related to selling or the number of goods or services sold in a given targeted time period.\r\nThe seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the buyer at the point of sale. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The seller, not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction, a person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop, in which case other terms are also common, including salesclerk, shop assistant, and retail clerk.\r\nIn common law countries, sales are governed generally by the common law and commercial codes. In the United States, the laws governing sales of goods are somewhat uniform to the extent that most jurisdictions have adopted Article 2 of the Uniform Commercial Code, albeit with some non-uniform variations.\r\nA person or organization expressing an interest in acquiring the offered item of value is referred to as a potential buyer, prospective customer, or prospect. Buying and selling are understood to be two sides of the same "coin" or transaction. Both seller and buyer engage in a process of negotiation to consummate the exchange of values. The exchange, or selling, process has implied rules and identifiable stages. It is implied that the selling process will proceed fairly and ethically so that the parties end up nearly equally rewarded. The stages of selling, and buying, involve getting acquainted, assessing each party's need for the other's item of value, and determining if the values to be exchanged are equivalent or nearly so, or, in buyer's terms, "worth the price". Sometimes, sellers have to use their own experiences when selling products with appropriate discounts.\r\nAlthough the skills required are different, from a management viewpoint, sales is a part of marketing. Sales often form a separate grouping in a corporate structure, employing separate specialist operatives known as salespersons (singular: salesperson). Selling is considered by many to be a sort of persuading "art". Contrary to popular belief, the methodological approach of selling refers to a systematic process of repetitive and measurable milestones, by which a salesman relates his or her offering of a product or service in return enabling the buyer to achieve their goal in an economic way.","materialsDescription":" <span style=\"font-weight: bold;\">What's the Difference Between Sales and Marketing?</span>\r\nSales and Marketing: two terms we often hear together when working with mid-size companies. In some ways, this is logical because the two need to work together. But in fact, Sales and Marketing are two very different functions and require very different skills.\r\nBusiness leaders know what Operations are; they make stuff. They know what Accounting is; they record and control the money. And they know what Sales do; they sell stuff. So if you are not making stuff, selling stuff, or recording the money—what is marketing and why do you need it?\r\nWhat's the difference between Sales and Marketing? To answer this question, let's define what Sales and Marketing are separately and how they support one another.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">What is Marketing? Aligning with Customers, Now and for the Future</span></span>\r\nA key job of Marketing is to understand the marketplace from the perspective of the customer looking back towards the company and helping lead the company where it should be in the future. Marketing’s job is to direct the organization toward the segments, or groups of customers and channels where the company can profitably compete. It should help the organization see how it needs to modify its product offerings, pricing, and communication so that it meets the needs of the distribution channel or end customers.\r\nMarketing also needs to convert the market understanding into tools and tactics to attract the market, build (often digital) relationships, and develop leads. Without Sales, Marketing efforts run short. Marketing directs Sales as to where they should be hunting and what ammo to use. Note, however, that if Marketing becomes a sales support function focused only on the now, the future can become lost.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Without Marketing, Sales Suffers</span></span>\r\nNot even the best hunter can bring home dinner if they are shooting blanks at decoys. Markets are constantly changing. The job of marketing is to stay ahead of the changes and help the hunters see where they should be hunting and provide them with the right ammunition. If Marketing is only focused on delivering the ammunition for today, nobody will see where the industry is moving or where the company needs to hunt next. This limits growth not only for Sales and Marketing but also for your entire organization.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Can You be Both Sales and Marketing?</span></span>\r\nIn all my years, working for companies that ranged from Fortune 100 to mid-size companies I have never met anyone who was really good at both sales and marketing. I have held the title of VP of Sales and Marketing, managing a 500 person sales and merchandising force. I was really a marketing person with sales authority. The skills required to focus on the now and the push of sales are different. In many ways, they are contrary to the skills of looking to the future and the customer perspective of marketing.\r\nEvery Sales organization feels they have a good understanding of their customers. But every Sales conversation with a customer has a sales transaction lurking in the background. Therefore, customers can never be completely open about their needs and want when talking to a sales person.\r\nFor a company to really grow, someone must have the job of looking out the window towards where the company needs to go in the future. For many companies, this is the job of the CEO and Sales hires someone to do some sales support and gives them a marketing title. But as companies grow, the job of CEO starts to become a full-time job in itself and the strategic role of Marketing gets short-changed. A study of mid-size companies by the University of Texas showed that companies that separated the roles of Marketing and Sales were much more likely to grow faster than the industry average.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Sales and Marketing: Today and the Future</span></span>\r\nSales need to be focused on the now. You can’t run a company unless your sales team is focused on bringing in today’s business. But you can’t really ask your Sales leaders where the company should go next and to develop the 18-month plan to get there without losing focus on today’s revenue. Besides, if your sales executive was really good at developing future-focused business strategies and tying that strategy to the plans and tools of marketing to make it happen, they would be a marketing person and not a now-focused sales person.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Sales.png"},{"id":339,"title":"Marketing","alias":"marketing","description":" Marketing is the study and management of exchange relationships. It is the business process of creating relationships with and satisfying customers. Because marketing is used to attract customers, it is one of the primary components of business management and commerce. Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing).\r\nRegardless of who is being marketed to, several factors, including the perspective the marketers will use. These market orientations determine how marketers will approach the planning stage of marketing. This leads into the marketing mix, which outlines the specifics of the product and how it will be sold. This can in turn, be affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market.\r\nOnce these factors are determined, marketers must then decide what methods will be used to market the product. This decision is based on the factors analyzed in the planning stage as well as where the product is in the product life cycle.\r\nMarketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". The term developed from the original meaning which referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is "a set of processes that are interconnected and interdependent with other functions of a business aimed at achieving customer interest and satisfaction".\r\nPhilip Kotler defined marketing as "Satisfying needs and wants through an exchange process", and a decade later defines it as “a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others.”\r\nThe Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably". A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. In this context, marketing can be defined as "the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage".\r\nIn the past, marketing practice tended to be seen as a creative industry, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science, allowing numerous universities to offer Master-of-Science (MSc) programs.\r\nThe process of marketing is that of bringing a product to market, which includes these steps: broad market research; market targeting and market segmentation; determining distribution, pricing and promotion strategies; developing a communications strategy; budgeting; and visioning long-term market development goals. Many parts of the marketing process (e.g. product design, art director, brand management, advertising, inbound marketing, copywriting etc.) involve use of the creative arts.","materialsDescription":"<span style=\"font-weight: bold; \">What the differences between B2B and B2C Marketing?</span>\r\nThe different goals of B2B and B2C marketing lead to differences in the B2B and B2C markets. The main differences in these markets are demand, purchasing volume, amount of customers, customer concentration, distribution, buying nature, buying influences, negotiations, reciprocity, leasing and promotional methods.\r\n<span style=\"font-style: italic; \">Demand:</span> B2B demand is derived because businesses buy products based on how much demand there is for the final consumer product. Businesses buy products based on customer's wants and needs. B2C demand is primarily because customers buy products based on their own wants and needs.\r\n<span style=\"font-style: italic; \">Purchasing Volume:</span> Businesses buy products in large volumes to distribute to consumers. Consumers buy products in smaller volumes suitable for personal use.\r\n<span style=\"font-style: italic; \">Amount of Customers:</span> There are relatively fewer businesses to market to than direct consumers.\r\n<span style=\"font-style: italic; \">Customer Concentration:</span> Businesses that specialize in a particular market tend to be geographically concentrated while customers that buy products from these businesses are not concentrated.\r\n<span style=\"font-style: italic; \">Distribution:</span> B2B products pass directly from the producer of the product to the business while B2C products must additionally go through a wholesaler or retailer.\r\n<span style=\"font-style: italic; \">Buying Nature:</span> B2B purchasing is a formal process done by professional buyers and sellers while B2C purchasing is informal.\r\n<span style=\"font-style: italic; \">Buying Influences:</span> B2B purchasing is influenced by multiple people in various departments such as quality control, accounting, and logistics while B2C marketing is only influenced by the person making the purchase and possibly a few others.\r\n<span style=\"font-style: italic; \">Negotiations:</span> In B2B marketing, negotiating for lower prices or added benefits is commonly accepted while in B2C marketing (particularly in Western cultures) prices are fixed.\r\n<span style=\"font-style: italic; \">Reciprocity:</span> Businesses tend to buy from businesses they sell to. For example, a business that sells printer ink is more likely to buy office chairs from a supplier that buys the business's printer ink. In B2C marketing, this does not occur because consumers are not also selling products.\r\n<span style=\"font-style: italic; \">Leasing:</span> Businesses tend to lease expensive items while consumers tend to save up to buy expensive items.\r\n<span style=\"font-style: italic; \">Promotional Methods:</span> In B2B marketing, the most common promotional method is personal selling. B2C marketing mostly uses sales promotion, public relations, advertising, and social media.\r\n<span style=\"font-weight: bold; \">What are marketing orientations?</span>\r\nA marketing orientation has been defined as a "philosophy of business management." or "a corporate state of mind" or as an "organization[al] culture". Although scholars continue to debate the precise nature of specific orientations that inform marketing practice, the most commonly cited orientations are as follows:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Product</span></span>\r\nA firm employing a product orientation is mainly concerned with the quality of its product. A product orientation is based on the assumption that all things being equal, consumers will purchase products of superior quality. The approach is most effective when the firm has deep insights into customer needs and desires as derived from research and/or intuition and understands consumer's quality expectations and price consumers are willing to pay. Although the product orientation has largely been supplanted by the marketing orientation, firms practicing a product orientation can still be found in haute couture and arts marketing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Sales</span></span>\r\nA sales orientation focuses on the selling/promotion of the firm's existing products, rather than developing new products to satisfy unmet needs or wants. This orientation seeks to attain the highest possible sales through promotion and direct sales techniques. The sales orientation "is typically practiced with unsought goods." One study found that industrial companies are more likely to hold a sales orientation than consumer goods companies. The approach may also suit scenarios in which a firm holds dead stock, or otherwise sells a product that is in high demand, with little likelihood of changes in consumer tastes diminishing demand.\r\nA 2011 meta-analyses found that the factors with the greatest impact on sales performance are a salesperson's sales-related knowledge (knowledge of market segments, sales presentation skills, conflict resolution, and products), degree of adaptiveness (changing behavior based on the aforementioned knowledge), role clarity (salesperson's role is to expressly to sell), cognitive aptitude (intelligence) and work engagement (motivation and interest in a sales role).\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Production</span></span>\r\nA firm focusing on a production orientation specializes in producing as much as possible of a given product or service in order to achieve economies of scale or economies of scope. A production orientation may be deployed when a high demand for a product or service exists, coupled with certainty that consumer tastes and preferences remain relatively constant (similar to the sales orientation). The so-called production era is thought to have dominated marketing practice from the 1860s to the 1930s, but other theorists argue that evidence of the production orientation can still be found in some companies or industries. Specifically, Kotler and Armstrong note that the production philosophy is "one of the oldest philosophies that guides sellers... [and] is still useful in some situations."\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Marketing</span></span>\r\nThe marketing orientation is the most common orientation used in contemporary marketing. It is a customer-centric approach that involves a firm basing its marketing program around products that suit new consumer tastes. Firms adopting a marketing orientation typically engage in extensive market research to gauge consumer desires, use R&D (Research & Development) to develop a product attuned to the revealed information, and then utilize promotion techniques to ensure consumers are aware of the product's existence and the benefits it can deliver. Scales designed to measure a firm's overall market orientation have been developed and found to be robust in a variety of contexts.\r\nThe marketing orientation has three prime facets, which are:\r\n<span style=\"font-style: italic; \">Customer orientation:</span> A firm in the market economy can survive by producing goods that people are willing and able to buy. Consequently, ascertaining consumer demand is vital for a firm's future viability and even existence as a going concern.\r\n<span style=\"font-style: italic; \">Organizational orientation:</span> The marketing department is of prime importance within the functional level of an organization. Information from the marketing department is used to guide the actions of a company's other departments.\r\nAs an example, a marketing department could ascertain (via marketing research) that consumers desired a new type of product or a new usage for an existing product. With this in mind, the marketing department would inform the R&D department to create a prototype of a product/service based on consumers' new desires.\r\nThe production department would then start to manufacture the product, while the marketing department would focus on the promotion, distribution, pricing, etc. of the product. Additionally, a firm's finance department would be consulted, with respect to securing appropriate funding for the development, production, and promotion of the product. Finance may oppose the required capital expenditure since it could undermine a healthy cash flow for the organization.\r\n<span style=\"font-style: italic;\">Mutually beneficial exchange:</span> In a transaction in the market economy, a firm gains revenue, which thus leads to more profits, market shares, and/or sales. A consumer, on the other hand, gains the satisfaction of a need/want, utility, reliability and value for money from the purchase of a product or service.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Societal marketing</span></span>\r\nA number of scholars and practitioners have argued that marketers have a greater social responsibility than simply satisfying customers and providing them with superior value. Marketing organizations that have embraced the societal marketing concept typically identify key stakeholder groups such as employees, customers, and local communities. Companies that adopt a societal marketing perspective typically practice triple bottom line reporting whereby they publish social impact and environmental impact reports alongside financial performance reports. Sustainable marketing or green marketing is an extension of societal marketing.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Marketing.png"},{"id":341,"title":"Customer Service","alias":"customer-service","description":" Customer service is the process of ensuring customer satisfaction with a product or service. Often, customer service takes place while performing a transaction for the customer, such as making a sale or returning an item. Customer service can take the form of in-person interaction, a phone call, self-service systems, or by other means.\r\nCustomer service is an important part of maintaining ongoing client relationships, which is key to continuing revenue. For this reason, many companies have worked hard to increase their customer satisfaction levels.\r\nMost successful businesses recognize the importance of providing outstanding customer service. Courteous and empathetic interaction with a trained customer service representative can mean the difference between losing or retaining a customer.\r\nWhen problems arise, customers should receive timely attention to the issue. Prompt attention to emails and phone calls is critical to maintaining good relations. Requiring customers to stand in long lines or sit on hold can sour an interaction before it begins.\r\nIdeally, customer service should be a one-stop endeavor for the consumer. For example, if a customer calls a helpline regarding a problem with a product, the customer service representative should follow through with the customer until the issue is fully resolved.\r\nThis may entail scheduling appointments with in-person repair personnel if the problem cannot be resolved on the phone, or transferring a call to skilled technicians in another department. Proactively following up with the customer to ensure that he or she is fully satisfied is another smart move.","materialsDescription":" What are customer service standards?\r\nCustomer service standards are an internal corporate set of rules governing the company's customer service activities, an algorithm for communicating with customers, and general standards for responding to unusual situations. The standard of customer service is an integral part of the corporate standard of the company.\r\nFunctions of customer service standards:\r\n<ol><li>To order. The client does not encounter problems, does not see them, which means that he is confident that all the staff without exception are professionals who know their business.</li><li>To control. It is difficult to assess and monitor the work of each manager if there are no clear criteria for evaluation. At the same time, the implementation of the sales plan cannot be the only parameter of the assessment; you need to know whether the manager of customer service standards adopted in this company adheres.</li><li>To adapt. Among other things, the availability of customer service standards simplifies the procedure.</li></ol>\r\nCustomer service standards are effective if the customer does not see the difference between the work of two (or more) managers, and sees only “proprietary” service, always the same, regardless of any external factors or circumstances. The customer service standard, which has been tested in practice, backed up by experience (perhaps even someone else's), created on the basis of analytical studies and recognized methods, can be called "gold". It allows you to increase profits, improve the image of the company, attract new customers.\r\nCustomer service standards are an important part of the company's brand. But, in addition, the standards are necessary and other units, in particular, the department to work with staff. Therefore, their development must take into account the needs of all interested services of the company.\r\n<span style=\"font-weight: bold; \">What is the purpose of introducing customer service standards in the company?</span>\r\nThe objectives of implementing the standards are as follows:\r\n<ul><li>For employees with experience: minimize the number of erroneous and unnecessary actions. The result of this will be saving time of each employee (no errors - no need to spend time correcting them). And, as a result, increased productivity.</li><li>For novice employees: customer service standards allow you to transfer the necessary knowledge in the most concise manner and in a short time.</li><li>For the company: the abolition of dependence on the old-timers. Not all employees who have worked in the company for many years (or even since the day of foundation) are able to resist the so-called star disease. Having knowledge and experience, a person loses the ability to objectively evaluate his work, he begins to think that he is the best manager in the company. It can end very badly - in the event of dismissal, such an employee will take the base, and turn clients against the company. Standards for customer service are needed to ensure that all employees can be assessed on a single scale, based on the actual benefits they bring to the company, as well as the attitude of the employee to the company.</li><li>For the company: the uniformity of control activities of managers. Standards are unequivocal, exclude double interpretations, and therefore cannot cause controversy about the rightness of an employee or employer.</li><li>For managers: the standards of uniform customer service are the same for all managers, and this makes it possible to make the pay of each manager absolutely transparent and intelligible. Realizing that there will be no double interpretations, the manager may not be afraid that he will be paid less than expected - all his mistakes and achievements are immediately visible and understandable.</li></ul>\r\n<span style=\"font-weight: bold; \">The application of service standards allows you:</span>\r\n<ul><li>to develop a company style in dealing with clients;</li><li>to increase the effectiveness of the work of managers with new customers;</li><li>to bring the quality of communication with customers to a higher level;</li><li>to create a positive opinion of the company about the company, so that it can be recommended to its acquaintances, thus increasing the number of potential and then real customers;</li><li>to minimize conflicts between the manager and the customer;</li><li>to develop a technology for training newcomers;</li><li>to transfer the assessment of the work of the manager from the subjective to the objective, transparent and understandable to everyone;</li><li>to establish a procedure for controlling the work of personnel;</li><li>to increase the motivation of managers to work.</li></ul>\r\n<span style=\"font-weight: bold;\">Benefits of applying service standards</span>\r\n<ul><li>The accumulation of experience: the entire base focuses on the company, and not on the hands of managers, "old-timers." Thus, the departure of one or several “old” employees does not become a “natural disaster” for the company.</li><li>Motivation, analysis and control: customer service standards make it possible to develop a transparent scheme of managers' motivation based on a clear, almost mathematical analysis of their work. The sales process is optimized.</li><li>Setting goals. With the help of standards, the company has the ability to set clear, reasonable plans. This allows you to keep the atmosphere in the team friendly and stable, and the lack of "muffled" tasks - to increase the loyalty of managers to the company.</li><li>Standards of customer service is a fairly mobile system that allows you to immediately detect errors in working with clients and quickly eliminate them. In addition, at any stage of working with a client, the head of the sales department can intervene in the process, noticing an error in the work of the manager, and even be proactive in order to prevent an error to which the manager is heading.</li><li>Quick and easy start for beginners. Customer service standards are actually a knowledge base, collected, analyzed, and streamlined. Such information is easily transmitted and assimilated by beginners, which means that the beginner quickly gets to work and starts to make a profit. In addition, a newbie will not spoil relations with a client by awkward actions, since he already knows what to do in any conflict and problem situations.</li><li>Customer confidence. Customer service standards allow the latter to feel confident in the company - no matter where the customer is, he will always easily recognize “his” company by brand features and can be absolutely sure that in a small town they will be served as qualitatively as in a million-plus city, because that the company is well aware of their work. So, such a company can be trusted.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Customer_Service.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"finished","statusLabel":"Finished","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":4,"title":"Reduce Costs"},{"id":6,"title":"Ensure Security and Business Continuity"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":177,"title":"Decentralized IT systems"},{"id":340,"title":"Low quality of customer service"},{"id":370,"title":"No automated business processes"},{"id":388,"title":"Failure to attract new customers"},{"id":389,"title":"Customer attrition"},{"id":390,"title":"Low quality of customer support"}]}},"categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"},{"id":152,"title":"Contact Center","alias":"contact-center","description":"A contact center is a central point from where you can contact.\r\nThe contact center typically includes one or more call centers but may include other types of customer contact, as well. A contact center is generally part of an enterprise's overall customer relationship management (CRM) strategy.<br />Contact centers and call centers are both centers for customer service, and the two terms are often used interchangeably, but a contact center supports more services than a typical call center.\r\nContact centers offer omnichannel customer support, including email, chat, voice over IP (VoIP) and website support. A call center typically uses phones as the main channel of communication and can handle a mass volume of calls.<br />Contact centers are used for inbound communication, outbound communication or a hybrid of both. Contact center agents also interact with customers via web chat, phone, email or other communication channels.\r\nThe contact center infrastructure that is necessary to support communications may be located on the same premises as the contact center, or it can be located externally.\r\nIn an on-premises scenario, the company that owns the contact center also owns and manages its own hardware and software. This requires staffing and IT investments that some companies choose to forgo by outsourcing those tasks to cloud providers or hosting companies.","materialsDescription":" <span style=\"font-weight: bold;\">What is a Call Center?</span>\r\nTraditionally, a call center is an office where a large number of call center agents provide customer service over the telephone. Inbound call centers receive calls for customer support and often serve as a knowledge base for tech support, billing questions, and other customer service issues. These call centers focus on quick call resolution times and agent productivity. In outbound call centers, agents make calls rather than receive them. These could be sales calls, marketing offers, surveys, fundraising requests, or debt collection, for example.\r\nThe term “call center” conjures an image for many people of waiting on perpetual hold or being routed through an endless IVR that never gives them what they need. Because so many consumers have had a dreadful customer service experience along these lines, call centers have developed a bad rap. But as legacy phone systems give way to newer digital technologies, call centers are evolving.\r\n<span style=\"font-weight: bold;\">What is a Contact Center?</span>\r\nThe term "contact center" (or “contact centre”) reflects the modern reality that there are many other ways to connect with a customer these days besides by telephone. The combined trends of increased customer expectations and newer technologies that allow for many channels of communication are creating a shift in the traditional call center model which has existed for decades. Consumers want more ways to reach businesses, and businesses are looking for new ways to improve customer experience.\r\nWhile call center agents generally focus on inbound and outbound calls, either on traditional phone lines or over VoIP, contact center agents handle a wide variety of communications. In a modern multichannel contact center, technical support might be delivered over in-app chat or video, while order status updates are delivered via SMS, event promotions are sent as push notifications, surveys are deployed over Facebook Messenger, and sales inquiries received by email are sent directly to an agent to connect by phone. Call centers handle voice communications, contact centers handle all communications.\r\nA company’s contact center is usually integrated with their customer relationship management (CRM) system, where all interactions between the organization and the public are tracked, coordinated, and managed. Depending on the infrastructure and ecosystem, it could be comprised of an alphabet soup of complex components. Many companies have purchased off-the-shelf systems or a highly customized network of technologies from multiple vendors. Some companies have adopted a cloud-based solution or two, but they remain siloed from the rest of their systems and can’t talk to each other.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Contact_Center1.png"},{"id":337,"title":"Sales","alias":"sales","description":" Sales are activities related to selling or the number of goods or services sold in a given targeted time period.\r\nThe seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the buyer at the point of sale. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The seller, not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction, a person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop, in which case other terms are also common, including salesclerk, shop assistant, and retail clerk.\r\nIn common law countries, sales are governed generally by the common law and commercial codes. In the United States, the laws governing sales of goods are somewhat uniform to the extent that most jurisdictions have adopted Article 2 of the Uniform Commercial Code, albeit with some non-uniform variations.\r\nA person or organization expressing an interest in acquiring the offered item of value is referred to as a potential buyer, prospective customer, or prospect. Buying and selling are understood to be two sides of the same "coin" or transaction. Both seller and buyer engage in a process of negotiation to consummate the exchange of values. The exchange, or selling, process has implied rules and identifiable stages. It is implied that the selling process will proceed fairly and ethically so that the parties end up nearly equally rewarded. The stages of selling, and buying, involve getting acquainted, assessing each party's need for the other's item of value, and determining if the values to be exchanged are equivalent or nearly so, or, in buyer's terms, "worth the price". Sometimes, sellers have to use their own experiences when selling products with appropriate discounts.\r\nAlthough the skills required are different, from a management viewpoint, sales is a part of marketing. Sales often form a separate grouping in a corporate structure, employing separate specialist operatives known as salespersons (singular: salesperson). Selling is considered by many to be a sort of persuading "art". Contrary to popular belief, the methodological approach of selling refers to a systematic process of repetitive and measurable milestones, by which a salesman relates his or her offering of a product or service in return enabling the buyer to achieve their goal in an economic way.","materialsDescription":" <span style=\"font-weight: bold;\">What's the Difference Between Sales and Marketing?</span>\r\nSales and Marketing: two terms we often hear together when working with mid-size companies. In some ways, this is logical because the two need to work together. But in fact, Sales and Marketing are two very different functions and require very different skills.\r\nBusiness leaders know what Operations are; they make stuff. They know what Accounting is; they record and control the money. And they know what Sales do; they sell stuff. So if you are not making stuff, selling stuff, or recording the money—what is marketing and why do you need it?\r\nWhat's the difference between Sales and Marketing? To answer this question, let's define what Sales and Marketing are separately and how they support one another.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">What is Marketing? Aligning with Customers, Now and for the Future</span></span>\r\nA key job of Marketing is to understand the marketplace from the perspective of the customer looking back towards the company and helping lead the company where it should be in the future. Marketing’s job is to direct the organization toward the segments, or groups of customers and channels where the company can profitably compete. It should help the organization see how it needs to modify its product offerings, pricing, and communication so that it meets the needs of the distribution channel or end customers.\r\nMarketing also needs to convert the market understanding into tools and tactics to attract the market, build (often digital) relationships, and develop leads. Without Sales, Marketing efforts run short. Marketing directs Sales as to where they should be hunting and what ammo to use. Note, however, that if Marketing becomes a sales support function focused only on the now, the future can become lost.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Without Marketing, Sales Suffers</span></span>\r\nNot even the best hunter can bring home dinner if they are shooting blanks at decoys. Markets are constantly changing. The job of marketing is to stay ahead of the changes and help the hunters see where they should be hunting and provide them with the right ammunition. If Marketing is only focused on delivering the ammunition for today, nobody will see where the industry is moving or where the company needs to hunt next. This limits growth not only for Sales and Marketing but also for your entire organization.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Can You be Both Sales and Marketing?</span></span>\r\nIn all my years, working for companies that ranged from Fortune 100 to mid-size companies I have never met anyone who was really good at both sales and marketing. I have held the title of VP of Sales and Marketing, managing a 500 person sales and merchandising force. I was really a marketing person with sales authority. The skills required to focus on the now and the push of sales are different. In many ways, they are contrary to the skills of looking to the future and the customer perspective of marketing.\r\nEvery Sales organization feels they have a good understanding of their customers. But every Sales conversation with a customer has a sales transaction lurking in the background. Therefore, customers can never be completely open about their needs and want when talking to a sales person.\r\nFor a company to really grow, someone must have the job of looking out the window towards where the company needs to go in the future. For many companies, this is the job of the CEO and Sales hires someone to do some sales support and gives them a marketing title. But as companies grow, the job of CEO starts to become a full-time job in itself and the strategic role of Marketing gets short-changed. A study of mid-size companies by the University of Texas showed that companies that separated the roles of Marketing and Sales were much more likely to grow faster than the industry average.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Sales and Marketing: Today and the Future</span></span>\r\nSales need to be focused on the now. You can’t run a company unless your sales team is focused on bringing in today’s business. But you can’t really ask your Sales leaders where the company should go next and to develop the 18-month plan to get there without losing focus on today’s revenue. Besides, if your sales executive was really good at developing future-focused business strategies and tying that strategy to the plans and tools of marketing to make it happen, they would be a marketing person and not a now-focused sales person.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Sales.png"},{"id":339,"title":"Marketing","alias":"marketing","description":" Marketing is the study and management of exchange relationships. It is the business process of creating relationships with and satisfying customers. Because marketing is used to attract customers, it is one of the primary components of business management and commerce. Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing).\r\nRegardless of who is being marketed to, several factors, including the perspective the marketers will use. These market orientations determine how marketers will approach the planning stage of marketing. This leads into the marketing mix, which outlines the specifics of the product and how it will be sold. This can in turn, be affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market.\r\nOnce these factors are determined, marketers must then decide what methods will be used to market the product. This decision is based on the factors analyzed in the planning stage as well as where the product is in the product life cycle.\r\nMarketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". The term developed from the original meaning which referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is "a set of processes that are interconnected and interdependent with other functions of a business aimed at achieving customer interest and satisfaction".\r\nPhilip Kotler defined marketing as "Satisfying needs and wants through an exchange process", and a decade later defines it as “a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others.”\r\nThe Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably". A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. In this context, marketing can be defined as "the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage".\r\nIn the past, marketing practice tended to be seen as a creative industry, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science, allowing numerous universities to offer Master-of-Science (MSc) programs.\r\nThe process of marketing is that of bringing a product to market, which includes these steps: broad market research; market targeting and market segmentation; determining distribution, pricing and promotion strategies; developing a communications strategy; budgeting; and visioning long-term market development goals. Many parts of the marketing process (e.g. product design, art director, brand management, advertising, inbound marketing, copywriting etc.) involve use of the creative arts.","materialsDescription":"<span style=\"font-weight: bold; \">What the differences between B2B and B2C Marketing?</span>\r\nThe different goals of B2B and B2C marketing lead to differences in the B2B and B2C markets. The main differences in these markets are demand, purchasing volume, amount of customers, customer concentration, distribution, buying nature, buying influences, negotiations, reciprocity, leasing and promotional methods.\r\n<span style=\"font-style: italic; \">Demand:</span> B2B demand is derived because businesses buy products based on how much demand there is for the final consumer product. Businesses buy products based on customer's wants and needs. B2C demand is primarily because customers buy products based on their own wants and needs.\r\n<span style=\"font-style: italic; \">Purchasing Volume:</span> Businesses buy products in large volumes to distribute to consumers. Consumers buy products in smaller volumes suitable for personal use.\r\n<span style=\"font-style: italic; \">Amount of Customers:</span> There are relatively fewer businesses to market to than direct consumers.\r\n<span style=\"font-style: italic; \">Customer Concentration:</span> Businesses that specialize in a particular market tend to be geographically concentrated while customers that buy products from these businesses are not concentrated.\r\n<span style=\"font-style: italic; \">Distribution:</span> B2B products pass directly from the producer of the product to the business while B2C products must additionally go through a wholesaler or retailer.\r\n<span style=\"font-style: italic; \">Buying Nature:</span> B2B purchasing is a formal process done by professional buyers and sellers while B2C purchasing is informal.\r\n<span style=\"font-style: italic; \">Buying Influences:</span> B2B purchasing is influenced by multiple people in various departments such as quality control, accounting, and logistics while B2C marketing is only influenced by the person making the purchase and possibly a few others.\r\n<span style=\"font-style: italic; \">Negotiations:</span> In B2B marketing, negotiating for lower prices or added benefits is commonly accepted while in B2C marketing (particularly in Western cultures) prices are fixed.\r\n<span style=\"font-style: italic; \">Reciprocity:</span> Businesses tend to buy from businesses they sell to. For example, a business that sells printer ink is more likely to buy office chairs from a supplier that buys the business's printer ink. In B2C marketing, this does not occur because consumers are not also selling products.\r\n<span style=\"font-style: italic; \">Leasing:</span> Businesses tend to lease expensive items while consumers tend to save up to buy expensive items.\r\n<span style=\"font-style: italic; \">Promotional Methods:</span> In B2B marketing, the most common promotional method is personal selling. B2C marketing mostly uses sales promotion, public relations, advertising, and social media.\r\n<span style=\"font-weight: bold; \">What are marketing orientations?</span>\r\nA marketing orientation has been defined as a "philosophy of business management." or "a corporate state of mind" or as an "organization[al] culture". Although scholars continue to debate the precise nature of specific orientations that inform marketing practice, the most commonly cited orientations are as follows:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Product</span></span>\r\nA firm employing a product orientation is mainly concerned with the quality of its product. A product orientation is based on the assumption that all things being equal, consumers will purchase products of superior quality. The approach is most effective when the firm has deep insights into customer needs and desires as derived from research and/or intuition and understands consumer's quality expectations and price consumers are willing to pay. Although the product orientation has largely been supplanted by the marketing orientation, firms practicing a product orientation can still be found in haute couture and arts marketing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Sales</span></span>\r\nA sales orientation focuses on the selling/promotion of the firm's existing products, rather than developing new products to satisfy unmet needs or wants. This orientation seeks to attain the highest possible sales through promotion and direct sales techniques. The sales orientation "is typically practiced with unsought goods." One study found that industrial companies are more likely to hold a sales orientation than consumer goods companies. The approach may also suit scenarios in which a firm holds dead stock, or otherwise sells a product that is in high demand, with little likelihood of changes in consumer tastes diminishing demand.\r\nA 2011 meta-analyses found that the factors with the greatest impact on sales performance are a salesperson's sales-related knowledge (knowledge of market segments, sales presentation skills, conflict resolution, and products), degree of adaptiveness (changing behavior based on the aforementioned knowledge), role clarity (salesperson's role is to expressly to sell), cognitive aptitude (intelligence) and work engagement (motivation and interest in a sales role).\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Production</span></span>\r\nA firm focusing on a production orientation specializes in producing as much as possible of a given product or service in order to achieve economies of scale or economies of scope. A production orientation may be deployed when a high demand for a product or service exists, coupled with certainty that consumer tastes and preferences remain relatively constant (similar to the sales orientation). The so-called production era is thought to have dominated marketing practice from the 1860s to the 1930s, but other theorists argue that evidence of the production orientation can still be found in some companies or industries. Specifically, Kotler and Armstrong note that the production philosophy is "one of the oldest philosophies that guides sellers... [and] is still useful in some situations."\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Marketing</span></span>\r\nThe marketing orientation is the most common orientation used in contemporary marketing. It is a customer-centric approach that involves a firm basing its marketing program around products that suit new consumer tastes. Firms adopting a marketing orientation typically engage in extensive market research to gauge consumer desires, use R&D (Research & Development) to develop a product attuned to the revealed information, and then utilize promotion techniques to ensure consumers are aware of the product's existence and the benefits it can deliver. Scales designed to measure a firm's overall market orientation have been developed and found to be robust in a variety of contexts.\r\nThe marketing orientation has three prime facets, which are:\r\n<span style=\"font-style: italic; \">Customer orientation:</span> A firm in the market economy can survive by producing goods that people are willing and able to buy. Consequently, ascertaining consumer demand is vital for a firm's future viability and even existence as a going concern.\r\n<span style=\"font-style: italic; \">Organizational orientation:</span> The marketing department is of prime importance within the functional level of an organization. Information from the marketing department is used to guide the actions of a company's other departments.\r\nAs an example, a marketing department could ascertain (via marketing research) that consumers desired a new type of product or a new usage for an existing product. With this in mind, the marketing department would inform the R&D department to create a prototype of a product/service based on consumers' new desires.\r\nThe production department would then start to manufacture the product, while the marketing department would focus on the promotion, distribution, pricing, etc. of the product. Additionally, a firm's finance department would be consulted, with respect to securing appropriate funding for the development, production, and promotion of the product. Finance may oppose the required capital expenditure since it could undermine a healthy cash flow for the organization.\r\n<span style=\"font-style: italic;\">Mutually beneficial exchange:</span> In a transaction in the market economy, a firm gains revenue, which thus leads to more profits, market shares, and/or sales. A consumer, on the other hand, gains the satisfaction of a need/want, utility, reliability and value for money from the purchase of a product or service.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Societal marketing</span></span>\r\nA number of scholars and practitioners have argued that marketers have a greater social responsibility than simply satisfying customers and providing them with superior value. Marketing organizations that have embraced the societal marketing concept typically identify key stakeholder groups such as employees, customers, and local communities. Companies that adopt a societal marketing perspective typically practice triple bottom line reporting whereby they publish social impact and environmental impact reports alongside financial performance reports. Sustainable marketing or green marketing is an extension of societal marketing.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Marketing.png"},{"id":341,"title":"Customer Service","alias":"customer-service","description":" Customer service is the process of ensuring customer satisfaction with a product or service. Often, customer service takes place while performing a transaction for the customer, such as making a sale or returning an item. Customer service can take the form of in-person interaction, a phone call, self-service systems, or by other means.\r\nCustomer service is an important part of maintaining ongoing client relationships, which is key to continuing revenue. For this reason, many companies have worked hard to increase their customer satisfaction levels.\r\nMost successful businesses recognize the importance of providing outstanding customer service. Courteous and empathetic interaction with a trained customer service representative can mean the difference between losing or retaining a customer.\r\nWhen problems arise, customers should receive timely attention to the issue. Prompt attention to emails and phone calls is critical to maintaining good relations. Requiring customers to stand in long lines or sit on hold can sour an interaction before it begins.\r\nIdeally, customer service should be a one-stop endeavor for the consumer. For example, if a customer calls a helpline regarding a problem with a product, the customer service representative should follow through with the customer until the issue is fully resolved.\r\nThis may entail scheduling appointments with in-person repair personnel if the problem cannot be resolved on the phone, or transferring a call to skilled technicians in another department. Proactively following up with the customer to ensure that he or she is fully satisfied is another smart move.","materialsDescription":" What are customer service standards?\r\nCustomer service standards are an internal corporate set of rules governing the company's customer service activities, an algorithm for communicating with customers, and general standards for responding to unusual situations. The standard of customer service is an integral part of the corporate standard of the company.\r\nFunctions of customer service standards:\r\n<ol><li>To order. The client does not encounter problems, does not see them, which means that he is confident that all the staff without exception are professionals who know their business.</li><li>To control. It is difficult to assess and monitor the work of each manager if there are no clear criteria for evaluation. At the same time, the implementation of the sales plan cannot be the only parameter of the assessment; you need to know whether the manager of customer service standards adopted in this company adheres.</li><li>To adapt. Among other things, the availability of customer service standards simplifies the procedure.</li></ol>\r\nCustomer service standards are effective if the customer does not see the difference between the work of two (or more) managers, and sees only “proprietary” service, always the same, regardless of any external factors or circumstances. The customer service standard, which has been tested in practice, backed up by experience (perhaps even someone else's), created on the basis of analytical studies and recognized methods, can be called "gold". It allows you to increase profits, improve the image of the company, attract new customers.\r\nCustomer service standards are an important part of the company's brand. But, in addition, the standards are necessary and other units, in particular, the department to work with staff. Therefore, their development must take into account the needs of all interested services of the company.\r\n<span style=\"font-weight: bold; \">What is the purpose of introducing customer service standards in the company?</span>\r\nThe objectives of implementing the standards are as follows:\r\n<ul><li>For employees with experience: minimize the number of erroneous and unnecessary actions. The result of this will be saving time of each employee (no errors - no need to spend time correcting them). And, as a result, increased productivity.</li><li>For novice employees: customer service standards allow you to transfer the necessary knowledge in the most concise manner and in a short time.</li><li>For the company: the abolition of dependence on the old-timers. Not all employees who have worked in the company for many years (or even since the day of foundation) are able to resist the so-called star disease. Having knowledge and experience, a person loses the ability to objectively evaluate his work, he begins to think that he is the best manager in the company. It can end very badly - in the event of dismissal, such an employee will take the base, and turn clients against the company. Standards for customer service are needed to ensure that all employees can be assessed on a single scale, based on the actual benefits they bring to the company, as well as the attitude of the employee to the company.</li><li>For the company: the uniformity of control activities of managers. Standards are unequivocal, exclude double interpretations, and therefore cannot cause controversy about the rightness of an employee or employer.</li><li>For managers: the standards of uniform customer service are the same for all managers, and this makes it possible to make the pay of each manager absolutely transparent and intelligible. Realizing that there will be no double interpretations, the manager may not be afraid that he will be paid less than expected - all his mistakes and achievements are immediately visible and understandable.</li></ul>\r\n<span style=\"font-weight: bold; \">The application of service standards allows you:</span>\r\n<ul><li>to develop a company style in dealing with clients;</li><li>to increase the effectiveness of the work of managers with new customers;</li><li>to bring the quality of communication with customers to a higher level;</li><li>to create a positive opinion of the company about the company, so that it can be recommended to its acquaintances, thus increasing the number of potential and then real customers;</li><li>to minimize conflicts between the manager and the customer;</li><li>to develop a technology for training newcomers;</li><li>to transfer the assessment of the work of the manager from the subjective to the objective, transparent and understandable to everyone;</li><li>to establish a procedure for controlling the work of personnel;</li><li>to increase the motivation of managers to work.</li></ul>\r\n<span style=\"font-weight: bold;\">Benefits of applying service standards</span>\r\n<ul><li>The accumulation of experience: the entire base focuses on the company, and not on the hands of managers, "old-timers." Thus, the departure of one or several “old” employees does not become a “natural disaster” for the company.</li><li>Motivation, analysis and control: customer service standards make it possible to develop a transparent scheme of managers' motivation based on a clear, almost mathematical analysis of their work. The sales process is optimized.</li><li>Setting goals. With the help of standards, the company has the ability to set clear, reasonable plans. This allows you to keep the atmosphere in the team friendly and stable, and the lack of "muffled" tasks - to increase the loyalty of managers to the company.</li><li>Standards of customer service is a fairly mobile system that allows you to immediately detect errors in working with clients and quickly eliminate them. In addition, at any stage of working with a client, the head of the sales department can intervene in the process, noticing an error in the work of the manager, and even be proactive in order to prevent an error to which the manager is heading.</li><li>Quick and easy start for beginners. Customer service standards are actually a knowledge base, collected, analyzed, and streamlined. Such information is easily transmitted and assimilated by beginners, which means that the beginner quickly gets to work and starts to make a profit. In addition, a newbie will not spoil relations with a client by awkward actions, since he already knows what to do in any conflict and problem situations.</li><li>Customer confidence. Customer service standards allow the latter to feel confident in the company - no matter where the customer is, he will always easily recognize “his” company by brand features and can be absolutely sure that in a small town they will be served as qualitatively as in a million-plus city, because that the company is well aware of their work. So, such a company can be trusted.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Customer_Service.png"}],"additionalInfo":{"budgetNotExceeded":"","functionallyTaskAssignment":"","projectWasPut":"","price":0,"source":{"url":"https://www.eptica.com/l-occitane-case-study-0","title":"Web-site of vendor"}},"comments":[],"referencesCount":0},{"id":366,"title":"Freshdesk for Bridgestone Corporation","description":"<span style=\"font-weight: bold;\">CHALLENGES</span>\r\n\r\n<ul><li>Old-school ticketing systems</li><li>Lack of customer happiness</li><li>Lack of multi-channel support</li></ul>\r\n\r\n<span style=\"font-weight: bold;\">The Company</span>\r\nFounded in 1931, Bridgestone is the world’s largest tire production and distribution company. Implementation and monitoring of their operational and financial strategies happen at the back office solution business unit situated in France and Benelux. Innovative tire technology led their company to become the primary supplier of native equipment to all major car manufacturers.\r\n\r\n<span style=\"font-weight: bold;\">The problem</span>\r\nWith over 150,000 employees, Bridgestone operates 180 production plants in 26 countries. Bridgestone’s tires cater to a wide market ranging from passenger cars, trucks and buses to agricultural trucks, motor sports and aircrafts. The company’s customer support team for solution business unit is managed by 15 agents who are based in France. Technology at Bridgestone is driven to make life safer for people across various demographics.\r\n\r\nOn an average day, the customer support agents at Bridgestone receive around 95-100 tickets. The topics of the questions range from financial and administrative functions to commercial and information systems.\r\n\r\nThe customer support agents handled their incoming tickets through Outlook and phone channels. The outdated system made it very difficult for them to integrate these channels under one domain. Testing out other SaaS tools failed to work to their benefit considering the limited resources the tools offered. They faced constant dissatisfaction of the customers who waited forever for a follow up.\r\n\r\n<span style=\"font-weight: bold; font-style: italic;\">"We adopted Freshdesk because it is a highly adaptable solution with a lot of metrics that allows us to track and follow up on our customers and agents efficiently." - Christophe Tomborski, Back Office Manager, Bridgestone</span>\r\n\r\n<span style=\"font-weight: bold;\">The Solution</span>\r\nThe company wanted to turn things around and have a solid customer support system that not only provided spectacular multiple channel support but was also simple and effective. They were introduced to Freshdesk by the French authorized reseller, Cirruseo, while they were trying out another product.\r\n\r\nDuring their evaluation phase, they tested the full functionality of Freshdesk by testing a web portal. The fully customizable portal arrested their attention immediately. Multiple channel support, ease of use and the SLAs helped them escalate their decision to finalize Freshdesk as their customer support helpdesk.\r\n\r\n<span style=\"font-weight: bold;\">The Benefits</span>\r\nFor Bridgestone’s agents, the shift to Freshdesk helped them realize their goal of having a single point tool to handle support across all channels. The multiple channel support assists the agents to get back to their customers across all departments with timely responses, which was not feasible previously.\r\n\r\nService level agreements (SLAs) deployed using Freshdesk eased their work and increased the productivity. They were 95% successful in scaling up their customer support ladder by responding to tickets faster with the aid of these SLAs.\r\n\r\nFreshdesk helps Bridgestone’s agents integrate satisfaction surveys into their customer support conversation, allowing them to measure the happiness of their customers. Gamification is another feature which is very popular with the team and motivates everyone to work efficiently. Crisp reports and gamification features of Freshdesk helps the agents keep track of their helpdesk activity and also monitor the efficiency of the entire system.","alias":"freshdesk-for-bridgestone-corporation","roi":0,"seo":{"title":"Freshdesk for Bridgestone Corporation","keywords":"their, support, Freshdesk, agents, customer, Bridgestone, them, with","description":"<span style=\"font-weight: bold;\">CHALLENGES</span>\r\n\r\n<ul><li>Old-school ticketing systems</li><li>Lack of customer happiness</li><li>Lack of multi-channel support</li></ul>\r\n\r\n<span style=\"font-weight: bold;\">The Company</span>\r\nFounded in 1931, Bridgestone i","og:title":"Freshdesk for Bridgestone Corporation","og:description":"<span style=\"font-weight: bold;\">CHALLENGES</span>\r\n\r\n<ul><li>Old-school ticketing systems</li><li>Lack of customer happiness</li><li>Lack of multi-channel support</li></ul>\r\n\r\n<span style=\"font-weight: bold;\">The Company</span>\r\nFounded in 1931, Bridgestone i"},"deal_info":"","user":{"id":765,"title":"Bridgestone Corporation","logoURL":"https://old.roi4cio.com/uploads/roi/company/The_Bridgestone_Corporation.png","alias":"bridgestone-corporation","address":"","roles":[],"description":"Bridgestone Corporation is a multinational auto and truck parts manufacturer founded in 1931 by Shojiro Ishibashi in the city of Kurume, Fukuoka, Japan. 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font-style: italic;\">Custom Ticket Status</span> Create custom statuses that suit your workflow to identify what stage a ticket it in.\r\n<span style=\"font-weight: bold; font-style: italic;\">Scenario Automation</span> Perform multiple actions on a ticket with a single click by automating repeated actions.\r\n<span style=\"font-weight: bold; font-style: italic;\">Canned Responses</span> Provide quick, consistent responses to common questions by creating pre-formatted replies. <span style=\"font-weight: bold;\">Resolve issues together</span> Work together as teams to quickly and efficiently solve customer problems.\r\n<span style=\"font-weight: bold; font-style: italic;\">Team Huddle</span> Discuss specific parts of tickets with experts from across your company to figure out the best solutions.\r\n<span style=\"font-weight: bold; font-style: italic;\">Shared Ownership</span> Share ownership of tickets with other teams without losing visibility into progress being made on the issue.\r\n<span style=\"font-weight: bold; font-style: italic;\">Linked Tickets</span> Link related tickets together to keep track of widespread issues and deliver consistent responses.\r\n<span style=\"font-weight: bold; font-style: italic;\">Parent-child Ticketing</span> Resolve complex, multi-stage issues faster by splitting them into smaller child tickets.\r\n\r\n<span style=\"font-weight: bold;\">Support across channels</span> Unify and manage all support-related communications from multiple channels on a single platform.\r\n<span style=\"font-weight: bold; font-style: italic;\">Email</span> Convert support emails into trackable tickets in your helpdesk that you can manage and resolve.\r\n<span style=\"font-weight: bold; font-style: italic;\">Phone</span> Set up a fully functional call center and record and track calls by converting them into tickets.\r\n<span style=\"font-weight: bold; font-style: italic;\">Live chat</span> Assist prospective customers and provide real-time support on your website through live chat.\r\n<span style=\"font-weight: bold; font-style: italic;\">Social media</span> Integrate your company’s Facebook page and Twitter handles and manage them from within the helpdesk.\r\n<span style=\"font-weight: bold; font-style: italic;\">Website</span> Let customers raise tickets from your website and display related knowledge base articles as they type.\r\n\r\n<span style=\"font-weight: bold;\">Increase your team’s productivity</span> Leverage Freshdesk's built-in capabilities to automate repetitive helpdesk tasks.\r\n<span style=\"font-weight: bold; font-style: italic;\">Ticket dispatch</span> Automatically assign tickets to agents and groups based on keywords, requester or properties.\r\n<span style=\"font-weight: bold; font-style: italic;\">Intelligent ticket assignment</span> Assign tickets to agents based on their current workload, skill or using the round robin method.\r\n<span style=\"font-weight: bold; font-style: italic;\">Time-triggered automation</span> Execute maintenance activities on tickets based on the time lapsed since an event happened.\r\n<span style=\"font-weight: bold; font-style: italic;\">Event-triggered automation</span> Implement one or more actions on specific tickets as soon as an event happens.\r\n<span style=\"font-weight: bold; font-style: italic;\">Automatic email notification</span> Notify customers and agents automatically about the changes happening in their ticket.\r\n\r\n<span style=\"font-weight: bold;\">Help customers help themselves</span> Create a self service experience for customers with a knowledge base and forums.\r\n<span style=\"font-weight: bold; font-style: italic;\">Automatically suggest solutions</span> Allow relevant solutions to pop up for customers and save time for your agents and customers.\r\n<span style=\"font-weight: bold; font-style: italic;\">Email to Kbase</span> Let agents convert their ticket replies into knowledge base articles, as they reply.\r\n<span style=\"font-weight: bold; font-style: italic;\">Feedback mechanism</span> Writers will be notified automatically about feedback on their articles so they can implement them.\r\n<span style=\"font-weight: bold; font-style: italic;\">Solution article analytics</span> Monitor article metrics like number of views, likes and dislikes. Reset metrics when the article is revamped.\r\n<span style=\"font-weight: bold; font-style: italic;\">Forum moderation</span> Setup moderation workflows to ensure posts violating your guidelines don't go live immediately.\r\n<span style=\"font-weight: bold; font-style: italic;\">Link forum topic to ticket</span> Convert critical issues raised in the community into tickets so they get the required attention.\r\n\r\n<span style=\"font-weight: bold;\">Measure and improve efficiency</span> Identify problems, plan based on metrics and improve helpdesk performance.\r\n<span style=\"font-weight: bold; font-style: italic;\">Helpdesk reports</span> Understand how different agents and groups are performing based on various helpdesk metrics.\r\n<span style=\"font-weight: bold; font-style: italic;\">Customer satisfaction ratings</span> Gauge how customers feel about your support using customer satisfaction reports.\r\n<span style=\"font-weight: bold; font-style: italic;\">Dashboards</span> Monitor your helpdesk using real-time data about tickets, trends and groups.\r\n<span style=\"font-weight: bold; font-style: italic;\">Answers and Insights</span> Easily access data and reports and get custom insights important to your business everyday.\r\n<span style=\"font-weight: bold; font-style: italic;\">Schedule reports</span> Schedule default and custom reports so that you can receive them in your inbox periodically.\r\n\r\n<span style=\"font-weight: bold;\">Complete customization capabilities</span> Customize your workflows, customer portal, agent roles and more to make the helpdesk truly yours.\r\n<span style=\"font-weight: bold; font-style: italic;\">Portal customization</span> Customize the look and layout of your support portal with full CSS customization and ready-made themes.\r\n<span style=\"font-weight: bold; font-style: italic;\">Customize agent roles</span> Give differential permissions for access and actions according to the roles and responsibilities of agents.\r\n<span style=\"font-weight: bold; font-style: italic;\">Custom ticket forms</span> Collect information relevant and important to your business by adding and modifying fields in the ticket form.\r\n<span style=\"font-weight: bold; font-style: italic;\">Custom URL</span> Use your own vanity URL for your support portal and provide a seamless customer experience.\r\n<span style=\"font-weight: bold; font-style: italic;\">Custom Apps</span> Build and integrate custom apps to carry out workflows that are unique to your business.\r\n\r\n<span style=\"font-weight: bold;\">State of the art data security</span> Freshdesk ensures enterprise-grade security with features and comprehensive audits of networks, systems and regulatory compliances to protect our product and platform.\r\n<span style=\"font-weight: bold; font-style: italic;\">Custom SSL certificates</span> Freshdesk accounts come with custom SSL certificates that let you secure your own support domain or vanity URL for a safe and personalized experience.\r\n<span style=\"font-weight: bold; font-style: italic;\">IP and Network restrictions</span> Whitelist IP ranges, restrict login access outside of work or create secure and exclusive access for agents to login from anywhere by linking IP whitelisting to a VPN (virtual private network).\r\n<span style=\"font-weight: bold; font-style: italic;\">Identity & access management</span> Let agents and users login to Freshdesk using their other accounts by setting up a single sign on (SSO) script to authenticate their credentials.","shortDescription":"An online cloud-based customer service software providing helpdesk support with all smart automations to get things done faster. ","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":6,"sellingCount":17,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Freshdesk","keywords":"your, tickets, ticket, agents, with, customers, support, helpdesk","description":"\r\n\r\n\r\n<span style=\"font-weight: bold;\">Keep track of conversations</span> Prioritize, categorize and assign tickets so you never lose track of them.. <span style=\"font-weight: bold; font-style: italic;\">Team Inbox</span> Track and manage incoming support ticke","og:title":"Freshdesk","og:description":"\r\n\r\n\r\n<span style=\"font-weight: bold;\">Keep track of conversations</span> Prioritize, categorize and assign tickets so you never lose track of them.. <span style=\"font-weight: bold; font-style: italic;\">Team Inbox</span> Track and manage incoming support ticke"},"eventUrl":"","translationId":1327,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"finished","statusLabel":"Finished","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":4,"title":"Reduce Costs"},{"id":5,"title":"Enhance Staff Productivity"},{"id":7,"title":"Improve Customer Service"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":174,"title":"No unified email system"},{"id":175,"title":"Aging IT infrastructure"},{"id":177,"title":"Decentralized IT systems"},{"id":340,"title":"Low quality of customer service"},{"id":388,"title":"Failure to attract new customers"},{"id":389,"title":"Customer attrition"},{"id":390,"title":"Low quality of customer support"}]}},"categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"additionalInfo":{"budgetNotExceeded":"","functionallyTaskAssignment":"","projectWasPut":"","price":0,"source":{"url":"https://freshdesk.com/resources/case-study/bridgestone-europe-customer-support","title":"Web-site of vendor"}},"comments":[],"referencesCount":0}]}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}